GemGenève

What GemGenève does

GemGenève is a privately-held international gem and jewellery trade show operated by the Swiss Société Anonyme Gemexpo SA, headquartered at Place de la Fusterie 9-11 in Geneva and registered in the Geneva Trade Register under CHE-139.241.791. Founded in 2018 by Ronny Totah and Thomas Faerber — heads of the Geneva-based Horovitz & Totah and Faerber Collection gem dynasties respectively — the show runs twice yearly at Palexpo Geneva's Hall 2 and is now expanding to an Abu Dhabi Boutique edition in November 2026. It targets an international audience of trade professionals (gem dealers, antique jewellery specialists, designers), private collectors, media, and cultural institutions, combining exhibitor booths, curated thematic exhibitions of 40-200+ heritage objects co-curated with museums such as the Baur Foundation, MAH Geneva, Louvre, and MIH, and an educational programme of talks, Métiers d'Art workshops, and masterclasses.

The company's product portfolio centres on the flagship Geneva show and is extended by several complementary modules: GemGenève Digital (digital.gemgeneve.com), a year-round content platform hosting Digital Jewelry Week, on-demand talks and an embedded podcast series distributed via Ausha; the GemGenève Awards Ceremony recognising excellence across jewellery and gem categories; and the Talks, Masterclasses & Métiers d'Art programme. The underlying technology stack is operationally focused rather than AI-driven, comprising a WordPress-based website (gemgeneve.com), the third-party MyBadgeOnline ticketing and accreditation portal (gemgeneve.mybadgeonline.com), Google Analytics with IP anonymization for the EU/EEA/Switzerland, and GDPR/FADP-compliant data capture.

GemGenève's revenue is generated primarily through exhibitor booth rental and partnership fees (official, institutional and media partner tiers), visitor ticketing via MyBadgeOnline, press accreditation services, and a digital newsletter with marketing-driven segmentation. Pricing is not publicly disclosed; ticketing and accreditation pages currently display "Ticketing soon" placeholders for the 11th edition (May 2027). The company remains small (1-10 employees), with no disclosed external funding, no revenue figure, and a founder-controlled ownership structure.

Name

GemGenève

Legal name

GEMEXPO SA

Website

https://gemgeneve.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GemGenève is an international gem and jewellery trade show operated by Geneva-based Gemexpo SA, founded in 2018 by Ronny Totah and Thomas Faerber, held twice yearly at Palexpo Geneva and expanding to Abu Dhabi in 2026 for trade, private collectors and cultural institutions.

Ownership category

akta.pro rank

Product category

Gem and Jewellery Trade Show Services

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Gem and jewellery trade show
• International gem fair
• Luxury jewellery exhibition
• Gemstone dealer marketplace
• Jewellery industry events

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. Exhibitor booth rental and partnership fees: Core revenue derives from charging gem dealers, jewellery houses, designers and cultural institutions for booth space, stand packages, and the official/institutional/media partnership tiers listed on the show website.
2. Visitor ticketing and online ticket sales: Ticketed entry to the show, with online ticket purchases through the MyBadgeOnline portal (credit-card payments processed for visitor categories of professional vs private buyers).
3. Press accreditation and media registration: Processing of media accreditation applications with required ID, press card and photo verification for security purposes.
4. Digital subscription and marketing-driven newsletter revenue: Newsletter subscriptions and targeted marketing campaigns with third-party campaign tooling; uses tracking pixels and data-driven segmentation for personalized invitations and offers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

GemGenève is a recurring international gem and jewellery trade show held at Palexpo Geneva (twice yearly since 2022) where independent exhibitors — gem dealers, antique jewellery houses, designers, and cultural institutions — rent booths to source, exhibit, and sell exceptional coloured gemstones, pearls, and fine jewellery to professional and private buyers. The show is complemented by an annual thematic cultural exhibition, talks, Métiers d'Art workshops, a digital content platform (digital.gemgeneve.com), and a sister Abu Dhabi Boutique edition launching in 2026.

Product overview

GemGenève operates a platform-plus-modules architecture centred on its flagship annual GemGenève Show held at Palexpo Geneva, complemented by a year-round digital ecosystem. The core physical show is extended by GemGenève Digital (which hosts Digital Jewelry Week and embedded GemGenève Podcasts via Ausha), the GemGenève Awards Ceremony, and the Talks, Masterclasses & Métiers d'Art educational programme. GemGenève Abu Dhabi functions as a boutique sub-brand applying the same model to the Middle East market.

Differentiator

Problem solved

Functional benefit

Brands

• GemGenève Digital: A digital platform (digital.gemgeneve.com) operated by GemGenève that hosts recordings of talks, podcasts, videos and publications from the show, accessible to registered users.
• GemGenève Abu Dhabi

Products and services

• GemGenève Show (Geneva Editions)
• GemGenève Digital Platform
• GemGenève Abu Dhabi Boutique

Quantifiable outcome

• ~5,000 visitors at the 4th edition (May 2022)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

23 partnerships are on record, tiered flagship cultural partner for the 10th edition, core cultural partner since 2023, new cultural partner for 2026, core educational partner, educational partner, long-standing scientific partner, core scientific partner and exhibitor, cultural partner, flagship partner for fabergé exhibitions, international cultural partner, international museum partner, major media partner, media partner, on-site retail/editorial partner, flagship venue partner, cultural partner for horology-themed exhibitions, heritage brand partner, core analytics vendor and design contest partner.

• Baur Foundation Museum of Far Eastern Art (Geneva)flagship cultural partner for the 10th editionStrategic or Co-development PartnerCo-curator of the "Shaping matter, enhancing beauty" exhibition with the Baur Foundation's Pauline d'Abrigeon; almost 40 objets d'art from the foundation are on display, while the museum is closed for renovation. Provides loans of Chinese and Japanese art (jades, porcelain, lacquer, etc.).
• Geneva Museum of Art and History (MAH Genève)core cultural partner since 2023Strategic or Co-development PartnerLong-standing partner co-curating exhibitions (e.g., "Automatons & Music" in 2023 with elephants from the MAH; "Art Deco" in 2025; "Shaping matter, enhancing beauty" in 2026 with MAH curator Estelle Fallet). Loans 20+ pieces per edition.
• Natural History Museum of Genevanew cultural partner for 2026Strategic or Co-development PartnerPartner for the 2026 "Shaping matter, enhancing beauty" exhibition, contributing scientific expertise to the selection of mineral and organic materials on display.
• HEAD – Geneva University of Art and Designcore educational partnerStrategic or Co-development PartnerPartner school supporting young designers and student contests (e.g., Bucherer Gouache Contest, ETVJ x CFP Arts design workshops, "What Makes Exceptional Design?" panel). David Roux-Fouillet (HEAD Product Design / Jewellery) speaks at the show.
• Geneva Vocational Training Centre for Arts & Crafts (CFP Arts Genève)educational partnerStrategic or Co-development PartnerCo-organiser of the Concours de Gouachés student design contest; develops and curates the next generation of jewellery designers and craftspeople.
• Association Gemmologie et Francophonielong-standing scientific partnerStrategic or Co-development PartnerProvides gemmological expertise at every edition; documents the gemstones selected for the temporary exhibitions and creates the labels used for displays; organises the round table on gemstone naming and nomenclature.
• Swiss Gemmological Institute (SSEF)core scientific partner and exhibitorStrategic or Co-development PartnerExhibitor and partner for exhibitions like "The Pearl Odyssey" (2023); co-organiser of educational programming; SSEF Jewellery Collection curated by Kathia Pinckernelle supports jewellery history teaching.
• Grand Théâtre de Genèvecultural partnerGTM or Marketing PartnerPartner institution supporting the show's positioning within Geneva's cultural landscape, referenced among the show's cultural and educational partners.
• Fondation Igor Carl Fabergéflagship partner for fabergé exhibitionsStrategic or Co-development PartnerCo-organised the "Fabulous Carl Fabergé" exhibition (November 2022) marking the Foundation's 40th anniversary, bringing together 120+ items from private collections; Foundation's curators Michel Kamidian, Bernard Ivaldi and Alexandra Blin Kourbatoff curated the show.
• Boghossian Foundationinternational cultural partnerStrategic or Co-development PartnerCuratorial partner lending heritage items for the "Art Deco" exhibition (May 2025); broader relationship referenced in Mathieu Dekeukelaire's interview about international collaborations.
• Azzedine Alaïa Foundationinternational cultural partnerStrategic or Co-development PartnerLent heritage pieces for the "Art Deco" exhibition (May 2025); listed among GemGenève's international institutional partners.
• Musée du Louvre (Paris)international museum partnerStrategic or Co-development PartnerCo-develops programming and curatorial exchanges; hosts the historic Napoleon/Marie-Louise emerald and diamond necklace acquired from co-founder Thomas Faerber in 2004 in the Galerie Apollon.
• L'ÉCOLE, School of Jewelry Arts (supported by Van Cleef & Arpels)educational partnerStrategic or Co-development PartnerEducational partner that presented the talk "Opal, Art & Science" at GemGenève, supporting knowledge dissemination in gemmology and jewellery arts.
• Rapaport (Rapaport Diamond Podcast)major media partnerGTM or Marketing PartnerRecords dedicated podcast episodes from each show featuring co-founders Ronny Totah and Thomas Faerber; amplifies show coverage to the global diamond trade.
• Art Media Agency (AMA)media partnerGTM or Marketing PartnerPublishes dedicated issues of its professional newsletter covering each GemGenève edition (e.g., Publications 335, 341, 346, 352, 361, 370, 382 in both English and French).
• Letu Books (Geneva)on-site retail/editorial partnerGTM or Marketing PartnerHosts a pop-up bookshop at each edition with curated books on applied arts, jewellery history and the topic of the current exhibition; books are signed by speakers at the booth.
• Palexpo (Geneva)flagship venue partnerStrategic or Co-development PartnerHost venue of GemGenève in Hall 2, providing 2,800+ parking spaces and direct access to Geneva International Airport (5-minute walk) and Swiss Federal Railways.
• International Museum of Horology (MIH)cultural partner for horology-themed exhibitionsStrategic or Co-development PartnerCo-curates exhibitions that intersect with horology (e.g., "Automatons & Music" 2023, "Art Deco" 2025), contributing collection pieces to the show.
• Chaumet (Place Vendôme heritage)heritage brand partnerStrategic or Co-development PartnerExhibits heritage pieces for the "Art Deco" (2025) and "Pearl Odyssey" (2023) exhibitions, and hosts the "Univers de GemGenève" walkthrough of the Chaumet archives.
• Google (Google Analytics)core analytics vendorTechnology or IntegrationProvides web analytics on gemgeneve.com with IP anonymization in EU/EEA/Switzerland and a 14-month data retention policy; data is transmitted to Google servers in the US.
• Osmium Institutedesign contest partnerStrategic or Co-development PartnerRuns the Osmium Institute Design Contest in partnership with GemGenève, supporting emerging jewellery designers with a Winners' Spotlight feature on the digital platform.
• JGAA (presumably jewellery / gem association)design contest partnerStrategic or Co-development PartnerPartner of the JGAA Design Contest at GemGenève, with a Winners' Spotlight featured on digital.gemgeneve.com.
• Buchererdesign contest partnerStrategic or Co-development PartnerPartner of the Bucherer Gouache Contest, with Winners' Spotlight content on the digital platform.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Inhorgenta Munich: Annual international trade fair for jewellery, gemstones and watches in Munich; comparable in audience, mix of fine jewellery and gemstones, and European trade positioning.
• Tucson Gem and Mineral Show: Annual cluster of gem, mineral and jewellery shows in Tucson, Arizona; comparable as a leading international gem-focused trade event attracting dealers and collectors worldwide.
• JCK (Jewelers' Circular Keystone): Operates JCK Las Vegas, one of the largest global jewellery trade shows; directly comparable as a B2B gem and jewellery exhibition serving international dealers, designers and retailers.
• VicenzaOro (Italian Exhibition Group): Twice-yearly jewellery trade fair in Vicenza covering fine jewellery, gemstones and watchmaking; directly comparable in cadence, audience and European trade focus.

Broad incumbents

• Watches and Wonders Geneva: Major Geneva-based luxury watch and jewellery trade event; comparable as a Geneva-rooted, high-end luxury trade exhibition with a curated, brand-led experience and museum partnerships.
• TEFAF Maastricht: Premier European fine art and antiques fair that includes a notable jewellery and decorative arts segment; comparable for its ultra-high-end collector and museum audience, even though broader in scope than gems.
• Informa Markets (Hong Kong Jewellery & Gem World Show): Runs the Hong Kong Jewellery & Gem World Show, the largest gemstone and jewellery trade fair in Asia; comparable as a mass-scale gem and jewellery exhibition with global trade attendance.

Regional players

• Brafa Brussels Art Fair: Belgian multi-category art and antiques fair that features jewellery and decorative arts; comparable as a curated European trade fair with a museum-grade exhibitor mix.

Others

• The Goldsmiths' Company (London Assay Office): UK jewellery trade body that runs curated trade events, exhibitions and educational programmes; comparable for its role in fostering craftsmanship, education and institutional partnerships in the jewellery sector.
• Rapaport Diamond Corporation: Global diamond pricing and trading platform that operates the Rapaport Diamond Podcast and trade media; comparable as a digital information and media infrastructure layer that overlaps with GemGenève's content platform and trade audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gemgeneve
• Facebookfacebook.com/GemGeneve
• LinkedInlinkedin.com/company/gemgeneve
• Instagraminstagram.com/gemgeneve

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GemGenève