What JTL Wealth Partners does

JTL Wealth Partners is an independent, fee-based registered investment advisory firm headquartered in Plano, Texas, providing financial planning, investment management, and education savings services. Founded in 1994 by Jimmy Lee, the firm operates as a fiduciary serving high-income individuals, families, and business owners, with services spanning retirement planning, investment management, insurance planning, tax strategy, and estate planning. The firm delivers advice through personalized engagements, coordinating with clients' CPAs, attorneys, insurance agents, and benefits coordinators to produce integrated plans rather than standalone investment recommendations. Securities and advisory services are offered through LPL Financial, a Registered Investment Advisor and FINRA/SIPC member broker-dealer, and the firm is registered to serve residents across 26 U.S. states.

The firm's technology stack is assembled from third-party integrations rather than proprietary platforms. It uses Holistiplan for tax projection and scenario planning, Monarch as a real-time financial dashboard and budgeting tool, and Trust & Will for digital estate document storage and sharing. A risk assessment tool is built on what the firm describes as a Nobel Prize-winning framework to determine client risk tolerance. Client account access is provided through LPL's accountview portal. The firm maintains a Resource Center covering retirement, investment, estate, insurance, tax, money, and lifestyle topics, supported by calculators, educational videos, and a blog addressing current legislation such as the One Big Beautiful Bill Act.

The business model is a recurring, fee-based advisory model conducted through LPL Financial, with personalized engagements and multi-year client relationships rather than disclosed subscription tiers or transactional pricing. Initial consultations are offered at no cost, and specific fee schedules are not publicly disclosed. The team is small (1–10 employees), with four named professionals: Jimmy Lee (Founder/CEO), Joseph Rosio (CFO/Executive Partner with prior Ernst & Young, Jefferies & Co., and Alliance Bernstein experience), Chris Mankoff (CFP® Financial Planner), and Teresa Watters (Vice President). The firm holds FINRA/SIPC registrations through LPL and is CCPA-compliant, and operates two Plano offices (W Park Blvd and Tennyson Parkway) with virtual appointment availability.

Name

JTL Wealth Partners

Legal name

JTL Wealth Partners

Website

https://jtlwp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

JTL Wealth Partners is an independent, fee-based registered investment advisory firm in Plano, Texas, offering financial planning, investment management, tax strategy, insurance, and estate planning services to high-income individuals, families, and business owners through LPL Financial.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Miscellaneous Intermediation (523910)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

akta.pro secondary industries

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Private Banking & UHNW Wealth Advisory (FSAEABAC), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH)

Keywords

• Financial planning services
• Wealth management
• Investment advisory
• Retirement planning
• Estate planning

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Advisory Services: Securities and advisory services offered through LPL Financial, a Registered Investment Advisor and Member FINRA & SIPC. The firm operates as a fiduciary, providing personalized financial planning, investment management, and wealth advisory services primarily to high-income individuals and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

JTL Wealth Partners is an independent fiduciary wealth management firm delivering personalized financial planning, investment management, retirement income strategies, tax strategy, insurance planning, and estate planning to high-income individuals, families, and business owners. Securities and advisory services are offered through a partnership with LPL Financial (Registered Investment Advisor, FINRA/SIPC member), with engagements delivered via one-on-one consultations supported by integrated planning technology.

Product overview

JTL Wealth Partners offers comprehensive financial planning and wealth management services through an integrated platform approach. Their core service offerings include Retirement Planning, Investment Management, Insurance Planning, Tax Strategy & Planning, and Estate Planning, supported by technology tools including Holistiplan (tax projection), Monarch (financial dashboard & budgeting), and Trust & Will (digital estate documents). The firm serves high-income individuals, families, and business owners, combining personalized guidance with sophisticated planning and a holistic approach that integrates investments, tax strategies, estate planning, and risk management into one cohesive strategy. They also provide a Resource Center with educational content including articles, calculators, and videos, along with a Client Access Portal for secure account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Comprehensive retirement strategy development that turns savings into sustainable income, helping clients retire on purpose with clarity, confidence, and control. For high-income individuals and families.
• Investment Management Tailored investment strategies aligned with individual goals, risk tolerance, and time horizon, designed to grow and protect wealth while keeping costs low. For high-income individuals, families, and business owners.
• Insurance Planning Insurance assessment and recommendations covering income protection, legacy planning, and coverage evaluation to ensure right-fit protection supports the overall financial plan. For high-income individuals and families.
• Tax Strategy & Planning Proactive tax planning integrated into the overall financial strategy, using tax projection and scenario planning tools to identify savings opportunities and minimize tax liability. For high-income individuals, families, and business owners.
• Estate Planning Comprehensive estate strategy development including will preparation, trust establishment, beneficiary designations, and wealth transfer planning to manage affairs during lifetime and control distribution after death. For high-income individuals, families, and business owners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities and Advisory services offered through LPL Financial, a Registered Investment Advisor and Member FINRA & SIPC. LPL Financial is one of the nation's leading brokerage and investment advisory firms.
• HolistiplancoreTechnology or IntegrationTax projection and scenario planning tool used by JTL Wealth Partners to help clients plan ahead and analyze how decisions could affect their tax bills.
• MonarchcoreTechnology or IntegrationFinancial dashboard and budgeting platform providing real-time views of accounts, investments, and goals integrated into JTL's client service offering.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fisher Investments: Large, established investment manager primarily serving HNW and UHNW retail clients with portfolio management plus adjacent financial planning services. Broader and more asset-management-led than JTL.

Direct peers

• Carson Group: RIA platform supporting independent financial advisors serving HNW households with integrated planning, investment, and tax services. Comparable service offering and independent fiduciary model.
• Edelman Financial Engines: Large hybrid RIA providing fee-only financial planning, investment management, and retirement advice to HNW individuals and families nationally. Direct overlap in holistic planning and fiduciary positioning.
• Betterment: Digital wealth advisor offering automated and human-assisted investment management and retirement planning to mass-affluent and HNW clients. Competes with JTL for the same HNW demographic with lower-cost, scalable delivery.
• Mariner Wealth Advisors: Independent, nationally-scaled RIA offering comprehensive wealth advisory including retirement, tax, estate, and investment planning to HNW clients. Same holistic service model and HNW target market.
• Personal Capital (Empower): Hybrid digital RIA combining a financial dashboard with human advisor-led wealth management for HNW households. Closely comparable integrated tech-plus-advisor service model.
• Moneta Group: Independent, employee-owned RIA providing fee-only financial planning, investment, tax, and estate services to HNW families. Same fiduciary, holistic-planning, multi-state HNW positioning.
• Creative Planning: Large independent RIA serving HNW/UHNW individuals and families with holistic financial, tax, estate, and investment planning. Comparable in service breadth and fiduciary positioning, though materially larger in scale.
• Sequoia Financial Group: Fee-only, independent RIA offering comprehensive financial planning and investment management to HNW individuals and families. Similar holistic, fiduciary service model targeting the same HNW segment.

Emerging players

• Facet Wealth: Tech-enabled, fee-only financial planning firm serving HNW individuals with a team of CFP® professionals — direct competition for JTL's holistic planning value proposition, differentiated by a digital-first delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WealthJtl
• LinkedInlinkedin.com/company/jtlwealthpartners

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JTL Wealth Partners