Natures Fare Markets

What Natures Fare Markets does

Nature's Fare Markets is a British Columbia-based natural and organic grocery retail chain founded in 1993, currently operating 7 physical storefronts with an 8th scheduled to open in Chilliwack on July 9, 2026. Each store carries 100% certified organic produce, ethically sourced meats and dairy (including 100% cage-free eggs), dietary-specific assortments for keto, gluten-free, vegan, and paleo diets, plus a wellness department with vitamins, supplements, and natural body care. Every location features an in-store Bistro and smoothie bar serving prepared meals and cold-pressed juices, supported by a centralized commissary kitchen and warehouse in Vernon, BC that supplies the network. Complementary services include complimentary one-on-one nutrition appointments with certified practitioners and a co-located Pure Integrative Pharmacy at the Chilliwack store.

The business model is fundamentally brick-and-mortar retail with no disclosed proprietary technology platform; core systems consist of standard POS, inventory management, and email newsletter infrastructure. Revenue is generated through three transactional streams: retail grocery sales, in-store Bistro and prepared food service, and shared revenue from co-located pharmacy services. Pricing is pay-as-you-go retail pricing layered with a Fare Points loyalty program (1 point per cent spent, redeemable for a 15% off coupon at 50,000 points) and a 5% senior discount on Wednesdays and Thursdays for customers aged 60+. Go-to-market is direct-to-consumer, supplemented by community-led engagement through The Good Life bi-monthly magazine, in-store wellness events, the 3% Club non-profit fundraising program, and the Brilliant Brains Book Club for school-age children.

The company serves health-conscious BC consumers as its primary segment, with secondary engagement touchpoints targeting seniors, non-profits, and families. Nature's Fare is a division of Pattison Food Group Ltd., a Canadian diversified conglomerate, which provides corporate backing without independent public financial disclosure. The company maintains direct supply relationships with over 15 named BC local farms and has been B Corp certified since 2017, with consistent regional "Best Health Food Store" recognitions across multiple markets. Total staffing across the network is 425+ employees, and the company has demonstrated steady format-deepening expansion through store relocations and renovations rather than aggressive unit growth.

Name

Natures Fare Markets

Legal name

Nature's Fare Markets (division of Pattison Food Group Ltd.)

Website

https://naturesfare.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Nature's Fare Markets is a British Columbia-based natural and organic grocery retail chain operating 7 stores with an 8th opening in 2026, serving health-conscious consumers through certified organic produce, in-store Bistros, wellness departments, and community programs. A division of Pattison Food Group Ltd.

Ownership category

akta.pro rank

Product category

Natural and Organic Grocery Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Natural grocery retail
• Organic food stores
• Wellness supplements
• Prepared food bistro
• Community engagement programs

Headquarters

HQ city

Kamloops

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Primary revenue from selling natural and organic grocery products, wellness items, vitamins, supplements, and prepared foods through physical retail locations. The company offers a loyalty program (Fare Points) that drives repeat purchases with points-based rewards.
2. Bistro and Prepared Foods: Revenue from in-store prepared foods including soups, salads, bowls, smoothies, and cold-pressed juices prepared in-store at each location's Bistro and smoothie bar.
3. Pharmacy Services (Partnered): Revenue from integrated pharmacy services through Pure Integrative Pharmacy partnerships at select locations (e.g., Chilliwack). Pure Pharmacy operates independently within the store space.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Natures Fare Markets is a BC-based brick-and-mortar natural and organic grocery retail chain operating 7 stores with an 8th opening July 2026. Each location offers 100% certified organic produce, ethically sourced meats and cage-free eggs, a wellness department (vitamins, supplements, natural body care), and an in-store Bistro & Smoothie Bar serving prepared meals, cold-pressed juices, soups, salads, and bowls. The retailer layers on a Fare Points loyalty program, free nutrition appointments, an on-site Pure Integrative Pharmacy at Chilliwack, and community engagement initiatives (3% Club, Brilliant Brains Book Club, The Good Life Magazine).

Product overview

Natures Fare Markets operates as a BC-based natural and organic grocery retail chain with 8+ store locations across British Columbia. The core offering consists of grocery retail featuring 100% certified organic produce, ethically sourced meats, cage-free eggs, and a comprehensive wellness department with vitamins, supplements, natural body care, and skincare products. The business integrates a full-service Bistro and Smoothie Bar serving cold-pressed juices, homemade soups, salads, bowls, and prepared meals made with organic ingredients. Loyalty is facilitated through the Fare Points Rewards program, while community engagement programs include the 3% Club for non-profits and Brilliant Brains Book Club for children. The Chilliwack location features an on-site Pure Integrative Pharmacy partnership. All locations offer complimentary nutrition appointments with certified practitioners, and the company publishes a bi-monthly Good Life Magazine covering health, wellness, and nutrition topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Natures Fare Markets Natural & Organic Grocery Retail Retail chain offering 100% certified organic produce, ethically sourced meats, cage-free eggs, natural body care, vitamins, and supplements across physical store locations in British Columbia.
• Bistro & Smoothie Bar

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Pure Integrative PharmacycoreStrategic or Co-development PartnerPure Integrative Pharmacy operates within the Chilliwack Nature's Fare location, providing trusted pharmacy care alongside natural health solutions. This partnership expands the health and wellness services offered in-store, combining conventional pharmacy services with Nature's Fare's natural health focus. The pharmacy operates under its own brand within the store space with separate contact information.
• SchärminorGTM or Marketing PartnerNature's Fare partnered with Schär, a gluten-free food brand with over 100 years of history, for a Gluten-Free Summer Giveaway promotion. The partnership celebrates feel-good gluten-free living with a prize pack valued at $300. Schär is described as one of the most trusted gluten-free brands worldwide offering breads, crackers, pizza crusts, cookies and snacks.
• Pattison Food Group Ltd.coreOthersNature's Fare Markets is a division of Pattison Food Group Ltd. This corporate parent relationship provides organizational backing and potentially shared resources across the food retail group.
• BC Local Farms (15+ suppliers)coreOthersNature's Fare maintains relationships with over 15 local BC farms including Amazia Farms, Sproule & Daughters Farm, Roots & Greens Farm, West Enderby Farms, Bite Me Organics, Two EEs Organic Produce, Athena Organic Farm, Lina's Garden, Backcountry Blooms, Friesen Farm, Shuswap Organics, Hazelmere Organics, Hawthorn Farm Studio, Lavender and Lace, and Just-A-Mere Farm. These partnerships ensure fresh, local, organic produce and specialty items.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Choices Markets: BC-based natural and organic grocery retailer with multiple locations in Greater Vancouver and Kelowna. Direct head-to-head competitor with similar product assortment, in-store prepared foods, and wellness focus within the same BC geography.
• Community Natural Foods: Calgary-based natural and organic grocery retailer operating multiple stores with a similar product philosophy — local sourcing, dietary-specific (gluten-free, vegan), and in-store prepared foods. Closest comparable in scale and format outside BC.

Regional players

• Organic Garage: Ontario-based natural and organic discount grocery chain with comparable smaller-format store model and value-oriented positioning within the natural foods category. Operates in a different geography but addresses the same health-conscious shopper.
• Goodness Me! Natural Food Market: Ontario natural foods chain with multiple locations offering organic produce, supplements, and prepared foods. Comparable format and customer target but geographically separate from Nature's Fare's BC footprint.
• The Big Carrot: Toronto-based natural foods market operating as both a grocery retailer and worker co-op, with strong emphasis on local sourcing, supplements, and dietary-specific products. Comparable in mission and assortment but geographically distinct.

Broad incumbents

• Save-On-Foods: Western Canadian conventional supermarket banner owned by Pattison Food Group, the same parent company as Nature's Fare. Competes for the same BC grocery dollar with an increasingly broad natural and organic assortment at lower price points.
• Whole Foods Market: Largest North American natural and organic supermarket chain, owned by Amazon. Sets category standards for product quality, banned-ingredient lists, and prepared foods that smaller natural chains like Nature's Fare are benchmarked against.
• Thrifty Foods: BC-based conventional supermarket banner also owned by Pattison Food Group. Sister brand to Nature's Fare within the same parent group; competes in the same BC geography with a broader conventional assortment and shared corporate resources.
• Loblaw Companies (PC Organics / Natural: Canada's largest grocer with significant private-label natural and organic brands (PC Organics, Nature's Basket) sold across its banner network. Represents the conventional-grocery competitive threat that increasingly overlaps with specialty natural retailers.

Emerging players

• Healthy Planet: Canadian natural health retailer with expanding brick-and-mortar presence focused on supplements, organic groceries, and natural personal care. Emerging competitor in the natural retail category with overlapping assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/NaturesFareMarkets
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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natures Fare Markets