Inmarketing digital agency

What Inmarketing digital agency does

Inmarketing is a full-service Polish digital marketing agency operating as a sole proprietorship (Inmarketing Krzysztof Gorecki), headquartered at ul. Feliksa Nowowiejskiego 3/6 in Poznań, Poland, and serving clients across 11 Polish metropolitan markets. The agency delivers a 360-degree marketing portfolio organized around six core service pillars: internet advertising across nine platforms (Google, Facebook/Meta, Instagram, LinkedIn, TikTok, Pinterest, Twitter, Bing, Allegro), social media management, content marketing, SEO (including local, eCommerce, SXO, and AI-augmented SEO), analytics implementation (GA4, GTM), and website development. Supporting services include marketing strategy, fractional CMO engagements, PR, audits, and training. The team of approximately 35 specialists executes on 60+ active projects under a sales-led model with dedicated Project Managers assigned to each client, supplemented by event-driven training sessions for demand generation.

The business operates through three revenue streams: professional services delivered on monthly quote-based retainers as the primary engine, training and consulting engagements (in-person and online), and a transactional e-commerce shop (sklep.inmarketing.pl) selling digital products such as e-books, checklists, courses, and audits, with payments processed via Przelewy24. Named clients span enterprise accounts (OTOMOTO, INGKA Centres/IKEA Group, Grant Thornton, ACCIONA, Al. Capone, merXu, IQ Card, Polskie Górnictwo Skalne, Powerstone, Mogen David, Grupa ODITK) and SMBs (Living Food, Obozowa Przygoda, Localscreens, Kancelaria PragmatIQ), diversified across automotive, retail, professional services, industrial, hospitality, education, and SaaS verticals.

Distribution relies on direct sales with city-specific landing pages for regional lead capture, alongside owned-media assets (INletter newsletter, marketing braINstorm Spotify podcast, Discord channel) and partnerships (WZP, WKK, UEP, PSZ, Warta). The company has not raised external funding and ownership remains entirely with founder Krzysztof Gorecki; Karol Siódmiak serves as Chief Delivery Officer overseeing client delivery operations. No proprietary technology platform, patents, certifications, or industry awards are disclosed, and revenue figures are not publicly reported.

Name

Inmarketing digital agency

Legal name

Inmarketing Krzysztof Gorecki

Website

https://inmarketing.pl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Inmarketing is a Poznań-based Polish digital marketing agency offering 360-degree services — paid media, social media, SEO, content, analytics, and web development — to B2B and B2C clients nationwide, delivered by a team of 35 specialists across 60+ active projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing Services: Full-service marketing agency offering internet advertising, social media marketing, content marketing, SEO, website development, and marketing strategy services for B2B and B2C clients.
2. Digital Products and Training: Sale of e-books, checklists, courses, audits, and training sessions. Products include marketing tools, AI maps, Facebook guides, and video content checklists. Some products are offered for free with consultation.
3. Training Services: Closed training sessions on strategic marketing topics, tool selection, and technical implementation. Conducted in-person or online.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Inmarketing is a full-service digital marketing agency based in Poznań, Poland, providing 360-degree marketing services to B2B and B2C clients. Core offerings span pay-per-click advertising across nine platforms (Facebook, Google, Instagram, LinkedIn, TikTok, Pinterest, Twitter, Bing, Allegro), social media account management, content marketing, SEO (including AI-powered SEO and SXO), GA4/GTM analytics implementation, website and landing page development, and marketing strategy including fractional CMO services.

Product overview

Inmarketing digital agency is a full-service marketing agency offering a comprehensive 360-degree marketing suite. The core portfolio consists of six main service pillars: Internet Advertising (spanning 9 platforms including Facebook, Google, LinkedIn, TikTok), Social Media Marketing, Content Marketing, SEO (including AI-powered SEO), Analytics (GA4/GTM), and Website Development. Supporting services include Marketing Strategy, Training, and Audits. The agency also offers complementary products including the INletter newsletter platform and marketing braINstorm podcast. An e-commerce shop (sklep.inmarketing.pl) sells digital products like e-books, checklists, and courses. The company operates with a team of 35+ specialists serving clients across Poland and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• INletter: The company's newsletter containing marketing insights, tips, and perspectives delivered to subscribers.

Products and services

• Internet Advertising (Reklama internetowa) Pay-per-click advertising campaign management across nine platforms (Facebook, Google, Instagram, LinkedIn, TikTok, Pinterest, Twitter, Bing, Allegro) for B2B and B2C clients in Poland.
• Social Media Marketing End-to-end social media account management including content strategy, posting schedules, graphic design, and community engagement for Facebook, Instagram, LinkedIn, Pinterest, TikTok, and X (Twitter).
• Content Marketing Content creation services covering copywriting, visual content production, blog management, personal branding, and email marketing campaigns for B2B and B2C brands.
• SEO (Pozycjonowanie) Search engine optimization including eCommerce SEO, local SEO, Search Experience Optimization (SXO), and AI-powered SEO solutions for organic visibility gains.
• Analytics (Analityka) Analytics implementation and configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking and measuring marketing performance.
• Website Development (Strony WWW) Website development including landing page creation, full website builds, UX/UI design services, website administration, and cookie banner implementation.
• Marketing Strategy (Strategia marketingowa) Marketing strategy development, public relations services, and external marketing director (Fractional CMO) services for businesses needing strategic leadership.
• Training (Szkolenia) Closed marketing training programs on Facebook Ads, personal branding, and other digital marketing topics delivered in-person or online for businesses and entrepreneurs.
• Audits (Audyty) Marketing audits to evaluate current strategies, identify improvement opportunities, and provide actionable recommendations for B2B and B2C clients.
• Sklep inmarketing (Digital Products Shop) Online store selling digital products including e-books, checklists, courses, audits, and consulting services for marketers developing their brands.

Quantifiable outcome

• TOP1 SEO ranking achieved for clients
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• WZPminorGTM or Marketing PartnerMarketing partnership mentioned in Nasi Partnerzy section on website footer.
• WKKminorGTM or Marketing PartnerMarketing partnership mentioned in Nasi Partnerzy section on website footer.
• UEPminorGTM or Marketing PartnerUniversity partnership. Collaboration in educational and research areas.
• PSZminorGTM or Marketing PartnerMarketing partnership mentioned in Nasi Partnerzy section.
• WartaminorGTM or Marketing PartnerPartnership with insurance company Warta mentioned in partners section.
• PayPro S.A. (Przelewy24)coreTechnology or IntegrationPayment processing partner for the e-commerce shop. Located at ul. Pastelowa 8, 60-198 Poznań, NIP: 779-236-98-87.
• Fakturownia sp. z o.o.coreTechnology or IntegrationElectronic invoicing service provider for the shop. Located at ul. Juliana Smulikowskiego 6/8, 00-389 Warszawa, NIP 5213704420.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Group One (Publicis Groupe Poland): Polish integrated marketing group (part of Publicis) covering digital, performance, creative and media. Comparable as a full-service competitor in the Polish market targeting B2B and B2C enterprise clients.
• Performics: Global performance marketing network within Publicis, specializing in paid media, SEO and commerce media. Comparable as a performance-first competitor with overlapping capabilities in PPC, SEO and analytics.
• K2 Internet SA: Polish digital marketing and technology agency listed on the Warsaw Stock Exchange, offering performance, SEO, social and technology services to enterprise clients. Highly comparable in geography, service breadth and customer profile.
• Sunrise System: Polish performance marketing and analytics agency offering paid media, SEO, analytics and CRO. Closely comparable in service mix (performance + analytics) and Polish mid-market/enterprise target.

Broad incumbents

• VMLY&R: Global brand, customer experience and digital agency within WPP. Comparable across digital, content, SEO and commerce, but with broader geographic and capability footprint than Inmarketing.
• WPP: World's largest advertising holding company with agencies (VMLY&R, Ogilvy, GroupM) covering the full marketing stack. Overlaps with Inmarketing's offering but serves global enterprise accounts with much larger teams.
• Publicis Groupe: Global advertising holding with full creative, media, digital and data capabilities and Polish operations. Overlaps across all of Inmarketing's service lines but at vastly larger scale and geographic reach.
• Dentsu: Global advertising holding with strong performance, CXM and media capabilities across dentsu, Merkle and Carat brands. Comparable service overlap in digital performance, SEO and analytics.
• OMD Worldwide: Global media agency network within Omnicom. Comparable in paid-media management, planning and analytics, though typically serves larger enterprise budgets across multiple markets.

Regional players

• Symetria Group: Polish digital agency offering SEO, performance and content marketing with regional emphasis. Comparable service mix and Polish mid-market targeting, but typically focused on different sub-segments within Poland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/inmarketingpl
• LinkedInlinkedin.com/company/inmarketingpl
• Instagraminstagram.com/inmarketing_pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inmarketing digital agency