What SL Laser does

SL-Laser GmbH, headquartered in Traunreut, Germany, is a privately held industrial laser manufacturer founded in 1988 that develops and produces laser projection and laser measurement systems for industrial positioning, template projection, and 3D digitization applications. Its flagship hardware line, the ceiling-mounted ProDirector 7 laser projector family (available in standard, medium-range MR, and long-range LR variants reaching up to 6 meters), projects 2D and 3D CAD data directly onto workpieces at 1:1 scale, eliminating the need for physical templates. Complementary products include the ProCollector laser measurement and arm-based digitizing systems (with 0.002° angular resolution and ±1 mm distance accuracy) and a positioning laser line (PL-C1, PL30-F, PL-ABPH600) for line, cross, and circle alignment. The proprietary software stack comprises SL3D and SL2D projection tools, the LaserPilot family with vertical variants (RouterPilot for CNC woodworking, TrussPilot for steel, ConcretePilot for construction), SL Assembly for guided assembly, and TemplateCollector for measurement data export to DXF.

SL Laser monetizes primarily through hardware sales of these projection and measurement systems, supplemented by customized maintenance contracts with TeamViewer-based remote diagnostics, on-site installation, and structured training services. The company sells exclusively through direct inquiry and quotation (no public price list) with payment terms of net 15 days, complemented by a worldwide certified distribution and sales partner network. It maintains direct offices in Traunreut (headquarters and manufacturing), Soultz-sous-Forêts, France (subsidiary for the French market), and a North American technical support line. The end-customer base spans woodworking and CNC shops, metal fabrication, stone and marble processors, aerospace and boat-building composite manufacturers, concrete and construction firms, and textile producers — six industrial verticals served by vertical-specific software. The company reports more than 10,000 devices installed globally since 1988 and operates with 51-100 employees.

The go-to-market is sales-led, leveraging international trade show presence (JEC World, Holz-Handwerk), language-specific website versions in German, English, and French, newsletter marketing, and certified partner channels. The company emphasizes its 'Made in Germany' manufacturing heritage and 35+ years of practitioner-led product development. Managing Directors are Dominique Philipps and Antonios Alexoudas. SL Laser is privately held with no disclosed external investors, parent company, or public listing, and no funding rounds or M&A activity are recorded in the available data.

Name

SL Laser

Legal name

SL-Laser GmbH

Website

https://sl-laser.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

SL-Laser GmbH is a privately held German manufacturer founded in 1988 that designs and produces laser projection systems, laser measurement devices, and positioning lasers for industrial positioning, template projection, and 3D digitization across woodworking, metal, stone, aerospace composite, concrete, and textile customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Traunreut

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Laser Projection Hardware Systems: Sale of ceiling-mounted laser projectors (ProDirector 7 series in standard, MR, and LR variants) and stationary positioning laser systems. Products are manufactured in Germany and sold globally through distribution partners. Pricing is quote-based; no public price list is available.
2. Laser Measurement and Digitization Systems: Sale of ProCollector laser measuring systems and ProCollector Arm digitizing systems. These devices serve as point projectors for measurement and data capture, with data exported to CAD software in DXF format.
3. Maintenance and Service Contracts: Customized maintenance contracts for regular system checks, remote diagnostics, and fault resolution. Service department provides support via telephone, email, and TeamViewer-based remote maintenance.
4. Installation and Training Services: On-site installation by SL Laser technicians or certified distribution partners, accompanied by professional training for end users. Training can be conducted on-site or at SL Laser GmbH facilities and is repeatable for new employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SL Laser (SL-Laser GmbH) develops, manufactures, and sells industrial laser projection systems (notably the ProDirector 7 series), laser measurement systems (ProCollector / ProCollector Arm), positioning lasers (PL-C1, PL30-F, PL-ABPH600), and supporting CAD projection software (LaserPilot family, SL3D, SL2D, SL Assembly, TemplateCollector, Teacher). Its systems project 2D and 3D CAD data at 1:1 scale onto workpieces, replacing physical templates and contours for woodworking, metal, stone, aerospace/composites, concrete, and textile manufacturers.

Product overview

SL Laser is a German manufacturer of laser projection systems and measurement solutions for industrial and craft applications. The product portfolio centers on the ProDirector 7 series of ceiling-mounted laser projectors (available in standard, medium-range MR, and long-range LR variants) for projecting CAD data onto workpieces, the ProCollector laser measurement and digitizing system for 2D/3D measurement capture, and positioning lasers (circular, line, and cross variants) for tool and workpiece alignment. The ecosystem includes application-specific software under the LaserPilot family (RouterPilot for CNC, TrussPilot for steel, ConcretePilot for concrete), SL3D for 3D projection, SL2D for 2D work, and TemplateCollector for measurement data management. Supporting accessories include mobile workstations, rail systems, industrial PCs, and remote controls. The company has over 10,000 installed devices operating worldwide since 1988, with manufacturing in Traunreut, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• ProDirector 7 Series (Standard, MR, LR) Ceiling-mounted laser projector family (ProDirector 7, ProDirector 7 MR for medium-range shops, ProDirector 7 LR for long-range industrial workpieces) that projects 2D and 3D CAD data onto workpieces at 1:1 scale, replacing physical templates and drawing transfer across woodworking, metal, stone, aerospace, concrete, textile, and other industrial environments.
• ProCollector Industrial laser measurement system that captures 2D and 3D measurements of workpieces with direct export to DXF for further CAD processing, allowing manufacturers to digitize physical parts and integrate measured data into existing CAD environments.
• ProCollector Arm Handheld digitizing variant of the ProCollector family, used to digitize physical objects into 2D and 3D CAD data for manufacturers that need to capture existing shapes and geometries as DXF files.
• Positionierlaser PL-C1 Circle laser from the Positionierlaser family, used to generate accurate reference circles and alignments for woodworking and metalwork machines as well as for aligning tools and workpieces.
• Positionierlaser PL30-F Line/cross laser from the Positionierlaser family, providing line and cross-hair references for machine alignment, workpiece positioning, and tool alignment in woodworking and metalworking environments.
• Positionierlaser PL-ABPH600 High-power positioning laser (PL-ABPH600) from the Positionierlaser family, providing a powerful visible laser reference line (600 mm line length specification) for larger-format alignment of machines, tools, and workpieces.
• LaserPilot (with RouterPilot, TrussPilot, and ConcretePilot variants) Application-specific projection software for ProDirector 7 projectors, available with vertical variants RouterPilot (CNC routing), TrussPilot (steel truss fabrication), and ConcretePilot (concrete and formwork applications) to drive CNC-driven and templated production in woodworking, metal, and concrete workflows.
• SL3D SL3D projection software used together with the ProDirector 7 to project 3D CAD data onto workpieces such as molds, composite layups, and structural components for aerospace, boat-building, and other large-format industrial applications.
• SL2D SL2D projection software for 2D projection of CAD contours onto workpieces, complementing the ProDirector 7 projector family in woodworking, metal, stone, and similar 2D-oriented templating workflows.
• SL Assembly SL Assembly software that projects assembly information and component positions directly onto the workpiece for shop-floor assembly workflows, supporting assembly sequencing of furniture, casework, and similar products.
• LaserPilot Light Streamlined entry-level version of the LaserPilot software for ProDirector 7 projectors, offering simplified functionality for smaller workshops and entry-level projection users.
• Teacher Training and demonstration software for the ProDirector 7 platform, used to train operators and demonstrate laser-projection capabilities in educational and showroom contexts.
• TemplateCollector Software for organizing and managing measurement data captured with the ProCollector and ProCollector Arm systems, supporting DXF export and CAD integration for template and measurement workflows.
• Custom Solutions (Individual Solutions) Custom-engineered laser projection and measurement solutions in which SL Laser develops bespoke concepts tailored to specific customer production requirements, beyond the standard ProDirector 7, ProCollector, PL, and SL software product families.
• Installation, Training, and Service Contracts Recurring services delivered through the global certified distribution partner network — including on-site installation, operator training, and maintenance/service contracts (with TeamViewer-based remote diagnostics) for ProDirector 7, ProCollector, PL, and SL software customers.

Quantifiable outcome

• Setup times reduced by up to 70% when working with steel binders in metal fabrication
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• SL Laser Worldwide Distribution and Sales PartnerscoreChannel Partner/ Reseller/ DistributorSL Laser operates a global network of certified distribution and sales partners. These partners are trained and authorized to install systems, deliver customer training, and provide ongoing service support. The partner network enables local market coverage and service delivery in many countries worldwide. Partners range from specialized industrial equipment distributors to local craft-focused resellers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LAP Laser (Laser Applikationen): LAP Laser is a German manufacturer of industrial laser projection, line, and positioning systems serving similar industrial verticals (composites, aerospace, metal, construction) with overlapping product use cases to SL Laser's projectors and positioning lasers.
• Automated Precision Inc. (API): API develops laser-based measurement, laser tracker, and projection systems used in industrial metrology and machine tool calibration. Its laser projection and measurement capabilities are closely comparable to SL Laser's ProDirector and ProCollector products.
• Virtek Vision International: Virtek is a Canadian manufacturer of laser projection and templating systems for industrial manufacturing (metal, composites, aerospace, woodworking). It is the closest direct competitor to SL Laser's ProDirector product line in the same laser-template-projection category.
• Z-Laser GmbH: Z-Laser is a German manufacturer of industrial laser modules, line generators, and laser projection solutions, with a comparable product portfolio in positioning and projection lasers for industrial and OEM applications.

Broad incumbents

• Hexagon Manufacturing Intelligence: Hexagon MI is a broad incumbent offering laser trackers, optical measurement systems, and manufacturing software. Its laser-based precision technology stack competes indirectly with SL Laser's measurement and positioning offerings, especially in aerospace and metal fabrication.
• FARO Technologies: FARO is a global broad incumbent in 3D measurement, imaging, and laser-based metrology for industrial manufacturing. While its portfolio is broader than SL Laser's, its laser measurement and 3D capture capabilities overlap with the ProCollector product line on industrial measurement use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sllasersystems

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SL Laser