Kedron-Wavell

What Kedron-Wavell does

Kedron-Wavell is a community services club headquartered at 21 Kittyhawk Drive, Chermside, Brisbane, Queensland, operating since 1970 as part of a three-club network alongside sister venues The Sands Social and The Sands Bowlo. The venue functions as a single-site entertainment, hospitality, and gaming destination serving Brisbane northside residents and members. Core offerings include three food and beverage outlets (Bravo restaurant, The Kitchen, The Shack coffee shop), electronic gaming with jackpot draws and member promotions, Northside Bingo across five weekly sessions, function rooms for weddings/corporate/celebration-of-life events, KFIT free fitness classes, and live entertainment programming. Member engagement is driven through the M.O.R.E Rewards loyalty programme, which provides swipe-to-enter promotions, member draws (including 20K Members Draws and Gold Rush), and reciprocal access across the sister-club network.

The underlying technology stack combines point-of-sale systems, EFT-integrated gaming payouts, online membership sales, event ticketing, and an opt-in facial recognition safety system used for patron security and gaming-exclusion list management (unidentified patron data deleted after 30 days). In October 2025, Kedron-Wavell became the first venue worldwide to pilot Focal Research's PREVENT real-time gambling risk detection system, adding live-data player protection capability. The club holds HACCP food-safety accreditation and contributes more than A$880,000 annually (over A$12M in the last decade) to charitable, sporting, and community groups through its Community Grants Programme and chaplaincy services.

Commercially, Kedron-Wavell operates a profit-for-purpose model generating revenue across four streams: usage-based gaming (slot turnover, jackpot draws, bingo), transactional food and beverage across the three outlets, subscription/free membership via M.O.R.E Rewards with event-based function hire (deposits typically equal room hire), and reinvestment-driven community grants and sponsorships. Distribution is entirely physical at the Chermside venue, supplemented by website/phone booking and active Facebook and Instagram organic social channels. Customer segments include local community members, enrolled loyalty members, function bookers (SMB and consumer), and sponsorship recipients (community organisations and sports clubs). The organisation is private, with no parent company and no disclosed funding history; leadership comprises CEO Lyndon Broome, General Manager Vjorn Bradow, Marketing Manager Stanton Dunn, Head Chef Brendon Indelicato, and a Club Chaplain.

Name

Kedron-Wavell

Legal name

Kedron-Wavell Limited

Website

https://kedron-wavell.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Kedron-Wavell is a hospitality company that provides restaurant, gaming, and event management services.

Ownership category

akta.pro rank

Product category

Hospitality and Community Club Services

NAICS

Gambling Industries (7132), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Bingo Promotions & Loyalty Programs (In-Hall) (MPAEAGAH)

akta.pro secondary industry

Bingo Hall Food, Beverage & Ancillary Revenue Operations (MPAEAGAL)

Keywords

• Community services club
• Gaming and hospitality venue
• Restaurant and bar dining
• Function and event hosting
• Community grants program

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gaming Operations: Revenue from gaming machines, jackpot draws, and cash gaming promotions including Gold Rush Members Draws and 20K Members Draws. Members earn entries through gaming turnover on slot machines.
2. Food and Beverage: Revenue from on-site dining at Bravo Restaurant, The Kitchen, and The Shack coffee shop. Curated food and beverage packages for events and functions.
3. Membership and Functions: Revenue from membership subscriptions (M.O.R.E Rewards program) and function/event bookings including weddings, corporate events, parties, and celebrations of life.
4. Community Grants and Sponsorships (Reinvestment): As a profit-for-purpose organization, Kedron-Wavell reinvests funds into local communities through community grants, sponsorships, and charitable donations. The GCBF contributions support Queensland community organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kedron-Wavell is a community services club that runs a single hospitality and entertainment venue at Chermside, Brisbane, offering three food and beverage outlets (Bravo, The Kitchen, and The Shack coffee shop), electronic gaming machines with member draws and jackpots, purpose-built function rooms for weddings, corporate events and celebrations, a Northside Bingo program, free KFIT fitness classes, and a live entertainment calendar. Revenue is generated through gaming turnover, food and beverage sales, function bookings, and a free M.O.R.E Rewards membership loyalty program, with profits reinvested via the Community Grants Program into local not-for-profits, sporting groups, and charitable causes.

Product overview

Kedron-Wavell is a community services club operating as a single-venue hospitality and entertainment destination with multiple distinct service offerings. The club provides food and beverage services through three dining venues (The Kitchen, Bravo restaurant, and The Shack coffee shop), gaming entertainment including electronic gaming machines with jackpot draws and promotional events like Gold Rush Members Draws, function and event hosting services for corporate events, weddings, and celebrations, recreational programs including Northside Bingo and KFIT fitness classes, and a membership rewards program (M.O.R.E Rewards). The club also operates community support initiatives including a Community Grants Program and Chaplaincy Services. Kedron-Wavell is part of a network of three affiliated venues including The Sands Social and The Sands Bowlo. The club recently launched a partnership to pilot Focal's PREVENT real-time gambling risk detection technology for player protection.

Differentiator

Problem solved

Functional benefit

Products and services

• The Kitchen On-site restaurant at Kedron-Wavell serving Australian classics and culinary dishes from around the world for dine-in guests, members and visitors to the Chermside venue.
• Bravo Restaurant Restaurant venue at Kedron-Wavell serving Australian classics and international cuisine with a full bar, providing casual and function dining for members and guests.
• The Shack Coffee Shop Coffee shop at Kedron-Wavell offering espresso drinks and light refreshments to members and venue visitors.
• Gaming Electronic gaming machines and casino-style gaming at the Chermside venue, featuring jackpot draws, members promotions, bingo, cash gaming promotions including Gold Rush Members Draws and Monday's Massive Money.
• Functions and Events Purpose-built function spaces with tailored packages for weddings, corporate events, parties, and celebrations of life, with on-site catering, bar service and event coordination.
• M.O.R.E Rewards Loyalty Program Free-to-join loyalty membership offering exclusive offers, discounts, swipe-to-enter promotions, member draws, and reward points across Kedron-Wavell and its affiliated clubs The Sands Social and The Sands Bowlo.
• Northside Bingo Bingo gaming sessions held multiple times weekly with jackpot flyers, including Wednesday evening, Thursday morning, Friday morning, Saturday morning, and Sunday sessions at the Chermside venue.
• KFIT Fitness Program Free morning fitness classes for Kedron-Wavell members, including Zumba, Pilates, and Yoga held on Sundays and Mondays at the Chermside venue.
• Live Shows and Entertainment Programming Regular live music performances, trivia nights, and curated entertainment events delivered on the club's entertainment calendar at the Chermside venue.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Focal ResearchcoreTechnology or Integration · 20 October 2025Partnership to trial Focal's PREVENT real-time gambling risk detection technology at Kedron-Wavell's entertainment venues in North Brisbane, Queensland. Kedron-Wavell is the first venue to pilot this reimagined player protection system, using live data to provide proactive support and tailored resources to guests. Focal's technology is used across over 400 venues worldwide.
• The Prince Charles Hospital FoundationflagshipStrategic or Co-development Partner30+ year partnership between Kedron-Wavell and The Prince Charles Hospital Foundation supporting essential patient care programs and medical research. Kedron-Wavell supports the Charlie's Angels volunteer program with 117 volunteers contributing over 31,000 hours across 33 hospital departments annually.
• The Boss BoxingcoreStrategic or Co-development PartnerPartnership with First Nations-owned gym using boxing discipline to enable, empower and equip participants. Founded by former Queensland ANFL Welterweight Champion Sammy Leone, the gym offers mentoring, crisis support, and pathways to employment for thousands of people since 2019.
• Kedron-Wavell CougarscoreStrategic or Co-development PartnerNaming rights partnership with netball club that has achieved 17 Division 1 Premierships and 10 Division 2 titles. The partnership celebrates sporting excellence and community development, supporting elite athletes including Firebirds co-captain Ruby Bakewell-Doran and former Australian Diamond Tara Hinchliffe.
• Kedron Lions Football ClubminorStrategic or Co-development PartnerNearly decade-long partnership with local football club built on community spirit, connection, and passion for the sport. Partnership reflects shared commitment to community development through sport.
• The Sands Social and The Sands BowlocoreOthersSister clubs forming the Kedron-Wavell community clubs group. Members enjoy access to three unique clubs, each serving different communities. Together, the clubs contribute to Queensland's Gambling Community Benefit Fund and operate joint community grants programs.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Southport Sharks: Gold Coast community club combining gaming machines, multiple restaurants and bars, live entertainment, functions, and community reinvestment — the closest like-for-like peer to Kedron-Wavell's services-club model in Queensland.
• Norths Leagues Club (Brisbane): Brisbane-based leagues club with gaming, dining outlets, live entertainment, and event/function facilities, serving a comparable suburban membership base in the same Queensland market.
• Brothers Leagues Club: Queensland community club operating gaming, hospitality, sports, and function venues — directly comparable in scale and revenue mix to Kedron-Wavell.
• Brisbane Broncos Leagues Club: Sports-themed community club in Brisbane offering gaming, F&B, live entertainment, and function facilities, with a similar member-driven, community-engaged operating model.
• Tattersall's Club Brisbane: Established Brisbane member club providing dining, bars, gaming, and event/function facilities to a local membership — overlapping venue format and community positioning with Kedron-Wavell.
• Royal Queensland Yacht Squadron: Brisbane private member club offering dining, bars, gaming, functions, and event hosting to a defined membership — a comparable membership-led hospitality and entertainment venue in the same city.

Broad incumbents

• The Star Gold Coast: Larger Queensland gaming, hospitality, and entertainment operator with casinos, hotels, restaurants, and events — overlapping player base and product mix but at materially larger scale and with hotel-integrated offerings.

Others

• Clubs Queensland: Industry association representing Queensland community clubs; relevant as the ecosystem / governing body through which Kedron-Wavell participates in advocacy, awards (e.g., Community Support Services Award), and shared programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kedronwavell
• Instagraminstagram.com/kedronwavell

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kedron-Wavell