AADirect

What AADirect does

AADirect is a licensed independent digital insurance agency operating under the legal entity Trustway Services, LLC, headquartered at 100 Galleria Pkwy, Suite 800, Atlanta, Georgia. Founded in 1998, the company aggregates quotes from 10+ insurance carriers — including Progressive, Geico, AssuranceAmerica, Dairyland, National General, Hugo, Bristol West, First Acceptance, and The General — through a digital quote-comparison funnel at aadirect.com and funnel.aadirect.com, complemented by phone-based licensed-agent support available Monday–Friday 8:00 AM–8:00 PM ET and Saturday 9:00 AM–5:30 PM ET. The agency brokers coverage across 19 U.S. states spanning the Southeast, Midwest, Southwest, Mid-Atlantic, and Northeast, holding a California DBA as AssuranceAmerica Insurance Agency (License #6005799). It serves cost-conscious individual drivers, renters, small-business owners and independent contractors, recreational vehicle owners, non-standard and high-risk drivers (including international-license holders and SR-22 filers), and college students/first-time renters. Headcount is in the 101–250 range, with a stated customer base of "thousands."

The product portfolio spans Personal Auto Insurance (starting at $38/month), Commercial Auto Insurance, Renters Insurance (starting at $10/month), Recreational Vehicle Insurance (RVs, motorcycles, ATVs, boats, personal watercraft), Motor Club / Roadside Assistance (starting at $11/month, via First Acceptance and The General), and SR-22 / Non-Owner SR-22 certificates. The platform does not include proprietary underwriting, claims, or risk-modeling technology; AADirect's offering is a digital quote-comparison and agent-assisted sales layer sitting on top of its carrier partners' products. Bilingual English/Spanish licensed agents, same-day proof of insurance for eligible customers, flexible payment plans, and tolerance for imperfect driving records or international documentation are the primary customer-facing differentiators.

AADirect's business model is direct-to-consumer commission-based: revenue is earned through standard insurance-carrier commissions paid by partner carriers on policies bound through the platform, with customer acquisition driven primarily through SEO-optimized blog/resource content, organic search, email newsletter, and word-of-mouth/community referrals — no disclosed institutional or venture funding. Distribution combines owned self-serve digital channels with inside-sales phone support and partner-carrier referral arrangements (including a Progressive co-marketing link). The company is privately held with no parent company, no institutional shareholders, and no disclosed M&A or capital-raising activity in the input data.

Name

AADirect

Legal name

Trustway Services, LLC

Website

https://aadirect.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

AADirect is a licensed independent digital insurance agency in Atlanta that aggregates quotes from 10+ carriers across personal auto, commercial auto, renters, recreational vehicle, and SR-22 coverage, serving cost-conscious, non-standard, and bilingual consumers across 19 U.S. states.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Independent insurance agency
• Multi-carrier quote comparison
• Personal auto insurance
• Commercial auto insurance
• Renters insurance

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Carrier Commissions: AADirect operates as an independent insurance agency and earns commissions from insurance carriers when customers bind policies through the platform. Commissions are paid by the underlying insurance carrier (Progressive, Geico, AssuranceAmerica, Dairyland, National General, and others) based on policy placements. This is the company's primary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AADirect is a licensed independent digital insurance agency that compares and binds insurance policies from 10+ partner carriers across personal auto, commercial auto, renters, and recreational vehicle lines, supplemented by a Motor Club/roadside assistance add-on and SR-22 filings. Customers can obtain real, side-by-side quotes online 24/7 or via bilingual (English/Spanish) licensed agents by phone, with same-day proof of insurance often available. The agency earns commissions from carrier partners when policies are placed through its platform.

Product overview

AADirect is an independent digital insurance agency that operates as a comparison and quoting platform, aggregating multiple insurance carriers to help consumers shop and purchase coverage across multiple product lines. The core offerings include Personal Auto Insurance, Commercial Auto Insurance, Recreational Vehicle Insurance, and Renters Insurance, supplemented by Motor Club/Roadside Assistance add-on coverage. AADirect also offers specialized products like SR-22 Insurance and Non-Owner SR-22 Insurance for drivers with compliance requirements. The platform enables consumers to compare real quotes from multiple carriers side-by-side, choose coverage levels, and obtain proof of insurance, with support from bilingual licensed agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Coverage for personal vehicles including liability, collision, comprehensive, uninsured/underinsured motorist, medical payments, and personal injury protection. Starting at $38/month with same-day proof of insurance often available. Available across 19 U.S. states via comparison quoting from 10+ carriers.
• Commercial Auto Insurance Insurance coverage for vehicles used for business purposes, including pickup trucks, cargo vans, and cars driven to job sites. Offers liability, collision, comprehensive, and tools/equipment coverage, with certificate of insurance (COI) issuance. Custom-quoted; supports small-business and independent-contractor customers.
• Recreational Vehicle Insurance Coverage for recreational vehicles including RVs, motorhomes, travel trailers, motorcycles, ATVs, off-road vehicles, boats, and personal watercraft. Custom-quoted based on vehicle type, usage, and carrier.
• Renters Insurance Personal property and liability protection for renters covering belongings, liability, additional living expenses, theft, vandalism, fire, and smoke damage. Starting at $10/month. Sold through carrier partner AssuranceAmerica and other carriers on the platform.
• Motor Club / Roadside Assistance 24/7 emergency roadside assistance including towing, flat tire assistance, battery jump starts, lockout help, and fuel delivery. Plans start at $11/month. Provided through partner Motor Club programs including First Acceptance and The General.
• SR-22 Insurance Certificate filed with the state proving minimum required auto insurance coverage, required for drivers with serious violations or license suspensions. Issued through partner carriers on the AADirect platform.
• Non-Owner SR-22 Insurance Policy for drivers who need SR-22 state filing but do not own a vehicle, covering them when driving vehicles they don't own.

Quantifiable outcome

• Same-day proof of insurance may be available for eligible customers
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and secondary.

• ProgressivecoreChannel Partner/ Reseller/ DistributorAADirect works with Progressive as one of its primary insurance carrier partners. Progressive is featured prominently on the AADirect homepage and product pages. AADirect also has a referral partnership directing some traffic to Progressive's own quote tool at progressive.com. Progressive provides personal auto, commercial auto, and recreational vehicle insurance options to AADirect customers.
• GeicocoreChannel Partner/ Reseller/ DistributorGeico is one of the top insurance carriers featured on the AADirect platform, offering competitive rates for personal auto insurance. Geico's logo is displayed prominently on the homepage alongside other carrier partners as part of AADirect's multi-carrier comparison network.
• AssuranceAmericacoreChannel Partner/ Reseller/ DistributorAssuranceAmerica is both a carrier partner and the entity under which AADirect operates its California insurance agency (DBA AssuranceAmerica Insurance Agency, License #6005799). AssuranceAmerica provides insurance products including renters insurance through the AADirect platform and is a named partner on the renters insurance page.
• DairylandsecondaryChannel Partner/ Reseller/ DistributorDairyland is featured as one of AADirect's trusted insurance carrier partners on the homepage. Dairyland provides auto insurance options including non-standard coverage for drivers with violations or lapsed coverage histories.
• National GeneralsecondaryChannel Partner/ Reseller/ DistributorNational General is listed among AADirect's trusted carrier partners on the homepage, providing personal auto and recreational vehicle insurance options through the AADirect comparison platform.
• HugosecondaryChannel Partner/ Reseller/ DistributorHugo is featured alongside other carrier partners on the personal auto insurance page. Hugo is an insurance carrier offering coverage options accessible through the AADirect platform.
• Bristol WestsecondaryChannel Partner/ Reseller/ DistributorBristol West is featured on the personal auto insurance product page as one of the carriers AADirect works with to help drivers find coverage options.
• First AcceptancesecondaryChannel Partner/ Reseller/ DistributorFirst Acceptance is a Motor Club program provider partnered with AADirect to provide 24/7 emergency roadside assistance options including towing, flat tire assistance, battery jump starts, lockout help, and fuel delivery.
• The GeneralsecondaryChannel Partner/ Reseller/ DistributorThe General is a Motor Club program provider partnered with AADirect to offer 24/7 roadside assistance plans including emergency help, flat tire assistance, battery jump starts, towing, lockout help, and fuel delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aadirect

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AADirect