For Love of Team

What For Love of Team does

For Love of Team is a leadership and technology-alignment consultancy operating under the legal entity WINSIGHTZ, LLC, founded in August 2015 by Winston Faircloth in Temple Terrace, Florida. The firm exclusively serves local United Way organizations, helping them align technology with mission through a proprietary people-first methodology branded as the COMPASS™ framework (People > Process > Platform sequence). Its service portfolio spans six core offerings: COMPASS™ Discovery (on-site leadership interviews, $3,500–$5,000 fixed fee), COMPASS™ Playbook (process documentation workshops, $7,500/month), CRM Evaluation and Sourcing (vendor selection across Andar, Salesforce/BTH, Mission CRM, StratusLIVE, $7,500/month), Project Management and Implementation Support ($7,500/month retainer), Strategic Advisory and Coaching ($7,500/month retainer), and the CEO Circle (bi-monthly executive peer support subscription). Each phase is contracted independently, allowing clients to credit Discovery fees toward later engagements.

The underlying technology footprint is intentionally minimal because the company is a professional-services firm, not a software product company; differentiation rests on the COMPASS framework, founder domain expertise (former United Way executive with 40+ years experience), and accumulated relationships rather than proprietary code. Distribution is direct: HubSpot-scheduled introductory calls feed a sales-led motion, supplemented by content marketing through a 110+ episode podcast, 40+ blog posts spanning 2020–2025, and a forthcoming Team Love book. At least seven United Way chapters are visible as named clients (Greater Atlanta, Greater Rochester, NE Florida, San Antonio, Suncoast, Greater Knoxville, Tulsa Area), creating high vertical concentration. The firm is uncapitalized, having raised no disclosed external funding, and operates as a founder-led LLC with 1–10 total employees.

Revenue mechanics combine fixed-fee projects with monthly retainer advisory subscriptions and a recurring CEO Circle membership, yielding a blended professional services + subscription model. Pricing is transparently disclosed on the public website. The founder's prior 15-year leadership of an unnamed technology company is the founding premise, and a 60-day personal pause in March–April 2020 catalyzed the people-first Team Love philosophy that now anchors the COMPASS framework.

Name

For Love of Team

Legal name

WINSIGHTZ, LLC dba FOR LOVE OF TEAM

Website

https://forloveofteam.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

For Love of Team is a founder-led Florida consultancy that helps local United Way organizations align technology with mission through its proprietary COMPASS™ framework, delivering discovery, process playbook, CRM evaluation, implementation advisory, and executive peer support services exclusively to the United Way vertical.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Team Leadership & High-Performance Teams (EDABAAAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Collaboration & Teamwork (EDABAMAC)

Keywords

• Organizational consulting services
• Nonprofit technology consulting
• Executive coaching services
• Team building consulting
• Leadership development services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Engagements: Fixed-fee project-based consulting engagements including Discovery sessions, Process Playbooks, and CRM evaluations. Each phase is contracted separately and independently.
2. Retainer Advisory Services: Monthly retainer engagements for ongoing strategic advisory and executive coaching. Fixed duration with options to renew.
3. CEO Circle Membership: Bi-monthly peer support sessions with private communication channel and optional 1:1 strategy sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

For Love of Team provides business consulting, workshops, and executive coaching to United Way nonprofits and visionary nonprofit leaders. The firm delivers its services through a proprietary COMPASS™ framework that sequences People > Process > Platform, helping clients align technology with mission, optimize processes, evaluate CRM platforms, and implement change with reduced evaluation timelines.

Product overview

For Love of Team is a leadership consultancy and coaching practice, not a software product company. The company's offerings consist entirely of consulting and advisory services organized around their COMPASS™ framework with a People > Process > Platform methodology. Services include Technology Discovery & Alignment (COMPASS™ Discovery), Process Optimization & Playbooks (COMPASS™ Playbook), CRM Evaluation & Sourcing, Project Management & Implementation Support, Strategic Advisory & Coaching Retainers, and Executive Peer Support through the CEO Circle. The company also publishes the 'Team Love' book and produces the 'For Love of Team' podcast as thought leadership content. All services are delivered by human consultants and focus exclusively on serving United Way organizations and visionary nonprofit leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• COMPASS™ Discovery Technology Discovery and Alignment service featuring on-site leadership interviews, an insights report, and identification of 3–5 highest-value processes for automation, with recommendations for Process Optimization or CRM evaluation. Delivered to local United Way chapters at a $3,500–$5,000 fixed fee (credited toward future work).
• COMPASS™ Playbook Process Optimization service featuring workshops on donor, pledge, and volunteer lifecycles; Donor Services team formation and KPI design; and Playbook documentation of cross-functional workflows for United Ways. Priced at $7,500/month with fixed duration.
• CRM Evaluation & Sourcing Assists United Ways in selecting the right CRM platform through market analysis (Andar, BTH/Salesforce, Mission CRM, StratusLIVE), phased demos, Core Team scoring, and contract reviews with negotiation support. Priced at $7,500/month.
• Project Management & Implementation Support CRM implementation leadership and vendor coordination including weekly executive briefings, facilitation of CRM Acceleration Teams (CATs) and SMEs, and development of governance and adoption frameworks. Priced at $7,500/month with fixed duration and renewal options.
• Strategic Advisory & Coaching (Retainer) Executive coaching and leadership support for CEOs/COOs, vendor negotiation assistance, IT/mission alignment guidance, MSP oversight, and technology planning delivered on a monthly retainer basis at $7,500/month.
• CEO Circle Executive peer support offering bi-monthly confidential peer sessions, a private Microsoft Teams channel for ongoing dialogue, and optional 1:1 CEO strategy sessions for peer learning and support among nonprofit leaders.
• Team Love Book

Quantifiable outcome

• Reduced CRM evaluation time by 50% compared to traditional RFPs
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Creative Services Inc. Creative Services Inc. (CSI) provides CRM and donor management consulting specifically for United Ways, including system selection, implementation, and ongoing support. Highly comparable to FLOT — both firms operate almost exclusively in the United Way vertical with very similar CRM platform expertise.
• The Alford Group: The Alford Group is an executive search and consulting firm serving the nonprofit sector, with deep relationships across United Way, health, and human services organizations. Comparable to FLOT in terms of nonprofit-only focus, executive-level advisory services, and United Way ecosystem access.
• Cornerstone Consulting Associates: Cornerstone Consulting Associates provides consulting services focused on nonprofit organizations, including strategic planning, technology assessments, and CRM/operational improvement. Comparable to FLOT in scope (nonprofit-only practice, technology and process focus) and buyer audience.
• Heller Consulting: Heller Consulting is a long-established nonprofit CRM and technology consulting firm specializing in Salesforce implementations for nonprofits. It is the closest direct peer to For Love of Team in terms of serving nonprofit organizations with CRM evaluation, implementation, and strategic technology advisory.
• Bentz Whaley Flessner (BWF): BWF is a nonprofit fundraising and CRM consulting firm that advises nonprofit organizations on donor management systems, fundraising strategy, and CRM selection/implementation. Directly comparable to FLOT's CRM evaluation, process optimization, and strategic advisory services for United Ways.

Others

• BoardSource: BoardSource is a national nonprofit focused on nonprofit governance, leadership development, and executive transitions. It is comparable as a thought-leadership and capacity-building organization serving the same nonprofit executive audience that FLOT's coaching and CEO Circle offerings target.
• Andar / Andar 360: Andar is one of the primary CRM platforms evaluated and implemented by For Love of Team for United Way clients. As the underlying vendor, it is an ecosystem partner/competitor — Andar's own implementation team competes directly with FLOT's CRM implementation support service.
• StratusLIVE: StratusLIVE is a United Way–focused CRM vendor whose product is explicitly listed among FLOT's CRM evaluation candidates. It is an ecosystem participant — StratusLIVE's own services arm overlaps with the implementation/advisory scope that FLOT sells.

Broad incumbents

• Deloitte (Nonprofit & Human Services practice): Deloitte's Nonprofit and Human Services practice advises large nonprofits and federated networks on strategy, technology, and operating model transformations. A broad incumbent alternative to FLOT for larger United Way engagements with bigger budgets.
• Slalom Consulting: Slalom is a large management and technology consulting firm with a dedicated nonprofit practice serving United Ways and other mission-driven organizations. It overlaps with FLOT on CRM and organizational transformation work but as part of a much broader consulting portfolio rather than as a United Way specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/winsightz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For Love of Team