HPRT

What HPRT does

HPRT, operating as Xiamen Hanin Co., Ltd., is a Xiamen-headquartered Chinese thermal printing hardware manufacturer founded in 2004 with roughly 2,000 employees including 400+ R&D engineers. The company designs and produces a broad thermal printing portfolio — POS receipt printers, barcode and industrial label printers, mobile printers, TTO printers, digital textile printers, commercial 3D printers, barcode scanners, PDAs, and printer mechanisms — alongside a consumer electronics line (Hanin brand instant cameras, photo printers, portable A4 printers, label makers) and a smart retail equipment line (ONEPLUSONE brand AI-Recognition scales and packaging machines). Core technology centers on direct thermal and thermal transfer printing, with proprietary mechanical features including a 150,000 km-rated thermal print head, dual-cutter systems rated at 2 million cuts, all-metal printer mechanisms, and 600 DPI industrial printers accurate to ±0.2 mm on labels as small as 3 mm.

The company monetizes through three streams: branded product sales to distributors, resellers, system integrators, and direct enterprise customers (quote-based B2B pricing); OEM/ODM manufacturing services for 30+ global printer brands where HPRT assumes full R&D and production responsibility; and a growing direct-to-consumer channel through shop.hprt.com and the Hanin sub-brand. It operates a 30,000 sqm ISO 9001/14001-certified factory with 56 production lines, 5 SMT lines, and 10,000-unit daily capacity, exporting to 80+ countries via roughly 120 partners, with localization across 30+ languages and active participation in major trade shows (IFA, NRF, EuroCIS, Computex, CES). Customer verticals span retail, hospitality, logistics, healthcare, manufacturing, textile, and e-commerce. The company is privately held, founder-operated, with no disclosed funding rounds and 785 patents anchoring its IP base.

Name

HPRT

Legal name

Xiamen Hanin Co., Ltd.

Website

https://hprt.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HPRT (Xiamen Hanin Co., Ltd.) is a Xiamen-based Chinese manufacturer founded in 2004 that designs and produces thermal POS, label, mobile, textile, and 3D printers, plus barcode scanners and OEM/ODM services for 30+ global printer brands across 80+ countries.

Ownership category

akta.pro rank

Product category

Thermal Printing Equipment Manufacturing

NAICS

Printing and Related Support Activities (3231), Printing (32311)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

akta.pro secondary industries

Thermal & Label Printers (HDACAEAC), 3D Printers (Additive Manufacturing) (HDACAEAH), Photo Printers & Dedicated Imaging Printers (HDACAEAG), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Thermal receipt printers
• Barcode label printers
• Mobile thermal printers
• Digital textile printers
• POS printing solutions

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Thermal Printers and Scanners: HPRT generates revenue through manufacturing and selling thermal receipt printers, barcode label printers, mobile printers, barcode scanners, TTO printers, portable A4 printers, photo printers, digital textile printers, and related equipment to B2B customers including distributors, resellers, system integrators, and direct enterprise customers.
2. OEM/ODM Manufacturing Services: Revenue from providing original design manufacturing and original equipment manufacturing services to global printer brands who entrust HPRT with R&D and manufacturing.
3. Custom/Private Label Solutions: Custom thermal label printers and receipt printers tailored to meet specific business needs across various industries, supporting direct thermal or thermal transfer, resolution, connectivity options, logo, label editing software customization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HPRT designs, manufactures, and sells thermal printing hardware including POS receipt printers, barcode and label printers, mobile printers, TTO printers, digital textile printers, and 3D printers, alongside barcode scanners, PDAs, commercial scales, and consumer electronics such as instant cameras and photo printers. The company also delivers OEM/ODM contract manufacturing for global printer brands and sells thermal printer mechanisms as OEM components.

Product overview

HPRT is a comprehensive printer manufacturer offering thermal printing solutions across commercial and consumer segments. The product portfolio is organized into two main categories: Industrial/Commercial products (POS receipt printers, label printers, mobile printers, TTO printers, digital textile printers, 3D printers, barcode scanners, PDAs, and printer mechanisms/components) and Consumer Electronics under the Hanin brand (instant cameras, photo printers, portable A4 printers, label makers, and shipping label printers). The company also offers commercial equipment including scales and packaging machines through its ONEPLUSONE brand. HPRT provides both standard off-the-shelf products and OEM/ODM custom manufacturing services, with connectivity options including USB, Wi-Fi, Bluetooth, and Ethernet across product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Hanin: Consumer electronics sub-brand for instant cameras, portable photo printers, and mini label makers targeting retail and personal use markets.
• ONEPLUSONE
• iDPRT

Products and services

• POS Receipt Printers Thermal receipt printers for point-of-sale systems in retail and hospitality, supporting USB, Wi-Fi, Bluetooth, and Ethernet connectivity with up to 150 km TPH lifetime and up to 2 million paper cuts via dual cutter technology.
• Label Printers Thermal label and barcode printers including direct thermal and thermal transfer models for shipping, retail, healthcare, and warehouse applications, with industrial 600 DPI capability and ±0.2 mm accuracy on labels as small as 3 mm.
• Mobile Printers Portable thermal printers for on-the-go receipt and label printing, battery-powered with wireless connectivity for field service and mobile workforce applications.
• Digital Textile Printers Industrial digital fabric printing solutions including dye sublimation, direct-to-fabric, and DTG printers for textile and apparel manufacturing applications.
• TTO Printers Thermal Transfer Overprinters for flexible packaging coding, providing high-resolution printing on packaging materials.
• Industrial/Commercial 3D Printers Additive manufacturing equipment including LCD, SLA, DLP, SLM, and FDM technologies for industrial and commercial additive manufacturing applications.
• Instant Cameras (Hanin) Hanin branded instant cameras for capturing and printing photos immediately, targeting consumers and event photography use cases.
• Photo Printers (Hanin) Compact photo printers including dye sublimation and ZINK technology models for home and mobile photo printing.
• Portable A4 Printers (Hanin) Hanin MT series portable thermal A4 printers for mobile document printing without ink or toner.
• Color Label Maker ZP100 Color label maker for journaling and scrapbooking applications using thermal printing technology for home and office organization.
• Shipping Label Printers 4x6 thermal shipping label printers for e-commerce platforms including Amazon, Etsy, eBay, and Shopify.
• Commercial Scales Weighing scales with AI recognition technology (C-L9AI, C-P8AI) for retail pricing, inventory management, and smart POS applications.
• Weighing and Packaging Machines Semi-automatic cling film wrapping machines for food retail and deli packaging operations.
• Barcode Scanners Handheld and stationary barcode scanners including 1D, 2D, industrial DPM, and Bluetooth-enabled models for retail, logistics, and warehouse scanning.
• PDA (Mobile Data Terminals) Intelligent mobile data terminals and handheld computers for warehouse, logistics, and retail inventory management.
• Thermal Printer Mechanisms Thermal printer mechanisms and print heads sold as OEM components to other manufacturers, featuring up to 150 km TPH lifetime.
• RFID Industrial Printer Delight Delta 6-inch Thermal Transfer RFID Industrial Printer for industrial asset tracking and RFID-enabled labeling applications.
• OEM/ODM Manufacturing Services Original Design Manufacturing and Original Equipment Manufacturing services covering full R&D and production responsibility for global printer brands, with custom thermal label and receipt printers tailored to specific business needs across industries.

Quantifiable outcome

• 3,000,000+ thermal printers shipped in 2023
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, major and strategic.

• Distributors and ResellerscoreChannel Partner/ Reseller/ DistributorHPRT maintains a global network of distributors and resellers, with products exported to more than 80 countries. They actively seek collaborations with distributors and resellers to expand market reach globally.
• System IntegratorscoreImplementation/ SI/ Consulting PartnerPartnerships with system integrators for integrating HPRT printers into POS systems and retail solutions across various industries including retail, hospitality, and logistics.
• Global Top Printer BrandscoreOEM/ Whitelabel/ Licensing PartnerHPRT serves as an ODM/OEM manufacturer for global top printer brands, entrusting the company with full responsibility for R&D and manufacturing. Trusted by 30+ printer brands worldwide.
• POS System ProvidersmajorTechnology or IntegrationIntegration partnerships with POS system providers ensuring seamless compatibility between HPRT printers and various point-of-sale systems used in retail and hospitality.
• Software DevelopersmajorTechnology or IntegrationHPRT printers are compatible with market-leading programming languages and software platforms. The company provides SDKs and technical support for software developers integrating printer functionality.
• Huoluo IntelligentstrategicStrategic or Co-development PartnerStrategic partnership announced in November 2023 to revolutionize the digital textile printing industry through combined expertise and resources.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Epson: Global incumbent in POS receipt and inkjet printing with deep enterprise relationships and strong brand equity. A key competitor in the POS channel HPRT serves.
• Brother Industries: Diversified printer OEM with strong positions in label printers (QL/TD series), mobile printers, and portable document printers. Direct overlap with HPRT's industrial label and mobile printer lines.
• Zebra Technologies: US-listed leader in barcode/label printing, mobile computers, and RFID, with strong enterprise software stack. Overlaps directly with HPRT's label-printer business but operates at much larger scale with a software-led moat.

Emerging players

• Posiflex Technology: Taiwan-based POS hardware maker (terminals, printers, peripherals) serving retail and hospitality globally. Comparable in POS-channel focus and Asian manufacturing scale, with partial overlap in receipt printers.

Direct peers

• Bixolon: Korean manufacturer of thermal POS receipt printers, mobile printers, and label printers with global channel distribution. Directly comparable to HPRT in product portfolio, OEM/ODM posture, and target verticals (retail, logistics, hospitality).
• Citizen Systems: Subsidiary of Citizen Holdings making thermal POS receipt and label printers, mechanisms, and mobile printers. Closely matches HPRT's mix of finished printers plus mechanism/module sales to OEMs.
• TSC Auto ID Technology: Taiwan-based thermal label and barcode printer manufacturer serving industrial, retail, healthcare, and logistics. Closely comparable to HPRT's label-printer business and OEM/OEM-friendly go-to-market.
• SATO Holdings: Japanese manufacturer of industrial barcode label printers, RFID printers, and thermal transfer overprinters. Comparable to HPRT's industrial label and TTO product lines, with similar vertical focus on logistics and manufacturing.
• Star Micronics: Japanese POS receipt and label printer maker with strong global retail and hospitality presence. Directly comparable product portfolio (thermal POS, mobile, kitchen printers) and similar channel-led model.
• Godex International: Taiwan-based manufacturer of barcode and industrial thermal label printers with global distribution. Direct peer in industrial label printers and OEM relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HprtOfficial
• YouTubeyoutube.com/channel/UC8Bb4ybZVKUwrX5OfGDbcDg/videos?view_as=subscriber
• Facebookfacebook.com/hprtoffcial
• LinkedInlinkedin.com/company/hprt-xiamen-hanin-electronic-technology-co-ltd
• Instagraminstagram.com/hanin_printer
• TikToktiktok.com/@hanin_printer

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPRT