Eurogene AI Services

What Eurogene AI Services does

Eurogene AI Services Ireland Limited is a privately held Irish bovine genetics and artificial insemination company headquartered in Cahir, County Tipperary, with its main bull stud and laboratory at Ballycraigy, County Antrim, the largest such facility in Ireland. The company was formed in 2000 through the merger of Ai Services Ireland Ltd. and a privately founded Eurogene (itself established in 1997), and since March 2008 has operated as the sole distributor in Ireland of LIC Ireland Ltd.'s New Zealand-origin bovine genetics product.

The company's core offering spans bovine semen (conventional, FTAI, and sexed via its proprietary Sexed Ultra 4M process reporting 65%+ first-serve conception rates), an exclusive GENE+ elite breeding programme providing members first access to the newest bulls, and the more recent March 2025 introduction of French Normande dual-purpose genetics. Supporting services include DIY AI product supply, professional AI services delivered by qualified technicians, liquid nitrogen equipment servicing, and semen storage. Distribution is sales-led through a national network of breeding advisors and technicians providing on-farm consultations, supplemented by an online payment portal (Stripe) and a Direct Debit option added in May 2025. Customer segments are Irish dairy and beef farmers and a smaller dual-purpose farm segment, addressed through vertical segmentation across seven breed-specific annual catalogues.

Revenue is generated across six streams: one-time semen sales (conventional, sexed, DIY), professional AI services, managed semen storage, liquid nitrogen servicing, and related hardware sales. No public pricing is disclosed; standard terms are net-30 with 12% p.a. interest on overdue balances. The company is funding a £3.5 million state-of-the-art stud and semen handling facility at Ballycraigy that is nearing completion, with an official opening planned for 2026. Ownership remains private with no disclosed PE, VC, or public-market backing.

Name

Eurogene AI Services

Legal name

Eurogene AI Services Ireland Limited

Website

https://eurogene.ie

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurogene AI Services Ireland Limited supplies bovine semen, sexed semen (Sexed Ultra 4M), and professional artificial insemination services to Irish dairy, beef, and dual-purpose farmers through a national breeding-advisor network, operating Ireland's largest bull stud at Ballycraigy.

Ownership category

akta.pro rank

Product category

Bovine Artificial Insemination

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Artificial Insemination (AI) & Semen Collection/Distribution Services (AFAEAJAA)

akta.pro secondary industries

Sexed Semen & Sex Selection Services (AFAEAJAI), Livestock Health & Welfare Support Services (Vaccination Clinics, Biosecurity Implementation) (AFACAEAK), Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)

Keywords

• Bovine artificial insemination
• Cattle genetics
• Sexed semen technology
• Dairy breeding services
• Bull stud operations

Headquarters

HQ city

Cahir

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Semen Sales: Sale of bovine semen including conventional and sexed semen for dairy and beef cattle breeding
2. DIY Semen Sales: Do-it-yourself artificial insemination products and services for farmers
3. Liquid Nitrogen Servicing: Servicing of liquid nitrogen equipment for semen storage
4. Semen Storage: Storage services for customer semen holdings
5. AI Services: Professional artificial insemination services delivered by qualified technicians
6. Related Products: AI accessories and related products for bovine breeding

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eurogene AI Services (note: AI = Artificial Insemination) supplies bovine semen — conventional, sexed (Sexed Ultra 4M), and DIY — alongside professional artificial insemination services, semen storage, and liquid nitrogen servicing for Irish dairy and beef farmers. The company runs the GENE+ elite genetics programme and operates Ireland's largest bull stud and laboratory facility at Ballycraigy, County Antrim. It is the sole Irish distributor for LIC Ireland Ltd.'s New Zealand dairy genetics.

Product overview

Eurogene AI Services operates as a unified product and service portfolio centred on bovine genetic solutions and artificial insemination services. The core offering is the Gene+ Programme, an elite breeding programme providing exclusive access to the company's latest genetics. Supporting this are three main product lines: (1) Genetic Products including semen sales, DIY semen, sexed semen (Sexed Ultra 4M), and Normande genetics from France; (2) Physical Services including liquid nitrogen servicing, semen storage, and professional AI services; and (3) Commercial Services including online bill payment via Stripe and direct debit options. The company publishes multiple breed-specific catalogues including Spring Dairy, Daughter Proven, British Friesian, Beef on Dairy, Holstein, Fleckvieh, Beef, and Speciality Sires, covering dairy breeds (Holstein, British Friesian, Fleckvieh) and beef breeds for purebred and crossbreeding programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• GENE+ Programme Elite breeding programme providing members exclusive first access to Eurogene's latest breeding bulls and first right of refusal on offspring; designed to build sustainable, profitable farm businesses through tailored Irish genetics.
• Semen Sales (Conventional, FTAI, Sexed Ultra 4M) Supply of bovine semen straws for artificial insemination, including conventional semen, Fertility-Targeted Artificial Insemination (FTAI), and the Sexed Ultra 4M gender-selected product for Irish dairy and beef farmers.
• Normande Genetics

Quantifiable outcome

• 65%+ conception rates to first serve using Sexed Ultra 4M semen
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LIC Ireland Ltd.coreChannel Partner/ Reseller/ Distributor · 1 March 2008Eurogene became the sole distributor of LIC Ireland Ltd.'s New Zealand product in the Irish Market in March 2008. This partnership provides Eurogene customers access to New Zealand bovine genetics alongside their existing product portfolio.
• Irish Cattle Breeding Federation (ICBF)minorStrategic or Co-development PartnerReferenced in Normande genetics article as potential collaborator for establishing a branded identity for dual-purpose cows. The article suggests collaboration with ICBF and Bord Bia to develop a beef credential system for dual-purpose dairy cows.
• Bord BiaminorStrategic or Co-development PartnerReferenced in Normande genetics article as potential collaborator for establishing a branded identity for dual-purpose cows to highlight sustainable benefits and help differentiate cows within the dairy sector.
• Professor Urie AndressenminorOthersLate Professor Urie Andressen, described as one of the world's leading cow geneticists, previously provided expertise in the Rotbunt DN breed that helped farmers achieve gains in protein percentage and beefing qualities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• World Wide Sires: Global bovine genetics distributor with strong presence in Europe offering conventional and sexed semen plus breeding advisory services. Comparable product range and farmer-facing GTM to Eurogene, operating at international scale with similar breed catalogue approach.
• Select Sires: US-based farmer-owned cooperative selling bovine semen and sexed genetics worldwide, with a strong beef-on-dairy and dairy programme similar to Eurogene's catalogue strategy. Directly comparable product portfolio and member-driven model.
• Semex Alliance: Canadian-headquartered global AI cooperative selling bovine semen, sexed semen, and genetic services to dairy and beef producers worldwide. Comparable product mix and farmer GTM to Eurogene, with much larger catalogue, R&D, and international reach.
• ABS Global (Genus plc): Global bovine AI subsidiary of Genus plc, a leader in sexed genetics (Sexcel, Ultraplus) with worldwide distribution and proprietary sex-sorting IP. Overlaps with Eurogene's Sexed Ultra 4M offering and breed catalogue model, but operates at vastly larger scale across multiple continents.
• CRV (Cooperative Cattle Improvement): Major Dutch/global AI cooperative offering bovine sexed semen (Sexcel), conventional semen, and breeding advisory services across Europe and globally. Directly comparable to Eurogene in sexed semen, breed catalogues, and farmer advisory GTM, but at materially greater scale and R&D depth.
• Alta Genetics (URUS Group): International bovine genetics supplier offering conventional and sexed semen, breeding programmes, and on-farm advisory. Comparable to Eurogene in dairy genetics products and AI services GTM, but globally scaled and with deeper proprietary technology partnerships.

Direct peers

• NCBC (National Cattle Breeding Centre, Ireland): Irish cattle breeding and AI services cooperative offering semen collection, processing, and distribution to Irish dairy farmers. Directly comparable Irish-based competitor operating bull studs and AI logistics in the same geographic market as Eurogene.
• Progressive Genetics: Irish bovine AI company providing semen sales, sexed semen, DIY AI, and breeding services to Irish dairy and beef farmers. Closest head-to-head competitor to Eurogene within Ireland, with near-identical product mix and field-sales advisory model.

Others

• LIC (Livestock Improvement Corporation, New Zealand): New Zealand dairy genetics cooperative that is Eurogene's exclusive Irish distribution partner for NZ-bred semen. Not a direct competitor in the Irish market but a strategic supplier whose genetics underpin Eurogene's premium offering, and an obvious comparable for cooperative dairy genetics models globally.

Regional players

• Cogent (Genus plc subsidiary, UK): UK-based bovine AI business selling semen, sexed semen (Ultraplus), and breeding services to British/Irish dairy and beef farmers. Most direct regional competitor to Eurogene, with overlapping customer base just across the Irish Sea and competing catalogue structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eurogeneai
• YouTubeyoutube.com/channel/UCr_66OCPv69FLQMB1b9qLXw
• Facebooken-gb.facebook.com/Eurogeneais

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurogene AI Services