Carters Packaging
Carters Packaging Limited is a second-generation family-owned UK packaging distributor founded in 1975, supplying industrial, food, retail, horticultural, janitorial, postal, and eco-friendly packaging to businesses and consumers across Cornwall, Devon, and the wider UK mainland from its 65,000 ft² Pool, Cornwall warehouse.
- Company typePrivate
- Founded1975
- HeadquartersRedruth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Carters Packaging does
Carters Packaging Limited is a second-generation family-owned packaging materials distributor headquartered in Pool, Cornwall (with a registered office in Truro), operating continuously since 1975. The company supplies a comprehensive range of packaging products across seven verticals: industrial (cardboard boxes, pallet wrap, strapping, machinery, protective packaging), food (jars, containers, takeaway cups, Vegware compostable products, food-safe supplies), retail and gift (carrier bags, labels, till rolls), horticultural (polytunnel covers, netting, ground cover), janitorial (refuse sacks, gloves, cleaning supplies), postal (mailers, postal boxes, tubes), and an Eco-Ware sustainable line. The business runs a 65,000 ft² warehouse on a 3-acre site and maintains its own delivery fleet for Cornwall and Devon, supplemented by DX and Parcelforce courier partnerships for nationwide UK mainland delivery. A physical retail shop at the Pool warehouse accommodates walk-in collections alongside the e-commerce platform and phone-order sales channels.
The revenue model is sales-led B2B and B2C product distribution under unit pricing with no subscription or licensing components. Standard online pricing applies nationally with tiered delivery fees (£9.95 for orders under £100, £13.95 for Scotland); Cornwall and Devon customers unlock special pricing upon registration and sales team engagement. Free local delivery applies to orders over £10 in Cornwall and £100 nationally. The go-to-market combines traditional channels (Pirate FM radio, Cornwall Channel TV advertising) with digital marketing (Facebook, Instagram, LinkedIn, Pinterest, MailChimp email, search engine advertising, and SEO-optimized e-commerce). Core partnerships include Sealed Air (bubble wrap supply) and APAC Packaging (themed retail products), and the company offers bespoke custom-printed packaging services for customers seeking stock-holding and call-off arrangements to avoid minimum order quantity constraints. Customer segments are horizontally diversified across manufacturing, food service, retail, agriculture, cleaning, and e-commerce/shipping businesses of all sizes, with no disclosed enterprise anchors.
Carters Packaging firmographics
Firmographics- Name
- Carters Packaging
- Legal name
- Carters Packaging Limited
- Website
- https://carterspackaging.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carters Packaging Limited is a second-generation family-owned UK packaging distributor founded in 1975, supplying industrial, food, retail, horticultural, janitorial, postal, and eco-friendly packaging to businesses and consumers across Cornwall, Devon, and the wider UK mainland from its 65,000 ft² Pool, Cornwall warehouse.
- Ownership category
- akta.pro rank
Where Carters Packaging is headquartered
LocationHeadquarters
- HQ city
- Redruth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Carters Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: B2B and B2C sales of packaging materials and supplies through e-commerce platform, phone orders, and physical shop. Products include industrial, food, retail, horticultural, janitorial and postal packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard online pricing for national customers |
| Unit Pricing | Pay-as-you-go | Special pricing for Cornwall and Devon customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Carters Packaging product offering
Product offeringCore offering
Carters Packaging distributes and sells a comprehensive range of packaging materials and supplies across industrial, food, retail, horticultural, janitorial, postal, and eco-friendly categories. They operate an e-commerce storefront, a physical retail shop in Pool, Cornwall, and a bespoke packaging service for custom-printed solutions, supported by 65,000 ft² of warehousing.
Product overview
Carters Packaging is a second-generation family-owned packaging supplier offering a comprehensive portfolio of packaging solutions across multiple categories. The product range includes Industrial Packaging (cardboard boxes, protective packaging, machinery, polythene bags, tapes), Food Packaging Suppliers (jars, containers, Vegware compostable products, takeaway packaging), Retail/Gift Packaging (bags, carriers, labels), Horticultural Supplies, Janitorial Products, Postal/Mailing Solutions, and Eco-Ware environmentally friendly alternatives. They also provide Bespoke Packaging Services for custom printed or customized packaging solutions. With 65,000 ft² of warehousing, they serve businesses nationwide while maintaining a focus on Cornwall and Devon through their own delivery fleet.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Packaging
Quantifiable outcome
- 65,000 ft² warehousing enables stock holding for bespoke products to eliminate lengthy lead times
Companies that use Carters Packaging
Customer profileSegments6 records
Ideal customer profiles4 records
Carters Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carters Packaging partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- APAC PackagingminorAPAC Packaging is a trusted partner featuring a wide range of retail products, decorations and accessories specialising in themed topics like weddings, birthdays and Christmas. Their quirky range changes regularly depending on season. Products not available to public but can be ordered through Carters Packaging in satisfactory quantities.
- Sealed AircoreSealed Air is one of the most reputable manufacturers of packaging technology and materials globally. They are known for sustainability, environmental awareness, and product development. Carters Packaging is proud to be suppliers of Sealed Air's bubble wrap products, which are high quality grade and designed to be affordable whilst delivering results of highest calibre.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Carters Packaging competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Carters Packaging social profiles
Digital presenceCarters Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carters Packaging leadership team
Management profileNumber of profiles
Profiles1 record
Carters Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carters Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carters Packaging
What does Carters Packaging do?
Carters Packaging distributes and sells a comprehensive range of packaging materials and supplies across industrial, food, retail, horticultural, janitorial, postal, and eco-friendly categories. They operate an e-commerce storefront, a physical retail shop in Pool, Cornwall, and a bespoke packaging service for custom-printed solutions, supported by 65,000 ft² of warehousing.
Is Carters Packaging a public or private company?
Carters Packaging is a private company. It is classified as family owned and is currently operating.
When was Carters Packaging founded?
Carters Packaging was founded in 1975. It employs 11 to 50 people.
Where is Carters Packaging based?
Carters Packaging is headquartered in Redruth, United Kingdom, in the Europe region.
How does Carters Packaging make money?
One revenue line is on record: product Sales.
Does Carters Packaging have an API?
No public API is recorded for Carters Packaging.