CPRA Group

What CPRA Group does

CPRA Group Ltd. is a UK-based commercial property advisory firm founded in 2019 and headquartered at 163 City Road, London, with a stated operating footprint of 16 office locations across England, Scotland and Wales and coverage of all 371 UK local authorities. The firm delivers nine integrated service lines — Business Rates (Check-Challenge-Appeal advisory), Capital Allowances (Plant & Machinery and Structures & Buildings Allowances), Lease Advisory (renewals, rent reviews, re-gears), Empty-Property Rates, Valuations (RICS Red Book compliant), Finance, Capital Markets, Agency (flexible workspace), and Utilities — to commercial property occupiers, landlords, investors and developers.

Service delivery is built on RICS-chartered surveyors (MRICS, FRICS) and IRRV-qualified specialists under a senior-led, named-lead-surveyor model. The firm claims 3,000+ properties and £300m+ in Rateable Value under management, an average £42,708 saving per business rates client, an 18% average reduction in Rateable Value per property, an 80% success rate on eligible appeals and a 5x return on investment delivered on average for clients. No proprietary technology platforms are disclosed; the operating model is professional expertise delivered through direct engagement, with content marketing via the CPRA Spectator blog and SEO driving top-of-funnel leads.

The revenue model is primarily fee-based professional services, with outcome-based / performance fees on the flagship Business Rates and Utilities lines, hybrid fixed-or-performance fees on Lease Advisory, and affiliate/referral-paid Agency work. Pricing is not publicly disclosed and varies by instruction; contracts are multi-year. CPRA Group Ltd. is a privately held, independent company incorporated in England and Wales with no parent entity, external institutional investor, or public listing identified.

Name

CPRA Group

Legal name

CPRA Group Ltd.

Website

https://cpragroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

CPRA Group Ltd. is a UK-based commercial property advisory firm serving occupiers, landlords, investors and developers with nine integrated service lines — led by business rates, capital allowances, lease advisory and valuations — delivered by RICS-chartered surveyors across 16 regional offices.

Ownership category

akta.pro rank

Product category

Commercial Property Advisory

NAICS

Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Business rates advisory
• Commercial property advisory
• Lease advisory services
• Capital allowances claims
• RICS valuation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Business Rates Advisory Services: Performance-based fees for business rates appeals and reductions. Fees are fair, transparent and aligned to measurable results. Typically 80% success rate on eligible appeals ensures fee alignment with client outcomes.
2. Lease Advisory Services: Fixed or performance-based fees agreed in advance depending on nature and complexity of instruction. Covers rent reviews, lease renewals, re-gears and strategic lease events.
3. Capital Allowances Services: Survey-led capital allowances claims for Plant & Machinery and Structures & Buildings Allowances (SBA). Fees structure based on instruction scope.
4. Utilities Advisory Services: Provided on no upfront cost basis. Typically via shared savings or fixed fee agreed upfront. Third-party introductions disclosed transparently.
5. Finance Advisory Services: No upfront cost basis. Third-party introductions disclosed transparently with no impact on negotiated terms. Fee details available on request.
6. Agency Services - Flexible Workspace: No upfront fees to clients. In most cases fees paid by workspace provider, meaning no cost to client and no impact on negotiated pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CPRA Group is a UK commercial property advisory practice that provides RICS-chartered surveying services spanning business rates reduction, lease advisory, capital allowances, valuations, capital markets, finance, utilities, empty-property rates mitigation and flexible workspace agency. The firm's senior surveyors (MRICS, FRICS and IRRV) deliver evidence-led advisory for commercial property occupiers, landlords, investors and developers across the UK, with 100% national coverage from 16 regional offices and a London headquarters.

Product overview

CPRA Group operates as a unified commercial property advisory practice offering nine distinct but interconnected service lines. The core offering centres on Business Rates advisory (handling Check-Challenge-Appeal cases), complemented by Capital Allowances (Plant & Machinery and SBA surveys), Lease Advisory (renewals, rent reviews, re-gears), and Empty-Property Rates mitigation. Additional services include Finance (debt advisory, bridging, restructuring), Capital Markets (acquisitions, disposals), Agency (flexible workspace search), Utilities (energy procurement), and Valuations (RICS Red Book compliant). All services are delivered by RICS-chartered surveyors and IRRV specialists with UK-wide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Rates RICS-chartered business rates advisory service covering the Check-Challenge-Appeal process, rateable value assessments, and relief applications for commercial properties across the UK. Targeted at commercial property occupiers, landlords, investors and developers seeking to reduce business rates liability.
• Capital Allowances Specialist capital allowances advice including Plant & Machinery allowances and Structures & Buildings Allowances (SBA) surveys, claims, and acquisition/disposal advisory for commercial property owners, occupiers and investors.
• Lease Advisory Specialist lease advisory services covering lease renewals under the Landlord & Tenant Act 1954, rent reviews, lease restructuring, and re-gearing for occupiers, landlords, and investors.
• Empty-Property Rates Empty property business rates mitigation advice including relief reviews, short-term occupation strategies, and Section 44A part-occupation relief applications for commercial property owners and landlords.
• Finance Real estate debt advisory, bridging finance, and restructuring services for property owners, occupiers, and investors.
• Capital Markets Investment-led capital markets advice covering acquisitions, disposals, and recapitalisations for UK and global commercial property investors and developers.
• Agency Flexible and serviced office search and negotiation service helping occupiers find cost-effective alternatives to traditional leased offices. Fees typically paid by the workspace provider with no cost to the client.
• Utilities Business utilities advisory including energy audits, procurement support, contract review, and consumption analysis for occupiers, landlords, and asset managers.
• Valuations RICS Red Book compliant independent valuations for commercial property across financial reporting, asset management, investment, and specialist advisory purposes.

Quantifiable outcome

• £42,708 average saving per business rates client
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Savills: International real estate advisor with deep UK commercial property expertise in valuation, lease advisory, business rates, and investment advisory. Directly comparable service offering and target client base to CPRA across offices, retail, hospitality, and industrial.
• Cushman & Wakefield: Major international real estate services firm with significant UK presence in valuation, business rates, lease advisory, and capital markets. Overlaps directly with CPRA's enterprise client base and service lines, particularly on multi-site rates reduction mandates.
• Knight Frank: Global property consultancy with substantial UK commercial property advisory across valuations, lease advisory, business rates, and capital markets. Targets the same occupier, landlord, and investor segments as CPRA, particularly in London and major regional cities.
• JLL (Jones Lang LaSalle): Global real estate services firm offering valuations, lease advisory, capital markets, and business rates consulting in the UK. Competes with CPRA for enterprise mandates and multi-site commercial property advisory work.
• Colliers International: Global commercial real estate services firm offering valuation, lease advisory, business rates, and capital markets services across the UK. Comparable to CPRA as a senior-led, RICS-trained property advisory competing for the same enterprise and mid-market clients on rates, lease events, and valuations.
• CBRE: World's largest commercial real estate services firm with full UK coverage in valuation, advisory, capital markets, and lease consultancy. Overlaps with CPRA on enterprise client work and multi-site business rates engagements.

Direct peers

• Lambert Smith Hampton: UK commercial property advisory firm providing business rates, lease advisory, valuations, and investment services. Comparable to CPRA as a UK-centric, multi-service advisory competing for the same regional and enterprise clients.
• Montagu Evans: UK commercial property consultancy offering lease advisory, valuations, business rates, and development advisory. Directly comparable to CPRA in senior-led service model, RICS-qualified team, and cross-sector UK client base.
• Bidwells: UK property consultancy with commercial property advisory, valuations, lease advisory, and business rates services. Comparable regional and national coverage model with similar RICS-led delivery approach to CPRA.
• Gerald Eve: UK-focused commercial property consultancy offering business rates, lease advisory, valuations, and capital markets services. Highly comparable to CPRA in service mix, RICS-led delivery, and enterprise/mid-market UK occupier and investor client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cpragroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPRA Group