Day Violins

What Day Violins does

Day Violins LLC is a family-owned string instrument retailer and music education business founded in 2007 by Jason and Jenna Day in Chantilly, Virginia. The company operates a single retail showroom at 14221A Willard Rd, supplemented by an online rental portal and shipping of violins and violas within the continental US. Its core offering is a tiered rental program (Standard, Mezzo for cello, Premium) for violins, violas, cellos, and basses, priced from roughly $21 to $80 per month including optional maintenance coverage; cellos and basses are hand-delivered within 50 miles of Chantilly. The portfolio is anchored by an on-site luthier service (repair, restoration, bow rehairing) and the Day School of the Arts, which delivers in-studio and virtual private lessons in violin, viola, cello, bass, and piano.

Revenue is generated through six streams: recurring instrument rentals, recurring Strings to Scroll maintenance plans ($5.95–$11.95/month), one-time instrument and bow sales, private lesson subscriptions, seasonal summer music camps ($450–$550 per program), and professional luthier repair services. The business serves three primary segments: student musicians and their families (the largest segment, served via school district partnerships with Fairfax, Loudoun, and Prince William County), music teachers and school programs, and professional musicians seeking high-end instruments, bow selection, and restoration.

The business is family-operated with no external funding, no parent company, and no disclosed M&A activity. Distribution is direct-to-consumer through the storefront, online portal, and UPS/FedEx shipping, supplemented by school district channel partnerships. Brand credibility is reinforced by Jenna Day's service on the NAMM Board of Directors and her leadership roles in FACE, ASTA-Virginia, and the American Youth Philharmonic Orchestras. The company also maintains a curated sub-brand, Jason's Corner, for rare and professional-grade instruments.

Name

Day Violins

Legal name

Day Violins LLC

Website

https://dayviolins.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Day Violins is a family-owned string instrument shop in Chantilly, VA, founded in 2007, offering instrument rentals, private lessons, luthier repair, and instrument sales to student musicians, schools, and professional players primarily in Northern Virginia.

Ownership category

akta.pro rank

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Instrument Rentals: Monthly recurring rental fees for violins, violas, cellos, and basses at various quality tiers (Standard, Mezzo, Premium). Rentals include full kit with case, rosin, bow, and case straps. Size-ups are free as students grow.
2. Maintenance Plans: Monthly Strings to Scroll Maintenance Plan fees added to rental contracts, covering accidental damage and normal wear and tear. Starts at $5.95/month.
3. Instrument Sales: Direct sales of string instruments including student, intermediate, and professional-level violins, violas, cellos, and basses. Also offers bows and accessories.
4. Private Lessons: In-studio and virtual private music lessons for violin, viola, cello, bass, and piano. Available in 30-minute, 45-minute, or 60-minute durations.
5. Summer Music Camps: Seasonal music camps including My First DAYS of Summer ($450), Chamber DAY-ly Intensive ($550), Fiddling the DAY Away, Bow Dojo, and Your DaY-ly Dose of Cinema.
6. Repair Services: Professional repair and restoration services by on-site luthiers for all string instruments, including bridge cutting, seam gluing, crack repair, and complete restorations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Day Violins is a family-owned string instrument shop in Northern Virginia that rents, sells, repairs, and restores violins, violas, cellos, and basses, and offers private music lessons and summer music camps. The business operates from a retail storefront in Chantilly, VA, supplemented by an online rental portal and continental US shipping. Core services include instrument rentals in Standard, Mezzo, and Premium tiers, on-site luthier repair, private lessons through Day School of the Arts, bow services, and seasonal music camps.

Product overview

Day Violins is a family-owned string instrument retailer and music education company offering a portfolio of rental, sales, repair, and instructional services. The core offering centers on instrument rentals in three tiers (Standard, Mezzo, Premium) with included maintenance plans and rental credit accumulation. Supporting services include private lessons through the Day School of the Arts, on-site luthier repair and restoration, bow services, and seasonal summer music camps. The company also features Jason's Corner, a curated collection of rare and professional-grade instruments. An online rental portal enables remote customers to rent instruments with shipping to the continental US.

Differentiator

Problem solved

Functional benefit

Products and services

• String Instrument Rentals Monthly rental program for violins, violas, cellos, and basses in Standard, Mezzo (cello), and Premium tiers. Rentals include bow, case, rosin, and case straps, with free size-ups as students grow and the option to add the Strings to Scroll Maintenance Plan.
• Day School of the Arts (Private Lessons) In-studio and virtual private music lessons for violin, viola, cello, bass, and piano taught by conservatory-trained instructors, available in 30, 45, or 60-minute sessions.
• Instrument Repair and Restoration On-site luthier repair and restoration for all string instruments, including bridge cutting, seam gluing, crack repair, and full restorations for student through professional-level instruments.
• Bow Services Comprehensive bow services and sales, including annual rehair with Mongolian horsehair, grip replacement, recambering, pearl replacement, broken bow repair, and bow evaluations for student, teacher, and professional musicians.
• Summer Music Camps Seasonal music education camps including My First DAYS of Summer (ages 4-7, $450), Chamber DAY-ly Intensive (ages 12-18, $550, audition required), Fiddling the DAY Away (ages 9+), Bow Dojo for double bass, and Your DaY-ly Dose of Cinema.
• Jason's Corner (Rare and Professional Instruments) Curated collection of rare, unique, and professional-grade string instruments and bows for collectors and professional players, featuring vintage and handmade pieces from notable makers.
• Instrument Sales Direct sales of student, intermediate, and professional-level string instruments, bows, and accessories from the retail storefront in Chantilly, VA.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Association of Music Merchants (NAMM)coreStrategic or Co-development PartnerJenna Day serves on the NAMM Board of Directors. Day Violins actively participates in NAMM advocacy efforts including annual Capitol Hill Fly-In events to advocate for music education funding and policy. NAMM provides advocacy training and networking opportunities that support Day Violins' mission.
• Fairfax Arts Coalition for Education (FACE)coreStrategic or Co-development PartnerJenna Day serves as Vice President of Fairfax Arts Coalition for Education, supporting arts education initiatives in Fairfax County schools.
• American Youth Philharmonic Orchestras (AYPO)minorStrategic or Co-development PartnerJenna Day serves as board member. Jason Day performed with American Youth Philharmonic during his youth. Partnership supports young musicians in the region.
• Virginia Chapter of American String Teachers Association (ASTA)coreStrategic or Co-development PartnerJenna Day serves as Vice President of Advocacy for the Virginia ASTA chapter, supporting string music education throughout Virginia.
• DC Strings WorkshopminorStrategic or Co-development PartnerJenna Day previously served as chair on the Board of DC Strings Workshop, an organization dedicated to bringing music, concerts, and lessons to underserved neighborhoods in Washington DC area.
• Instruments in the AtticminorStrategic or Co-development PartnerDay Violins supports this program that collects and refurbishes donated instruments and redistributes them to children around the world, helping make music accessible to underserved populations.
• Northern Virginia School DistrictscoreStrategic or Co-development PartnerDay Violins is the chosen provider for multiple school districts in Northern Virginia including Fairfax, Loudoun, and Prince William County. Provides instrument nights, petting zoos, sizing sessions, and rental delivery to schools.
• ArtSpire - Charlotte Day Memorial ScholarshipminorStrategic or Co-development PartnerPartnership to support the Charlotte Day Musical Scholarship Fund through ArtSpire, helping students without resources to take music lessons.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SHAR Music: SHAR Music is a leading string instrument retailer, rental operator, and publisher (Strings magazine) serving schools, students, and professionals nationally. It directly competes with Day Violins in instrument rentals, sales, and repairs, with broader catalog and scale.
• Johnson String Instrument: Johnson String Instrument is a Newton, MA-based string retailer and rental provider for violins, violas, cellos, and basses. It overlaps closely with Day Violins in school district rentals, online rental portal, and on-site repair services.
• Kennedy Violins: Kennedy Violins is a national online string instrument retailer offering rentals, sales, and trade-ins with home try-on programs. It competes with Day Violins for online-buyer and rental customers across the continental US.
• Ifshin Violins: Ifshin Violins is a Bay Area string instrument shop with rentals, sales, and repair services targeting student musicians and schools. Like Day Violins, it is a regionally rooted full-service string shop with a school-channel focus.
• The Potter Violin Company: Potter Violin Company is a Maryland-based string instrument dealer offering rentals, sales, and luthier services across the Mid-Atlantic. It competes with Day Violins for DMV-area school and family customers.

Regional players

• Beare's Violins: Beare's Violins is a London-based string instrument retailer serving students, professionals, and collectors. It mirrors Day Violins' rental-plus-luthier-plus-sales model but in the UK market.
• Simply for Strings: Simply for Strings is an Australian string retailer and rental operator for violins, violas, cellos, and basses. Comparable to Day Violins in product mix and rental subscription model, but in the Australia/New Zealand market.

Others

• NAMM (National Association of Music Merchants): NAMM is the trade association serving music product retailers and manufacturers. Day Violins is closely tied through Jenna Day's board role; relevant as an industry ecosystem participant and policy advocate.
• Instruments in the Attic: Instruments in the Attic refurbishes donated instruments for redistribution to underserved students. Day Violins supports this program; adjacent ecosystem player aligned with Day Violins' music-access mission.

Emerging players

• Suzuki Violin Shop / Studio Music: Studio Music and similar Suzuki-affiliated shops provide private lessons, instrument rentals, and sales targeted at Suzuki Method families. Comparable to Day Violins' lesson-rental bundle and school-aligned pedagogy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DayViolinsLLC
• Instagraminstagram.com/dayviolins
• LinkedInlinkedin.com/company/day-violins-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day Violins