Asset Builders of America

What Asset Builders of America does

Asset Builders of America is a 501(c)(3) non-profit organization founded in 1999 and headquartered in Madison, Wisconsin. The organization delivers financial literacy and economic empowerment education to low and moderate income youth and families, with programs spanning budgeting, savings, credit and credit repair, beginning investment concepts, entrepreneurship, and college readiness. Its core program portfolio includes the Finance & Investment Challenge Bowl (a quiz-bowl tournament format for high school students), the Youth P.O.W.E.R. Academy of Finance (a two-week summer day camp at Edgewood College and Cardinal Stritch University), The Money Conference (a full-day financial education event), The Millionaires Club, and the Got Money! Teen Conference. Since founding, the organization's programs have reportedly touched over 20,000 lives across Wisconsin and Northern Illinois.

The organization is co-founded by Richard Entenmann (formerly of the US Securities and Exchange Commission) and Robert Wynn (formerly of the Wisconsin Department of Financial Institutions), both bringing regulatory expertise in financial investor protection. Asset Builders distributes programs through partnerships with school districts, colleges (Edgewood College, Cardinal Stritch University, Federal Reserve Bank of Chicago), technical schools, and community organizations, with the Wisconsin Department of Public Instruction funding Youth POWER Academy as a pre-college program. The Challenge Bowl tournament network spans 13+ regional sites across Wisconsin plus Chicago-area events in Northern Illinois.

The revenue model is donation and grant-based, with all programs provided at no cost to participants. Funding sources include individual donations, corporate sponsorships (Associated Bank, CUNA Mutual, Manpower Group, Alliant Energy Foundation, Green Bay Packers Community Foundation), community foundations (Greater Milwaukee Foundation, United Way of Greater Milwaukee and Waukesha County, Herbert Kohl Educational Foundation), and state government funding. No technology products, digital platforms, or AI/ML capabilities are associated with the organization's operations.

Name

Asset Builders of America

Legal name

Asset Builders of America, Inc.

Website

https://assetbuilders.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Asset Builders of America is a 501(c)(3) non-profit founded in 1999 that delivers financial literacy and economic empowerment education to low and moderate income youth and families across Wisconsin and Northern Illinois through tournaments, summer camps, and conferences.

Ownership category

akta.pro rank

Product category

Financial Literacy Education

NAICS

Grantmaking and Giving Services (81321)

akta.pro primary industry

Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

akta.pro secondary industry

Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

Keywords

• Financial literacy education
• Youth financial empowerment
• Money management training
• Personal finance programs
• Community financial education

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: As a 501(c)(3) non-profit organization, Asset Builders of America generates revenue through tax-deductible donations from individuals, corporations, and foundations. The organization also accepts volunteer time and in-kind contributions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Asset Builders of America is a 501(c)(3) non-profit organization that delivers financial literacy and economic empowerment education to low and moderate income youth and families. It offers programs including The Money Conference (full-day financial education conference), the Finance & Investment Challenge Bowl (quiz-bowl tournaments for high school students), the Youth P.O.W.E.R. Academy of Finance (two-week summer day camp at college campuses), The Millionaires Club, and the Got Money! Teen Conference.

Product overview

Asset Builders of America operates as a financial education non-profit organization offering a portfolio of programs focused on teaching economic empowerment and financial capability to low and moderate income youth and families since 1999. The core offerings include: The Money Conference (full-day financial education conference with workshops), the Finance & Investment Challenge Bowl (quiz bowl competition promoting financial literacy among high school students), and the Youth P.O.W.E.R. Academy of Finance summer day camp program (intensive personal finance and college readiness bootcamp). Additional programs include The Millionaires Club and Got Money! Teen Conference. These programs collectively address financial education from budgeting basics to investment concepts, delivered through conferences, competitions, and immersive camp experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Finance and Investment Challenge Bowl (FICB): An interactive educational quiz bowl tournament that promotes financial literacy and awareness among high school students using a quiz show format.
• Youth P.O.W.E.R. Academy of Finance
• The Money Conference
• The Millionaires Club
• Got Money! Teen Conference

Products and services

• The Money Conference

Quantifiable outcome

• Over 20,000 lives touched since 1999 across Wisconsin communities
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Edgewood CollegecoreStrategic or Co-development PartnerPartner host location for Youth POWER Academy of Finance summer day camp. Located at 1000 Edgewood College Dr, Madison, WI 53711.
• Cardinal Stritch UniversitycoreStrategic or Co-development PartnerPartner host location for Youth POWER Academy of Finance summer day camp in Milwaukee.
• Wisconsin Department of Financial InstitutionscoreStrategic or Co-development PartnerState government partner that helps fund and endorse programs. Host of the 2025-2026 State Championship Tournament at Hilldale location.
• Wisconsin Department of Public InstructioncoreStrategic or Co-development PartnerState education department that funds Youth POWER Academy of Finance as a pre-college program.
• School Districts (Multiple)coreStrategic or Co-development PartnerEstablished collaborations with school districts across Wisconsin and Northern Illinois to market and host regional Challenge Bowl tournaments. Districts include MPS (Milwaukee), Madison, and numerous others.
• Federal Reserve Bank of ChicagominorStrategic or Co-development PartnerHost venue for Chicago-area FICB tournaments at 230 South LaSalle Street, Chicago, IL.
• Manpower GroupminorStrategic or Co-development PartnerCorporate partner hosting Milwaukee tournament events at 100 Manpower Place location.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AssetBuildersOrg
• Instagraminstagram.com/assetbuilders_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Builders of America