Michael-Ann Russell Jewish Community Center

What Michael-Ann Russell Jewish Community Center does

Michael-Ann Russell Jewish Community Center (MARJCC) is a non-profit Jewish Community Center founded in 1984 in North Miami Beach, Florida, operating continuously for over 40 years on the Sanford L. Ziff Campus. The center serves 6,000+ members and non-member participants, functioning as a multi-faceted community hub rather than a single-purpose facility. Programming spans fitness and wellness (4,500 sq. ft. fitness center with Matrix equipment, group exercise, personal training, Pilates Reformer), aquatics (six-lane 25-yard heated indoor/outdoor pool via partnership with Olympic champion Lenny Krayzelburg's SwimRight Academy), early childhood education (Ruben and Susy Halfen Early Childhood Academy for ages 2 months to 5 years using Reggio Emilia and Sheva Lenses), summer camps (Camp Sol Taplin with specialty, variety, special needs, and teen travel tiers), youth and adult sports (basketball, gymnastics, MMA, tennis/pickleball/padel, volleyball, soccer, flag football), cultural arts (Bamachol Dance, Music Academy, JCAT Theater, Visual Arts Academy), Jewish identity programming (Hebraica, Maccabi Tzair, MAGEN online platform, Nitzanim Israeli Culture Club), medically integrated wellness (Livemore 365, Rock Steady Boxing for Parkinson's), and senior services plus adult engagement (The Hub, Z3 Miami Conference).

Revenue is generated through a diversified, recurring base: tiered membership dues ($37-$225/month across Fitness, All Access, and Supporting tiers), summer camp tuition ($445-$655/week with non-member surcharges), Early Childhood Academy tuition, enrichment class fees (200+ classes across 14 program areas, 100+ daily), facility and theater rentals (220-seat Alan & Diane Lieberman Theater), and charitable contributions including the 'A New Day At The J' capital campaign and grants from foundations such as Braman Family, Lipton, Jack Chester, and the Parkinson's Foundation. Go-to-market is community-led via direct on-site access, the myJCC online registration system (Salesforce-based), and the CampIntouch camp enrollment platform, supplemented by social media, a weekly email newsletter ('What's Up, J?'), community events, and school transportation partnerships for after-school pickup.

The organization operates with 101-250 employees, is governed as a community-based charitable institution consistent with the JCC movement, and has no parent company, venture capital backing, or public listing. It is regionally concentrated in South Florida with no global footprint and has no commercially distributed software product; all offerings are in-person community services with digital registration and marketing support.

Name

Michael-Ann Russell Jewish Community Center

Legal name

Michael-Ann Russell Jewish Community Center

Website

https://marjcc.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Michael-Ann Russell Jewish Community Center is a non-profit Jewish Community Center in North Miami Beach, Florida, serving 6,000+ members with fitness facilities, early childhood education, summer camps, youth and adult sports, cultural arts, Jewish identity programming, and senior services.

Ownership category

akta.pro rank

Headquarters

HQ city

North Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Recurring monthly or annual membership fees providing access to fitness facilities, programs, and member-exclusive benefits. Multiple tiers available including Fitness, All Access, and Supporting memberships.
2. Summer Camp Programs: Camp Sol Taplin generates revenue through weekly camp fees with tiered pricing for members and non-members, including specialty camps, variety camps, and teen travel programs.
3. Enrichment Programs: Revenue from over 200 classes across 14 areas including sports, arts, music, dance, and cultural programs for children and adults.
4. Early Childhood Academy: Preschool and early childhood education programs including infant, toddler, and pre-K programs with tuition-based revenue.
5. Facility Rentals: Event spaces, theater rentals, and venue bookings including the 220-seat Alan & Diane Lieberman Theater for performing arts and community events.
6. Donations and Capital Campaign: Charitable contributions and 'A New Day At The J' capital campaign to support facility improvements and community programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MARJCC delivers in-person community programming through paid memberships and individual program enrollments, spanning a 4,500 sq. ft. fitness center with Matrix equipment, aquatic lessons via SwimRight Academy, the Ruben and Susy Halfen Early Childhood Academy (Reggio Emilia-inspired preschool for ages 2 months to 5 years), Camp Sol Taplin summer day camp, JClub after-school care, sports instruction (basketball, gymnastics, MMA, tennis, volleyball, soccer), cultural arts (dance, music, theater, visual arts), Jewish identity programs (Hebraica, Maccabi Tzair, MAGEN), and senior and adult services including Rock Steady Boxing for Parkinson's and Livemore 365 chronic-condition wellness.

Product overview

The Michael-Ann Russell Jewish Community Center (MARJCC) operates as a multi-faceted community organization offering a diverse portfolio of programs and facilities across fitness and wellness, aquatic sports, early childhood education, summer camps, sports instruction, cultural arts, Jewish identity programming, and senior services. The center functions as a unified community hub rather than a technology platform, providing over 100 daily classes and serving 6,000+ members. Core facilities include a 4,500 sq. ft. fitness center with Matrix equipment, a six-lane heated pool, Soffer Family Tennis Center (12 courts), and the 220-seat Alan and Diane Lieberman Theater. The product portfolio spans fitness programming (Livemore 365 chronic care wellness, Rock Steady Boxing for Parkinson's), aquatic instruction (SwimRight Academy partnership), youth development (Ruben and Susy Halfen Early Childhood Academy, Camp Sol Taplin, JClub after-school), sports programs (basketball, gymnastics, MMA, tennis, volleyball, soccer), cultural arts (Bamachol Dance, Music Academy, JCAT Theater, Visual Arts Academy), Jewish identity initiatives (Hebraica, Maccabi Tzair, MAGEN educational platform), and adult/senior programming (The Hub, Senior Adults Services). No commercial software-as-a-product is offered; all offerings are in-person community services.

Differentiator

Problem solved

Functional benefit

Brands

• Ruben and Susy Halfen Early Childhood Academy: Jewish value-centric early childhood education program using Reggio Emilia-inspired approach
• Camp Sol Taplin
• Rock Steady Boxing
• Livemore 365
• SwimRight Academy
• The Hub
• MAGEN
• Maccabi Tzair Miami
• Bamachol Dance Academy
• Anita Hausmann Visual Arts Academy
• JCAT
• Soffer Family Tennis Center
• Scheck Family Gymnasium
• Z3 Miami Conference

Products and services

• Fitness Center

Quantifiable outcome

• 40,000+ children have become water safe through SwimRight Academy
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• SwimRight AcademycoreStrategic or Co-development Partner · 1 January 2021MARJCC partners with SwimRight Academy founded by four-time Olympic Champion Lenny Krayzelburg. The partnership enhances South Florida's swimming culture through advanced learn-to-swim programs. SwimRight Academy has taught 40,000+ children to become water safe over 18+ years. The partnership operates the Edith and Saul Schmidt Aquatics Department with a six-lane, 25-yard heated indoor and outdoor pool.
• Riviera ParliamentminorStrategic or Co-development PartnerNitzanim Israeli Culture Club operates in partnership with Riviera Parliament, providing children with interactive experiences in Israeli culture, Jewish traditions, and Hebrew language.
• Z3 Conference PartnersminorGTM or Marketing PartnerCollaborative conference bringing together over 30 participating organizations including AJC Miami, Jewish Federation of Broward County, HonestReporting, Israel on Campus Coalition, and others to foster dialogue between American Jewry and Israel.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JCC Manhattan: Urban Jewish community center providing fitness, early childhood, cultural arts, and senior programming under a membership-based model. Closely mirrors MARJCC's program architecture and member-experience orientation.
• JCC Chicago: Large multi-location JCC with preschool, summer camp, fitness, aquatics, and Jewish cultural programming. Comparable in mission and program mix, though it operates multiple sites reducing geographic concentration risk versus MARJCC.
• Jewish Community Center of San Francisco: Bay Area JCC operating fitness center, preschool, summer camp, performing arts, and senior services. Similar scale and breadth of programming to MARJCC with comparable membership and pricing tiering.
• Saban Community Center (formerly Los Angeles JCC): Large Jewish community center operating fitness, aquatics, day camp, early childhood, and senior services with similar multi-program breadth. Compares directly to MARJCC in scope, program mix, and member-base profile.
• Robert E. Loup JCC (JCC Denver): Mid-sized JCC providing fitness, early childhood, camp, and Jewish cultural programming. Comparable in scale and program breadth to MARJCC, though operating in a different regional market.

Broad incumbents

• YMCA of South Florida: South Florida branch of the broader YMCA network offering fitness, swim, childcare, and camp programs in the same geography. Competes with MARJCC for general fitness, family, and youth members outside the Jewish-community niche.
• 92nd Street Y: Iconic New York Jewish community organization offering fitness, cultural programming, education, and senior services at much larger scale. Represents a more established and broader incumbent in the JCC category, though operating in a different geography.
• Boys & Girls Clubs of Miami-Dade: Local youth-development organization offering after-school care, summer camp, and athletic programs in the same South Florida geography. Competes for families seeking structured youth programming at accessible price points.

Regional players

• David Posnack Jewish Community Center: South Florida JCC serving the Jewish community with comparable fitness, early childhood, camp, and cultural programming. Operates in the same regional market as MARJCC and competes for overlapping Jewish-family demographics in the greater Miami area.
• Adolph & Rose Levis Jewish Community Center: Boca Raton–area JCC offering similar fitness, preschool, summer camp, and senior programming to South Florida Jewish families. Comparable membership and camp pricing tiers and overlapping catchment with MARJCC's snowbird and retiree base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dancebamachol7725
• Facebookfacebook.com/MARJCCHome
• Instagraminstagram.com/mar_jcc
• Xx.com/MARJCC33180
• LinkedInlinkedin.com/company/michael-ann-russell-jewish-community-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael-Ann Russell Jewish Community Center