Deeplas

What Deeplas does

Deeplas is a UK building-products manufacturer and trading brand of Eurocell Building Plastics Ltd, a wholly-owned subsidiary of LSE-listed Eurocell plc. Founded in 1981 and headquartered in Alfreton, Derbyshire, the company produces calcium organic, lead-free PVC-U roofline, cladding, decking, fencing, conservatory roofing, roof lanterns, and interior panel products for the UK residential repair, maintenance and improvement (RMI) and new-build markets. Its core technology centres on slow-speed PVC-U extrusion that produces denser boards with sharper 90-degree corners than competitor products, using a co-extruded cellular foam core with a PVC-U skin; products carry up to 20-year guarantees (white profiles) or 10-year guarantees (foiled/coloured) and are backed by BBA, BSI Kitemark, CSTB, ISO 9001 and ISO 14001 certifications.

Deeplas operates a multi-product platform organised around eleven sub-brands (Twinson, Roomline, Decorwall, Decorceil, Equinox, Oasis, Luma, Skypod, Coastline, Kyube, Iconiq), with exclusive UK distribution rights for Deceuninck's Twinson wood/PVC composite range. It sells exclusively through a network of 160+ independent UK stockists and a Deeplas Premium Installer Scheme, supplemented by field sales support for architects, developers and house-builder specifiers. Pricing is quote-based and not publicly disclosed; in February 2022 the company implemented a 14% price increase plus 20% surcharge to offset resin and raw-material inflation. The business does not disclose standalone revenue, and as a subsidiary of Eurocell plc, financial performance is reported only at the group level.

The customer base spans four primary segments — homeowners, installers/tradespeople, architects and specifiers, and stockists/distributors — with no single end-customer representing material revenue concentration. Marketing is content-led via deeplas.co.uk, a LinkedIn presence, downloadable technical literature, and a Find-an-Installer locator tool. The company's strategic direction is focused on product-portfolio expansion (new roof lanterns, outdoor-living structures, interior panels and premium cladding colourways) within the UK market rather than geographic diversification.

Name

Deeplas

Legal name

Eurocell Building Plastics Ltd

Website

https://deeplas.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Deeplas is a UK manufacturer of PVC-U roofline, cladding, decking and outdoor-living products, sold through 160+ stockists and a Premium Installer network. It is a trading brand of Eurocell Building Plastics Ltd, a subsidiary of LSE-listed Eurocell plc, and is the exclusive UK distributor of Deceuninck's Twinson composite range.

Ownership category

akta.pro rank

Product category

PVC-U Building Products

NAICS

Siding Contractors (238170)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)

akta.pro secondary industry

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• PVC-U roofline products
• Building plastics
• Exterior cladding systems
• Composite decking fencing
• Roofline and rainwater

Headquarters

HQ city

Alfreton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PVC-U Building Products Sales: Deeplas generates revenue through the manufacture and sale of PVC-U building products including roofline systems (fascias, soffits, capping boards), cladding, window boards, skirting & architrave, decking, fencing, conservatory roofs, garden rooms, and outdoor living products. Products are sold through a network of 160+ UK stockists and approved installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Deeplas manufactures and supplies PVC-U building products for the UK construction and home improvement market, including roofline systems (fascias, soffits, capping boards, window boards), interior and exterior cladding, composite decking, composite fencing, conservatories, tiled roofs, pergolas, rooflights and roof lanterns, and garden rooms. The range is sold through a UK network of 160 independent stockists and an Approved Installer programme. Deeplas is the trade-facing brand of Eurocell Building Plastics Limited.

Product overview

Deeplas is a building materials company and trading name of Eurocell Building Plastics Ltd, offering a comprehensive range of PVC-U building products. The portfolio is organized as a unified platform of exterior and interior building solutions, with the core roofline products (fascias, soffits, capping boards) forming the foundation, complemented by exterior products including cladding systems (Twinson, Coastline, Embossed PVC-U, Forma slatted), decking (Twinson Premium Decking, Composite Decking), fencing (Deeplas Composite Fencing, Premium Fencing), outdoor living structures (Oasis Pergolas & Verandas, Garden Rooms/Kyube), and roofing solutions (Equinox Tiled Roof, Skypod Lanterns, Luma Rooflights, Iconiq Roof Lanterns, SlateSkin, Envirotile). Interior products include Decorwall Range wall/ceiling panels and Roomline skirting & architrave. Deeplas holds exclusive UK distribution rights for Twinson wood/PVC composite products. All products are manufactured with a focus on low maintenance, durability, and sustainability credentials.

Differentiator

Problem solved

Functional benefit

Brands

• Twinson: Premium wood/PVC composite decking and cladding range. Deeplas is the exclusive UK distributor of Twinson products.
• Roomline
• Decorwall
• Decorceil
• Equinox
• Oasis
• Luma
• Skypod
• Coastline
• Kyube
• Iconiq

Products and services

• Deeplas Roofline PVC-U roofline system including fascias, soffits, capping boards, hollow soffit, window boards and rainwater products, manufactured using calcium organic lead-free compound and backed by a 20-year transferable guarantee. Sold through the UK stockist network for installation on residential and commercial properties.
• Decorwall Wall Panel Range Interior PVC-U wall and ceiling cladding panels designed for bathrooms, kitchens and other interior spaces, providing a low-maintenance, waterproof alternative to tiles. Sold through UK stockists to installers and homeowners.
• Deeplas Cladding Exterior PVC-U cladding range including standard, embossed and woodgrain-effect profiles in a wide choice of colours such as Anthracite Grey, Rosewood, Black Ash and White. Used for residential and commercial external wall cladding applications.
• Roomline Skirting & Architrave PVC-U interior skirting boards and architrave providing a low-maintenance, scratch-resistant alternative to timber for finishing interior rooms. Sold through UK stockists.
• Deeplas Conservatories Custom-designed PVC-U conservatory extensions for UK homeowners, supplied through the Approved Installer network as a complete home extension solution.
• Equinox Tiled Roof System Tiled roof replacement system for existing conservatories and new extensions, designed to convert glazed conservatory roofs into solid, energy-efficient tiled roofs for year-round use.
• Oasis Pergolas & Verandas Outdoor aluminium pergola and veranda systems for residential gardens and outdoor living spaces, supplied through UK stockists and Approved Installers.
• Luma Rooflight Flat-roof skylight rooflight system designed to bring natural daylight into flat-roof extensions, home offices and commercial spaces. Supplied through UK stockists.
• Skypod Lantern Roofs Pitched glass lantern roof system for conservatories, extensions and orangeries, designed to maximise natural light in flat-roofed buildings.
• Iconiq Roof Lanterns Aluminium roof lantern range offering contemporary pitched roof glazing for extensions, orangeries and flat-roof home improvements. Sold through UK stockists.
• Composite Fencing Low-maintenance composite fencing system for residential gardens, offering the look of timber with greater durability and weather resistance. Supplied through UK stockists.
• Composite Decking Low-maintenance composite decking boards for residential gardens and outdoor living spaces, designed as a durable alternative to timber decking. Supplied through UK stockists.
• Twinson Premium Decking Premium wood-plastic composite decking range distributed exclusively in the UK by Deeplas, offering a durable, low-maintenance alternative to timber with a natural wood appearance.
• Twinson Premium Cladding Premium wood-plastic composite cladding range distributed exclusively in the UK by Deeplas for exterior wall cladding applications.
• SlateSkin Roof Tile System Lightweight composite roof tile system designed to replicate the appearance of natural slate on conservatory roofs, extensions and other roofing projects.
• Envirotile Roof Tiles Recyclable composite roof tile system offering a lightweight, sustainable alternative to traditional concrete or clay roof tiles for conservatories, extensions and outbuildings.
• Balustrades PVC-U and glass balustrade systems for decking, balconies and outdoor living areas, supplied through the Deeplas stockist network.
• Kyube Garden Rooms Insulated outdoor garden room pods designed for use as home offices, gyms, studios and leisure rooms, supplied through the Deeplas Approved Installer network.

Quantifiable outcome

• Up to 20-year guarantee against warping and cracking for white PVC-U products; 10-year guarantee for foiled/coloured profiles
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Eurocell Group plccoreOthersDeeplas is a trading name of Eurocell Building Plastics Ltd, which is a subsidiary of Eurocell plc. Eurocell Group Limited and its subsidiaries and affiliated companies share operational infrastructure, distribution, and manufacturing capabilities.
• Deceuninck (Twinson)coreChannel Partner/ Reseller/ DistributorDeeplas is the ONLY UK distributor of Twinson products (wood/PVC composite decking and cladding) developed by Deceuninck. This exclusive distribution partnership provides unique market access to Twinson's innovative wood/PVC composite product range in the UK.
• DMD InstallationsminorChannel Partner/ Reseller/ DistributorNorwich-based DMD Installations is a member of the Deeplas Premium Installer Scheme and fitted internal cladding at Bedford's Bar. As a Premium Installer, they are accredited to fit Deeplas PVC-U roofline and cladding products to consistently high standards.
• Specialist Building Supplies Ltd (North Norfolk)minorChannel Partner/ Reseller/ DistributorDeeplas stockist Specialist Building Supplies Ltd secured an ongoing supply contract with one of the North Norfolk housing association's nominated contractors, demonstrating successful long-term supply partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Deceuninck: Deceuninck is a Belgian manufacturer of PVC-U window and door systems and the producer of the Twinson wood-PVC composite products that Deeplas exclusively distributes in the UK, making it both a key supplier and an adjacent systems competitor.

Broad incumbents

• Brett Martin: Brett Martin is a UK-based manufacturer of plastic roofing, cladding, and rainwater systems. Its rooflight and roof sheet ranges overlap with Deeplas's Luma rooflights, Envirotile, and SlateSkin product categories.
• Saint-Gobain: Saint-Gobain operates broad UK building materials brands (e.g. British Gypsum, Celotex, Weber) across roofing, insulation, and cladding, providing a portfolio incumbent overlap with Deeplas's roofline and cladding categories.
• James Hardie: James Hardie is a global leader in fibre-cement building products with a strong UK cladding and weatherboard presence, representing an incumbent alternative to PVC-U/composite cladding offerings from Deeplas.
• Cedral: Cedral (Etex group) is a leading UK fibre-cement cladding and weatherboard manufacturer. It overlaps with Deeplas's external cladding category but competes on a different substrate (fibre cement vs. PVC-U/composite).
• Eurocell Profiles: Eurocell Profiles is the parent company's wider PVC-U profile, window, and building plastics business. It is the same legal group as Deeplas but operates distinct retail (Trade Plus), fabrication, and profile channels that touch overlapping end customers.

Regional players

• VEKA: VEKA is a German-headquartered PVC-U window and door profile systems manufacturer with a UK subsidiary. While its primary focus is window systems, it overlaps with Deeplas's broader PVC-U building plastics portfolio via profile manufacturing and trade channels.

Direct peers

• Freefoam Building Products: Freefoam is a UK and Ireland manufacturer of PVC-U roofline, fascia, soffit, and cladding products with a comparable stockist and installer distribution model, directly competing with Deeplas across the same product categories.
• Kestrel Building Products: Kestrel manufactures PVC-U roofline, cladding, and window-line products for the UK building plastics market, competing head-to-head with Deeplas on fascia, soffit, and trims via a similar merchant and installer route to market.
• Swish Building Products: Swish is a long-established UK PVC-U roofline and cladding manufacturer serving the same stockist and installer channel as Deeplas, with overlapping fascia, soffit, and window-board product lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deeplas

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deeplas