Badgemaster

What Badgemaster does

Badgemaster (legal name: Badgemaster Ltd) is a privately held UK-based custom name badge and identification products manufacturer founded in 1992 and headquartered at Hazelford Way Industrial Park, Newstead, Nottingham. Its core offering centres on personalised name badges (plastic, metal, wooden/bamboo, magnetic, premium-domed) supported by a reusable badge platform called Instabadge, alongside related products including NHS-compliant staff badges and CR80 ID cards (with optional RFID/magnetic stripe), lanyards, photo ID cards, enamel and printed pin badges, button badges, Braille and tactile signage, key fobs, and Brother label printers and tapes. All products are designed and manufactured on-site in Nottingham under ISO 9001 quality and ISO 27001 information security processes, using laser engraving and digital printing technology on a no-minimum-order-quantity basis with volume discounts up to 100,000+ units.

Name

Badgemaster

Legal name

Badgemaster Ltd

Website

https://badgemaster.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Badgemaster is a Nottingham-based UK manufacturer of custom name badges, reusable badge systems, NHS ID cards, lanyards and enamel pin badges, serving healthcare, retail, hospitality, education and enterprise customers through e-commerce, inside sales and dedicated account management.

Ownership category

akta.pro rank

Product category

Identification Products

NAICS

Printing (32311)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Custom name badges
• Reusable badge systems
• Enamel pin badges
• NHS identification products
• Badge manufacturing

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Badge Sales: One-time purchase model for personalised name badges, metal badges, wooden badges, and enamel pin badges. Customers can order quantities from 1 to 100,000+ with custom designs, colours, and specifications.
2. Reusable Badge Systems: Sale of reusable badge frames (Instabadge) combined with consumable insert cards. Replacement inserts and Brother label printer supplies provide ongoing revenue from repeat customers.
3. Accessories and Consumables: Sales of badge fasteners (magnetic, pin, combi-clip), Brother label printers and tapes, lanyards, ID card holders, and related accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Badgemaster designs, manufactures, and supplies custom name badges, reusable identification systems, enamel pin badges, NHS-compliant medical badges and ID cards, lanyards, key fobs, signage, and related accessories. Production is performed in-house at the Nottingham facility using laser engraving and digital printing, supported by an online Badge Designer tool and a free Insert Creator that lets customers self-serve design and reorder. The company serves UK organisations of all sizes with no minimum order on standard lines, volume discounts for bulk buyers, and dedicated account management for enterprise clients.

Product overview

Badgemaster is a UK-based manufacturer of custom name badges and identification products operating from Nottingham HQ. The product portfolio centers on personalised and reusable name badges as the core offering, with the Badge Designer online tool and Insert Creator enabling customer self-service design. Supporting products include NHS-compliant medical badges and ID cards, enamel pin badges (soft enamel, hard enamel, printed, die-cast), signage solutions, lanyards, cardholders, key fobs, and accessories. The company differentiates through in-house manufacturing, ISO-approved quality processes, eco-friendly material options (bamboo, wood, recycled plastics), and services for sectors including healthcare, retail, hospitality, education, government, automotive, and charities. Products are offered at no minimum order quantity for standard items with volume pricing for bulk orders.

Differentiator

Problem solved

Functional benefit

Brands

• Instabadge: Nationally acclaimed reusable name badge system with interchangeable inserts for flexible workforce identification.
• Premium Instabadge
• Essential Instabadge
• Chalkboard Badge

Products and services

• Personalised Name Badges Custom name badges made from plastic with laser engraving or digital printing, available in any colour with custom fonts, shapes, and fasteners (pin, magnetic, combi-clip), and inclusive options including flags and pronouns. Sold to UK businesses and individuals for staff identification.
• Premium Personalised Name Badge with Dome High-end name badge with a luxury resin domed finish for added protection and durability, featuring premium materials from durable metal to sustainable oak with laser engraving or digital printing. Targeted at hospitality, retail, and corporate customers seeking an upscale appearance.
• Magnetic Name Badges Name badges using a two-part magnetic fastening system that attaches securely without piercing fabrics, featuring neodymium magnets and plastic-coated options for those with nickel allergies. Designed for uniformed staff in healthcare, hospitality, and retail.
• Wooden Name Badges Eco-friendly name badges crafted from sustainable bamboo, oak, or alderwood with laser cutting, engraving, or digital printing, offering an organic feel with a subtle burning effect on text and logo. Targeted at sustainability-focused employers such as Center Parcs.
• Metal Name Badges Prestigious and durable metal name badges featuring a metal frame bonded to a premium personalised name badge insert, available with digitally printed or 3D Elite logos and a luxury resin domed finish option. Used by hotels, financial institutions, and premium retailers.
• Essential InstaBadge Reusable Name Badge Best-selling reusable badge available in three sizes and seven styles with Pantone matching, featuring interchangeable name inserts created via the free Insert Creator tool. Minimum order of 25 units, designed for high-turnover workforces.
• Premium InstaBadge Reusable Name Badge Nationally acclaimed reusable badge available in two sizes (72x35mm standard, 72x42mm large) with logo positioning at all compass points, a domed finish option, and free Insert Creator for on-demand name printing. Used by care homes, hotels, and rotating-staff employers.
• Reusable Bamboo Instabadge Sustainable identification solution crafted from 3mm Moso bamboo (renewable, matures in 4–5 years) paired with a recycled plastic badge back, featuring four window position options and the free Insert Creator tool. Targeted at sustainability-focused employers.
• Hello My Name Is Badges Healthcare-focused name badges featuring the iconic "Hello, My Name Is..." branding from the campaign started by Dr. Kate Granger MBE, available in three sizes (76x38mm large, 76x32mm medium, 76x25mm small) in yellow for visibility. Sold primarily to NHS and care settings.
• NHS Name Badges NHS-compliant staff name badges meeting the latest NHS policies with over 33 years of experience, featuring proper NHS logo placement, approved colours and fonts, and optional design proofing under strict quality assurance. Sold to NHS Trusts and healthcare employers.
• NHS ID Cards Professional NHS identity cards printed on CR80 card size with optional security features including magnetic strip and RFID, available with single or double-sided printing and NHS identity guidelines compliance. Sold to NHS Trusts and healthcare employers.
• NHS Lanyards Approved NHS lanyards in colours including blue, black, and rainbow NHS designs with breakaway clasps and badge reels options, available alongside NHS ID cardholders. Sold to NHS organisations and healthcare employers.
• Nurse Name Badges NHS-compliant nurse name badges designed to withstand the demands of medical settings with scratch-resistant surfaces, professional engraving or printing that will not fade, and quick turnaround for urgent replacements. Sold to NHS Trusts, hospitals, and care providers.
• Soft Enamel Pin Badges Popular enamel pin badge with vibrant colours and a textured finish where recessed enamel creates raised metal lines defining the design, ideal for detailed logos and awareness symbols. Sold to charities, clubs, schools, and corporate customers.
• Hard Enamel Pin Badges Premium hard enamel pin badges with a smooth, polished finish where enamel is flush with metal edges, providing exceptional durability for commemorative and prestigious applications. Sold to corporate clients, clubs, and award programmes.
• Printed Pin Badges with Epoxy Full-colour printed pin badges with epoxy coating for complex designs featuring photographs, gradients, or detailed illustrations that enamel cannot achieve. Sold to charities, awareness campaigns, and promotional buyers.
• Die-Cast and Sandblasted Metal Pin Badges 3D metal pin badges with a textured sandblasted finish creating premium perception with dimensional depth, suitable for emblems, crests, and symbolic imagery. Sold to corporate buyers, clubs, and recognition programmes.
• School Pin Badges Badges for schools celebrating student achievements such as prefect or sports captain positions, using various enamel and metal badge manufacturing techniques. Sold to schools and educational institutions.
• PVC Promotional Badges Flexible PVC promotional badges offering an alternative to traditional enamel badges with custom shapes and full-colour printing options. Sold to event organisers, charities, and promotional buyers.
• Corporate Jewellery Premium corporate accessories including lapel pins and badge jewellery for professional image enhancement. Sold to corporate buyers and recognition programmes.
• Interior Signage Custom interior signage solutions for businesses including Braille and tactile signs for accessibility compliance. Sold to commercial premises and public-sector buildings.
• Braille and Tactile Signs Accessibility-compliant signage featuring Braille text and tactile surfaces for visually impaired individuals. Sold to public-sector and commercial premises for accessibility compliance.
• Button Badges Custom button badges available for various purposes including promotional, message, and seasonal themed badges. Sold to charities, event organisers, and small businesses.
• Lanyards and Cardholders Range including plain lanyards, pre-printed lanyards, and rigid card holders for ID badge display and security. Sold to businesses, events, and healthcare organisations.
• Key Fobs Custom key fobs available in rectangular, oval, and leather options for identification and access purposes. Sold to businesses for staff access and identification.
• Photo ID Cards Professional photo ID cards for staff identification with custom printing, optional security features, and compatibility with card holders and lanyards. Sold to businesses, healthcare, and government employers.
• Brother Label Printers and Tapes Brother label printing machines and tape supplies for printing name badge inserts and name tapes. Sold to customers pairing printers with the Insert Creator tool.
• Name Badge Fasteners Selection of magnetic and pin name badge fasteners including standard pin, various magnetic options, combi-clip, and crocodile clip fasteners designed for maximum comfort and clothing protection. Sold as accessories to badge customers.

Quantifiable outcome

• 33 years of NHS badge supply experience
• +1 more outcomes

Named customers14 records

Segments10 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/badgemasterltd
• Facebookfacebook.com/badgemasterltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badgemaster