Morini Rent

What Morini Rent does

Morini Rent operates commercially as AmicoBlu, the commercial van rental brand of Avis Budget Italia S.p.A., which is the wholly-owned Italian subsidiary of Avis Budget Group Inc. Founded in 1997 as part of the Maggiore Group, AmicoBlu positions itself as the leading van and commercial vehicle rental service in Italy, operating through more than 100 owned agency locations spanning airports (Rome Ciampino, Milan Linate, Naples, Catania, Palermo), mainline train stations (Rome, Milan, Venice Mestre, Padova, Palermo), and city centers across all major Italian metros. The legal entity Avis Budget Italia S.p.A. is registered at Via Innsbruck 31, 39100 Bolzano and is subject to direction and coordination by parent Avis Budget Group Inc.

The company's core offering is short and medium-term rental of a diversified commercial fleet — small, medium, and large vans, electric vans (Citroën Berlingo Full Electric, Nissan e-NV200), refrigerated/insulated vehicles, hydraulic platform trucks, light trucks, and pickups — supported by a configurator ("Load Simulator") that helps customers match cargo footprint to vehicle. Pricing is structured across multiple usage formulas (Formula Night hourly, Formula Settimanale weekly, Formula Weekend, Formula Illimitata unlimited kilometers, Pomeriggio Amico afternoon-pickup, Stop&Go weekday-only, AmicoBlu Tutto Compreso all-inclusive, monthly packages), accessories (snow chains, motorcycle transport kits, additional drivers), and protection plans (Super Serenity Pack, glass coverage, roadside assistance). Online bookings receive a 10% discount.

Go-to-market is a hybrid direct-plus-partner model: owned agency walk-ins, online booking (amicoblu.it), call center (199 151 198), dedicated corporate sales team (+39 02 84787765), and partnership channels including CNA ServiziPIÙ (SMB association), Trenitalia CartaFreccia, American Express, BancoPosta, Nexi, Intesa Sanpaolo, Live Nation, and the EcoRent electric vehicle joint venture with Trenitalia at Rome and Milan train stations. Customer segments are primarily Italian SMEs (deliveries, logistics, trade shows) and private individuals (moves, weekend transport), with secondary segments in large industrial groups, association members, and corporate accounts. The company does not disclose revenue figures and reports no AI/ML capabilities, proprietary technology platforms beyond its configurator, or external funding.

Name

Morini Rent

Legal name

Avis Budget Italia S.p.A.

Website

https://morinirent.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Morini Rent operates as AmicoBlu, Italy's leading commercial van rental brand under Avis Budget Italia S.p.A. The company runs 100+ agencies nationwide, offering vans, electric, refrigerated, and hydraulic-lift vehicles to SMEs, private individuals, and corporate accounts via owned branches, online booking, and association partnerships.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Rental Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

Keywords

• Commercial van rental
• Vehicle rental services
• Electric van rental
• Refrigerated truck rental
• Hydraulic lift vans

Headquarters

HQ city

Peschiera

HQ country

Italy

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from short and medium-term van and commercial vehicle rental. Multiple pricing formulas including hourly (Formula Night), daily, weekly (Formula Settimanale), and weekend rates. Unlimited kilometer option available.
2. All-Inclusive Packages: AmicoBlu Tutto Compreso and Acchiappatutto packages that bundle unlimited kilometers, taxes, fees, and comprehensive insurance (Serenity Pack with personal accident insurance and damage/theft coverage reduction).
3. Accessories and Add-ons: Additional revenue from optional accessories including hydraulic platforms, refrigerated units, motorcycle transport kits, snow chains, thermal tires, and additional driver options.
4. Protection Plans: Various protection packages including Super Serenity Pack (eliminates damage and theft excess), glass coverage, and roadside assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

AmicoBlu provides short and medium-term rental of commercial vehicles and vans across Italy through over 100 agency locations. The fleet includes small, medium, and large vans, electric vans, refrigerated/insulated vehicles, vans with hydraulic platforms, trucks, and pickups. The service is offered to SMEs, large industrial groups, and private individuals with flexible rental durations ranging from hourly (Formula Night) to monthly, optional all-inclusive packages, accessories, insurance coverage, and 24/7 roadside assistance.

Product overview

AmicoBlu is a commercial van and vehicle rental service that operates as part of the Maggiore Group (Avis Budget Group). Founded in 1997, it is a leading Italian van rental company offering a comprehensive fleet of commercial vehicles including small, medium, and large vans, electric vans, insulated/refrigerated vehicles, hydraulic lift vans, trucks, and pick-ups. The service operates through over 100 agencies across Italy. The core product offering consists of the AmicoBlu Van Rental service supplemented by multiple rental formulas (Night, Weekend, Weekly, Unlimited Kilometers, All-Inclusive, Stop&Go) that provide flexible pricing and mileage options. Additional services include specialized vehicle types (electric, insulated, hydraulic lift, trucks, pickups), insurance coverage packages, accessories, roadside assistance, and corporate solutions. The company targets both private individuals (for moves and small transport) and businesses (from SMEs to large industrial groups) with tailored solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AmicoBlu Tutto Compreso: All-inclusive van rental formula including unlimited mileage, taxes, fees, and Serenity Pack with accident protection and damage/theft coverage elimination.
• EcoRent
• Formula Night
• Formula Settimanale
• Formula Weekend
• Pomeriggio Amico
• Stop&Go
• Super Serenity Pack (SPP)

Products and services

• AmicoBlu Commercial Van Rental Core short and medium-term rental service for commercial vans and vehicles, available to businesses and private individuals across Italy through over 100 agency locations. Fleet includes small, medium, and large vans in various configurations.
• Electric Van Rental Service Zero-emission electric van rental service using Citroen Berlingo Full Electric Van and Nissan e-NV200. Enables access to ZTL zones in Italian cities, free blue-stripe parking, and free electric recharging. Targeted at urban commercial transport with sustainability requirements.
• Hydraulic Lift Van Rental Rental of specialized vans equipped with hydraulic loading platforms for heavy cargo handling. Mercedes-Benz Sprinter fleet with hydraulic lift capability for professional transport and logistics operations.
• Refrigerated and Insulated Van Rental Temperature-controlled insulated van rental for transporting temperature-sensitive goods. Targeted at food service, pharmaceutical, and floral industry customers requiring cold-chain logistics.
• Truck Rental Service Rental service for trucks (autocarri) for heavy transport needs requiring larger cargo capacity than standard vans.
• Pickup Truck Rental
• Corporate Solutions Program Customized commercial vehicle rental solutions for businesses including dedicated account management, corporate rates, centralized billing, and tailored rental formulas for SMEs and large industrial groups.
• EcoRent Electric Vehicle Service Zero-emission electric car rental service for Trenitalia high-speed train passengers at Rome and Milan Central train stations. Provides last-mile urban mobility solution directly at the train platform.
• SME and Sole Proprietor Solutions Program Tailored rental formulas and preferential rates for sole proprietors (P.IVA holders) and small businesses, including partnership discounts through business associations like CNA.

Quantifiable outcome

• First electric van rental service in Italy launched in February 2015
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, minor, major and flagship.

• NissancoreTechnology or Integration · 2 September 2019Fleet partnership for Nissan e-NV200 full electric vans as part of AmicoBlu's sustainable mobility initiative. Zero-emission vehicles for urban commercial transport.
• CitroëncoreTechnology or Integration · 17 February 2015First electric van rental in Italy using Citroën Berlingo Full Electric Van (110 km/h, 170 km range, zero emissions). Enables ZTL access, free blue-zone parking, and free recharging.
• CNA ServiziPIÙcoreGTM or Marketing Partner · 9 October 2014AmicoBlu signed an important commercial agreement with CNA ServiziPIÙ (CNA's innovative services division) providing exclusive discounted van rental rates for CNA members. This partnership targets Italian artisans and small business owners with preferential tariff advantages on van rental services.
• Mercedes-Benz ItaliacoreTechnology or Integration · 1 January 2013Fleet supply partnership for Mercedes-Benz Sprinter vans. First in class with 7G-TRONIC PLUS automatic transmission. 40 vehicles ordered including 25 Euro VI compliant engines. Provides competitive advantage through vehicle quality and driver comfort features.
• Live NationminorGTM or Marketing Partner · 1 April 2012Commercial agreement with world's largest concert organizer (20,000+ shows/year). Joint marketing campaigns including concert ticket contests for Maggiore/AmicoBlu customers, 'La Nostra Casa è la Tua Casa' themed promotions.
• Gruppo Bipiemme (Banca Popolare di Milano, Banca di Legnano)minorGTM or Marketing Partner · 1 March 2012Commercial partnership providing preferential rental rates on cars, AmicoBlu vans, and chauffeur services for Banca Popolare di Milano and Banca di Legnano Cartimpronta credit card holders.
• TrenitaliamajorStrategic or Co-development Partner · 1 December 2011EcoRent joint venture providing zero-emission electric vehicle rental (Peugeot iOn) for Trenitalia high-speed train passengers at Rome and Milan Central stations. Vehicles delivered directly at train platforms.
• AlitaliaflagshipGTM or Marketing Partner · 19 November 2011Exclusive worldwide partnership for car rental. Maggiore is the sole car rental partner in the National Car Rental global network. Mille Miglia loyalty program integration with tiered benefits for Club Ulisse, Freccia Alata, and Freccia Alata Plus members.
• ArvalmajorStrategic or Co-development Partner · 15 June 2011Partnership between Maggiore and Arval (BNP Paribas subsidiary) for long-term vehicle leasing services sold through Maggiore agencies. Arval Corner branding identifies participating locations. Combines short-term and long-term rental capabilities for SME customers.
• American ExpressminorChannel Partner/ Reseller/ DistributorPartnership including Carta Verde, Carta Verde Business, Carta Blu, Carta Explora, Carta Oro, Carta Platino, Carta Oro Business, Carta Platino Business, and Carta Centurion loyalty programs.
• Trenitalia CartaFrecciaminorGTM or Marketing PartnerLoyalty program partnership allowing CartaFreccia members to earn and redeem points on Maggiore rentals.
• BancoPostaminorGTM or Marketing PartnerSpecial discount program for BancoPosta account holders on vehicle rental services.
• NeximinorGTM or Marketing PartnerPartnership including Nexi, Nexi Business, and Nexi Gold credit card programs.
• Intesa Sanpaolo (Carta Exclusive)minorGTM or Marketing PartnerExclusive credit card partnership for Carta Exclusive and Carta Exclusive Fideuram holders.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Hertz: Global vehicle rental leader with truck and van rental services in Italy. Comparable product breadth (commercial fleet, electric options, corporate accounts) and overlapping customer base of SMEs and individual renters across Italian airports and cities.
• Leasys: Stellantis-owned Italian rental and leasing operator with growing short-term rental business including commercial vans. Comparable in corporate fleet solutions, Italian geography, and OEM-aligned fleet supply, leveraging Stellantis brand portfolio (Fiat, Peugeot, Citroën) that directly overlaps AmicoBlu's fleet.
• Maggiore: Sister brand of AmicoBlu under Avis Budget Italia S.p.A., offering car rentals across Italy through the same 100+ agency network. Directly comparable customer segments (SMEs, individuals, corporate) and distribution model, with AmicoBlu specializing in commercial vans and Maggiore in passenger cars.
• Drivalia: Italian mobility company owned by CA Auto Bank (Crédit Agricole), offering short-term rental, subscription, and used-vehicle sales. Directly competes in Italian car and light commercial vehicle rental with a digital-first, OEM-aligned model that targets overlapping SME and consumer segments.
• Budget Truck Rental: Avis Budget Group sister brand offering truck and van rental, primarily in North America. Comparable fleet focus on commercial cargo vehicles and similar parent-company operational infrastructure, though operating in a different geographic market.
• Sixt: Premium European rental brand with growing Italian footprint including van/truck offerings. Comparable in fleet diversity, online booking experience, and corporate account programs; positioned as a quality/premium challenger in the same urban and airport markets as AmicoBlu.
• Enterprise Truck Rental: Dedicated commercial truck and van rental division of Enterprise Mobility. Comparable business model focused exclusively on commercial vehicles for SMEs and corporate accounts, with deep fleet variety including box trucks, cargo vans, and specialty vehicles.
• Europcar: Major European car and van rental operator with significant Italian presence. Directly comparable in short-term commercial vehicle rental, multi-channel booking, and airport/train-station distribution; competes head-to-head with AmicoBlu for SME and leisure van rental demand.

Broad incumbents

• Localiza: Latin America's largest vehicle rental company, offering car and commercial vehicle rental with significant fleet diversification. Comparable in scale ambitions, fleet management expertise, and SME/corporate focus, though operating in a different geographic region.
• Thrifty Car Rental: Avis Budget Group sister brand offering value-oriented car rental globally. Comparable in parent-company operations and broad consumer/SME rental positioning, though focused on passenger cars rather than commercial vans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MoriniRent
• Facebookfacebook.com/Morinirent.noleggio.auto.furgoni
• LinkedInlinkedin.com/company/morini-rent

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morini Rent