Breast Cancer Care

What Breast Cancer Care does

Breast Cancer Care, founded in 1973 and headquartered in London, is a UK charitable organisation that today operates under the merged entity Breast Cancer Now following its combination with the original Breast Cancer Now charity. The organisation provides free support services and trusted information to people affected by breast cancer (patients, survivors, and families) and engages healthcare professionals and breast cancer researchers as secondary audiences. Its core product surface includes the Becca mobile application, a free specialist nurse helpline (0808 800 6000), an online peer support forum, support groups/courses/webinars, an Ask Our Nurses email service, a "Talk to Someone Like You" peer matching service, and a library of expert-written publications and guides, all delivered through a UK-wide digital and in-person footprint.

Underlying delivery is a digital platform spanning website, mobile app, and online community, complemented by telephonic nurse support and in-person group sessions across the UK. The organisation funds breast cancer research through partnered research centres and projects, runs public health talks for community awareness, and maintains NHS-aligned information governance (DSPT Standards Exceeded certification for 2025-26).

The business model is a charity model rather than a commercial one: no paid products or services are sold to beneficiaries. Revenue is generated across six streams: individual one-off and regular monthly donations (suggested tiers of £10/£20/£30 one-off and £5/£15/£30 monthly), a weekly lottery subscription product, legacies and gifts in wills, corporate partnerships, philanthropy and charitable trusts, and fundraising events including Afternoon Tea, Wear It Pink, and challenge events (runs, walks, cycles, skydives). Go-to-market is direct-to-consumer via the website, app, helpline, email, social media, podcasts, and community events, supplemented by advocacy campaigns such as #EnhertuNow targeting NHS England and NICE.

Name

Breast Cancer Care

Legal name

Breast Cancer Now

Website

https://breastcancercare.org.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Breast Cancer Care, operating as Breast Cancer Now post-merger, is a UK charity providing free breast cancer support services, trusted information, nurse helpline, peer community, and research funding to patients, families, healthcare professionals, and researchers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Social Assistance (624), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

Breast Oncology (HLAKAFAJ), Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Breast cancer support
• Patient support services
• Peer support community
• Cancer information resources
• Cancer research funding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-off and regular donations from individuals, with suggested amounts of £10, £20, £30 for one-off donations and £5, £15, £30 for regular monthly donations
2. Lottery: Weekly lottery product generating recurring revenue from participants
3. Legacies and Wills: Gifts left in wills by supporters, representing significant long-term funding source
4. Corporate Partnerships: Partner with us programme for corporate sponsorship and philanthropy
5. Philanthropy and Charitable Trusts: Funding from philanthropic foundations and charitable trusts
6. Fundraising Events: Revenue from events including Afternoon Tea, challenge events (runs, walks, cycles, skydives), Wear It Pink, and other fundraising activities

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Breast Cancer Care (now operating as Breast Cancer Now) provides free breast cancer support services and information to anyone in the UK affected by breast cancer. Core offerings include the Becca support mobile app, a specialist nurse helpline, an online peer-support forum, in-person and virtual support groups/courses/webinars, expert-written publications and guides, a peer-matching "Talk to Someone Like You" service, public health talks, and a breast cancer research programme funded through charitable donations and fundraising.

Product overview

Breast Cancer Now operates as a unified charity platform offering an integrated portfolio of support services, information resources, and research programmes. The core offerings include the Becca mobile app, a nurse helpline service (0808 800 6000), an online forum, and support groups/courses/webinars. These are complemented by expert-written publications and guides, peer support services, and fundraising platforms including donations, lottery, and event fundraising (Afternoon Tea, Wear It Pink, challenge events). The organisation also conducts breast cancer research through partnered research centres. The services collectively serve individuals affected by breast cancer, healthcare professionals, researchers, and supporters seeking to contribute to the cause.

Differentiator

Problem solved

Functional benefit

Brands

• Becca: Breast cancer support app providing mobile-based support and information for people affected by breast cancer.

Products and services

• Nurse Helpline

Quantifiable outcome

• 34 people receive Diagnosed with breast cancer guide per £10 donation
• +4 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• NHS EnglandminorOthersMentioned in context of #EnhertuNow campaign petitioning NHS England (alongside NICE) to make the life-extending drug Enhertu available on the NHS in England. This is an advocacy/campaigning relationship rather than a formal partnership.
• NICE (National Institute for Health and Care Excellence)minorOthersMentioned in context of #EnhertuNow campaign petitioning NICE (alongside NHS England) to make the life-extending drug Enhertu available on the NHS in England. This is an advocacy/campaigning relationship rather than a formal partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cancer Research UK: The UK's leading cancer research and awareness charity with much broader disease remit and significantly larger fundraising operation; competes for the same pool of UK charitable donations.

Direct peers

• Marie Curie UK: Major UK charity delivering care, information and support services for people with terminal and serious illnesses including cancer; overlaps directly in nurse-led helpline and information services.
• Maggie's Centres: UK charity providing in-person psychosocial support, information and community for people affected by cancer, including dedicated breast cancer services. Highly comparable support-services model.
• Prevent Breast Cancer: UK charity focused exclusively on breast cancer prediction and prevention, funding research and raising awareness. Directly comparable mission and donor base.
• Macmillan Cancer Support: The UK's largest cancer charity, providing information, financial support and a nurse helpline. Directly comparable as a UK-wide cancer-support charity competing for the same donor and beneficiary audiences.
• Against Breast Cancer: Smaller UK breast cancer charity funding research into secondary breast cancer and providing support resources; competes for the same UK breast-cancer-specific donor pool.

Regional players

• Susan G. Komen: The largest US-based breast cancer charity funding research and community health; comparable mission and beneficiary support model but operating in North America rather than competing in the UK.
• Breast Cancer Foundation NZ: New Zealand's leading breast cancer charity providing education, research funding and patient support; functionally equivalent organization serving a different geography.

Emerging players

• CoppaFeel!: UK breast cancer awareness charity focused on education and early-detection for younger audiences; overlaps in breast cancer awareness and digital engagement with younger demographics.
• Walk the Walk: UK charity funding breast cancer research and support through mass-participation walking and challenge events; directly competes in breast-cancer-specific fundraising events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bccare
• Facebookfacebook.com/breastcancercare
• LinkedInlinkedin.com/company/breast-cancer-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breast Cancer Care