Black Iris

What Black Iris does

Black Iris (blackiris.tv) is a privately operated, UK-based online food and recipes magazine built on WordPress using the commercial BLOGUM editorial theme. It publishes long-form journalism and articles across categories such as restaurants, recipes, wine, cooking tips, and culinary culture, with 117+ articles in the Food & Recipes category as of the data snapshot. The site positions itself as a premium publication for "curious" readers seeking curated, story-driven content rather than algorithmic or user-generated output.

The business model is advertising-supported. All content is freely accessible without paywall or subscription, and the primary audience acquisition channel is content marketing with a weekly email newsletter delivered every Thursday to a claimed 50k+ subscribers. Distribution is direct-to-consumer via the website, with no mobile app, no public API, no marketplace presence, and no disclosed partnerships, advertising clients, or e-commerce offerings.

The underlying technology is a standard WordPress CMS with the BLOGUM theme, offering no proprietary features, third-party integrations, or AI-assisted functionality. No parent company, ownership structure, leadership team, funding history, or revenue figures are disclosed. The operation appears to be a small, independent content publishing platform with no disclosed headcount, no institutional backing, and no defined product portfolio beyond the publication itself.

Name

Black Iris

Legal name

blackiris.tv

Website

https://blackiris.tv

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Iris (blackiris.tv) is a UK-based, WordPress-powered online food and recipes magazine that publishes free, curated long-form journalism to a claimed 50k+ newsletter subscriber base, monetized through advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising and sponsored content: The site generates revenue through advertising placements and potentially sponsored content partnerships. As a content publication with substantial readership (50k+ subscribers), monetization is likely through display advertising and affiliate integrations within food-related content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Black Iris (blackiris.tv) is an online food and recipes magazine that publishes curated long-form journalism covering restaurants, recipes, wine, culinary culture, and kitchen equipment. The site delivers free editorial content to readers via its website and a weekly email newsletter, operating as an independent content publication under the BLOGUM WordPress theme.

Product overview

Black Iris (blackiris.tv) is a WordPress-based online magazine focused on food and recipes content. It publishes long-form journalism, articles, and guides about various food topics including restaurants, cooking, wine, dietary advice, and culinary culture. The site operates as a content publishing platform using the Blogum WordPress theme, featuring articles organized by categories such as Food & Recipes. There are no distinct named product offerings, modules, or commercial product/service portfolio beyond its content publishing operations.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• BBC Good Food: UK-based mainstream food publication covering recipes, restaurant reviews, and culinary guides; comparable to Black Iris in geography and editorial scope.
• Eater: Major food media brand covering restaurants, dining, and culinary news; competes with Black Iris for the same food-curious reader and restaurant advertiser.
• Bon Appétit: Established Condé Nast food magazine covering recipes, restaurants, wine, and culinary culture; overlaps with Black Iris's editorial scope but at significantly larger scale.
• Tasty (BuzzFeed): Large-scale food media brand built around recipes and short-form video; competes for the same casual food-content audience as Black Iris.

Direct peers

• The Kitchn: Recipe and kitchen-focused digital publication with a content-led model and ad-supported monetization similar to Black Iris.
• Simply Recipes: Recipe-led food media site with heavy SEO content and ad-supported monetization; closely mirrors Black Iris's content format and revenue model.
• Food52: Digital food media brand combining editorial content with commerce around kitchenware and recipes; comparable content-led model targeting similar readers.
• Serious Eats: Long-form food journalism site with recipes, restaurant coverage, and equipment reviews — directly comparable in content mix and editorial format to Black Iris.

Emerging players

• Mashed: Digital food media publisher with listicle-style SEO content covering restaurants and culinary topics; comparable content structure to Black Iris articles.

Regional players

• Great British Chefs: UK-based premium food editorial site with long-form recipes and restaurant features; comparable London-adjacent positioning and curated editorial style.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/blackirismusic
• Facebookfacebook.com/BlackIrisMusicLLC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Iris