Western Upstate Association of Realtors

Name

Western Upstate Association of Realtors

Legal name

Western Upstate Association of REALTORS

Website

https://westernupstatemls.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues for REALTORS providing access to MLS, member benefits, education, and advocacy services. Includes voluntary RPAC contribution.
2. Education and Training Fees: Fees charged for continuing education classes, pre-licensing education, and professional development courses. Some classes offered free to members.
3. MLS Services: Access to Western Upstate MLS through Matrix platform for listing data, search functionality, and market reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Western Upstate Association of REALTORS operates the Western Upstate Multiple Listing Service (MLS) via the CoreLogic Matrix platform, providing REALTORS with listing management, property search, and market data for Western Upstate South Carolina. In addition to MLS access, the association delivers continuing education and pre-licensing courses, professional standards and ethics enforcement, legislative advocacy through RPAC, and member benefits including a RE Technology subscription.

Product overview

Western Upstate Association of REALTORS operates a unified association-plus-MLS platform serving real estate professionals in the Western Upstate South Carolina region. The core offering is the Western Upstate MLS powered by Matrix from CoreLogic, which provides listing management, property search, and market data. This core MLS platform integrates with supporting tools including the Supra keybox system for property access, Realist Tax service for public records, and member benefit programs. The association also provides education services (Virtual Live CE, Pre-Licensing Education), Market Reports, advocacy through RPAC, and professional standards administration. Mobile access is available via GoMLS and MLS-Touch apps. Members receive free technology education through a RE Technology subscription partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Matrix: MLS platform from CoreLogic used by members for listing searches and property management
• GoMLS
• Supra

Quantifiable outcome

• Free RE Technology subscription valued at $200/year provided to members
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerOfficial affiliation providing national advocacy representation, Code of Ethics framework, professional standards resources, and access to NAR benefits and programs for members.
• South Carolina Association of REALTORS (SCR)coreStrategic or Co-development PartnerState-level advocacy, legal resources, forms (SCR Forms), legislative representation, and member benefits through SCREALTORS partnership.
• South Carolina LLR (Department of Labor, Licensing and Regulation)coreTechnology or IntegrationState licensing authority for real estate licensees, providing license regulation, renewal processing, and compliance oversight.
• CoreLogic MatrixcoreTechnology or IntegrationPrimary MLS platform providing listing data, search functionality, client portal, CMA tools, and mobile integration for Western Upstate MLS.
• SupracoreTechnology or IntegrationElectronic keybox system provider (ActiveKey, eKEY, XpressKEY) enabling secure property access and showing tracking for members.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• South Carolina Association of REALTORS: State-level REALTOR association that WUAR is directly affiliated with; provides statewide advocacy, legal resources, and forms (SCR Forms) that flow down to WUAR members.

Direct peers

• MIBOR REALTOR® Association (Metropolitan Indianapolis): Mid-size regional REALTOR association operating BLC MLS in central Indiana; structurally comparable to WUAR in offering Matrix-based MLS access, education, advocacy, and NAR-aligned member services.
• Atlanta REALTORS® Association: Large regional REALTOR association and FMLS participant serving metro Atlanta; comparable member-services-plus-MLS operating model with education, RPAC advocacy, and NAR-affiliated standards enforcement.
• Charlotte Regional Realtor Association: Regional REALTOR association operating Canopy MLS across the Charlotte, NC metro and surrounding counties; nearly identical product mix of MLS, education, advocacy, and Code of Ethics administration to WUAR.
• Austin Board of REALTORS: Mid-size regional REALTOR association operating ACTRIS MLS in central Texas; comparable structure providing MLS access, CE/pre-licensing education, advocacy, and member benefits to local licensees.
• Houston Realtors® / HAR.com: Large regional REALTOR association operating HAR MLS across the Greater Houston area; nearly identical service portfolio including MLS, education, advocacy, and member technology benefits.
• Greater Greenville Association of REALTORS: Regional REALTOR association and MLS provider serving Greenville County, South Carolina — adjacent geography, comparable member-services-plus-MLS model, and overlapping licensee base with WUAR.

Others

• National Association of REALTORS:

Emerging players

• Bright MLS: Large consolidated regional MLS formed by merging multiple mid-Atlantic REALTOR associations' MLS operations; represents the structural consolidation trend that regional MLS operators like WUAR's Matrix deployment either join or compete against.
• Stellar MLS (formerly My Florida Regional MLS): Large regional MLS serving Florida with technology-forward member services; comparable to WUAR's MLS-plus-benefits model but at significantly greater scale, illustrating both the upper bound and the consolidation pressure on small regional MLS operators.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Xx.com/wuarealtors
• Facebookfacebook.com/WUAREALTORS
• LinkedInlinkedin.com/company/western-upstate-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Upstate Association of Realtors