AddPro
AddPro is a Malmö, Sweden-based IT services firm (founded 2000, 101-250 employees) specializing in application and cloud integration, operating as part of the broader itm8 group delivering managed IT, cloud, cybersecurity, and Microsoft AI services to Nordic SMEs.
- Company typePrivate
- Founded2000
- HeadquartersMalmö, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingServices
What AddPro does
AddPro is a Malmö, Sweden-based IT services company founded in 2000, employing 101-250 people, focused on application and cloud integration services. Public source material associates AddPro with the broader itm8 group, which operates across Sweden, Denmark, and the United Kingdom with over 1,600 employees. The combined service portfolio is organized into seven categories: IT infrastructure (public/private cloud, cloud migration, networking, IT licenses, digital workplace, managed services); system development (automation, data warehousing, web development, BI); cybersecurity (IAM, cloud and network security, OT security); IT consulting (project management, GDPR, GRC); application services (Oracle licensing, database administration, cloud hosting, application operations); digital workplace (information protection, hybrid meetings, device and document management); and AI services built on Microsoft Copilot for Microsoft 365.
The group's revenue model combines professional services (IT advisory, project-based consulting), recurring managed services (cloud hosting, database administration, application operations, IT support), and IT product/license sales via the itm8store.se e-commerce webshop. Pricing is quote-based on bespoke engagements, with standardized packaged offerings and self-service micro-services as lower-ticket entry points for smaller customers. Core technology stack is Microsoft-centric — Microsoft 365, Azure cloud, and Microsoft Copilot — supplemented by Oracle application and database specialization. Multi-language sites (Swedish, Danish, English UK) and offices in Malmö, Helsingborg, Kristianstad, Stockholm, Göteborg, Copenhagen, Herning, and the UK indicate a regional, sales-led go-to-market emphasizing local proximity with multi-country scale.
AddPro specifically sits in the application/cloud integration segment. Within the itm8 group, its integration appears consolidated based on shared contact ([email protected]) and unified brand presence. Leadership includes Nicklas Persson (CEO), Ove Flenhagen (CFO), and Mattias Andersson (Business Area Manager). Customer concentration is fragmented across SMEs served as a '360-degree IT partner,' which is core to its go-to-market but limits per-customer revenue predictability at the unit level while supporting volume-based recurring managed-services revenue at the group level.
AddPro firmographics
Firmographics- Name
- AddPro
- Legal name
- itm8
- Website
- https://addpro.se
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AddPro is a Malmö, Sweden-based IT services firm (founded 2000, 101-250 employees) specializing in application and cloud integration, operating as part of the broader itm8 group delivering managed IT, cloud, cybersecurity, and Microsoft AI services to Nordic SMEs.
- Ownership category
- akta.pro rank
AddPro industry classification
Industry- Product category
- IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Network, Infrastructure & Data Center Integration (BPAEAAAK)
- akta.pro secondary industries
- Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), Helpdesk & End-User Support Services (BPAEABAB), Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where AddPro is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
AddPro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Consulting and Professional Services: Revenue generated from IT advisory services including project management, process development, change management, IT Governance, GDPR compliance, and GRC services.
- Managed Services: Recurring managed services for IT infrastructure, cloud hosting, database administration, application operations, and IT support.
- IT Product Sales: Sales of IT products through webshop (itm8store.se) including licenses, equipment, and micro-services.
- IT Infrastructure Services: Services including public/private cloud, network and communication, IT licenses, digital workplace, and managed services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AddPro product offering
Product offeringCore offering
AddPro offers application and cloud integration services, supporting businesses with IT infrastructure, system development, cybersecurity, IT consulting, application services, digital workplace solutions, and AI implementation. The company provides end-to-end IT services for small and medium-sized businesses, including cloud migration, managed services, database administration, and Microsoft 365 Copilot integration. AddPro operates as part of a broader IT services group with presence across Sweden, Denmark, and the United Kingdom.
Product overview
itm8 is an IT services company offering a comprehensive portfolio of technology services organized into six main categories: IT Infrastructure (public/private cloud, migration, networking, managed services), System Development (automation, BI, web development), Cybersecurity (IAM, network security, OT security), IT Consulting (project management, GDPR, GRC), Application Services (Oracle, database, cloud hosting), and Digital Workplace solutions. The company also provides AI services through Microsoft Copilot integration. itm8 positions itself as a full-service IT partner for small and medium-sized businesses, offering services across cloud, AI, IT security, digital transformation, and modern workplace solutions with over 1,600 employees across Sweden, Denmark, and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Infrastructure Services Comprehensive IT infrastructure services including public cloud, private cloud, cloud migration, network and communication, IT licenses, digital workplace, and managed services, for businesses needing outsourced infrastructure operations.
- System Development Services Software development services covering automation, data warehousing, web development, development teams, and business intelligence solutions for organizations building or modernizing applications.
- Cybersecurity Services Cybersecurity services including identity access management, cloud and network security, IT security monitoring, and OT (Operational Technology) security, designed to protect business IT environments.
- IT Consulting Services IT advisory services covering project management, process development, change management, IT governance, IT preliminary studies, data protection/GDPR, and GRC (Governance, Risk, and Compliance).
- Application Services Application services including Oracle licensing, IT consultants, database administration, database operations, cloud hosting, application operations and support, and Oracle events, for businesses running enterprise applications.
- Digital Workplace Solutions Digital workplace solutions including information protection, employee experience, hybrid meetings, device management, and document management for modern, hybrid work environments.
- AI Services AI services featuring Microsoft Copilot for Microsoft 365, helping businesses implement and leverage AI capabilities across their organizations.
- Microsoft 365 Copilot Implementation Microsoft 365 Copilot integration and implementation services for enterprise AI assistance, enabling organizations to deploy and adopt Copilot within their Microsoft 365 environment.
Companies that use AddPro
Customer profileSegments1 record
Ideal customer profiles1 record
AddPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AddPro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoftcoreitm8 offers Microsoft Copilot and Microsoft 365 services as part of their AI and modern workplace offerings. They are a Microsoft partner providing cloud infrastructure, productivity solutions, and AI-powered tools to customers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
AddPro competitors and assessment
Company assessmentRegional players
- Dustin Group: Nordic-based IT reseller and services provider with strong position in SMB IT infrastructure and licensing. Overlaps with AddPro's webshop and micro-services distribution model and SME focus, though more product-resale-led.
Emerging players
- Cegal: Norwegian-headquartered technology partner for the energy sector, providing cloud, software and consulting services. Comparable in services model and Nordic focus, though with a vertical specialization that AddPro does not have.
Direct peers
- Sigma IT: Swedish IT consultancy and solutions provider operating across system development, digital transformation and managed services in the Nordics. Closely matches AddPro on Swedish SME focus and consulting-led services portfolio.
- Bouvet: Norwegian IT consultancy delivering system development, digital communication and managed services to Nordic enterprises and public sector. Comparable on Nordic IT services profile, though weighted more toward Norway and large public-sector clients.
- Atea: Largest Nordic IT infrastructure and services provider, selling hardware, software, cloud and managed services to public and private sector. Highly comparable as a Nordic IT services consolidator with multi-country footprint, though Atea is significantly larger and more hardware-led.
- Knowit: Nordic digital and IT consultancy focused on system development, digital solutions, and technology consulting across Sweden, Norway, Finland and Denmark. Directly comparable on IT consulting/system development and SME/mid-market customer profile.
- Sentia Denmark: Nordic managed cloud services provider specializing in hosting, cloud migration and managed operations for mid-market customers. Direct overlap with AddPro's cloud hosting, managed infrastructure and application operations services.
Broad incumbents
- Capgemini: Global IT services and consulting leader with significant Nordic delivery capability. Comparable on systems integration, cloud, cybersecurity and digital workplace, but predominantly focused on larger enterprise accounts.
- CGI Group: Global IT and business consulting services firm with strong Nordic presence. Overlaps with AddPro's system integration, managed services and IT consulting but targets a broader enterprise and public-sector client base.
- TietoEVRY: One of the largest Nordic IT services and software providers, serving enterprises and public sector with cloud, application, data and managed services. Overlaps with AddPro on managed services and digital workplace but operates at much larger scale and across enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AddPro social profiles
Digital presenceAddPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
AddPro leadership team
Management profileNumber of profiles
Profiles3 records
AddPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AddPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AddPro
What does AddPro do?
AddPro offers application and cloud integration services, supporting businesses with IT infrastructure, system development, cybersecurity, IT consulting, application services, digital workplace solutions, and AI implementation. The company provides end-to-end IT services for small and medium-sized businesses, including cloud migration, managed services, database administration, and Microsoft 365 Copilot integration. AddPro operates as part of a broader IT services group with presence across Sweden, Denmark, and the United Kingdom.
Is AddPro a public or private company?
AddPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AddPro founded?
AddPro was founded in 2000. It employs 251 to 500 people.
Where is AddPro based?
AddPro is headquartered in Malmö, Sweden, in the Europe region.
How does AddPro make money?
Four revenue lines are on record. IT Consulting and Professional Services are the primary driver. The others are managed Services, IT Product Sales and IT Infrastructure Services.
Who are AddPro's main competitors?
Dustin Group is listed as a regional player. Cegal is listed as an emerging player. Direct peers are Sigma IT, Bouvet, Atea, Knowit and Sentia Denmark. Broad incumbents are Capgemini, CGI Group and TietoEVRY.
Does AddPro have an API?
No public API is recorded for AddPro.
What industry is AddPro in?
AddPro's product category is IT Services. Its primary akta.pro industry code is BPAEAAAK, Network, Infrastructure & Data Center Integration, with a secondary code of BPAAACAE, Cloud & Infrastructure Support (Servers, Storage, Virtualization). Its NAICS code is 54151 and its SIC code is 7373.