The Conner Group

Name

The Conner Group

Legal name

The Conner Group

Website

https://theconnergroup.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

The Conner Group is an independently owned financial advisory practice affiliated with New York Life, founded in 1982 and based in Vinton, Virginia. It provides integrated financial planning, investment advisory, insurance, and employee benefits services to individuals, business owners, and professionals across 22+ U.S. states via a credentialed team of six partners and advisors.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Corporate & Institutional Trust Services (FSAAANAB)

Keywords

• Financial advisory services
• Wealth management
• Insurance products
• Retirement planning
• Employee benefits

Headquarters

HQ city

Vinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Products Commission: The firm generates revenue through commissions on insurance products including life insurance (whole life, term life, universal life, variable universal life, survivorship life), annuities (fixed deferred, lifetime income, variable deferred), and long-term care insurance. Agents are licensed through New York Life Insurance Company and other carriers.
2. Investment Advisory Fees: Fee-based financial planning and investment advisory services offered through Eagle Strategies LLC, a Registered Investment Adviser subsidiary of New York Life. Services include Fund Advisory Program, Separately Managed Accounts, and Rep Directed Program with fees based on assets under management.
3. Employee Benefits Services: Guides businesses in designing custom benefits packages including group major medical, disability, life insurance, dental/vision, flexible spending accounts, voluntary coverage, and retirement plans. Revenue generated through carrier commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Conner Group is a private financial advisory practice founded in 1982 and affiliated with New York Life Insurance Company. The firm delivers integrated financial planning, investment management, insurance, and employee benefits services to individuals, families, business owners, and healthcare professionals through a team of licensed advisors operating from its office in Vinton, Virginia.

Product overview

The Conner Group is a financial advisory practice, not a software product company. It operates as a single unified service offering rather than a platform-plus-modules architecture. The practice provides integrated financial services through a network of affiliated brands including Eagle Strategies LLC (investment advisory services), NYLIFE Securities LLC (securities products), and New York Life Insurance Company (insurance products). Services span business planning (executive benefits, succession planning, key person insurance, buy-sell agreements, deferred compensation), personal planning (estate planning, asset protection, charitable planning, disability/extended care, 401(k) rollovers, wealth management, financial planning), investment management (fund advisory program, separately managed accounts, rep directed program), risk management (whole/term/universal/variable universal life insurance, survivorship life, fixed/variable deferred annuities, lifetime income annuities, long-term care insurance), and employee benefits (group medical, disability, life, dental/vision, flexible spending accounts, voluntary coverage, retirement plans). Client education resources include videos, market watch tools, newsletters, and financial calculators.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Planning Services A suite of advisory services for business owners and entrepreneurs covering business succession planning, executive benefits, key person insurance, buy-sell agreements, and deferred compensation strategies.
• Personal Financial Planning Comprehensive personal financial planning for individuals and families including estate planning, asset protection, charitable planning, disability and extended care planning, 401(k)/IRA rollovers, wealth management, and general financial planning.
• Investment Management Services Investment advisory programs delivered via Eagle Strategies, including a Fund Advisory Program, Separately Managed Accounts, and a Rep Directed Program for individual and business clients.
• Risk Management and Insurance Solutions Insurance and risk management products including whole life, term life, universal life, long-term care, and annuities, delivered through the firm's affiliation with New York Life Insurance Company.
• Employee Benefits Services Group employee benefits offerings for businesses, including group medical, disability, life, dental/vision, flexible spending accounts, voluntary coverage, and retirement plan services.

Quantifiable outcome

• Top 20% of New York Life agents through Executive Council recognition

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Eagle Strategies LLCcoreTechnology or IntegrationThrough Eagle Strategies, John B. Conner, Wesley A. Brugh, Crystal Knuttgen and Gretchen W. Beedle provide fee-based financial planning, investment advisory services, and access to investment management programs. Eagle Strategies LLC is registered with the Securities and Exchange Commission as an Investment Adviser and is an indirect, wholly owned subsidiary of New York Life Insurance Company. The firm provides the technology platform for investment advisory services.
• New York Life Insurance CompanycoreStrategic or Co-development PartnerAnthony W. Conner and fellow financial professionals are affiliated with New York Life Insurance Company. New York Life and its wholly owned subsidiaries provide life insurance, fixed annuities, and long-term care insurance. New York Life holds the highest financial strength ratings from all four major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody's (Aaa), and S&P (AA+).
• Advanced Planning GroupsupportingStrategic or Co-development PartnerThe Advanced Planning Group provides New York Life agents with unparalleled assistance in estate, business, and life insurance planning. With nationwide clientele insight, the group consults on estate and business plans at all levels of wealth across all 50 states, advising on hundreds of business and estate plans each year.
• Vinton Chamber of CommercesupportingGTM or Marketing PartnerAnthony Conner serves as board member and past president. The chamber provides information and support to the area's growing business community.
• United Way of the Roanoke ValleysupportingGTM or Marketing PartnerGretchen has served for over 15 years as board member, leadership campaign captain, volunteer coordinator and young professional leader. United Way gathers community resources to create lasting change by lifting individuals and families to stability.
• Rescue Mission FoundationsupportingGTM or Marketing PartnerWesley Brugh serves as Board Member. The foundation was established over twenty years ago to create an endowment fund for support of the Rescue Mission, providing emergency shelter, food, and resources to those in need.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MassMutual: A mutual life insurance company with a network of financial professionals offering life insurance, retirement, and investment solutions. MassMutual's career advisor model and integrated insurance plus wealth management approach closely parallels The Conner Group's New York Life-affiliated structure.
• Edward Jones: A large financial advisory firm with a branch-based model of independent financial advisors serving individuals and small businesses. Edward Jones shares The Conner Group's relationship-driven, comprehensive financial planning approach, with similar reliance on local advisors offering insurance, investment, and retirement products.
• Ameriprise Financial: A diversified financial services company with a franchise-based advisor model providing financial planning, investment advisory, and insurance solutions. Ameriprise shares The Conner Group's integrated offering of wealth management, retirement planning, and insurance products for individuals and business owners.
• Cambridge Investment Research: An independent broker-dealer and RIA supporting financial advisors with a wide range of products including insurance, annuities, and investments. Cambridge's advisor-centric model and comprehensive product platform align with The Conner Group's multi-product financial advisory practice.
• Cetera Financial Group: A network of independent broker-dealers and RIAs supporting financial advisors with practice management, technology, and back-office services. Cetera serves similar mid-market advisors offering comprehensive financial planning, insurance, and investment advisory to individuals and businesses.
• Northwestern Mutual: A mutual insurance and financial services company with a network of financial advisors offering life insurance, investment products, and comprehensive planning. Like The Conner Group, Northwestern Mutual advisors deliver integrated insurance and wealth management services through a captive advisor model.

Broad incumbents

• Schwab Wealth Advisory: Charles Schwab's wealth advisory and RIA custodian services serve independent advisors and end-clients with comprehensive investment management and planning. Schwab's scale, technology, and low-cost advisory offerings act as a competitive force against traditional advisor practices like The Conner Group.
• Wells Fargo Advisors: A large broker-dealer network offering investment advisory, financial planning, and insurance products through a national branch system. Wells Fargo Advisors competes with The Conner Group for the same small-business and affluent client segments in similar mid-Atlantic markets.
• Fidelity Investments: One of the largest asset managers and broker-dealers offering investment advisory, retirement planning, and wealth management services to individuals and institutions. Fidelity's investment consulting division hires former advisors, and its retail advisory programs represent a broader competitive alternative to traditional practices like The Conner Group.
• New York Life (Main Street Advisors): The parent organization and broader affiliated advisor network of The Conner Group, comprising thousands of agents across the U.S. offering life insurance, annuities, and investment advisory services. Other New York Life-affiliated practices represent the most direct internal comparable peer set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/the-conner-group-992849440772451
• LinkedInlinkedin.com/company/the-conner-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Conner Group