Excel Packaging Machinery

What Excel Packaging Machinery does

Excel Packaging Machinery Limited is a privately held UK company headquartered in Princes Risborough, Buckinghamshire, that designs, manufactures, and supplies liquid filling and packaging machinery primarily to the cosmetic, pharmaceutical, healthcare, food and beverage, personal care, e-liquid/CBD, chemicals, and veterinary sectors. Founded approximately 22 years ago, the company employs between 11 and 50 people and operates from a single UK facility. Its product portfolio spans the full packaging line — bottle unscrambling, liquid and hot filling (including the proprietary EX-FILL-S Digital Liquid Filling Machine and EX-30S Filling and Capping Monobloc), capping, labelling (including RFID), tube filling and sealing, cartoning, melters/mixers, mascara and lipgloss machines, single-dose form-fill-seal equipment, and pouch filling — ranging from bench-top semi-automatic units to high-speed automated turnkey lines, with many machines available ex-stock for rapid delivery.

The company generates revenue through one-time sales of machinery and spare/change parts (the latter with next-day delivery supported by in-house SolidWorks 3D design) supplemented by recurring service contracts including Planned Preventative Maintenance (PPM) surveys, breakdown support with a target 48-hour engineer response, and professional services such as installation, commissioning, and operator training. Pricing is quote-based, with quotations valid for 30 days and bespoke orders typically requiring deposits or full payment upfront, reflecting a project-driven, low-volume/high-value sales motion. Go-to-market is direct enterprise field sales primarily in the UK with international coverage, supported by an ecosystem of at least six Italian OEM machinery partners (V2 Engineering, Axomatic, Omas Tecnosistemi, Pentavac, OMS, Valmatic) that Excel integrates into turnkey lines and provides full after-sales service for.

The business model is that of a niche specialist systems integrator rather than a high-volume OEM: competitive positioning is built on 100+ years of combined team experience, UK-based engineering support, in-house custom change-part design, and the ability to deliver flexible equipment configurations for small-batch and high-speed producers alike. No external funding rounds, acquisitions, or leadership changes are disclosed, and the company has no identified parent or subsidiary structure.

Name

Excel Packaging Machinery

Legal name

Excel Packaging Machinery Limited

Website

https://excel-packagingmachinery.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Excel Packaging Machinery is a UK-based designer, manufacturer, and supplier of liquid filling and packaging machinery — including fillers, cappers, labellers, tube fillers, and cartoners — serving cosmetic, pharmaceutical, food and beverage, personal care, and e-liquid manufacturers in the UK and internationally via direct sales and partner-integrated turnkey lines.

Ownership category

akta.pro rank

Product category

Packaging Machinery

NAICS

Commercial and Service Industry Machinery Manufacturing (3333)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)

akta.pro secondary industries

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Capping, Sealing & Closing Machines (IMAHAOAG), Form-Fill-Seal (Vertical & Horizontal) Machines (IMALAOAA), Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ), Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL)

Keywords

• Liquid filling machines
• Packaging machinery
• Capping machines
• Turnkey packaging lines
• Bottling equipment

Headquarters

HQ city

Princes Risborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Packaging Machinery Sales: Sale of liquid filling machines, capping machines, bottling equipment, tube filling and sealing machines, labelling machines, cartoning machines, and fully integrated turnkey packaging lines. Both automatic and semi-automatic options available.
2. Spare Parts and Change Parts: Supply of extensive range of spare parts for packaging machinery with next day delivery capability. Custom change parts designed and manufactured in-house using SolidWorks 3D design software.
3. Service Contracts and Maintenance: Tailored service contracts for individual machines or complete production lines, including Planned Preventative Maintenance (PPM) surveys with detailed written reports. Breakdown assistance with target 48-hour engineer response.
4. Installation, Commissioning and Training: Professional services including installation supervision, commissioning, and operator/engineer training covering safe operation, best practice, and routine maintenance.
5. Ad hoc Technical Support: Responsive breakdown assistance either remotely for minor technical issues or on site when required, helping customers minimise downtime.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Excel Packaging Machinery designs, manufactures, and supplies liquid filling machines, capping machines, and complete packaging lines (including bottle unscrambling, hot filling, labelling, tube filling, cartoning, melters/mixers, and pouch filling) for cosmetic, pharmaceutical, healthcare, food and personal care manufacturers. The company also provides spares and change parts, plus service contracts covering Planned Preventative Maintenance, installation, commissioning, training, and breakdown support with a target 48-hour engineer response.

Product overview

Excel Packaging Machinery is a UK-based supplier of liquid filling machines and complete packaging solutions for the cosmetic, pharmaceutical, healthcare, food and personal care industries. The product portfolio centers around their filling machines (EX-FILL-S Digital Liquid Filling Machine, EX-30S Filling and Capping Monobloc) complemented by a comprehensive range of packaging equipment including bottle unscrambling, hot filling, capping, labelling (including RFID), tube filling/sealing, cartoning, melters/mixers, mascara/lipgloss machines, single dose form-fill-seal, food and beverage filling, and pouch machines. The company also provides spares/change parts and service contracts including Planned Preventative Maintenance. Their offerings range from semi-automatic bench top units for first-time users to high speed automatic turnkey lines, with machines often available from stock for quick delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Filling Machines Semi-automatic bench-top to high-speed automatic liquid filling machines suited for liquids, creams, gels and lotions across cosmetic, pharmaceutical, food and personal care manufacturers, with options typically available from stock.
• Hot Filling Machines Semi-automatic to high-speed hot filling machines for balms, waxes, candles, body butters and similar products, available as standalone units or as fully integrated high-speed turnkey lines.
• Capping Machines Semi-automatic and rotary capping machines for screw caps, ROPP, press caps, pumps, droppers, and spray bottle closures, integrating into complete filling and bottling lines.
• Bottle Unscrambling Machines Bottle and container unscrambling machines ranging from low volume models with tool-free changeovers to high-speed production lines, accommodating a wide range of bottle shapes and sizes with minimal changeover.
• Labelling Machines Labelling machines ranging from semi-automatic bench-top units to high-speed full wraparound and front-and-back self-adhesive labelling machines.
• Tube Filling and Sealing Machines Semi-automatic bench-top to high-speed multi-head tube filling and sealing machines for plastic laminate and metal tubes used in cosmetics, toiletries, food and pharmaceutical products.
• Cartoning Machines End-of-line horizontal and vertical cartoning machines ranging from hand-placement semi-automatic vertical packers to high-speed horizontal fully automated units, offering single and multi-pack CDU cartoning.
• Melters and Mixers Bulk mixing machines from 5 litre to 10 tonne capacity with heating, cooling, contra-rotating blades and homogeniser, plus wax melters for production applications.
• Mascara and Lipgloss Machines Specialised filling and packaging machinery for the production of lip gloss, liquid lipstick, lip oil and mascara products.
• Single-Dose Form-Fill-Seal Machines Semi-automatic and automatic single-dose form-fill-seal machines for cosmetic, pharmaceutical, veterinary, chemical and food applications.
• Food and Beverage Filling Machines Specialised filling equipment for food and beverage applications, including pouch filling machines for refill packs and personal care products such as gin, whisky and spirits.
• Tax Stamping Equipment Tax stamping equipment integrated into packaging lines for duty-stamped product applications.
• Spares and Change Parts Extensive inventory of spare parts for packaging machinery with next-day delivery capability, plus custom change parts designed in-house using SolidWorks 3D and manufactured for rapid turnaround.
• Service and Maintenance Contracts Tailored service contracts for individual machines or complete production lines, including Planned Preventative Maintenance surveys with detailed written reports, installation and commissioning, operator and engineer training, and breakdown support with a target 48-hour engineer response.
• Pouch Filling Machines Pouch filling machines available in semi-automatic to fully automated configurations for refill packs, personal care products and beverages including gin, whisky and spirits.

Quantifiable outcome

• Engineer supply within 48 hours for breakdown support
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• V2 EngineeringcoreTechnology or IntegrationV2 Engineering is listed as a data processor partner in Excel's GDPR documentation, handling client data in the completion of commissioned work. They are also a machinery partner for cartoning solutions, with V108N multi-pack cartoning lines mentioned in customer projects.
• Axomatic SRLcoreTechnology or IntegrationAxomatic SRL is listed as a data processor partner in Excel's GDPR documentation and as a machinery partner. Axomatic equipment is supported as part of Excel's full service to other packaging machinery.
• Omas TecnosistemicoreTechnology or IntegrationOmas Tecnosistemi is listed as a data processor partner in GDPR documentation and as a machinery partner. Excel completed a week at Omas signing off a full liquid filling line for a UK E-liquid customer. OMAS G250 machines are mentioned in customer projects.
• PentavaccoreTechnology or IntegrationPentavac is listed as a data processor partner in Excel's GDPR documentation and as a machinery partner for packaging solutions.
• OMS (OmcSRL)coreTechnology or IntegrationOMS is an Italian partner specialist in capping machines for all industries. They supply single head to fully automated multi-head capping machines including roller ball deodorant capping lines. Excel works with OMS on-site modifying capping machines for customers.
• ValmaticcoreTechnology or IntegrationValmatic is a specialist company in single dose filling. Excel showcased Valmatic's Automatic Form Fill Seal line at the PPMA show. Valmatic equipment is designed for single-dose, one-time-use applications with high speed and efficiency.
• OMAS (OmcSRL)coreTechnology or IntegrationOMAS is an Italian machinery partner supplying filling equipment including bottle feeders, bottle blower/cleaner filling and capping monoblocs. Excel works with Omas on customer Factory Acceptance Tests (FAT) and supplies pre-owned Omas equipment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• APACKS: US packaging machinery manufacturer focused on liquid filling, capping, labelling and form-fill-seal equipment for cosmetics, personal care, pharma and food. Highly comparable product mix and mid-market customer orientation.
• Filamatic: US liquid filling machinery specialist serving pharmaceutical, cosmetic, personal care and chemical customers. Closely comparable in liquid filling focus and small-to-mid manufacturer customer base.
• Packaging Automation Ltd: UK-based supplier of filling, capping, and labelling machinery serving food, beverage and personal care manufacturers. Closely comparable to Excel in product scope and UK focus, with similar SME and mid-market customers.
• Liquid Packaging Solutions: US-based supplier of liquid fillers, cappers, labelers and turnkey bottling lines for chemical, food, beverage and personal care customers. Directly comparable scope and customer segments to Excel.
• Accutek Packaging Equipment: US manufacturer of liquid filling, capping, and labelling equipment for cosmetics, food, pharma and chemicals. Directly comparable product portfolio to Excel, particularly in liquid filling monoblocs and small-batch turnkey lines.

Broad incumbents

• Coesia: Italian packaging machinery group encompassing multiple filling and cartoning brands (e.g., RA Jones). Directly overlaps with Excel's cartoning and turnkey line offering, but serves global accounts with broader portfolios.
• Krones AG: Global leader in beverage and liquid packaging machinery, including filling, capping, labelling and bottling lines. Comparable to Excel for liquid filling and turnkey bottling projects, but with vastly greater scale and primarily focused on beverage end markets.
• ProMach: A large US-based packaging machinery conglomerate with broad filling, capping, labelling and bottling line capabilities. It is a competitor in turnkey liquid packaging lines but operates at significantly larger scale and serves global customers that Excel cannot reach.
• GEA Group: Large systems integrator supplying filling and process equipment to food, beverage, and pharma end markets. Comparable in filling and aseptic capabilities, though predominantly a process-engineering business rather than a dedicated packaging line supplier.

Emerging players

• Federal Beverage Equipment: Smaller specialty supplier of beverage filling and packaging equipment with partial overlap to Excel's beverage and spirits filling capabilities. Less comprehensive than Excel across cosmetics and pharma.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Excel_Packaging
• YouTubeyoutube.com/channel/UC1Ei4Kd2wc3J5kavtidALOg
• Facebookfacebook.com/ExcelPackagingMachinery
• LinkedInlinkedin.com/company/excel-packaging-machinery-ltd
• Instagraminstagram.com/excelpackagingmachinery
• TikToktiktok.com/@excelpackagingmachinery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Packaging Machinery