Homes Alive Pet Centre

What Homes Alive Pet Centre does

Homes Alive Pet Centre is a privately held, family-owned Canadian pet supply retailer founded in 1994 in Edmonton, Alberta (with one firmographic field citing a 2009 date, while multiple corroborating sources reference 30+ years of operation and a 1994 founding). The company sells food, treats, toys, accessories, health care, grooming supplies, and litter products primarily for dogs and cats, serving Canadian pet owners who value locally made, quality, and natural product assortments. The entity is legally organized as Homes Alive Ltd., governed under the laws of Alberta, with a principal address at 5625 104 St NW Edmonton, AB T6H 2K1. It self-identifies as '100% Canadian owned and operated' and supports local shelters and rescue programs; the firm has no disclosed private equity, venture capital, or institutional ownership.

Operations span 10 physical retail locations across Western Canada — seven in Alberta (Calgary, North Edmonton, South Edmonton, West Edmonton, Sherwood Park, Lethbridge, West Lethbridge), two in British Columbia (Kelowna, Langley), and one in Manitoba (Winnipeg) — supplemented by an e-commerce storefront at homesalive.ca. The technology stack is a Magento-based e-commerce platform with Braintree payment processing and HubSpot as the cloud CRM, with marketing automation feeding email, SMS, blog, and SEO channels. The product catalog spans roughly 16 core categories — pet food (dry, wet, frozen & raw, freeze-dried, dehydrated, toppers, plus puppy and senior SKUs), treats and chews (bully sticks, dental, jerky, calming, antlers, yak, natural, training, Canadian), toys, beds and crates, collars/leashes/harnesses, litter and accessories, grooming, health care and supplements, training and behaviour aids, cleaning and waste control, clothing/apparel, ID tags, scratchers, bowls, and outdoor/travel gear — and is offered as a single unified omnichannel retail platform rather than a modular architecture. A curated 'Made in Canada' collection consolidates Canadian-made SKUs from local and regional brands.

The business operates a three-stream revenue model: (i) one-time retail product sales across in-store and online channels, priced in Canadian dollars with a base 5% order discount; (ii) an Autoship subscription service for recurring scheduled deliveries with subscription discounts layered on top of sale prices; and (iii) the Pet Coins loyalty / Frequent Feeder rewards program driving repeat purchases. Distribution is exclusively Canadian (international orders are not accepted). Go-to-market combines extended-hours retail storefronts, a multi-payment e-commerce site accepting MasterCard, Visa, American Express, and PayPal, same-day delivery in eligible areas, content marketing (blog, FAQ SEO), email/SMS marketing, and organic social. The company employs 101–250 staff.

Name

Homes Alive Pet Centre

Legal name

Homes Alive Ltd.

Website

https://homesalive.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Homes Alive Pet Centre is a family-owned Canadian pet supply retailer operating 10 physical stores across Alberta, British Columbia, and Manitoba alongside an e-commerce platform, selling dog and cat food, treats, toys, health, and grooming products to Canadian pet owners.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN)

Keywords

• Pet supplies retail
• Pet food and treats
• Pet accessories
• Pet grooming products
• Subscription pet delivery

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: In-store and online sales of pet supplies including food, treats, toys, accessories, and health care products. Products sold across multiple categories for dogs and cats.
2. Autoship Subscription Service: Recurring subscription model offering scheduled deliveries with automatic discounts on top of ongoing sales. Customers can manage delivery schedules, payment profiles, and shipment timing through their account.
3. Rewards Program: Pet Coins loyalty program offering Frequent Feeder discounts and reward points for purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Homes Alive Pet Centre is a Canadian family-owned pet supply retailer operating a multi-channel retail platform across Western Canada. The company sells pet food, treats, toys, accessories, grooming supplies, health care products, and litter for dogs and cats through 10 physical retail locations and an e-commerce website. It also offers an Autoship recurring subscription delivery service and a Pet Coins loyalty rewards program.

Product overview

Homes Alive Pet Centre is a Canadian pet supply retailer offering a comprehensive omnichannel platform combining physical retail locations across Canada with e-commerce operations. The product portfolio centers on a unified e-commerce and retail platform that sells pet supplies across multiple categories including pet food (dog and cat), treats, toys, beds, grooming supplies, health care products, litter & accessories, and various pet accessories. The company operates an Autoship subscription service for recurring deliveries and maintains a loyalty rewards program. Physical store presence includes multiple retail locations across Alberta, British Columbia, and Manitoba. The offering is a single unified retail platform rather than a modular architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food (Dog & Cat)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pet Valu: Canada's largest specialty pet retail chain, operating hundreds of stores across the country under Pet Valu, Bosley's, and Total Pet. Directly comparable as a multi-banner Canadian pet supplies retailer with loyalty programs and e-commerce.
• PJ's Pets: Canadian pet supply retailer with stores in Western Canada (Alberta, BC). Directly comparable footprint and assortment, including food, treats, accessories, and live animals where applicable.
• Petland: North American pet retail chain with stores in Canada. Comparable as a multi-category pet supplies retailer with similar assortment across food, accessories, and live animals.
• Global Pet Foods: Canadian family-owned pet retail franchise with stores primarily in Ontario and Western Canada. Comparable as a Canadian pet supplies retailer with community-focused positioning and natural/holistic product curation.

Broad incumbents

• Petco: Major US-headquartered pet retail chain offering supplies, grooming, training, and veterinary services. Comparable as a multi-category omnichannel pet retailer competing in the same product categories.
• Chewy: Largest pure-play online pet retailer in North America, with strong subscription/Autoship model and broad assortment. Comparable as a direct competitor in online pet supply and subscription fulfillment.
• PetSmart: North American big-box pet retail chain with Canadian presence including grooming, training, and in-store veterinary services. Comparable as a multi-category pet retailer with significantly larger scale and broader service offering.

Emerging players

• Tom & Sawyer: Canadian fresh, gently cooked pet food brand with direct-to-consumer delivery model. Comparable as a fellow Canadian, premium-positioned pet brand focused on natural nutrition — overlapping with Homes Alive's quality/natural curation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/homesalive
• Facebookfacebook.com/homesalive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes Alive Pet Centre