Severstal Dearborn
- Company typePrivate
- Founded2014
- HeadquartersDearborn, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
Severstal Dearborn firmographics
Firmographics- Name
- Severstal Dearborn
- Legal name
- Severstalna
- Website
- https://severstalna.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Severstal Dearborn industry classification
Industry- Product category
- Industrial Equipment Marketplace
- NAICS
- Building Material and Supplies Dealers (4441), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- SEO/SEM & Performance Marketing Tools (BPAMALAM)
Keywords
Where Severstal Dearborn is headquartered
LocationHeadquarters
- HQ city
- Dearborn
- HQ country
- United States
- HQ region
- North America
Markets served
Severstal Dearborn business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Affiliate/Referral Commission: Severstalna earns commissions through affiliate schemes including eBay Partner Network when users purchase products after navigating from the site to eBay listings.
- eBay API Integration: The company uses eBay's API to aggregate product listings and make them searchable through the site's interface, earning revenue through affiliate referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace pricing via eBay sellers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Severstal Dearborn product offering
Product offeringCore offering
Severstalna operates an online industrial equipment marketplace that aggregates eBay product listings through the eBay API, allowing users to discover and purchase new and used construction tools, manufacturing and metalworking equipment, healthcare and lab supplies, restaurant equipment, and general office supplies via an image-based visual search interface. The company does not hold inventory; it earns affiliate referral commissions via the eBay Partner Network when visitors click through to eBay to complete transactions.
Product overview
Severstalna is a single unified e-commerce aggregation service that aggregates listings from eBay to help users find industrial equipment and business supplies more efficiently. The platform does not sell its own products but acts as a search and discovery layer for items across multiple categories including construction tools, manufacturing equipment, healthcare/lab supplies, restaurant equipment, and general office supplies. The service is powered by eBay's API and allows visual image-based searching.
Differentiator
Problem solved
Functional benefit
Products and services
- Severstalna Search Service An e-commerce aggregation service that uses eBay data and presents it via a visual image-based search interface, allowing buyers to find industrial equipment and supplies faster and more efficiently than keyword-only browsing. Users are connected to eBay to complete purchases; Severstalna earns affiliate commissions through the eBay Partner Network.
- Industrial Equipment Listings Aggregated new and used industrial equipment — including band saws, milling machines, construction tools, office supplies, restaurant equipment, healthcare/lab supplies, and retail merchandise — sourced from eBay listings and presented within the Severstalna interface.
- Construction & Tools Industrial tools, heavy equipment, and worksite accessories from brands such as Stanley, John Deere, Bosch, Caterpillar, and DeWALT, including industrial storage solutions, forklifts, safety furniture, ladders, scaffolding, drop cloths, and protective gear for prolonged use in adverse conditions.
- Healthcare, Lab & Life Science Equipment Medical and laboratory equipment including scales, examination gloves, thermometers, stethoscopes, blood pressure monitoring systems, first aid kits, microtomes, microscopes, centrifuges, autoclaves, incubators, cryogenic storage boxes, slide warmers, coolers, safety cabinets, and fume hoods.
- Restaurant & Catering Equipment Commercial-grade kitchen equipment including ranges, cooktops, fryers, food processors, and deep fryers designed for high-volume restaurant and catering use.
Companies that use Severstal Dearborn
Customer profileSegments4 records
Ideal customer profiles3 records
Severstal Dearborn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Severstal Dearborn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- eBaycoreSeverstalna uses eBay's API to aggregate product listings and make them searchable through its marketplace interface. The company participates in the eBay Partner Network, earning commissions when users purchase products after visiting eBay through the site. This is a foundational technical partnership that enables the core business model.
Recent moves1 record
Expansion highlights4 records
Severstal Dearborn competitors and assessment
Company assessmentOthers
- Rakuten Advertising: A major global affiliate network and partner-marketing platform. Severstalna sits structurally on top of an affiliate network (eBay Partner Network), and Rakuten is the broader affiliate ecosystem operator with overlapping merchant relationships and tooling.
Broad incumbents
- eBay: The marketplace whose API and Partner Network power Severstalna's entire business. eBay is the upstream counterparty and the site on which all transactions actually occur, making it both the company's primary platform and its largest competitive risk.
- McMaster-Carr: A leading direct supplier of industrial equipment, maintenance, and MRO products. Captures a large share of the same buyer intent Severstalna targets, but via a first-party catalog and is often the default destination for the most transactional queries.
- Pinterest: A visual discovery platform that has increasingly pushed into shopping and affiliate/merchant links. Its visual search and pin-to-product capabilities overlap with Severstalna's image-based product search thesis and represent a much larger, well-funded alternative discovery surface.
- Google Shopping: A horizontal product discovery and comparison surface that competes for the same 'find industrial equipment online' queries that drive Severstalna's organic traffic. Visual product search is a key Google Shopping capability, directly overlapping Severstalna's image-based search hook.
- Grainger: The dominant North American industrial MRO distributor. Industrial and maintenance buyers searching on Severstalna would often also (or instead) purchase from Grainger, which is a first-party retailer in the same end markets Severstalna's categories target.
- Amazon Associates: Amazon's affiliate program powers thousands of aggregator sites that earn referral commissions on Amazon purchases. Severstalna is structurally a direct analogue running on eBay rather than Amazon, and would likely compete for similar SEO-driven industrial/commercial buyer traffic.
Regional players
- Webstaurant Store: A major direct-to-buyer restaurant and foodservice equipment retailer in North America. Overlaps with Severstalna's restaurant & catering category, and as a first-party specialist site is likely to outrank Severstalna for high-intent commercial kitchen queries.
Direct peers
- ThomasNet: A long-standing industrial product sourcing and supplier directory in North America. Overlaps directly with Severstalna's core industrial-equipment discovery use case, but ThomasNet is a first-party directory while Severstalna is an eBay affiliate layer over the same buyer intent.
Emerging players
- Capital One Shopping (formerly Wikibuy): A shopping-discovery and cashback tool that aggregates product listings across multiple retailers and earns affiliate economics. It is a near-direct functional analogue of Severstalna's model, but for general consumer goods rather than industrial equipment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Severstal Dearborn social profiles
Digital presenceSeverstal Dearborn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Severstal Dearborn leadership team
Management profileNumber of profiles
Severstal Dearborn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Severstal Dearborn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Severstal Dearborn
What does Severstal Dearborn do?
Severstalna operates an online industrial equipment marketplace that aggregates eBay product listings through the eBay API, allowing users to discover and purchase new and used construction tools, manufacturing and metalworking equipment, healthcare and lab supplies, restaurant equipment, and general office supplies via an image-based visual search interface. The company does not hold inventory; it earns affiliate referral commissions via the eBay Partner Network when visitors click through to eBay to complete transactions.
Is Severstal Dearborn a public or private company?
Severstal Dearborn is a private company. It is classified as unknown and is currently operating.
When was Severstal Dearborn founded?
Severstal Dearborn was founded in 2014. It employs 1,001 to 5,000 people.
Where is Severstal Dearborn based?
Severstal Dearborn is headquartered in Dearborn, United States, in the North America region.
How does Severstal Dearborn make money?
Two revenue lines are on record. Affiliate/Referral Commission is the primary driver. The others are eBay API Integration.
Who are Severstal Dearborn's main competitors?
Rakuten Advertising is listed as an others. Broad incumbents are eBay, McMaster-Carr, Pinterest, Google Shopping, Grainger and Amazon Associates. Webstaurant Store is listed as a regional player. ThomasNet is listed as a direct peer. Capital One Shopping (formerly Wikibuy) is listed as an emerging player.
Does Severstal Dearborn have an API?
No public API is recorded for Severstal Dearborn.
What industry is Severstal Dearborn in?
Severstal Dearborn's product category is Industrial Equipment Marketplace. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAMALAM, SEO/SEM & Performance Marketing Tools. Its NAICS code is 4441 and its SIC code is 5040.