Cyno-Pro

What Cyno-Pro does

Cyno-Pro is a privately held, family-owned French specialty retailer founded in 2003, focused exclusively on the sale and distribution of food and articles for dogs and cats. The company operates an ultra-specialized physical store in Wasselonne (4 Rue Industrielle, 67310) that emphasizes professional advice and personalized consultation as its core differentiator, and complements this with a Prestashop-based e-commerce storefront delivering across France. Its product assortment is a curated multi-brand portfolio anchored on premium and specialty food brands — Tundra (grain-free, biologically appropriate), Belcando/Mastercraft (German premium and veterinary lines), Leonardo (cat food), and Yogu (probiotic/kefir) — supplemented by accessories (Max & Molly Matrix leashes, Sprenger, 4pets carriers), grooming products (PETUXE), training equipment (Top-Matic, clickers), wellness solutions (Adaptil, Feliway, ThunderShirt), and a private-label line, Cyno-Snacks naturels.

The business serves two principal customer segments: individual pet owners purchasing through both physical and online channels, and professional B2B customers (breeders, trainers, canine/feline associations, pensions) served via a dedicated "Espace Pro" portal. Revenue is generated entirely through transactional product sales at unit-level pricing (€2 to €80+ per item), with prices publicly listed in EUR and a single nascent subscription-style offering (Box Découvertes) for curated cat food samples. Marketing relies on educational blog content, organic social (Facebook, Instagram), and email newsletter — there is no paid acquisition, mobile app, or AI/ML capability evident in the technology stack. The company has no disclosed funding, no parent, no M&A history, and no institutional investors, consistent with a founder/family-controlled small business with 11-50 employees.

Name

Cyno-Pro

Legal name

Cyno-Pro

Website

https://cyno-pro.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cyno-Pro is a French, family-owned specialty retailer founded in 2003 selling premium food and accessories exclusively for dogs and cats through a Wasselonne store and France-wide e-commerce site, serving both individual pet owners and B2B professional customers (breeders, trainers, associations).

Ownership category

akta.pro rank

Product category

Pet retail and specialty pet supplies

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Veterinary & Therapeutic Pet Diets (Prescription) (AFADAFAH)

Keywords

• Pet retail supplies
• Premium pet food
• Dog cat accessories
• Canine sports equipment
• Pet grooming products

Headquarters

HQ city

Wasselonne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Physical retail sales of pet food and supplies through specialized ultra-innovative stores dedicated to dogs and cats, featuring professional advice and consultation services.
2. E-commerce Sales: Online retail sales through the company's e-commerce website delivering products across France.
3. Professional/B2B Sales: Sales to professional customers including breeders, trainers, canine and feline associations, and pensions through close collaboration and specially curated product selections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cyno-Pro is a family-owned pet supplies retailer specializing in the sale and distribution of food and articles for dogs and cats. The company operates ultra-specialized innovative physical stores in Wasselonne, France, complemented by an e-commerce website delivering across France. Its offering is a curated multi-brand portfolio of premium pet food (Tundra, Belcando, Leonardo, Mastercraft, Yogu), treats, accessories, training/sports equipment, grooming products, wellness solutions, and transport accessories, supported by professional in-store advice and consultation services.

Product overview

Cyno-Pro is a family-owned pet supplies retailer and e-commerce platform specializing in premium dog and cat products. The offering is organized as a multi-brand portfolio centered around curated food brands (Tundra, Belcando/Mastercraft, Leonardo, Yogu) complemented by training equipment (Top-Matic, Clickers), accessories (Max & Molly Matrix leashes, Sprenger, 4pets carriers), grooming products (PETUXE), and wellness solutions (ThunderShirt, Adaptil, Feliway). The core differentiator lies in specialized pet food with grain-free, single-protein, and biologically appropriate formulations, supported by expert advice services in-store and online. The company operates physical stores in Wasselonne, France alongside its e-commerce operations.

Differentiator

Problem solved

Functional benefit

Brands

• Cyno-Snacks naturels: Natural snacks and mastication products for dogs under the Cyno-Pro own brand

Products and services

• Tundra Premium pet food brand featuring grain-free recipes inspired by the natural wolf diet, available in dry kibble and wet food formulations for dogs and cats with protein sources including poultry, game, salmon, and lamb.
• Belcando German pet food brand offering complete dry and wet food lines including Mastercraft premium range, Vetline veterinary formulas, Baseline, and single-protein recipes for sensitive pets.
• Leonardo Cat food brand offering fresh, grain-free, and classic formula dry and wet foods, including specialized kitten nutrition and variety packs.
• Mastercraft Premium wet food toppings and treats for dogs, featuring high-quality animal proteins in convenient packaging formats.
• Cyno-Snacks naturels Store brand natural chewing snacks and treats for dogs, featuring natural ingredients.
• Box Découvertes Curated discovery boxes offering sample-sized cat food products for trying new flavors.
• Top-Matic Training and motivation equipment for canine sports and education.
• Max & Molly Matrix Multi-functional dog leashes and accessories featuring adjustable 3-point length system, available in various colors and styles for stylish and comfortable walking.
• Sprenger High-quality biothane adjustable dog leashes with premium hardware, designed for durability and easy cleaning.
• 4pets Pet transport carriers and accessories for safe vehicle travel with dogs and cats.
• PETUXE Professional-grade pet shampoos and conditioning masks for all coat types.
• KiwiWalker Premium training treats including shrimp snacks, meat sticks, and liver treats for dog training rewards.
• Dexter Vehicle trunk protection covers designed to keep car interiors clean during pet transport.
• ThunderShirt Anxiety-relief pressure wrap for dogs and cats during stressful events like fireworks.
• Adaptil Dog appeasing pheromone products including chews, sprays, and diffusers to reduce stress and anxiety.
• Feliway Cat calming pheromone diffuser and treats for stress relief.
• Yogu Kefir and probiotic products for dogs and cats, including chondroprotective joint formulas, collagen anti-inflammatory supplements, digestive probiotics, and flavored drinks.
• Lenzen Training treats and snacks for puppies and dogs, including chewing sticks and natural meat treats.
• Espace Pro (Professional Sales Channel) Dedicated professional channel offering specially curated product selections for breeders, trainers, canine and feline associations, and pet pensions, with close collaboration on assortment and expert product recommendations.
• In-Store Professional Services (Grooming, Massage, Herbal Care, Sensory Courses, Education Classes) Value-added in-store services at the Wasselonne physical store including grooming, canine massage training, herbal care, sensory courses, and education classes, provided as part of the specialist retail experience.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Canine du Bas-RhinminorStrategic or Co-development PartnerPartner organization linked on the Cyno-Pro website under 'Liens Partenaires'. Canine du Bas-Rhin appears to be a canine organization in the Bas-Rhin region of France.
• LCHR (Centrale Canine)minorStrategic or Co-development PartnerPartner organization (Centrale Canine) linked on Cyno-Pro website under 'Liens Partenaires'. LCHR appears to be a territorial canine association in Haut-Rhin, France.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tom & Co: Benelux-origin omnichannel pet retailer with growing French footprint, offering food, accessories, and grooming services. Directly comparable omnichannel pet retail model, with overlapping product categories and customer base.
• Croquetteland: France-focused online pet food and accessory retailer with strong emphasis on premium and specialized diets. Comparable to Cyno-Pro's e-commerce motion and product positioning around premium nutrition for dogs and cats.
• Maxi Zoo: Leading omnichannel pet retail chain in France with physical stores and e-commerce, offering food and accessories for multiple species including dogs and cats. Directly comparable to Cyno-Pro in category and customer base, but at significantly larger scale.
• La Compagnie des Animaux: French online pet supplies retailer offering food, accessories, and care products with home delivery. Comparable pure-play e-commerce pet retail model serving French consumers, particularly in premium segments.
• Animalis: French omnichannel pet retail chain combining physical stores with online sales across food, accessories, and wellness products for dogs, cats, and other species. Comparable operating model and customer segment to Cyno-Pro, though broader in species coverage.
• Anima-Jobs / Wanimo: French online pet retailer offering food, accessories, and care products with a strong content/community layer. Comparable to Cyno-Pro in French market focus, e-commerce model, and emphasis on specialist dog/cat content.

Broad incumbents

• Zooplus: Europe's largest online pet retailer with broad assortment across species and brands. Comparable to Cyno-Pro's e-commerce channel but at far greater scale and breadth; represents the upper bound of online competition in the French market.
• Botanic: French garden center and pet retail chain with omnichannel presence. Comparable as a French omnichannel retailer with a pet category, though pet is a secondary line within a broader home and garden assortment.

Emerging players

• Woufbox: French subscription-box company for dog products including toys, treats, and accessories. Comparable to Cyno-Pro's emerging subscription angle (Box Découvertes) and shared French dog-owner customer base, but with a pure subscription model.

Regional players

• Polytrans: French wholesale distributor of pet products to independent retailers and specialty stores. Comparable to Cyno-Pro on category focus (pet supplies) and French market presence, but operates upstream in distribution rather than retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/cyno_pro_wasselonne
• Facebookfacebook.com/CynoProFrance
• Instagraminstagram.com/cyno_pro_wasselonne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyno-Pro