Permatron
- Company typePrivate
- Founded1957
- HeadquartersElk Grove Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Permatron does
Permatron Corporation is a US-based custom air filtration manufacturer founded in 1957 and headquartered at 2020 Touhy Avenue, Elk Grove Village, Illinois. The company designs and builds washable electrostatic air filters, polypropylene and metal mesh filter media, rigid polyester media (PermaFlo), and rigid plastic hail netting (HailStop) for HVAC equipment protection across industrial, commercial, and residential applications. Its flagship PreVent line of air intake filter screens, featuring the patent-pending MagnaMount magnetic mounting system and the registered Accumulator Chamber three-stage filtration design, is positioned as the number-one cottonwood screen for HVAC rooftop protection. The company also supplies custom OEM air filters integrated into original equipment such as chillers, cooling towers, reach-in coolers, electronic enclosures, and make-up air units, and in 2020 expanded into ASTM-rated surgical face masks (ClearCare Level 2 and Level 3) via its parent Rensa Filtration. The ClearCare line is manufactured in Elk Grove Village alongside the core filtration portfolio.
Permatron operates a B2B go-to-market with two principal motions: custom OEM filter design-and-build for equipment manufacturers, and channel-based distribution through HVAC distributors and contractors to commercial, industrial, and residential end-users. The company does not sell direct to homeowners; residential buyers are routed through local HVAC contractors and online sellers. Pricing is predominantly quote-based for OEM and commercial accounts, with standard-sized residential filters available at unit pricing. Marketing relies on content assets (blog, case studies, white papers, an ROI calculator), industry association memberships (ASHRAE, NAFA, USGBC, INDA, AFE), and webinars, supported by a portfolio of named enterprise reference customers spanning data centers (Google, Microsoft, Equinix, Digital Realty), retail (ALDI, Costco, Home Depot, Best Buy, Kroger, Starbucks), industrial manufacturing (Boeing, Honda, Toyota, Nike, P&G, General Mills), telecom (AT&T), research (Argonne National Laboratory), and facilities management (Aramark, CBRE). The company is privately held as a subsidiary of Rensa Filtration and reports a headcount of 11-50 employees.
Permatron firmographics
Firmographics- Name
- Permatron
- Legal name
- Permatron Corporation
- Website
- https://permatron.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Permatron industry classification
Industry- Product category
- Air Filtration Products
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)
Keywords
Where Permatron is headquartered
LocationHeadquarters
- HQ city
- Elk Grove Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Permatron business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Custom Air Filter Sales: Manufacture and sale of custom industrial, commercial, and residential air filters. Products include electrostatic filters, metal mesh filters, PreVent intake screens, and specialty filtration media. Revenue is generated through one-time product sales with repeat purchase cycles based on filter replacement schedules.
- OEM Air Filter Manufacturing: Design and manufacture custom air filters for original equipment manufacturers. Includes custom design services, prototype development, and production partnerships with equipment manufacturers.
- HailStop Hail Guard Products: Sale of HailStop hail guard netting products for commercial HVAC equipment protection.
- ClearCare Surgical Face Masks: Production and sale of ASTM-rated surgical face masks (Level 2 and Level 3) manufactured in Elk Grove Village, IL. Manufactured in partnership with parent company Rensa Filtration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom OEM Filters - Quote-based pricing |
| Other | Multi-year contract | Commercial/Industrial Filters - Quote-based pricing |
| Unit Pricing | Pay-as-you-go | Residential Filters - Available through distributors and online |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Permatron product offering
Product offeringCore offering
Permatron manufactures and sells custom air filtration products for HVAC systems, including PreVent air intake filter screens, commercial and industrial electrostatic filters, OEM custom-designed filters, and residential washable air filters. Products use proprietary polypropylene electrostatic media, Accumulator Chamber 3-stage construction, and MagnaMount magnetic mounting technology. The company serves industrial, commercial, and residential markets through HVAC distributors, contractors, and OEM partnerships.
Product overview
Permatron is a custom air filter manufacturer offering industrial and commercial air filters, OEM air filters, residential air filters, and PreVent air intake screens. The core product lines include PreVent filter screens (Models U, R, PF, Bonnet, Diffuser, Wrap-Around, and Cooling Tower variants) for HVAC equipment protection; commercial electrostatic filters (Model IN, HFA) and metal mesh filters; residential washable electrostatic filters (DustEater, LifeStyle Plus); and specialty media (PermaFlo, HailStop). The company also offers MagnaMount magnetic mounting clips and the EZ-Rail System for installation. All filters are custom-made and washable/reusable where applicable. Permatron is part of the Rensa Filtration family of companies.
Differentiator
Problem solved
Functional benefit
Brands
- PreVent: PreVent air intake filter screens - custom-made to fit any outdoor air intake system with MagnaMount magnetic mounting clips, designed to protect HVAC equipment from airborne debris like cottonwood seeds, dirt, and insects.
- DustEater
- HailStop
- MagnaMount
- EZ-Rail System
- PermaFlo
- Accumulator Chamber
- ClearCare
Products and services
- PreVent Air Intake Filter Screens Custom-made air intake filter screens designed to protect HVAC equipment from airborne debris including cottonwood seeds, dirt, and insects. Features MagnaMount magnetic mounting system for tool-free installation and cleaning. Positioned as the #1 cottonwood screen on the market.
- Custom OEM Air Filters Custom air filters designed and built to manufacturer specifications for original equipment manufacturers requiring filters integrated into their products. Full design, engineering, prototype development, and production services available for any size, shape, or specification.
- Commercial Electrostatic Air Filters (Model IN & HFA) Commercial-grade washable and reusable electrostatic air filters with Accumulator Chamber construction using polypropylene media. Model IN has no directional airflow requirement; Model HFA features directional airflow design. Built for commercial and industrial HVAC applications.
- MMA Aluminum Mesh Air Filter Aluminum metal mesh air filter designed for commercial HVAC applications where durable, washable metal filtration is required.
- HailStop Rigid Plastic Netting Air Filter Media Rigid plastic netting hail guard that protects HVAC equipment fins from hail damage without impacting system efficiency. Winner of the 2018 BUILDINGS Magazine Money-Saving Product Award.
- PermaFlo Rigid Polyester Air Filter Media Non-woven rigid polyester air filter media with MERV 8 efficiency rating, low resistance to airflow, and moisture resistance. Suitable for marine environments and also functions as a mist eliminator.
- DustEater Electrostatic Air Filters Residential washable electrostatic air filters with lifetime warranty. Permanent, reusable design with directional airflow for homeowners seeking an alternative to disposable HVAC filters.
- LifeStyle Plus Electrostatic Air Filters Residential electrostatic filter available in MF and LR models with stacked media encased in 1-inch frame. No directional airflow requirement, designed for residential HVAC use.
- ClearCare Surgical Face Masks ASTM-rated disposable surgical face masks (Level 2 and Level 3), triple-layered with polypropylene ear straps. Manufactured in Elk Grove Village, IL in partnership with parent company Rensa Filtration.
Quantifiable outcome
- Equipment with dirty coils can use as much as 37% more energy than units with clean coils
- +8 more outcomes
Companies that use Permatron
Customer profileNamed customers23 records
Segments9 records
Ideal customer profiles3 records
Permatron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Permatron partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rensa FiltrationcoreRensa Filtration is the parent company of Permatron. Permatron is 'part of the Rensa family of air filtration companies.' Rensa Filtration is a family of air filtration companies that manufacture and market best-in-class solutions. The parent company handles corporate HR, career opportunities, and provides benefits to Permatron employees.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Permatron competitors and assessment
Company assessmentDirect peers
- Purolator (CLARCOR): Manufacturer of commercial and residential air filters with HVAC OEM and replacement-channel exposure. Comparable across electrostatic and pleated product families.
- Camfil: Global leader in commercial and industrial air filtration with overlapping product lines in HVAC filters, intake screens, and air purification. Closest large-scale analog to Permatron's PreVent and OEM air filter business.
- Donaldson Company: Industrial filtration manufacturer serving OEM and after-market customers with air intake and process filtration products. Overlaps with Permatron's OEM air filter and industrial intake filtration offerings.
- Filtration Group: Private holding company aggregating air, liquid, and engineered filtration brands with strong HVAC and industrial overlap. Comparable corporate profile to Rensa Filtration / Permatron.
- AAF Flanders (American Air Filter): Major manufacturer of commercial and industrial HVAC filtration products, including intake filters and engineered filtration media. Directly comparable across OEM and commercial building customers.
- Koch Filter Corporation: Manufacturer of commercial and industrial HVAC air filters, including extended surface and high-efficiency pleated media. Direct competitor in commercial filtration and OEM channels.
- Freudenberg Filtration Technologies: Global manufacturer of industrial and HVAC filtration products with strong OEM and aftermarket presence. Comparable in custom engineered filtration and international footprint.
- Columbus Industries: Custom manufacturer of air filtration products including electrostatic, media, and intake filters for HVAC, OEM, and industrial markets. Closely comparable in custom OEM design-and-build capability.
Broad incumbents
- Honeywell: Diversified industrial and building technologies company with commercial HVAC filtration and air quality products. Broader incumbent operating across building controls and filtration.
- 3M (Filtrete): Diversified industrial conglomerate with the Filtrete consumer and commercial air filter franchise. Broader incumbent with greater scale and retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Permatron social profiles
Digital presencePermatron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Permatron leadership team
Management profileNumber of profiles
Profiles1 record
Permatron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Permatron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Permatron
What does Permatron do?
Permatron manufactures and sells custom air filtration products for HVAC systems, including PreVent air intake filter screens, commercial and industrial electrostatic filters, OEM custom-designed filters, and residential washable air filters. Products use proprietary polypropylene electrostatic media, Accumulator Chamber 3-stage construction, and MagnaMount magnetic mounting technology. The company serves industrial, commercial, and residential markets through HVAC distributors, contractors, and OEM partnerships.
Is Permatron a public or private company?
Permatron is a private company. It is classified as corporate owned and is currently operating.
When was Permatron founded?
Permatron was founded in 1957. It employs 11 to 50 people.
Where is Permatron based?
Permatron is headquartered in Elk Grove Village, United States, in the North America region.
How does Permatron make money?
Four revenue lines are on record. Custom Air Filter Sales are the primary driver. The others are OEM Air Filter Manufacturing, hailStop Hail Guard Products and clearCare Surgical Face Masks.
Who are Permatron's main competitors?
Direct peers on record are Purolator (CLARCOR), Camfil, Donaldson Company, Filtration Group, AAF Flanders (American Air Filter), Koch Filter Corporation, Freudenberg Filtration Technologies and Columbus Industries. Broad incumbents are Honeywell and 3M (Filtrete).
Does Permatron have an API?
No public API is recorded for Permatron.
What industry is Permatron in?
Permatron's product category is Air Filtration Products. Its primary akta.pro industry code is IMAHAKAI, Air Quality & Filtration Equipment (IAQ). Its NAICS code is 333413 and its SIC code is 3564.