Maverick Financial

Name

Maverick Financial

Legal name

Maverick Financial

Website

https://mymaverickfinancial.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Fees: The firm provides fee-based financial planning and advisory services through LPL Financial. The firm states they transparently show and explain fees to clients, and any conflicts of interest are disclosed. Services are provided with fiduciary duty under the Investment Advisors Act.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maverick Financial is an independent financial advisory firm offering comprehensive financial planning and investment advisory services for individuals, families, and businesses. Services are delivered through the LPL Financial broker-dealer platform and include retirement planning, investment management, estate planning, business succession planning, and tax-efficient strategies. The firm combines personal and business financial planning with a fiduciary approach, transparent fee disclosure, and complimentary initial consultations.

Product overview

Maverick Financial is a financial advisory firm that operates as a single unified service offering rather than a platform-plus-modules architecture. The core offering is comprehensive financial planning services delivered through LPL Financial as the broker-dealer platform. The product portfolio centers on Personal Financial Planning and Business Financial Planning as primary services, supported by Individual Investment Services (Traditional IRA, Roth IRA, brokerage accounts, 529 plans) and Business Financial Services (cashflow management, group benefits, succession planning). Additional offerings include LPL Retirement Plan Tools (a retirement plan management platform), and a Resource Center with specialized content libraries for Retirement, Estate, Investment, Insurance, Tax, Money Management, and Lifestyle topics. The suite also includes Financial Calculators and Educational Videos. All services are offered through the LPL Financial platform, with advisors holding various certifications (CFP, CPFA, CEPA, NQPA).

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Financial Planning Holistic financial planning service for individuals and families, involving active listening, financial analysis, personalized recommendations, implementation, and ongoing review. The process addresses goals, risk assessment, tax efficiency, and investment strategies.
• Business Financial Planning Comprehensive business financial planning incorporating personal and business integration, business assessments, quarterly meetings, and KPI-based execution. Includes succession planning, buy-sell agreements, retirement plans, and business tax planning.
• Individual Investment Services Investment services for individuals including Traditional IRA, Roth IRA, taxable brokerage accounts, UTMA accounts, Coogan accounts, and 529 College Savings plans.
• Business Financial Services Business services including company cashflow and financials review, human resources tools, client relationships, systems and processes optimization, leadership training, group benefits, buy-sell agreements, business tax planning, and retirement plans for businesses.
• LPL Retirement Plan Tools Retirement plan management tools provided through LPL Financial including fiduciary monitoring system, retirement plan health check, industry reports, ERISA help desk, fiduciary vault, expense analyzer, investment due diligence, and fund lineup comparison tool.
• Investment Philosophy Services Investment strategy development based on risk tolerance assessment, asset allocation, and tax-efficient management including tax-loss harvesting and dividend reinvestment strategies.

Quantifiable outcome

• Complimentary initial assessments and consultations available to prospects.
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LPL FinancialcoreTechnology or IntegrationMaverick Financial is an independent financial advisory firm operating through LPL Financial, a Registered Investment Advisor and member of FINRA & SIPC. LPL Financial provides the broker-dealer platform, custody services, research (LPL Research), retirement plan tools, and technology infrastructure. Securities and Advisory services are offered through LPL Financial.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AE Wealth Management: Hybrid RIA platform supporting independent advisors with practice management, technology, and investment solutions — directly comparable platform partner model with focus on growth-oriented independent advisor practices.
• Buckingham Strategic Wealth: Fiduciary, fee-only RIA offering evidence-based financial planning for individuals and business owners — closely aligned service philosophy, transparent fee model, and integrated personal/business planning orientation.
• Cetera Advisor Networks: Independent broker-dealer network providing custody, technology, and practice management support to independent RIAs — comparable LPL-alternative platform serving similarly-sized advisory practices with similar client offerings.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting independent financial advisors with back-office infrastructure — directly analogous relationship model to Maverick's LPL affiliation, serving the same solo-to-mid-size advisor segment.

Broad incumbents

• Edward Jones: National full-service wealth management franchise with extensive branch network and personal/business financial planning offerings — the most direct large-scale competitive incumbent in Maverick's target SMB and individual segments.
• Carson Group: Independent advisor network supporting RIAs with business consulting, technology, and succession resources — comparable partner-style model where advisors retain independence while leveraging a larger platform for growth support.
• Mariner Wealth Advisors: National independent RIA offering comprehensive financial planning, investment management, and exit/business-owner advisory — overlapping service mix with Maverick, especially the business-owner planning segment.
• Raymond James Financial Services: Independent contractor broker-dealer and RIA network providing comprehensive planning, investment, and business-owner advisory through affiliated advisors — comparable hybrid independent advisor distribution model.
• Creative Planning: Large independent RIA offering integrated personal and business financial planning with fiduciary fee model — directly comparable service philosophy, though at much greater scale and national footprint than Maverick.

Regional players

• Frost Bank Wealth Advisors: Texas-headquartered regional bank wealth management group serving individuals, families, and businesses across the state — directly comparable regional competitor in the same Dallas-Fort Worth and Central Texas markets Maverick targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Financial