Mid-South Medical Imaging
Mid-South Medical Imaging is an independent regional distributor and service provider of medical imaging equipment (digital radiography, ultrasound, PACS, X-ray) from Samsung and Del Medical, serving hospitals, clinics, and specialty practices across six southeastern US states since 1968.
- Company typePrivate
- Founded1968
- HeadquartersFlowood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mid-South Medical Imaging does
Mid-South Medical Imaging, LLC is an independent regional distributor and service provider of medical imaging equipment, headquartered in Flowood, Mississippi with branch offices in Birmingham, Alabama and Memphis, Tennessee. Founded in 1968 as Mid-South X-Ray, the company serves hospitals, family practice clinics, orthopedic practices, chiropractic offices, and veterinary clinics across six southeastern states (Mississippi, Alabama, Arkansas, Louisiana, West Tennessee, and the Florida panhandle). Its core business is the sale, installation, applications training, and post-sale service of digital radiography (DR) systems, ultrasound machines, X-ray rooms, C-arms, mammography, CT, MRI, and PACS solutions from two principal OEM partners: Samsung Healthcare (GM85 Fit/Elite, GF85, GC85A Vision+, RS85 Prestige, V5/V7/V8, HM70 EVO) and Del Medical (OTC18, FMT/FMT18M/T series, Vieworks VIVIX-S detectors, DELWORKS EDR, EvoView PACS, plus chiropractic and veterinary systems). The company also distributes imaging accessories and consumables through a partner e-commerce storefront (xraymarketplace.com).
The company employs registered x-ray technologists and credentialed clinical staff (e.g., RDMS/RVT-certified account executives) to deliver hands-on applications training, differentiating it from pure equipment resellers. Its go-to-market is enterprise field sales: territory-based account executives provide consultative quoting on capital equipment bundles, with applications training, installation, 24/7 phone support, and remote diagnostics bundled into multi-year service contracts. Revenue derives primarily from one-time capital equipment sales supplemented by recurring service contracts and accessories. Pricing is opaque and quote-based, reflecting a B2B configuration-driven model. AI and automation features embedded in the distributed product portfolio (e.g., CXR Assist, S-Detect, Vision Assist, S-Shearwave, automated stitching) are OEM-owned rather than proprietary to Mid-South.
Mid-South Medical Imaging firmographics
Firmographics- Name
- Mid-South Medical Imaging
- Legal name
- Mid-South Medical Imaging, LLC
- Website
- https://msmionline.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mid-South Medical Imaging is an independent regional distributor and service provider of medical imaging equipment (digital radiography, ultrasound, PACS, X-ray) from Samsung and Del Medical, serving hospitals, clinics, and specialty practices across six southeastern US states since 1968.
- Ownership category
- akta.pro rank
Mid-South Medical Imaging industry classification
Industry- Product category
- Medical Imaging Equipment Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)
- akta.pro primary industry
- X-ray & Fluoroscopy Systems (HLAHABAA)
- akta.pro secondary industries
- Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL), Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity) (HLACABAM)
Keywords
Where Mid-South Medical Imaging is headquartered
LocationHeadquarters
- HQ city
- Flowood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mid-South Medical Imaging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Medical Imaging Equipment Sales: Sale of capital medical imaging equipment including digital radiography systems, ultrasound machines, C-arms, mammography, CT, and MRI equipment from Samsung and Del Medical brands. Equipment sales represent the primary revenue stream with pricing based on specific configurations and bundle options.
- Service and Support Contracts: After-sale service and support including remote support technology, phone support (day and night), and ongoing maintenance. The company employs service personnel and provides 24/7 support access for customers.
- Accessories and Consumables: Sale of medical imaging accessories through partner site (xraymarketplace.com) including lead aprons, radiation protection, positioning aids, X-ray markers, ultrasound supplies, consumables, carts and racks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing for all products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mid-South Medical Imaging product offering
Product offeringCore offering
Mid-South Medical Imaging is an independent distributor and service provider of medical imaging equipment, selling and supporting digital radiography systems, ultrasound machines, PACS solutions, mammography, C-arms, CT, and MRI equipment from Samsung Healthcare and Del Medical across the southeastern United States. The company delivers end-to-end support including equipment sales, professional installation, applications training by registered x-ray technologists, and 24/7 service and remote support. It also distributes imaging accessories and consumables through a partner marketplace site.
Product overview
Mid-South Medical Imaging is an independent medical imaging equipment distributor offering a comprehensive portfolio of digital radiography systems, ultrasound machines, PACS solutions, and accessories. The product lineup includes Del Medical floor-mounted and overhead tube crane X-ray systems (FMT, FMT18M, FMT18T, OTC18S, OTC18M, OTC18T series), Del Medical Vieworks VIVIX-S DR detectors, Del Medical DELWORKS EDR acquisition software, Del Medical EvoView PACS, Del Medical Universal Veterinary and Chiropractic systems, and Samsung ultrasound systems (RS85 Prestige, V5, V7, V8, HM70 EVO), Samsung mobile and floor-mounted DR systems (GM85 Fit, GM85 Elite, GF85, GC85A Vision+), Samsung GR40CW DR retrofit detector, and Mid-South-branded accessories. The company also provides remote support services and covers Women's Health products including mammography and breast ultrasound.
Differentiator
Problem solved
Functional benefit
Products and services
- Samsung RS85 Prestige Ultrasound
Companies that use Mid-South Medical Imaging
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Mid-South Medical Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability20 records
Feature5 records
Mid-South Medical Imaging partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Samsung UltrasoundcoreStrategic partnership with Samsung Healthcare for distribution of Samsung ultrasound systems including RS85 Prestige, V5, V7, V8, and HM70 EVO. Mid-South serves as a key distribution and support partner for Samsung ultrasound products in the southeastern US market.
- Northwest Shoals Community CollegeminorEducational partnership providing Samsung Ultrasound equipment for sonography education and training at Muscle Shoals campus.
- Gadsden State Community CollegeminorEducational partnership providing Samsung Ultrasound equipment for sonography education and training at Gadsden campus.
- Itawamba Community CollegeminorEducational partnership providing Samsung Ultrasound equipment for sonography education and training at Tupelo campus.
- Northeast Community CollegeminorEducational partnership providing Samsung Ultrasound equipment for sonography education and training at Booneville campus.
- Hinds Community CollegeminorEducational partnership providing Samsung Ultrasound equipment for sonography education and training at Jackson campus.
- Samsung Healthcare (Radiography)coreDistribution partnership for Samsung radiography products including GM85 Fit, GM85 Elite, GF85, GC85A Vision+, and GR40CW DR Retrofit systems.
- Del MedicalcoreAuthorized distributor of Del Medical radiography equipment including OTC18S, OTC18M, OTC18T, FMT, FMT18M, FMT18T, EvoView PACS, Vieworks VIVIX-S, DELWORKS EDR, and Universal Chiropractic/Veterinary systems.
- X-Ray Marketplace (xraymarketplace.com)minorPartner site for distribution of medical imaging accessories including lead aprons, radiation protection, positioning aids, X-ray markers, and ultrasound supplies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mid-South Medical Imaging competitors and assessment
Company assessmentBroad incumbents
- GE HealthCare: Global imaging, ultrasound and patient care solutions OEM with a US-direct sales motion. Competes with MSMI's DR/ultrasound portfolio in mid-sized hospitals across the southeastern US.
- Siemens Healthineers: Global imaging OEM with full modality coverage (X-ray, ultrasound, MRI, CT) plus enterprise imaging IT. Comparable broad-incumbent competitor that MSMI's hospital customers may evaluate alongside MSMI's offering.
- Philips Healthcare: Global health technology incumbent covering diagnostic imaging, ultrasound, and PACS/enterprise imaging. Sets competitive benchmark against which MSMI's regional DR/PACS offerings are evaluated.
- Canon Medical Systems: Imaging OEM offering X-ray, ultrasound, CT and MRI plus healthcare IT. Comparable broad-incumbent competitor for MSMI's DR and ultrasound product lines.
- Konica Minolta Healthcare: Major imaging OEM/distributor covering DR, ultrasound, PACS and IT across the US. Comparable as a direct competitor in digital radiography and PACS, and is named as a prior employer of a Mid-South AE.
Emerging players
- Agfa HealthCare: Enterprise imaging and PACS/RIS vendor with a growing DR retrofit business. Comparable in the imaging-IT/PACS and DR retrofit niches where MSMI sells EvoView PACS and Samsung GR40CW DR retrofits.
Direct peers
- Block Imaging: Independent medical imaging equipment reseller and refurbisher operating across multiple modalities. Closest direct comparable to MSMI as a channel partner/dealer serving hospitals and clinics with new and refurbished systems.
- Mindray: Global medical imaging and patient monitoring manufacturer with a strong US ultrasound presence. Competes head-to-head with MSMI in the portable and point-of-care ultrasound segments where MSMI distributes Samsung.
- FUJIFILM SonoSite: Point-of-care and portable ultrasound specialist now under Fujifilm Healthcare. Directly comparable to MSMI's portable ultrasound (Samsung HM70 EVO) line and named as prior employer of an MSMI sales hire.
- Atlantis Worldwide: Independent imaging equipment sales and refurbishment provider across MRI, CT, ultrasound and DR. Comparable regional distribution and resale model to MSMI's portfolio breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mid-South Medical Imaging social profiles
Digital presenceMid-South Medical Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid-South Medical Imaging leadership team
Management profileNumber of profiles
Profiles2 records
Mid-South Medical Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid-South Medical Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid-South Medical Imaging
What does Mid-South Medical Imaging do?
Mid-South Medical Imaging is an independent distributor and service provider of medical imaging equipment, selling and supporting digital radiography systems, ultrasound machines, PACS solutions, mammography, C-arms, CT, and MRI equipment from Samsung Healthcare and Del Medical across the southeastern United States. The company delivers end-to-end support including equipment sales, professional installation, applications training by registered x-ray technologists, and 24/7 service and remote support. It also distributes imaging accessories and consumables through a partner marketplace site.
Is Mid-South Medical Imaging a public or private company?
Mid-South Medical Imaging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mid-South Medical Imaging founded?
Mid-South Medical Imaging was founded in 1968. It employs 11 to 50 people.
Where is Mid-South Medical Imaging based?
Mid-South Medical Imaging is headquartered in Flowood, United States, in the North America region.
How does Mid-South Medical Imaging make money?
Three revenue lines are on record. Medical Imaging Equipment Sales are the primary driver. The others are service and Support Contracts and accessories and Consumables.
Who are Mid-South Medical Imaging's main competitors?
Broad incumbents on record are GE HealthCare, Siemens Healthineers, Philips Healthcare, Canon Medical Systems and Konica Minolta Healthcare. Agfa HealthCare is listed as an emerging player. Direct peers are Block Imaging, Mindray, FUJIFILM SonoSite and Atlantis Worldwide.
Does Mid-South Medical Imaging have an API?
No public API is recorded for Mid-South Medical Imaging.
What industry is Mid-South Medical Imaging in?
Mid-South Medical Imaging's product category is Medical Imaging Equipment Distribution. Its primary akta.pro industry code is HLAHABAA, X-ray & Fluoroscopy Systems, with a secondary code of HLAHABAL, Portable, Mobile & Point-of-Care Imaging Systems. Its NAICS code is 3345 and its SIC code is 5047.