High Altitude Fitness
High Altitude Fitness is a founder-operated dual-location climbing and fitness facility serving the Lake Tahoe basin from Incline Village, NV and Truckee, CA, offering indoor climbing, group fitness, personal training, youth programs, and summer camps to individual consumers, families, students, and corporate groups.
- Company typePrivate
- Founded2008
- HeadquartersIncline Village, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What High Altitude Fitness does
High Altitude Fitness is a privately held, founder-operated climbing and fitness facility operating two locations in the Lake Tahoe basin — a 13,000 sq ft gym in Incline Village, NV (880 Northwood Blvd.) and a 27,000 sq ft facility in Truckee, CA (11798 Donner Pass Road) — totaling more than 40,000 sq ft of indoor infrastructure. Founded in 2008 by Jason and Gabi Burd, the business opened its climbing wall to the public in 2009 and has served the greater Lake Tahoe community for over 15 years. The core product portfolio combines indoor rock climbing (180+ routes across top rope, lead, bouldering, and six TRUBLUE Auto Belays per location), general fitness equipment from premium brands (Technogym, Life Fitness, Rogue, Sorinex), and a diverse group fitness class schedule (Insanity, TRX, Cycling, HIIT, Bootcamp, Yoga, Pilates). Supporting offerings include personal training (single sessions and 10/20-packs), youth climbing programs spanning ages 5-18 (Little Sparks, Lightning Bolts, Rec Team, Team Flash competition squad), seasonal summer camps, private events and lessons, equipment rentals, pro shop retail, and a snack bar with beer and wine at Incline Village.
The company monetizes through a hybrid revenue model. Membership subscriptions form the recurring core, with pre-paid annual individual plans at $1,012 (standard) / $814 (senior), monthly individual plans at $86-$92, monthly family-of-2 at $160-$170, and pre-paid family-of-3/4 plans at $2,530-$3,190. All memberships grant dual-location access under a single fee, accompanied by $75-$100 initiation fees and 3-month minimum commitments. Transactional revenue is generated through day passes ($30 adult / $27 child), week passes ($57 with complimentary rentals), personal training packages ($90 single, $820 10-pack), summer camps ($370-$463/session), private events ($275-$525 for 1-15 participants), gear rentals ($2-$8 per item), and pro shop retail (members receive 10% discount). Distribution is exclusively direct-to-consumer through the two physical facilities and the Mindbody Online booking platform; no third-party resellers or distributors are used. Target customer segments include general fitness consumers, youth and families, students (ages 16-24), seniors (65+), and groups/corporate clients for team-building and private events. The company is bootstrapped with no external institutional investment and is actively operating, with summer camp 2026 enrollment currently open.
High Altitude Fitness firmographics
Firmographics- Name
- High Altitude Fitness
- Legal name
- High Altitude Fitness
- Website
- https://highaltitudefit.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Altitude Fitness is a founder-operated dual-location climbing and fitness facility serving the Lake Tahoe basin from Incline Village, NV and Truckee, CA, offering indoor climbing, group fitness, personal training, youth programs, and summer camps to individual consumers, families, students, and corporate groups.
- Ownership category
- akta.pro rank
High Altitude Fitness industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata)Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)Strength & Conditioning BootcampsOutdoor Fitness & Park BootcampsRock Climbing, Via Ferrata & MountaineeringTravel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)
Keywords
Where High Altitude Fitness is headquartered
LocationHeadquarters
- HQ city
- Incline Village
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
High Altitude Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Subscriptions: Recurring monthly and pre-paid annual memberships providing dual-location access. Includes initiation fees, EFT auto-pay monthly deductions, and freeze options for members.
- Day and Week Passes: One-time entry fees for non-members. Day pass includes unlimited gym access, group fitness classes, and climbing for day purchased. Week pass includes complimentary climbing rentals.
- Personal Training: One-on-one and small group training sessions sold as single sessions or packages (10-pack, 20-pack). Also includes fitness assessment fees.
- Youth Summer Camps: Multi-day youth climbing camp sessions offered at both locations during summer months. Half-day and full-day options available.
- Youth Climbing Teams: Year-round climbing team programs with seasonal commitment and monthly auto-pay enrollment.
- Private Events and Lessons: Private group events, birthday parties, and private climbing lessons. Group pricing based on participant count. Includes day pass and rental equipment.
- Equipment Rentals: Rental climbing shoes, harnesses, and belay devices for members and day pass holders.
- Retail Sales: Pro shop retail merchandise. Members receive 10% discount.
- Snack Bar and Beer/Wine: On-site refreshments and beverages at Incline Village location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pre-Paid Annual Individual: $1,012/year (standard), $814/year (senior 65+) |
| Subscription | Multi-year contract | Pre-Paid 3-Month Individual: $375 |
| Subscription | Monthly | Monthly Individual: $86/month (Incline Village only), $92/month (Truckee/multiple locations) |
| Subscription | Monthly | Prime Time Pass: $64/month |
| Subscription | Monthly | Monthly Senior: $70/month (Incline Village), $74/month (Truckee) |
| Subscription | Monthly | Monthly Family of 2: $160/month (Incline Village), $170/month (Truckee) |
| Subscription | Annual | Pre-Paid Family of 2 Annual: $1,870/year (standard), $1,430/year (both seniors 65+) |
| Subscription | Annual | Pre-Paid Family 3-4 Annual: $2,530 (3 people), $3,190 (4 people) |
| Subscription | Multi-year contract | Student Membership: $500 for 6 months |
| One time/ perpetual license | Pay-as-you-go | Day Pass: $30 (adult), $27 (child) |
| One time/ perpetual license | Pay-as-you-go | Week Pass: $57 |
| Unit Pricing | Pay-as-you-go | Personal Training 60-min 1-on-1: $90 single, $820 (10-pack), $1,540 (20-pack) |
| Unit Pricing | Pay-as-you-go | Small Group 2-on-1 Training: $1,070 (10-pack), $2,040 (20-pack) |
| Unit Pricing | Pay-as-you-go | Truckee Half-Day Summer Camp: $370/session |
| Unit Pricing | Pay-as-you-go | Truckee Full-Day Summer Camp: $463/session |
| Unit Pricing | Pay-as-you-go | Incline Village Summer Camp: $463/session ($400 with early bird discount) |
| Unit Pricing | Pay-as-you-go | Private Events: $275 (1-5), $400 (6-10), $525 (11-15 participants) |
| Unit Pricing | Pay-as-you-go | Gear Rental: Shoes $6, Harness $5, Shoes & Harness $8, Belay Device $2 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
High Altitude Fitness product offering
Product offeringCore offering
High Altitude Fitness operates two indoor climbing and general fitness facilities in the Lake Tahoe area (Incline Village, NV and Truckee, CA) totaling over 40,000 square feet. The company offers climbing walls with 180+ routes, bouldering, auto belay systems, cardio and strength equipment, group fitness classes, personal training, youth climbing programs, summer camps, private events, and short-term day and week passes. A single membership provides dual-location access to both facilities, with monthly, annual, family, senior, and student pricing tiers available.
Product overview
High Altitude Fitness is a dual-location climbing and fitness gym operator serving the Lake Tahoe community since 2008. The company offers a unified membership model providing access to two facilities in Incline Village, NV and Truckee, CA. The core product portfolio includes indoor climbing walls with over 100 routes and bouldering areas, comprehensive fitness facilities with cardio and weight equipment, and group fitness classes. Supporting services include personal training sessions, youth climbing team programs and summer camps, private events and lessons, and short-term pass options. Additional offerings encompass gear rentals and an outdoor training yard. The membership structure is designed around dual-location access with options ranging from individual monthly plans to family packages, supplemented by per-visit day and week passes.
Differentiator
Problem solved
Functional benefit
Products and services
- Climbing Walls Indoor rock climbing facilities with top rope, lead climbing, bouldering, and auto belay systems across two locations. Truckee offers 12,000 sqft of climbing with 100+ routes; Incline Village offers 3,800 vertical feet with 80+ routes. For fitness and climbing consumers in the Lake Tahoe region.
- Fitness Equipment and Facilities
Quantifiable outcome
- 40,000+ sq ft combined gym space with 180+ climbing routes
- +2 more outcomes
Companies that use High Altitude Fitness
Customer profileSegments5 records
Ideal customer profiles3 records
High Altitude Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
High Altitude Fitness partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
High Altitude Fitness competitors and assessment
Company assessmentDirect peers
- Sportrock Climbing Centers: Multi-location climbing gym with fitness, yoga, and youth programs. Closely comparable dual-sport climbing + fitness facility with camps and youth climbing teams.
- Brooklyn Boulders (BKB): Multi-location climbing gym and fitness operator with community-focused programming and youth programs. Highly comparable business model combining climbing walls, group fitness, and youth climbing teams.
- Sender One Climbing: Multi-location climbing gym operator with fitness, yoga, and youth programs. Comparable dual-sport climbing + fitness facility model with similar programming and member experience.
- Movement Climbing Gyms: Multi-location climbing gym chain with fitness and yoga offerings. Direct competitor in the indoor climbing + fitness category, with a comparable member experience across dual-format facilities.
- Vertical World Climbing Centers: Multi-location indoor climbing gym with youth programs and fitness offerings. Comparable business model combining climbing walls with a broader fitness and youth programming platform.
- The Cliffs Climbing + Fitness: Multi-location climbing gym with fitness, yoga, and youth programs. Comparable offering across climbing, group fitness, and personal training.
- Edgeworks Climbing + Fitness: Indoor climbing gym with full fitness, yoga, and youth programs. Operates as a hybrid climbing and fitness club analogous to High Altitude Fitness's positioning.
Broad incumbents
- Life Time Fitness: Premium national fitness operator with group classes, personal training, and family programming. A broader incumbent that competes on premium membership price points in mountain/active-lifestyle markets.
- Gold's Gym: Large national fitness chain with general fitness, group classes, and personal training. A broader fitness incumbent, not a climbing specialist, but competes for general fitness membership dollars.
- Planet Fitness: National low-cost fitness chain with thousands of locations. Not a direct climbing competitor, but a broader fitness incumbent competing for entry-level gym membership spend in the same markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
High Altitude Fitness social profiles
Digital presenceHigh Altitude Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Altitude Fitness leadership team
Management profileNumber of profiles
Profiles4 records
High Altitude Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Altitude Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Altitude Fitness
What does High Altitude Fitness do?
High Altitude Fitness operates two indoor climbing and general fitness facilities in the Lake Tahoe area (Incline Village, NV and Truckee, CA) totaling over 40,000 square feet. The company offers climbing walls with 180+ routes, bouldering, auto belay systems, cardio and strength equipment, group fitness classes, personal training, youth climbing programs, summer camps, private events, and short-term day and week passes. A single membership provides dual-location access to both facilities, with monthly, annual, family, senior, and student pricing tiers available.
Is High Altitude Fitness a public or private company?
High Altitude Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was High Altitude Fitness founded?
High Altitude Fitness was founded in 2008. It employs 11 to 50 people.
Where is High Altitude Fitness based?
High Altitude Fitness is headquartered in Incline Village, United States, in the North America region.
How does High Altitude Fitness make money?
Nine revenue lines are on record. Membership Subscriptions are the primary driver. The others are day and Week Passes, personal Training, youth Summer Camps, youth Climbing Teams, private Events and Lessons, equipment Rentals, retail Sales and snack Bar and Beer/Wine.
Who are High Altitude Fitness's main competitors?
Direct peers on record are Sportrock Climbing Centers, Brooklyn Boulders (BKB), Sender One Climbing, Movement Climbing Gyms, Vertical World Climbing Centers, The Cliffs Climbing + Fitness and Edgeworks Climbing + Fitness. Broad incumbents are Life Time Fitness, Gold's Gym and Planet Fitness.
Does High Altitude Fitness have an API?
No public API is recorded for High Altitude Fitness.
What industry is High Altitude Fitness in?
High Altitude Fitness's product category is Fitness Center Services. Its primary akta.pro industry code is THAAAKAG, Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata), with a secondary code of HSADABAB, Strength & Conditioning Bootcamps. Its NAICS code is 71394 and its SIC code is 7997.