Ms Sedco

What Ms Sedco does

MS Sedco is a US-based manufacturer of sensor and switch systems for automatic door control, pedestrian and traffic detection, and event monitoring, headquartered at 5706 W 74th St, Indianapolis, Indiana. The company has been innovating switch and sensor products since 1968 (with one source attributing 35+ years to current operations) and operates with a headcount in the 51-100 range, assembling products domestically and supplying a catalog of 261+ SKUs.

The core product portfolio spans two main categories. Door products include push plate switches across multiple series (49 screwless, 59 standard, 89 acrylic, 614 patented piezo, 830 keyswitch, plus combinations), touchless infrared switches (NexGen wired/wireless and 216 Series microprocessor-controlled), ClearPath wireless radio control systems at 300/390 MHz and 2.4 GHz, timing modules (TDM, PTM), motion/presence/combination/beam sensors, 608 Series bollards, and safety decals. Traffic products include vehicle sensors, ultrasonic presence sensors (TC30), SmartWalk pedestrian sensors, and Intersector interface products for traffic signal integration. Notable technical components include patented piezo technology with no moving parts (614 Series), anti-vandal screwless faceplates, IP68 waterproofing, and UL-listed switching mechanisms.

The business model is predominantly one-time hardware unit sales through an approved distributor network (with exclusive B2B pricing) and a Shopify-based direct e-commerce storefront, supplemented by made-to-order customization (corporate colors, logos, graphics), custom product manufacturing, and AAADM-certified technician training services. Customers include architects, engineers, installers, and technicians in the commercial automatic door industry (ADA compliance, anti-vandal, clean room applications) and municipal traffic and infrastructure buyers. Revenue mechanics are anchored on low- to mid-priced unit hardware ($76-$1,200 per SKU), with no recurring software or SaaS layer, no disclosed funding, and ownership appearing closely held or founder/management-owned under CEO Will Gudgel.

Name

Ms Sedco

Legal name

MS Sedco

Website

https://mssedco.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

MS Sedco is an Indianapolis-based manufacturer of sensor and switch systems for automatic door control, pedestrian and traffic detection, and event monitoring, supplying 261+ SKUs through distributors and direct e-commerce to commercial, institutional, and infrastructure customers.

Ownership category

akta.pro rank

Product category

Automatic Door Controls & Sensors

NAICS

Relay and Industrial Control Manufacturing (335314), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)

Keywords

• Automatic door controls
• Sensor switches
• Traffic detection systems
• Pedestrian door activation
• Access control hardware

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: MS Sedco generates revenue primarily through the sale of physical products including door activation switches, touchless switches, radio control products, sensors, bollards, and accessories. Products are sold at various price points from $5 accessories to $1,200 kits with one-time purchase model.
2. Custom Product Manufacturing: The company offers customized switches and bollards with customer corporate colors, logos, and graphics, providing additional revenue through made-to-order products.
3. AAADM Training Services: Certified training programs for technicians through the American Association of Automatic Door Manufacturers (AAADM) facility, along with online training videos and product showcases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MS Sedco manufactures and sells sensor and switch systems for automatic door control, pedestrian and traffic detection, and event monitoring. The product portfolio spans push plate switches (49, 59, 89, 614, 830 Series), touchless infrared switches (NexGen, 216 Series), ClearPath radio control systems at 300/390 MHz and 2.4 GHz, door motion/presence/combination/beam sensors, 608 Series bollards, safety decals, traffic sensors, and intersector interface products. They also offer customized switches and bollards with corporate colors, logos, and graphics.

Product overview

MS Sedco is a manufacturer of sensor and switch systems for automatic door control, pedestrian and traffic detection, and event monitoring. The product portfolio centers on two main categories: door products (switches, touchless switches, radio control, sensors, bollards) and traffic sensors. Door products include multiple push plate switch series (49, 59, 89, 614, 830) differentiated by faceplate style and mounting method, touchless infrared switches (NexGen, 216 Series), ClearPath radio control systems at 300/390 MHz and 2.4 GHz frequencies, and companion timing modules (TDM, PTM). Door sensors encompass motion sensors, presence sensors, combination sensors, and beam sensors. The company also produces 608 Series bollards for architectural and activation applications, safety decals, and a comprehensive traffic sensor line including vehicle sensors, ultrasonic presence sensors (TC30), SmartWalk pedestrian sensors, and INTERSECTOR intersection control interface products. Products are designed for commercial, industrial, and institutional automatic door applications with a focus on ADA compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• 49 Series Screwless Door Activation Switches Heavy gauge stainless steel push plate switches with anti-vandal screwless faceplates, anti-microbial finishes, and reliable microswitches. Features weather-resistant standard construction with optional IP68 waterproof rating and wireless options.
• 59 Series Standard Door Activation Switches Standard screw faceplate push plate switches available in multiple sizes (4.5 inch square/round, 6 inch round), configurations (jamb, vestibule), and finishes (stainless steel, blue). UL listed SPSD switch rated 15 Amp @125V AC.
• 89 Series Acrylic Door Activation Switches Push plate switches with heat-resistant acrylic face plates in silver or blue. Features 4.5 inch square switch construction.
• 614 Series Piezo Door Activation Switches Explosion-proof door activation switches using patented piezo technology with no moving parts, making them virtually indestructible. Waterproof construction with 1 inch diameter red piezo button and self-sticking MYLAR decals.
• 830 Series Keyswitches Rugged keyswitches with SPDT switch available in momentary or maintained contact configurations. Features integral lock cylinder cover with key dead stop and stainless steel face plates.
• 830 Series Combo Keyswitch/59 Series Combined keyswitch and push plate switches integrating 830 Series keyswitch with 59 Series jamb switches for dual activation methods.
• NexGen Touchless Switches Infrared touchless door activation switches providing hands-free ADA compliant operation for handicap accessibility and clean room applications. Available in wired and wireless versions with stainless steel options.
• 216 Series Touchless Switches Active infrared touchless switches with microprocessor control for full and low energy automatic doors. Features automatic self-changing ID coding, adjustable reaction time up to 1 second, and selectable failsafe/failsecure operation at 12V to 24V AC or DC.
• ClearPath Radio Control Products (300/390 MHz) Wireless radio control transmitters, receivers, and kits operating at 300/390 MHz for remote door activation. Includes handheld, push plate, jamb, and vestibule transmitter variants.
• ClearPath Radio Control Products (2.4 GHz) Wireless radio control products operating at 2.4 GHz frequency, including transmitters, receivers, and complete kits for automated door control.
• TDM Time Delay Module Electronic timing module that provides adjustable time delay functionality for door control systems.
• PTM Privacy Time Module Privacy timing module for controlling door accessibility during specific time periods.
• Door Motion Sensors Infrared motion sensors for automatic door activation, including VPR series and MicroStar sensors. Provides hands-free door opening detection.
• Door Presence Sensors Safety-focused sensors that detect person presence in door area to prevent door closure accidents. Includes DH series and SSS series sensors.
• Door Combination Sensors Dual-function sensors combining motion activation and presence safety in one unit for automatic doors.
• Door Beam Sensors Photoelectric beam sensors for door safety and presence detection, including AccuGuard branded products.
• 608 Series Bollards Steel and aluminum bollards for door activation and architectural applications. Available in various finishes with customizable colors and integrated switch options.
• Decals Automatic door safety decals available in one-sided and two-sided formats with various designs including MSS series.
• Traffic Sensors Vehicle detection and traffic management sensors including VPR series, TC series ultrasonic sensors, and SmartWalk pedestrian sensors. Used for intersection control and vehicle presence detection.
• Intersector Interface Products Interface products for connecting MS Sedco sensors to traffic control systems, including TC-HUB and interface cards for intersection management.
• AAADM Training Services Certified training programs for technicians through the American Association of Automatic Door Manufacturers (AAADM) facility, along with online training videos and product showcases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• American Association of Automatic Door Manufacturers (AAADM)coreStrategic or Co-development PartnerMS Sedco operates as a certified AAADM training facility, offering specialized training programs for technicians in the automatic door industry. AAADM is the industry standard-setting organization for automatic pedestrian door operators.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GEZE: European-headquartered manufacturer of automatic door, window, and safety technology systems. Overlaps with MS Sedco's automatic door activation product category from an integrated-system perspective.
• dormakaba: Owner of Stanley Access Technologies and other automatic door brands, providing integrated entrance solutions globally. Competes with MS Sedco as a broad incumbent bundling switches, sensors, and operators.
• ASSA ABLOY: Global access solutions group owning automatic door brands (Besam, Record, Crawford) plus sensors and switches. Overlaps with MS Sedco as an incumbent that bundles activation hardware into full automatic door systems.

Direct peers

• Optex: Optex manufactures detection sensors — including infrared, laser, and presence detection — for automatic doors, entrance security, and traffic applications. Comparable to MS Sedco's motion/presence and traffic sensor offerings.
• BEA Inc. BEA designs and manufactures motion, presence, and combination sensors for automatic doors and industrial applications. Direct competitor in the sensor side of MS Sedco's portfolio, serving the same automatic door installer and OEM ecosystem.
• Trolley Door Controls: Trolley Door Controls supplies industrial and automatic door control products, including activation switches and sensors. Direct competitor in the automatic door controls niche.
• Camden Door Controls: Camden Door Controls manufactures activation switches, key switches, touchless devices, and access control products for automatic doors. Closely comparable to MS Sedco in product category, customer base (installers, OEMs), and channel model (distributor + direct).
• Bircher Smart Access (BBC Bircher): BBC Bircher produces activation switches, touchless sensors, and radio control systems for automatic doors and gates. Direct peer across MS Sedco's switch, sensor, and ClearPath radio product lines.
• Rixson (ASSA ABLOY): Rixson specializes in door control hardware including pivots, closers, and activation devices. Comparable to MS Sedco in door hardware specialization and installer-channel distribution.
• NABCO Entrances: NABCO designs and manufactures automatic sliding and swinging door systems with integrated activations and sensors. Comparable to MS Sedco as a North American automatic door equipment manufacturer serving similar installer and end-customer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPqSnPJyYnAE85u8KEN6TYw
• Facebookfacebook.com/mssedco
• LinkedInlinkedin.com/company/ms-sedco-indy
• Xx.com/mssedco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ms Sedco