SnakeTray
Snake Tray is a US manufacturer of prefabricated hand-bendable cable management systems, bus bar power distribution, and enclosures serving data centers, solar energy, healthcare, transit, government, and commercial construction projects.
- Company typePrivate
- Founded1996
- HeadquartersBay Shore, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SnakeTray does
Snake Tray is a privately held US manufacturer of prefabricated cable management systems, raised-floor power distribution, and specialty enclosures, founded in 1996 by Roger Jette and headquartered in Bay Shore, New York. The company's core technology centers on hand-bendable wire basket cable trays, prefabricated high-capacity Mega Snake systems, bus bar-based Snake Bus power distribution, and the patented Snake Nut threaded rod fastener; all products are made in a US facility using 100% recycled steel and powered by a rooftop solar array. The portfolio spans the Snake Tray 101/201/401/454/501 series, 801 Series Mega Snake, 301 Series Snake Canyon, Snake Bus, Snake Connect, Solar Snake Tray and Solar Snake Max lines, BESS and EV charging cable management, transit/rail RF cable trays, and complementary enclosures and accessories.
The company sells through a combination of direct sales (1-800-308-6788), a field sales representative network, a US distributor base, and international inquiry handling, targeting data center and AI infrastructure, utility and commercial solar, healthcare, transit and rail, commercial construction, government, and education verticals. Pricing is quote-based and project-specific, with documented outcomes including 9:1 fitting installation time savings, up to 85% freight cost reduction via patented nesting, 30-40% electrical installation cost savings, and individual project savings as high as $1.5M for a single electrical contractor. Customers include Google, AT&T, IBM, Intel, Walmart, Target, J.P. Morgan Chase, Bank of America, Netflix, Amazon, NASA, FBI, CIA, US Army, US Air Force, Harvard, Yale, First Solar, EDF Renewables, Telefónica, NYC and Chicago Transit Authorities, and the University of Maryland Children's Hospital. The business is protected by 35+ patents across the US, Australia, Canada, Japan, Mexico, and Europe, UL classification on multiple product lines, and recognized through EC&M Magazine category wins in 2010, 2011, and 2012, plus the 2019 Harry J. Pfister Award to founder Roger Jette.
SnakeTray firmographics
Firmographics- Name
- SnakeTray
- Legal name
- Snake Tray
- Website
- https://snaketray.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Snake Tray is a US manufacturer of prefabricated hand-bendable cable management systems, bus bar power distribution, and enclosures serving data centers, solar energy, healthcare, transit, government, and commercial construction projects.
- Ownership category
- akta.pro rank
SnakeTray industry classification
Industry- Product category
- Cable Management Systems
- NAICS
- Electrical Equipment Manufacturing (33531), Spring and Wire Product Manufacturing (3326), Other Electrical Equipment and Component Manufacturing (3359)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Cable Assemblies & Wire Harnesses (HDAHAOAB)
Keywords
Where SnakeTray is headquartered
LocationHeadquarters
- HQ city
- Bay Shore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SnakeTray business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cable Tray Products: Sale of prefabricated cable management systems including hand-bendable trays, Mega Snake high-capacity systems, Snake Canyon under-floor systems, and accessories
- Power Distribution Systems: Sale of Snake Bus power distribution systems, Snake Connect modular wiring devices, and power distribution enclosures for raised floor applications
- Solar Cable Management Products: Complete solar cable management solutions including Solar Snake Tray, Solar Snake Max, utility pole mounts, ballasted roof mounts, and BESS systems
- Enclosures and Boxes: Wall, ceiling, under-floor, and custom enclosure solutions for power and data distribution
- Custom Solutions and Engineering Services: Design assistance, take-offs, submittals, and custom manufacturing for unique project requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing through sales consultation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SnakeTray product offering
Product offeringCore offering
Snake Tray manufactures and sells prefabricated cable management systems (hand-bendable wire basket trays, high-capacity Mega Snake trays, Snake Canyon under-floor trays, and secured raceways), bus bar power distribution systems for raised access floors (Snake Bus, Snake Connect), and a broad line of wall/ceiling/under-floor enclosures plus solar/PV/BESS/EV charging cable management products. The portfolio also includes branded fasteners and accessories (Snake Nut threaded rod fastener, Multiple Pocket Cable Manager, Snake Air airflow manager) and custom engineering solutions for contractors and end users in data centers, healthcare, transit, commercial construction, solar energy, and government facilities.
Product overview
SnakeTray is a manufacturer of cable management systems, power distribution solutions, and enclosures for commercial, industrial, and utility applications. The company offers a comprehensive portfolio of prefabricated, hand-bendable cable trays (including the Snake Tray series, Mega Snake high-capacity systems, Snake Canyon under-floor trays, and specialized solar/utility products) alongside power distribution systems (Snake Bus bus bar technology, Snake Connect modular wiring), and various enclosures (wall, ceiling, under-floor, custom designs). The product line serves diverse vertical markets including data centers, healthcare, transit/tunnel infrastructure, solar/renewable energy, commercial construction, and government facilities. All products are designed to reduce installation time, labor costs, and material waste through prefabrication and innovative engineering.
Differentiator
Problem solved
Functional benefit
Brands
- Snake Bus: Power distribution system using bus bar technology for raised access floors
- Mega Snake
- Snake Canyon
- Snake Nut
- Solar Snake Max
- Snake Air
- Snake Connect
- Snake Max Data Centers
Products and services
- Snake Tray Hand Bendable Cable Tray (101, 201, 401, 454, 501 Series) Hand bendable wire basket-style cable trays that installers can shape in 10-15 seconds without tools. Includes 101 Series under-floor, 201 Series overhead/wall, 401 Series mini cable manager, 454 Series universal overhead/wall, and 501 Series wall-mount configurations for contractors and end users.
- MC Snake Tray Cable Manager Double-tier hand bendable cable tray specifically designed to manage both MC (Metal Clad) cables and DataCom cables in one code-compliant system. Intended for concrete deck installations with or without integrated concrete pins.
- Mega Snake High Capacity Cable Tray (801 Series) High-capacity pre-configured overhead cable tray system for data centers and large installations, constructed from .25" recycled galvanized steel rods with 4" grid spacing. Prefabricated turns, T's, crosses, and reducing transitions install in under 5 minutes and nest together for cost-effective shipping.
- Snake Canyon Modular Tray for Access Floors (301 Series) Modular under-floor cable tray system for raised access floors, available in Latch-Loc, Cam-Loc, Cantilever, Plus, and Turning Component configurations. Designed for fast installation and cable routing under floor systems in data centers and offices.
- Aluminum Cable Tray (653 Series)
- Cable Runway Steel
- Snake Race Way Secured Raceways
- Snake Max Data Centers and AI Infrastructures
- Snake Bus Power Distribution System (707/717 Series) Prefabricated bus bar power distribution system for raised access floors using proprietary bus bar technology instead of copper wire and conduits. 707 Series provides up to 18,000 watts (3-phase) and 717 Series provides up to 12,000 watts (dual circuit); claimed 30% reduction in material and labor costs and reusable/reconfigurable for office layout changes.
- Snake Connect Power Distribution System 30A modular wiring devices for raised floor applications with a plug-n-play circular multi-pin connector for fast installation and easy reconfiguration. Fits in floors as shallow as 2 inches.
- Wall, Ceiling, Under Floor, and Custom Enclosures
- Snake Box Ultra Thin Power and Data Distribution Enclosure Ultra-thin enclosure (1.6 inch height) for computer access floors that delivers power and data directly to workstations with built-in receptacles, customizable configurations, flush mount design eliminating tripping hazards, and a hinged door; meets ANSI approval.
- CM 708 Circular Data and Power Reception Module All-metal circular floor box for access floors that installs in same size openings as standard air diffusers. Optional integrated circuit breaker eliminates power disruptions; available in standard or custom configurations for power and data with powder coated or anodized finishes.
- Snake Nut Threaded Rod Fastener Patented open-ended threaded rod fastener that slides onto the rod and tightens with an integrated set screw; tested to hold over 6,800-9,000 pounds. Available in 3/8", 1/2", and 5/8" diameters and reduces installation time by up to 30:1.
- Utility-Grade Solar Snake Tray Weatherproof hand bendable cable conveyance system for utility-grade solar installations carrying DC circuitry from solar panels to terminations. Patented lobster-trap design protects cables from rain, snow, and hurricane-force winds; features built-in mounting rings every four inches.
- Solar Snake Max Patented free-air cable conveyance system for utility-grade solar installations. Snap-together elements require no tools and maintain code-compliant separation of power cables up to 2KV; mounts to vertical pilings or poles without trenching, and can use lower ampacity conductors while boosting energy output.
- Solar Mega Snake (801 Series) High-capacity steel basket tray with prefabricated turns, T's, and crosses for fast, simple solar installation. Designed for brownfield sites and locations where trenching is prohibited.
- 407 Series Solar Snake Tray
- Solar Snake Tray for Messenger Wire Patented cable tray that snaps onto messenger wire for solar installations, requiring no hardware to mount. Hot-dipped galvanized or stainless steel construction; nests together for economical shipping.
- Solar Panel Ice Guard Stainless steel ice guard for solar panels that prevents injuries from falling ice; easily mounts to any type of solar panel, intended for high-pedestrian areas including parking lots, train stations, and roofs.
- Battery Energy Storage System (BESS) Cable Management
- Electric Vehicle Charging Infrastructure (EVCS) Cable Management
- Transit and Rail Tunnel Cable Management Cable tray systems designed for rail, tunnel, and transit applications, including a patented RF cable tray for conveying and isolating RF cables along with security and signal cables. Quick-install designs aim to lower total project cost and minimize service disruption.
- Data Center Accessories
- Snake Air Airflow Manager Airflow manager for computer access floors that allows MC cable and copper/fiber cables to pass through without disrupting proper air flow. Segregates cable types to prevent damage and installs flush mount in various sizes and colors.
- Multiple Pocket Cable Manager Color-coded multiple pocket cable manager providing up to 8 separate pathways to manage and identify a variety of cables. Integrates with cable tray or mounts to wall; ideal for hospital and healthcare environments.
- Passive Optical Network (PON) Module for Under Desks Under-desk ONT mounting enclosure that houses most current ONTs on the market. Provides space for service loop and auxiliary power unit, intended for passive optical network deployments.
- Moveable Electrical Outlet for Modular Walls Prefabricated electrical assemblies for modular walls that interface with Snake Tray's Snake Bus power distribution system for under access floors. Single or multi-gang electrical outlets provide plug-n-play solution for fast trim-out and easy relocation.
- Custom Cable Management Solutions
Quantifiable outcome
- 9:1 time savings for cable tray fittings installation (366 hours saved on 550 fittings)
- +7 more outcomes
Companies that use SnakeTray
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles6 records
SnakeTray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SnakeTray partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FreeAxezcoreSnake Tray partnered with FreeAxez, who won The Gold Award at the NEOCON Show for workplace innovation. The partnership combines FreeAxez computer floor systems with Snake Tray's Snake Bus power distribution system for integrated office and workplace solutions.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
SnakeTray competitors and assessment
Company assessmentBroad incumbents
- Hubbell (Burndy/Hubbell Cable Solutions): Hubbell's electrical solutions portfolio includes cable management, wiring devices, and enclosures serving commercial, industrial, and utility markets. Hubbell competes with Snake Tray in commercial and transit/rail cable management applications with greater brand recognition and channel reach.
- Schneider Electric (Square D): Schneider Electric's Square D brand provides electrical distribution, power distribution, and data center infrastructure products. Schneider competes with Snake Tray on under-floor power distribution (Snake Bus) and broader electrical infrastructure, with significantly greater R&D, sales, and channel resources.
- Legrand (including Wiremold/Cablofil): Legrand's Cablofil brand is one of the most widely specified wire mesh cable tray systems globally, directly competing with Snake Tray's hand-bendable basket tray offerings. Legrand also offers power distribution and data center infrastructure products that overlap with Snake Bus and Snake Canyon lines.
- Eaton (B-Line series): Eaton is a global power management company whose B-Line series offers a comprehensive cable management and support systems portfolio. Eaton competes with Snake Tray across commercial, industrial, and data center cable tray and power distribution markets, with substantially greater scale and a broader electrical infrastructure portfolio.
- nVent (Schroff/Eriflex): nVent's Schroff and Eriflex brands deliver cable management, power distribution, and enclosure solutions for data centers and industrial customers. nVent's broader portfolio of electrical connection and protection products competes with Snake Tray's Snake Bus power distribution and enclosures in data center and industrial applications.
- ABB (Thomas & Betts): ABB's Thomas & Betts brand offers cable management systems including cable trays, conduit, and power distribution products. The brand serves commercial construction, data center, and industrial customers with a portfolio directly overlapping Snake Tray's core offerings, with the advantage of ABB's global scale.
Emerging players
- FreeAxez: FreeAxez is a strategic partner of Snake Tray that manufactures low-profile computer access floor systems. The two companies have an integrated commercial relationship where Snake Bus power distribution pairs with FreeAxez floor systems. FreeAxez's NEOCON Gold Award-winning floor system overlaps with Snake Canyon under-floor product use cases.
Direct peers
- Chatsworth Products (CPI): Chatsworth Products specializes in cable management, power distribution, and enclosure solutions specifically for data centers and telecommunications rooms. CPI's Cable Runway and Power Distribution Unit offerings compete directly with Snake Tray's Mega Snake and Snake Bus product lines in the data center vertical.
- Panduit: Panduit is a major manufacturer of network infrastructure and cable management solutions for data centers, enterprise networks, and industrial environments. Panduit's cable tray, raceway, and pathway products directly overlap with Snake Tray's Mega Snake and Snake Canyon offerings for data center customers.
- Atkore: Atkore is a leading manufacturer of electrical raceway and cable management solutions including steel and aluminum cable trays, offering direct competition to Snake Tray in commercial, industrial, and data center construction. Atkore's Atkore Allied Tube & Conduit and Unistrut brands overlap heavily with Snake Tray's wire basket tray and ladder tray products.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SnakeTray social profiles
Digital presenceSnakeTray compliance and trust
Trust signalCompliance8 records
SnakeTray financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnakeTray leadership team
Management profileNumber of profiles
Profiles1 record
SnakeTray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnakeTray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnakeTray
What does SnakeTray do?
Snake Tray manufactures and sells prefabricated cable management systems (hand-bendable wire basket trays, high-capacity Mega Snake trays, Snake Canyon under-floor trays, and secured raceways), bus bar power distribution systems for raised access floors (Snake Bus, Snake Connect), and a broad line of wall/ceiling/under-floor enclosures plus solar/PV/BESS/EV charging cable management products. The portfolio also includes branded fasteners and accessories (Snake Nut threaded rod fastener, Multiple Pocket Cable Manager, Snake Air airflow manager) and custom engineering solutions for contractors and end users in data centers, healthcare, transit, commercial construction, solar energy, and government facilities.
Is SnakeTray a public or private company?
SnakeTray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SnakeTray founded?
SnakeTray was founded in 1996. It employs 11 to 50 people.
Where is SnakeTray based?
SnakeTray is headquartered in Bay Shore, United States, in the North America region.
How does SnakeTray make money?
Five revenue lines are on record. Cable Tray Products are the primary driver. The others are power Distribution Systems, solar Cable Management Products, enclosures and Boxes and custom Solutions and Engineering Services.
Who are SnakeTray's main competitors?
Broad incumbents on record are Hubbell (Burndy/Hubbell Cable Solutions), Schneider Electric (Square D), Legrand (including Wiremold/Cablofil), Eaton (B-Line series), nVent (Schroff/Eriflex) and ABB (Thomas & Betts). FreeAxez is listed as an emerging player. Direct peers are Chatsworth Products (CPI), Panduit and Atkore.
Does SnakeTray have an API?
No public API is recorded for SnakeTray.
What industry is SnakeTray in?
SnakeTray's product category is Cable Management Systems. Its primary akta.pro industry code is HDAHAOAB, Cable Assemblies & Wire Harnesses. Its NAICS code is 33531 and its SIC code is 3600.