GradCast

What GradCast does

GradCast is a private US-based higher-education software platform that automates post-graduate employment tracking for community colleges, trade schools, and technical colleges. Founded in 2013 as a division of MyOpenJobs, LLC (a Teakwood Capital portfolio company) and headquartered in Dallas, Texas, the company operates a cloud-based, mobile-optimized web application built around three core components: the TrackBack follow-up toolset that uses proprietary direct outreach methods to achieve graduate response rates of 40-60% higher than traditional phone and mail surveys; a FERPA-compliant real-time reporting dashboard for college administrators covering employment outcomes, completer data, and program-level metrics; and a proprietary employer database of more than 600,000 companies sorted across 40 career and technical industries. Graduates from partner colleges receive up to 100 free resume deliveries to employers as a 'graduation gift,' while employers access the platform at no cost.

The platform serves three distinct user types through differentiated interfaces: institutional research teams and career services departments at colleges access longitudinal outcome data to support accreditation reporting and funding justifications; recent graduates use the platform for resume distribution and employer matching in their field of training; and employers register for free to receive industry-sorted resumes from local graduates. GradCast's go-to-market is sales-led, with a 'Request a Demo' CTA prominent on the website targeting college administrators (Presidents, Vice Presidents, Deans, Department Heads, Institutional Research, and Career Services), supplemented by organic content marketing through social media and YouTube. Distribution is exclusively direct sales within the US, and the company maintains no API, SDK, or AI/ML capabilities disclosed in the source material.

Revenue is generated through subscription fees paid by educational institutions for access to the tracking platform, dashboard, and employer network. College pricing is not publicly disclosed. Employer and graduate access are explicitly free, creating a freemium-subsidized two-sided marketplace in which colleges fund the platform and employers/graduates participate at no cost. The company has accumulated 50+ college partners since 2013, including large community college systems such as Maricopa Community Colleges, Lone Star College System, and Dallas College, but operates with a small (11-50 employee) team and reports no external funding rounds, suggesting a bootstrapped growth model under Teakwood Capital's ownership.

Name

GradCast

Legal name

GradCast, LLC

Website

https://gradcast.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

GradCast is a higher-education software platform that automates post-graduate employment tracking for US community colleges, trade schools, and technical colleges. The FERPA-compliant platform combines a proprietary 600,000-employer database, TrackBack follow-up tools achieving 60%+ response rates, and resume distribution, generating revenue via college subscriptions.

Ownership category

akta.pro rank

Product category

Education Technology — Graduate Outcomes & Placement Tracking

NAICS

Educational Support Services (611710), Educational Services (611), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361), Services-Prepackaged Software (7372)

akta.pro primary industry

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

Keywords

• Graduate outcomes tracking
• Education employment analytics
• CTE placement verification
• FERPA compliant reporting
• Graduate employer matching

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. College/Institution Subscription: Colleges and educational institutions pay for access to GradCast's tracking platform, reporting dashboard, and employer network. The platform is described as always free for employers, implying revenue comes from educational institution clients.
2. Employer Access (Free): GradCast is always free for employers - no fees, no obligation. Employers receive resumes sorted by industry at no cost. This creates a two-sided marketplace where employer access is subsidized by college subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

GradCast provides an automated, mobile-friendly, FERPA-compliant platform that tracks graduate employment outcomes for higher education institutions. The platform includes proprietary TrackBack follow-up tools, a real-time reporting dashboard, and a curated database of 600,000+ employers across 40 career and technical fields. Colleges and technical schools subscribe to track graduate job placement success; employers and graduates access the platform for free, creating a two-sided marketplace connecting trained graduates with industry employers.

Product overview

GradCast offers a single unified platform consisting of TrackBack tools, a resume distribution system, and a proprietary employer database. The core GradCast platform provides colleges with automated graduate tracking, while the TrackBack tools enable quantification of job placement success rates. The employer database, containing over 600,000 employers, enables graduates to distribute resumes directly to hiring companies in their trained fields.

Differentiator

Problem solved

Functional benefit

Products and services

• GradCast Platform An automated, mobile-friendly, FERPA-compliant platform that tracks graduate success, connects graduates with employers, and provides real-time data dashboards for colleges to measure job placement outcomes. Sold to educational institutions (community colleges, trade schools, technical colleges) via subscription, with free access for graduates and employers.
• TrackBack Tools Proprietary multi-channel direct-follow-up tools that specifically quantify the job placement success of recent graduates from a school or specific program of study. Uses external resources and direct outreach to achieve significantly higher response rates than traditional surveys. Sells as a core component of the GradCast Platform subscription to colleges.
• GradCast Employer Database A proprietary industry-sorted database of over 600,000 employers across 40 career and technical fields that graduates can access to send resumes and connect with potential employers in their field of training. Bundled with the GradCast Platform; free for employer self-registration.
• Automated Resume Distribution System A web-based application that allows graduates from partner colleges to build profiles, upload resumes, and send up to 100 resumes to employers with a single click. Bundled with the GradCast Platform as a core graduate-facing feature.

Quantifiable outcome

• Response rates 40-60% better than traditional phone and mail surveys
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Maricopa Community CollegescoreStrategic or Co-development Partner · 1 September 2016Maricopa Community Colleges, one of the largest community college systems in the US with 10 colleges, 2 skill centers, and approximately 954 occupational programs, adopted GradCast's Trackback tools for the 2016-2017 school years. This partnership enables the district to quantify job placement success of recent graduates and answer fundamental questions about program effectiveness and graduate employment outcomes.
• San Jacinto College DistrictcoreStrategic or Co-development PartnerSan Jacinto College District partnered with GradCast in summer 2013. The partnership solved their previous challenges with tracking graduates and gathering employment data. After the first year, they achieved a 57%+ response rate, providing the data needed to increase funding for certain programs.
• Vernon CollegecoreStrategic or Co-development PartnerVernon College retained GradCast in 2018 and achieved 70% graduate response rates, enabling them to prove that graduates were getting hired in the industries for which they were educated. The industry-sorted employer database was cited as a key factor in achieving high response rates.
• Trinity Valley CollegecoreStrategic or Co-development PartnerTrinity Valley College incorporated GradCast introductions into the capstone portion of classes, resulting in consistent 80% to 95% response rates for postgraduate engagement.
• Lone Star College SystemcoreStrategic or Co-development PartnerLone Star College System, a large district, is among the featured partners using the GradCast program. Listed as a prominent partner with logo placement on the GradCast website.
• MyOpenJobs, LLC (Parent Company)coreOthersGradCast.com is a division of MyOpenJobs, LLC, which is a Teakwood Capital company. MyOpenJobs develops and manages career sites and web-based recruiting management software. Since 2000, the company has developed proprietary software to help streamline the recruiting process for thousands of companies.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Civitas Learning (Anthology): Civitas Learning, now part of Anthology, offers student analytics and outcomes-tracking platforms for higher education. Both GradCast and Civitas focus on graduate employment data and student success metrics, but Civitas is bundled into Anthology's broader SIS and student-success suite for enterprise institutions.
• Lightcast (formerly Burning Glass): Lightcast is a leading labor market analytics and workforce data provider serving higher education institutions. Like GradCast, Lightcast enables colleges to connect program offerings to graduate employment outcomes, but operates at a much larger scale as an enterprise data/analytics platform serving institutions, employers, and workforce boards globally.
• Parchment (Instructure): Parchment, owned by Instructure, provides credential, transcript, and learner records services. While focused on credentials rather than employment outcomes, it is a complementary higher education data platform that could expand into the outcomes space and compete with GradCast's data layer for colleges.
• EAB (formerly Education Advisory Board): EAB provides student success, enrollment, and outcomes-tracking solutions to higher education institutions. EAB's research and advisory services plus technology products overlap with GradCast's value proposition of helping colleges prove graduate outcomes, though EAB operates at significantly larger scale with broader student-success scope.

Direct peers

• Symplicity: Symplicity provides career services and outcomes management software used by colleges and universities to track graduate employment and run career centers. It is a direct competitor to GradCast in the higher education outcomes and career services software market, with overlapping customer base of colleges and universities.
• Handshake: Handshake is a career services and recruiting platform that connects college students and alumni with employers. It overlaps with GradCast on the graduate-to-employer matching use case, though Handshake is significantly larger and serves a broader range of institutions including four-year universities and private colleges.

Emerging players

• Jobcase: Jobcase is a job-matching and career resource platform serving hourly and skilled-trade workers. It overlaps with GradCast on the employer-to-trade-graduate matching use case, particularly in CTE-adjacent industries like manufacturing, logistics, and skilled trades.
• Road2College: Road2College is an emerging platform helping families navigate college selection, financial aid, and career planning. While more consumer-oriented than GradCast, it touches the same college-and-career outcomes space and represents a younger, nimbler entrant that could expand upward into outcomes tracking.

Others

• Credential Engine: Credential Engine is a nonprofit developing an open registry of credentials and learning outcomes. While not a commercial competitor, its work on standardized credential and outcomes data could enable public-sector alternatives to GradCast's proprietary outcomes database over time.

Regional players

• Maricopa Corporate College Solutions: Maricopa's internal workforce/CTE programs track outcomes for their large network of occupational programs. While not a direct software competitor, Maricopa represents a regional example of large community college systems developing internal tracking capabilities that could compete with or substitute for GradCast's offering in their own district.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GradcastC
• YouTubeyoutube.com/watch?v=DQAl20JEk_E&list=PLIOxbJ7lmWlIH1SmfbzBC1qaAbk5PZYYT&index=1&t=1s
• Facebookfacebook.com/gradcastcom-588112061253168
• LinkedInlinkedin.com/company/gradcast

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GradCast