ANATOMETAL
ANATOMETAL is a privately held, handcrafted premium body jewelry manufacturer founded in 1991 in Santa Cruz, California. It sells implant-grade titanium, stainless steel, and solid gold jewelry, tools, and displays to professional piercing studios worldwide through a B2B Studio Partner Program, DTC e-commerce, and regional distributors.
- Company typePrivate
- Founded1991
- HeadquartersSanta Cruz, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
ANATOMETAL firmographics
Firmographics- Name
- ANATOMETAL
- Legal name
- Anatometal Inc.
- Website
- https://anatometal.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ANATOMETAL is a privately held, handcrafted premium body jewelry manufacturer founded in 1991 in Santa Cruz, California. It sells implant-grade titanium, stainless steel, and solid gold jewelry, tools, and displays to professional piercing studios worldwide through a B2B Studio Partner Program, DTC e-commerce, and regional distributors.
- Ownership category
- akta.pro rank
ANATOMETAL industry classification
Industry- Product category
- Body Piercing Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991)
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Body Jewelry (Piercing Jewelry; Non-precious) (CRAKABAG)
- akta.pro secondary industries
- Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Stone Setting & Gem Mounting Services (CRAKAIAG)
Keywords
Where ANATOMETAL is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ANATOMETAL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Body Jewelry Sales: Direct sales of premium handcrafted body jewelry including navel jewelry, barbells, labrets, nostril and septum pieces, eyelets, surface anchors, surface barbells, and zoomorphic weights. Primary revenue stream.
- Piercing Tools Sales: Sales of body piercing tools including needles, tapers, and piercing instruments for professional piercers.
- Display Solutions: Sales of display products including custom acrylic displays and premium wood displays for studio presentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard body jewelry products |
| One time/ perpetual license | Pay-as-you-go | Curated Sets collection |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
ANATOMETAL product offering
Product offeringCore offering
ANATOMETAL designs, manufactures, and sells handcrafted premium body piercing jewelry made from implant-grade materials (ASTM F-136 titanium, ASTM F-138 stainless steel, niobium, and solid 14k/18k gold) along with complementary piercing tools and studio display solutions. All gold is cast in-house in Santa Cruz, California, and every piece undergoes proprietary multi-stage hand-polishing to a mirror finish. The company sells primarily through a B2B Studio Partner Program to professional piercing studios and direct-to-consumer via its own e-commerce site.
Product overview
Anatometal is a handcrafted premium body jewelry company founded in 1991 in Santa Cruz, California, offering a comprehensive product portfolio centered around body jewelry, tools, and displays. The core product line includes various jewelry types (barbells, labrets, navel pieces, nostril/septum items, clickers, rings, and decorative ends) made in implant-grade materials (ASTM F-136 titanium, ASTM F-138 stainless steel, niobium, and solid 14k/18k gold). The company organizes its offerings through branded collections including the 14K Gold Collection, Quick Ship Collection (5-day shipping), and Curated Sets (pre-selected collections at 5% discount), along with themed curated looks like Frost & Flurry, Golden Standard, Rose Fire, White Gold Wishes, and Hauntingly Refined. Jewelry is categorized by gemstone cuts (Round, Princess, Marquise, Trillion, Baguette, Emerald, Heart, Oval, Pear) and specialized product lines like the Helix Drape Series. Supporting products include piercing tools (needles, tapers) and display solutions (premium wood and acrylic displays). The company operates through a Studio Partner Program for B2B sales to licensed piercing studios.
Differentiator
Problem solved
Functional benefit
Products and services
- Body Jewelry
Quantifiable outcome
- Every piece guaranteed against manufacturing defects with lifetime guarantee.
Companies that use ANATOMETAL
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
ANATOMETAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ANATOMETAL partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Association of Professional Piercers (APP)coreAnatometal was the first corporate member of the APP and played a key role in shaping the industry's safety and quality standards. The company continues to uphold these standards without compromise. This founding partnership established Anatometal's reputation as an industry leader committed to professional piercing excellence.
- Piercing Studios WorldwidecoreStudio Partner Program partnering with professional piercing studios globally. Studios must have brick-and-mortar locations with active piercers. Provides high-quality body jewelry to studio clients representing true style and quality.
- May Inc.minorRegional distributor for Asia market handling Anatometal product distribution in the region.
- Anatometal AUminorRegional distributor for Australia handling Anatometal product distribution in the region.
- Aseptic DistributionminorRegional distributor for Italy handling Anatometal product distribution in the region.
- Anatometal UKminorRegional distributor for UK handling Anatometal product distribution in the region.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ANATOMETAL competitors and assessment
Company assessmentDirect peers
- Industrial Strength: Long-established premium body jewelry manufacturer founded in the 1990s, known for implant-grade materials and an APP-aligned safety stance. Competes directly with Anatometal in professional piercing studios worldwide with overlapping product categories including barbells, labrets, and decorative ends.
- Oracle Body Jewelry: Premium body jewelry brand offering implant-grade titanium, niobium, and solid gold pieces targeting professional piercers. Comparable to Anatometal in materials, B2B studio model, and curated jewelry collections.
- Body Vision Los Angeles (BVLA): Los Angeles-based premium body jewelry maker specializing in intricate 14k and 18k gold designs with fine gem settings. Direct competitor to Anatometal in the high-end piercing jewelry segment with overlapping studio-partner distribution and similar craftsmanship-driven brand.
- Neometal: Premium body jewelry manufacturer offering implant-grade titanium, niobium, and 18k gold piercing jewelry with in-house anodizing and threading. Direct head-to-head competitor to Anatometal in the same professional piercing studio channel with near-identical materials, finish quality, and price positioning.
- Junipurr Jewelry: Premium body jewelry brand focused on high-end 14k and 18k gold piercing jewelry with elaborate gem-set ends. Directly comparable to Anatometal's precious-metal lines in target customer (professional studios), materials, and curated fashion positioning.
- Maya Jewelry: Handcrafted premium body jewelry manufacturer offering titanium, gold, and gemstone piercing pieces sold through piercing studios. Operates in the same professional piercing channel with similar premium pricing and studio-partner program model as Anatometal.
- Tawapa: Body jewelry brand focused on playful yet premium designs in titanium, gold, and stones targeting piercers and piercing studios. Comparable to Anatometal in B2B distribution and target demographic (professional piercers and their end clients).
Emerging players
- Gorilla Glass: Specialized body jewelry maker focused on premium glass pieces for stretched piercings. Adjacent to Anatometal within the professional piercing studio channel but with a narrower material specialty, making it a partial-overlap rather than head-to-head competitor.
- Auris Jewelry: Premium gold body jewelry brand emphasizing 14k/18k pieces with hand-set gemstones, sold through select piercing studios. Emerging competitor in the same premium piercing category as Anatometal, with overlapping customer base but more limited international distribution.
Broad incumbents
- Body Candy: Large online mass-market body jewelry retailer offering lower-priced fashion and piercing jewelry direct to consumers. Operates in the same end-product category as Anatometal but serves a price-sensitive online consumer segment rather than the premium professional studio channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ANATOMETAL social profiles
Digital presenceANATOMETAL compliance and trust
Trust signalCompliance5 records
ANATOMETAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANATOMETAL leadership team
Management profileNumber of profiles
ANATOMETAL subsidiaries and ownership
Company hierarchySubsidiaries4 records
ANATOMETAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANATOMETAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANATOMETAL
What does ANATOMETAL do?
ANATOMETAL designs, manufactures, and sells handcrafted premium body piercing jewelry made from implant-grade materials (ASTM F-136 titanium, ASTM F-138 stainless steel, niobium, and solid 14k/18k gold) along with complementary piercing tools and studio display solutions. All gold is cast in-house in Santa Cruz, California, and every piece undergoes proprietary multi-stage hand-polishing to a mirror finish. The company sells primarily through a B2B Studio Partner Program to professional piercing studios and direct-to-consumer via its own e-commerce site.
Is ANATOMETAL a public or private company?
ANATOMETAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANATOMETAL founded?
ANATOMETAL was founded in 1991. It employs 11 to 50 people.
Where is ANATOMETAL based?
ANATOMETAL is headquartered in Santa Cruz, United States, in the North America region.
How does ANATOMETAL make money?
Three revenue lines are on record. Body Jewelry Sales are the primary driver. The others are piercing Tools Sales and display Solutions.
Who are ANATOMETAL's main competitors?
Direct peers on record are Industrial Strength, Oracle Body Jewelry, Body Vision Los Angeles (BVLA), Neometal, Junipurr Jewelry, Maya Jewelry and Tawapa. Emerging players are Gorilla Glass and Auris Jewelry. Body Candy is listed as a broad incumbent.
Does ANATOMETAL have an API?
No public API is recorded for ANATOMETAL.
What industry is ANATOMETAL in?
ANATOMETAL's product category is Body Piercing Jewelry. Its primary akta.pro industry code is CRAKABAG, Body Jewelry (Piercing Jewelry; Non-precious), with a secondary code of CRAKAIAA, Fine Jewelry Manufacturing (Precious Metals & Gem-Set). Its NAICS code is 33991 and its SIC code is 3911.