macio

Embedded Software Engineering Servicesmacio.de

macio GmbH is a Germany-based embedded software engineering and Human-Machine-Interface (HMI) design specialist serving manufacturing, aerospace, mobility, and medical technology clients. Now operating within Cloudflight, it delivers bespoke embedded solutions and production digitization expertise through project-based consulting engagements.

Company typePrivate
Founded2019
HeadquartersHamburg, Germany
Headcount1–10
GTM typeB2B
OfferingServices

What macio does

macio GmbH is a Germany-based (Hamburg) specialist in embedded software engineering and intuitive Human-Machine-Interface (HMI) design, founded in 2019. The firm develops bespoke embedded software and customized HMI systems for industrial clients, focusing on digitalization of production environments and optimized human-machine communication in safety-relevant settings. Its stated customer base spans manufacturing and industrial production, aerospace, mobility and automotive, and production engineering — segments that demand domain-specific competence in safety-critical embedded systems.

The business model is professional services: revenue is generated through bespoke software development and engineering consulting engagements, with project-based and long-term partnership contracts typical of the embedded software and HMI design niche. Pricing is not publicly disclosed and is likely quote-based per engagement. Distribution is exclusively direct, via enterprise consulting engagements, with no resellers, marketplace presence, or self-serve channels. Marketing operates entirely within Cloudflight's integrated content, research, events, and PR infrastructure.

macio previously operated as an independent boutique but has merged into Cloudflight, a European software development and AI firm operating 15 locations across 4 countries with over 20 years of digitalization experience. Following the merger, macio operates as a specialized embedded unit within Cloudflight's broader portfolio, contributing production-level HMI and embedded software expertise that closes Cloudflight's digital value chain from shop-floor interface to enterprise cloud. The macio unit is small (1-10 employees per firmographic data) and is led by Andy Walter (general manager) and Mirea Meyer zu Rheda (project manager). Operational certifications relevant to regulated industries — ISO 27001, ISO 9001:2015, and ISO 13485 (medical devices) — are held at the Cloudflight level and cover macio's operations.

macio firmographics

Firmographics

Name: macio
Legal name: macio GmbH
Website: https://macio.de
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 1–10 employees
Short description: macio GmbH is a Germany-based embedded software engineering and Human-Machine-Interface (HMI) design specialist serving manufacturing, aerospace, mobility, and medical technology clients. Now operating within Cloudflight, it delivers bespoke embedded solutions and production digitization expertise through project-based consulting engagements.
Ownership category
akta.pro rank

macio industry classification

Industry

Product category: Embedded Software Engineering Services
NAICS: Computer Systems Design Services (541512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
SIC: Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)
akta.pro primary industry: Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
akta.pro secondary industry: SCADA/HMI Platforms (IMAGABAB)

Keywords

Embedded software engineering
Human-machine-interface design
Industrial software development
Production digitization services
Aerospace software solutions

Where macio is headquartered

Location

Headquarters

HQ city: Hamburg
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

macio business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Professional Software Engineering Services: Macio generates revenue through bespoke software development and engineering consulting engagements, delivering custom embedded software solutions and HMI design projects to enterprise clients. Revenue is derived from project-based and long-term partnership contracts with clients across manufacturing, aerospace, and industrial sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

macio product offering

Product offering

Core offering

macio GmbH delivers specialized Embedded Software Engineering and intuitive Human-Machine-Interface (HMI) Design services for industrial and production environments. The company develops custom embedded software solutions and HMI systems for clients in manufacturing, aerospace, mobility, medical technology, and equipment sectors, enabling optimized human-machine communication and digitalization of production environments as part of Cloudflight's broader digital transformation portfolio.

Product overview

macio operates as an embedded unit within Cloudflight, offering specialized Embedded Software Engineering and Human-Machine-Interface (HMI) Design services. Rather than a standalone product suite, macio contributes its expertise in intuitive HMI development and embedded software to Cloudflight's broader portfolio of software engineering, digital commerce, cloud services, and data/AI services. The offering is integrated into Cloudflight's digital value chain, providing optimized human-machine communication and digitalization competence for production environments.

Differentiator

Problem solved

Functional benefit

Products and services

Human-Machine-Interface (HMI) Design & Development
Embedded Software Engineering

Quantifiable outcome

Up to 90% of billing documents processed with AI support in public sector use cases
+2 more outcomes

Companies that use macio

Customer profile

Segments4 records

Ideal customer profiles1 record

macio technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

macio partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

CloudflightcoreStrategic or Co-development PartnerMacio GmbH merged into Cloudflight, combining macio's specialized embedded software engineering and HMI design expertise with Cloudflight's broader digital transformation, cloud, and AI services portfolio. The merger creates a comprehensive digital value chain, with macio now operating under the Cloudflight brand while contributing its specialized skills in intuitive human-machine interfaces and production environment digitization.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

macio competitors and assessment

Company assessment

Broad incumbents

Cyient: Global engineering services company with embedded software, avionics, and industrial digital practices. Compares to macio in the embedded/HMI engineering services model, though with broader geographic and vertical coverage.
Luxoft (DXC Technology): Global IT and digital engineering services firm with automotive, aerospace, and industrial embedded practices. Overlaps with macio in embedded and HMI engineering but at much larger scale and broader portfolio.
Capgemini Engineering (formerly Altran): Large-scale engineering services and R&D provider covering embedded software, HMI, and digital twin across aerospace, automotive, and industrial sectors. Competes for similar engagements as macio, though as part of a much wider portfolio.

Direct peers

Qt Group: Provider of the Qt cross-platform HMI/UI framework widely used in industrial automation, automotive, and medical devices. Macio's HMI design services frequently build on Qt-style frameworks, making it a closely adjacent peer.
Vector Informatik: Germany-based provider of embedded software tools, AUTOSAR stacks, and HMI development environments for automotive and industrial customers. Closely aligned with macio's embedded engineering and HMI design focus.
Expleo: Engineering, technology, and consulting services firm with strong embedded software, HMI, and aerospace/automotive practices in Europe. Comparable to macio in service model, verticals served, and engineering depth.
Elektrobit: Subsidiary of Continental that provides embedded software and HMI/UI solutions for automotive and adjacent industries. Directly comparable to macio's embedded software and HMI engineering services for vehicle and industrial clients.
Berner & Mattner (Accenture Industry X): German embedded systems engineering specialist now part of Accenture Industry X, with deep expertise in model-based embedded software for automotive, rail, and industrial clients. Highly comparable in domain and customer base to macio.
ALTEN: European engineering and IT services group with a substantial embedded systems and industrial software practice. Comparable to macio in delivering specialized engineering services to aerospace, automotive, and industrial OEMs.

Regional players

Tietoevry: Nordic-headquartered IT and engineering services firm with embedded and industrial software capabilities. Comparable to macio's services-led model, though its primary geographic footprint in the Nordics differs from macio's DACH focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

macio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

macio leadership team

Management profile

Number of profiles

Profiles2 records

macio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

macio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about macio

What does macio do?

Is macio a public or private company?

macio is a private company. It is classified as corporate owned and is currently operating.

When was macio founded?

macio was founded in 2019. It employs 1 to 10 people.

Where is macio based?

macio is headquartered in Hamburg, Germany, in the Europe region.

How does macio make money?

One revenue line is on record: professional Software Engineering Services.

Who are macio's main competitors?

Broad incumbents on record are Cyient, Luxoft (DXC Technology) and Capgemini Engineering (formerly Altran). Direct peers are Qt Group, Vector Informatik, Expleo, Elektrobit, Berner & Mattner (Accenture Industry X) and ALTEN. Tietoevry is listed as a regional player.

Does macio have an API?

No public API is recorded for macio.

What industry is macio in?

macio's product category is Embedded Software Engineering Services. Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian), with a secondary code of IMAGABAB, SCADA/HMI Platforms. Its NAICS code is 541512 and its SIC code is 7373.