Foto.no
Foto.no is a Norwegian specialty photography equipment retailer founded in 1996, selling cameras, lenses, drones, and accessories from brands such as Sony, Canon, Leica, DJI, and Blackmagic Design to professional and hobbyist photographers across Norway via e-commerce and a physical store.
- Company typePrivate
- Founded1996
- HeadquartersHågån, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Foto.no does
Foto.no is a Norwegian specialty photography equipment retailer founded in 1996, operating from a single physical store combined with a full e-commerce storefront. The company sells cameras, lenses, drones, and photography accessories from major brands including Sony, Canon, Leica, DJI, and Blackmagic Design, targeting both professional and hobbyist photographers across Norway. Its product offering extends beyond core retail into a loyalty program (Fordelskunde), gift cards (Gavekort), a customer service center (Kundesenter), a service and repair workshop (Serviceverksted) tied to a Miljømart environmental initiative, and an inspiration/blog content section.
The underlying technology stack is an e-commerce and business system platform delivered by Multicase Norge AS, integrating customer management, order processing, inventory, and retail functionality. Pricing is standard unit pricing inclusive of Norwegian VAT (MVA), with leasing options available for higher-ticket equipment and quote-based pricing for special orders. The go-to-market motion is direct-to-consumer, supported by phone, chat, and email customer service during business hours, content marketing via an inspiration blog, an SEO-optimized product catalog, and a loyalty newsletter program.
Foto.no's revenue model is one-time hardware retail sales with no disclosed subscription, recurring, or contracted revenue component. No revenue, headcount within the 11-50 band, funding history, ownership structure, or financial disclosures are publicly available. Geographic reach is limited to a single domestic market (Norway), and no international operations, M&A, or capital-raising activity is evidenced in the available data.
Foto.no firmographics
Firmographics- Name
- Foto.no
- Legal name
- Foto.no
- Website
- https://foto.no
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foto.no is a Norwegian specialty photography equipment retailer founded in 1996, selling cameras, lenses, drones, and accessories from brands such as Sony, Canon, Leica, DJI, and Blackmagic Design to professional and hobbyist photographers across Norway via e-commerce and a physical store.
- Ownership category
- akta.pro rank
Foto.no industry classification
Industry- Product category
- Photography Equipment Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)
- akta.pro secondary industries
- Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Action Cameras & Adventure Imaging Retail (CRACAHAD)
Keywords
Where Foto.no is headquartered
LocationHeadquarters
- HQ city
- Hågån
- HQ country
- Norway
- HQ region
- Europe
Markets served
Foto.no business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: One-time sales of photography equipment including cameras, lenses, drones, and accessories. Products sold at retail prices with VAT included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Foto.no product offering
Product offeringCore offering
Foto.no is a Norwegian specialist photography retailer (faghandel) that sells cameras, lenses, drones, and photography equipment from brands including Sony, Canon, Leica, DJI, and Blackmagic Design. Sales are conducted through an e-commerce platform with integrated customer accounts, order management, and inventory, complemented by a physical retail store in Norway offering expert advisory service and fast delivery. Supporting paid offerings include gift cards (Gavekort) and an equipment service and repair workshop (Serviceverksted).
Product overview
Foto.no operates as a single unified e-commerce platform offering cameras, lenses, drones, and photography equipment from brands including Sony, Canon, Leica, DJI, and Blackmagic Design. The offering extends beyond the core product catalog to include a loyalty program (Fordelskunde), gift cards (Gavekort), a customer service center (Kundesenter), a service and repair workshop (Serviceverksted), and an inspiration/content section (Inspirere). The platform is powered by Multicase for business systems and online store solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Kamera, objektiver, droner og fotoutstyr (Cameras, lenses, drones and photography equipment)
Companies that use Foto.no
Customer profileSegments1 record
Ideal customer profiles2 records
Foto.no technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Foto.no partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Multicase Norge AScoreMulticase Norge AS provides the business system and e-commerce platform solution for Foto.no. The platform includes integrated customer management, order processing, and retail functionality.
- SonymajorSony is a key brand supplier for Foto.no, offering cameras, lenses, and imaging equipment through the retailer.
- CanonmajorCanon supplies cameras, lenses, and photography equipment to Foto.no as a major brand partner.
- LeicaminorLeica premium cameras and lenses are available through Foto.no as a specialty product line.
- DJImajorDJI drones and imaging equipment are sold through Foto.no as a key brand category.
- Blackmagic DesignminorBlackmagic Design video and cinema equipment is available through Foto.no for professional video production customers.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Foto.no competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Foto.no social profiles
Digital presenceFoto.no financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foto.no leadership team
Management profileNumber of profiles
Foto.no funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foto.no M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foto.no
What does Foto.no do?
Foto.no is a Norwegian specialist photography retailer (faghandel) that sells cameras, lenses, drones, and photography equipment from brands including Sony, Canon, Leica, DJI, and Blackmagic Design. Sales are conducted through an e-commerce platform with integrated customer accounts, order management, and inventory, complemented by a physical retail store in Norway offering expert advisory service and fast delivery. Supporting paid offerings include gift cards (Gavekort) and an equipment service and repair workshop (Serviceverksted).
Is Foto.no a public or private company?
Foto.no is a private company. It is classified as unknown and is currently operating.
When was Foto.no founded?
Foto.no was founded in 1996. It employs 11 to 50 people.
Where is Foto.no based?
Foto.no is headquartered in Hågån, Norway, in the Europe region.
How does Foto.no make money?
One revenue line is on record: retail Product Sales.
Does Foto.no have an API?
No public API is recorded for Foto.no.
What industry is Foto.no in?
Foto.no's product category is Photography Equipment Retail. Its primary akta.pro industry code is CRACAHAA, Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories), with a secondary code of CRACAHAB, Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs). Its NAICS code is 4492 and its SIC code is 3861.