Mindful Education
Mindful Education is a UK edtech company that provides blended Online and On Campus professional qualifications in accounting, management, HR, business administration and law, delivered through a network of 70+ colleges, training providers, employers and apprenticeship levy arrangements, supported by an in-house Virtual Learning Environment.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mindful Education does
Mindful Education is a UK-based edtech company founded in 2015 by Mark McKenna (with co-founder Mike Verhaag as Director of Technology) that specialises in blended learning for professional qualifications. The company's product is an "Online and On Campus" delivery model combining a purpose-built, in-house Virtual Learning Environment (VLE) — featuring media-rich video lessons, motion graphics, animations, self-marking questions, analytics and accessibility tooling (WCAG double AA, subtitles, text-to-speech, screenreader compatibility) — with regular in-person tutor-led sessions at partner colleges. Course content is accredited by six UK awarding bodies: AAT (Accounting), CMI and ILM (Management), CIPD (Human Resources), City & Guilds (Business Administration) and NALP (Law), covering Levels 1–5 qualifications and apprenticeships.
The business operates as a pure B2B2C channel model, distributing exclusively through a UK college and training-provider network of 70+ partners, supplemented by an Employer Engagement team that promotes apprenticeships to UK employers. Mindful Education does not sell directly to individual learners; colleges, training providers and employer partners deliver the courses using its content and VLE. Revenue is generated through subscription / recurring-content-licensing arrangements with colleges and training providers, alongside apprenticeship-levy-funded employer revenue (SMEs receive 95% government co-funding; larger employers utilise the £3M-payroll apprenticeship levy). Customer segments include adult individual learners (working parents, career changers, returners to education), UK employers seeking workforce up-skilling (private, public and third sector, including NHS-aligned), and further-education colleges seeking to expand their professional-qualification portfolio without in-house curriculum development costs.
The company serves 3,000+ learners annually — with 1,400+ new enrolments in Autumn 2024 and 1,300+ in Autumn 2025 — and reports above-average outcomes (80% of completing learners achieve Merit or Distinction, with results consistently above awarding-body published averages; 25% higher pass rate than the AAT average on Internal Accounting Systems and Controls assessments). Scale signals support a 11–50 employee headcount operating from a London headquarters at 1 Giltspur Street, with no disclosed external institutional funding identified.
Mindful Education firmographics
Firmographics- Name
- Mindful Education
- Legal name
- Mindful Education
- Website
- https://mindful-education.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindful Education is a UK edtech company that provides blended Online and On Campus professional qualifications in accounting, management, HR, business administration and law, delivered through a network of 70+ colleges, training providers, employers and apprenticeship levy arrangements, supported by an in-house Virtual Learning Environment.
- Ownership category
- akta.pro rank
Mindful Education industry classification
Industry- Product category
- Blended Learning Platform for Professional Qualifications
- NAICS
- Professional and Management Development Training (611430), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
Keywords
Where Mindful Education is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mindful Education business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- College Partnership Revenue: Mindful Education generates revenue through partnerships with colleges and training providers who deliver their blended learning courses and apprenticeships. Colleges pay for access to course content and the VLE platform.
- Apprenticeship Levy Funding: Professional apprenticeships are funded through the apprenticeship levy system. Employers with annual payroll over £3 million contribute to the levy which can be used to fund apprenticeship training. SMEs receive 95% government funding for apprenticeship costs.
- Employer Co-Funding: Some employers co-fund or fully fund employee qualifications, such as MTR Group covering costs for Ben Hodgson's AAT Level 3 and Level 4 qualifications after his initial Level 2 course.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Mindful Education product offering
Product offeringCore offering
Mindful Education provides award-winning blended learning courses and apprenticeships for adult learners seeking professional qualifications in accounting, business administration, management, human resources, and law. The company delivers its courses through an Online and On Campus model that combines media-rich video content hosted on a proprietary Virtual Learning Environment (VLE) with regular in-person tutor sessions at partner colleges and training providers across the UK.
Product overview
Mindful Education operates as an edtech company offering professional courses and apprenticeships through an award-winning Online and On Campus blended learning model. The core offering consists of a purpose-built Virtual Learning Environment (VLE) that hosts media-rich course content, complemented by regular in-person sessions at partner colleges. Their product portfolio spans six professional subject categories: Accounting (AAT accredited), Business Administration (City & Guilds), Human Resources (CIPD), Law (NALP), and Management (both ILM and CMI accredited). Each category includes multiple qualification levels and apprenticeship pathways. Key platform features include learner sequences of learning, planning for revision tools, progress tracking, and comprehensive tutor analytics with AI-powered technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- Online and On Campus Blended Learning Model
- AAT Accounting Courses and Apprenticeships
- City & Guilds Business Administration Courses
- CIPD Human Resources Courses
- NALP Law Courses
- ILM Management Courses
- CMI Management Courses
Quantifiable outcome
- 80% of learners who complete their qualification achieve a Merit or Distinction
- +3 more outcomes
Companies that use Mindful Education
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Mindful Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Mindful Education partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- System and Skills Training Concept (SSTC)coreSSTC is an established training provider in Malaysia, operating for 15+ years, delivering AAT courses to school leavers and adult learners. They integrated the Mindful Education VLE into their teaching approach, resulting in a 20% increase in student pass rates. The VLE provides downloadable notes and subtitles for video content, bridging communication gaps for hearing-impaired students. Mindful Education provides marketing support including co-branded promotional materials and induction sessions.
- AAT (Association of Accounting Technicians)coreMindful Education delivers AAT-accredited accounting qualifications through their Online and On Campus model. AAT is the UK's leading professional body for accounting staff, providing practical, industry-recognised qualifications.
- CMI (Chartered Management Institute)coreMindful Education delivers CMI-accredited management qualifications, including Diploma in Leadership and Management and related apprenticeships.
- CIPD (Chartered Institute of Personnel and Development)coreMindful Education delivers CIPD-accredited human resources qualifications and apprenticeships.
- ILM (Institute of Leadership and Management)coreMindful Education delivers ILM-accredited leadership and management qualifications, including Level 5 Diploma in Leadership and Management.
- City & GuildscoreMindful Education delivers City & Guilds-accredited business administration qualifications.
- NALP (National Association of Licensed Paralegals)coreMindful Education delivers NALP-accredited paralegal qualifications and apprenticeships including Level 3 Certificate for Paralegal Technicians.
- Harlow CollegecoreLocal college partner delivering Mindful Education's AAT Level 2, 3, and 4 qualifications through their blended learning model. Case study college for Ben Hodgson's career progression journey from warehouse worker to Commercial Finance Manager.
- AoC (Association of Colleges)minorMindful Education participates in AoC Annual Conference, with Managing Director Mark McKenna running breakout sessions on technology-enabled widening participation and accessibility.
- NHS EnglandminorNHS England participated in Mindful Education's workshop at the Annual Apprenticeship Conference on professional apprenticeships in the public sector. NHS has incorporated apprenticeships into their organisations, especially in corporate functions.
- Discovery TrustminorDiscovery Trust uses Mindful Education's flexible apprenticeships. People Director Nicola Morton noted that flexible learning and virtual site work well for their assessors and allows individuals to flourish.
- Venari GroupminorVenari Group partnered with Mindful Education for employee apprenticeships. HR Manager Kathryn Baines noted that the resources allow employees flexible learning anywhere, at any time, without losing them for a whole day.
- LMP EducationcoreNew partner who launched Mindful Education courses for the first time in Autumn 2024.
- Sunderland CollegecoreNew partner who launched Mindful Education courses for the first time in Autumn 2024. Also launched courses in Autumn 2025.
- Integer TrainingcoreNew partner who launched Mindful Education courses for the first time in Autumn 2024.
- Anglia Professional TrainingcoreNew partner who launched Mindful Education courses for the first time in Autumn 2025.
- City of Portsmouth CollegecoreNew partner who launched Mindful Education courses for the first time in Autumn 2025.
- East Durham CollegecoreNew partner who launched Mindful Education courses for the first time in Autumn 2025.
- Kendal CollegecoreNew partner who launched Mindful Education courses for the first time in Autumn 2025.
- Runshaw CollegecoreNew partner who launched Mindful Education courses for the first time in Autumn 2025.
- South Thames College GroupcoreNew partner who launched Mindful Education courses for the first time in Autumn 2025.
- The City of Liverpool CollegecoreNew partner who launched Mindful Education courses for the first time in Autumn 2025.
- BMet (Birmingham Metropolitan College)coreCollege partner delivering Mindful Education courses. AAT Lecturer Eve Jones noted that with Mindful Education videos teaching the theory, tutors become facilitators focusing on active learning rather than standing and lecturing.
- Walsall CollegecoreCollege partner offering Mindful Education professional apprenticeships. Accounted for in site map and partnership pages.
- The JGA GroupcoreTraining provider partner delivering Mindful Education apprenticeships including Sales Executive Level 4. Employer Engagement Executive Dan Defoe completed his apprenticeship with The JGA Group.
- Train TogetherminorTraining provider seeing more public sector employers approaching about apprenticeships. Jo Povall, Customer Relationship Partner, participated in Mindful Education's workshop at the Annual Apprenticeship Conference.
- Activate LearningminorPaul Emberlin, Group Director of the Online Faculty at Activate Learning, participated in Mindful Education's breakout session at AoC Annual Conference on tech-powered inclusion.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Mindful Education competitors and assessment
Company assessmentDirect peers
- QA Apprenticeships: QA is one of the largest UK providers of technology and business apprenticeships, including accountancy, management, and HR standards aligned to AAT, CMI, and CIPD. Comparable to Mindful Education in selling apprenticeship pathways into UK employers and FE colleges, though with a heavier technology-training emphasis.
- The Skills Network: The Skills Network provides online distance-learning courses and apprenticeships to FE colleges, training providers, and learners across the UK. It is highly comparable to Mindful Education as a B2B2C blended/digital learning content provider to the same UK FE college channel.
- Learning Curve Group: Learning Curve Group is a UK training provider offering apprenticeships and vocational qualifications, including accountancy and business administration. It is a direct competitor to Mindful Education for college and employer apprenticeship contracts funded by the UK apprenticeship levy, with overlapping customer segments.
- Paragon Skills: Paragon Skills is a UK apprenticeship training provider operating across multiple sectors including business administration and accountancy. It directly competes with Mindful Education for apprenticeship levy-funded programmes delivered through colleges and employers.
- Corndel: Corndel delivers professional apprenticeships and vocational training, particularly in management, leadership, and data, with a blended coaching-led model. It competes with Mindful Education for management and leadership apprenticeship standards (CMI/ILM) and shares the same employer and college customer base.
- Whitehat Group: Whitehat is a UK digital apprenticeship provider focused on business, tech, and professional apprenticeships delivered to employers. It overlaps with Mindful Education in targeting UK employers using apprenticeship levy funding, with comparable B2B employer engagement model.
Broad incumbents
- Kaplan UK: Kaplan delivers professional training and apprenticeships in accountancy, financial services, and related fields, with both online and classroom delivery. It overlaps with Mindful Education in AAT/ACCA pathways and apprenticeship standards, serving similar college and employer channels, but operates as a much larger incumbent.
- Pearson: Pearson is a global education company and awarding body, offering BTEC, AAT, and other qualifications plus a range of digital learning and apprenticeship content. Comparable to Mindful Education in serving FE colleges with accredited digital courseware, though at vastly larger scale and across a much broader subject range.
- BPP Education Group: BPP is a major UK-based provider of professional education, training, and apprenticeships across accounting, management, law, and healthcare. Comparable to Mindful Education in delivering accredited professional qualifications and apprenticeship programmes to adult learners and corporate clients, but at much larger scale and with a broader portfolio including degree apprenticeships.
Others
- ACL (Assessment and Certification of Learning) / AAT-related content providers: AAT itself is the awarding body whose qualifications Mindful Education delivers, but it also publishes learning content and competes indirectly through its own training-provider and apprenticeship standards. It represents the upstream accreditation ecosystem that Mindful Education's content is built upon, and any direct-to-learner offerings from AAT would be a structural threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mindful Education social profiles
Digital presenceMindful Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindful Education leadership team
Management profileNumber of profiles
Profiles12 records
Mindful Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindful Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindful Education
What does Mindful Education do?
Mindful Education provides award-winning blended learning courses and apprenticeships for adult learners seeking professional qualifications in accounting, business administration, management, human resources, and law. The company delivers its courses through an Online and On Campus model that combines media-rich video content hosted on a proprietary Virtual Learning Environment (VLE) with regular in-person tutor sessions at partner colleges and training providers across the UK.
Is Mindful Education a public or private company?
Mindful Education is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindful Education founded?
Mindful Education was founded in 2015. It employs 11 to 50 people.
Where is Mindful Education based?
Mindful Education is headquartered in London, United Kingdom, in the Europe region.
How does Mindful Education make money?
Three revenue lines are on record. College Partnership Revenue is the primary driver. The others are apprenticeship Levy Funding and employer Co-Funding.
Who are Mindful Education's main competitors?
Direct peers on record are QA Apprenticeships, The Skills Network, Learning Curve Group, Paragon Skills, Corndel and Whitehat Group. Broad incumbents are Kaplan UK, Pearson and BPP Education Group. ACL (Assessment and Certification of Learning) / AAT-related content providers is listed as an others.
Does Mindful Education have an API?
No public API is recorded for Mindful Education.
What industry is Mindful Education in?
Mindful Education's product category is Blended Learning Platform for Professional Qualifications. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs. Its NAICS code is 611430 and its SIC code is 8200.