What Colours Wheelchair does

Colours Wheelchair, operating as Colours In Motion (formerly Colours 'n Motion), is a US-based designer and manufacturer of custom ultralight-weight manual wheelchairs founded in the 1990s and headquartered in Corona, California. The company produces a broad portfolio that spans everyday rigid and folding chairs (Shockblade, Razorblade, Zephyr, Saber, Urban Verve, Spazz), specialized sports chairs for WCMX, basketball, tennis, and wheelchair rugby (BC-Skate, Zephyr Sport, Hammer), all-terrain and outdoor models (All-Terrain Razorblade, The Big Wave Supreme), pediatric chairs (Saber JR., Little Dipper), heavy-duty chairs (Eclipse), a Nissin-manufactured Mono Ski sit-ski line, and accessibility accessories (AZ-1 hand controls, Trav travel chair). Core technology centers on proprietary ZK55 Premium Aluminum tubing, fully-manipulated for strength-to-weight optimization, paired with engineering features such as independent rear suspension (double wishbone air fox shock) and 3/4-inch welded sports frames.

The business sells primarily through a global wheelchair dealer network supported by a dealer-locator on the corporate website, supplemented by online dealers, insurance-based ordering via dealers (requiring physician prescription), and a direct-to-consumer online storefront for the Big Wave Supreme all-terrain line. Pricing is one-time/perpetual across SKUs ranging from approximately $980 (Big Wave Supreme steel-frame DIY) to $9,800 (Mono Ski Expert), with the premium everyday and sports chairs clustered in the $3,200–$7,000 range. Manufacturing is performed under the Nissin Group (Japan, est. 1965) across facilities in Japan, China, and Vietnam, with the Corona, CA site serving as US headquarters and assembly point. Products are approved in 40+ countries and the Big Wave line claims 50,000+ lifetime users.

Customer segments are fragmented across active everyday users, first-time users, pediatric, WCMX/extreme-sports, court-sports, contact-sports (rugby), outdoor/adventure, seniors, and heavy-duty (bariatric) users. Marketing is built around adaptive-sports sponsorships (WCMX, Infinite Flow Dance), community events (Festival of Human Abilities), charitable donations (Minnesota Twins/HOPE, Inc.), and organic social (Facebook, Instagram) plus content via website/blog. There is no disclosed AI/ML capability, no external funding, no acquisitions, and the US commercial headcount is reported at 1–10.

Name

Colours Wheelchair

Legal name

Colours In Motion

Website

https://colourswheelchair.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Colours Wheelchair (Colours In Motion) designs and manufactures custom ultralight-weight manual wheelchairs—from everyday and pediatric to WCMX, court, and all-terrain models—selling globally through dealers and direct-to-consumer under its Big Wave brand.

Ownership category

akta.pro rank

Product category

Mobility Equipment

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI)

Keywords

• Custom manual wheelchairs
• Ultralight wheelchair manufacturing
• Adaptive sports wheelchairs
• Pediatric mobility equipment
• Mobility aids

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wheelchair Product Sales: One-time purchase of custom manual wheelchairs ranging from $3,200 to $7,000 for standard models. Includes everyday chairs, sports chairs, pediatric chairs, and specialty chairs.
2. Direct-to-Consumer All-Terrain Wheelchairs: The Big Wave Supreme line sells directly to consumers online starting at $980 for steel frame DIY assembly to $1,800 for aluminum fully assembled. Available to California users only.
3. Accessories and Parts: Replacement parts and accessories including cushions, wheels, handrims, backrests, tires, brakes, and other components. Contact customer service for pricing.
4. Service and Repair: Colours offers adjustments and repair services. Customers can make appointments through customer service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Colours Wheelchair (Colours In Motion) designs and manufactures custom ultralightweight manual wheelchairs built from proprietary ZK55 Premium Aluminum tubing. Its portfolio includes everyday rigid and folding chairs, sports-specific chairs (WCMX, basketball/tennis, rugby, all-terrain), pediatric chairs, adaptive ski equipment, and a direct-to-consumer all-terrain sub-brand (The Big Wave Supreme). Each chair is made-to-measure with extensive customization of frame geometry, sizing, colors, and accessories.

Product overview

Colours Wheelchair (Colours in Motion) is a manufacturer of custom ultralight-weight manual wheelchairs founded in the 1990s and headquartered in Corona, California. The product portfolio consists of a broad range of rigid and folding everyday wheelchairs, sports-specific wheelchairs, pediatric chairs, and adaptive sports equipment. The core everyday rigid chair lineup includes the Shockblade (suspension), Razorblade (compact fit), Zephyr (welded frame), Zephyr Adjustable, and Saber (adjustable), with prices ranging from $3,200 to $6,600. Everyday folding options include the Urban Verve and Spazz. Sports chairs cover WCMX (BC-Skate Chair), wheelchair basketball/tennis (Zephyr Sport), wheelchair rugby (Hammer), and all-terrain use (All-Terrain Razorblade). Pediatric chairs include the Saber JR. and Little Dipper. Additional offerings comprise the Mono Ski sit-ski line (manufactured by Nissin), the AZ-1 Portable Hand Controls, and the Trav lightweight portable travel chair. The Big Wave Supreme is a separate all-terrain brand sold directly to consumers. All chairs are built with ZK55 Premium Aluminum tubing and support extensive customization including color options, frame taper, seat dimensions, and accessories. Manufacturing is supported by the Nissin Group across facilities in the US, Japan, China, and Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• The Big Wave: A sub-brand focused on affordable, all-terrain outdoor wheelchairs for adventurous lifestyles. The Big Wave Supreme is designed for natural outdoor adventures and is available direct-to-consumer.

Products and services

• Shockblade Rigid ultralight wheelchair with independent rear suspension unit featuring a double wishbone air fox shock system; clinically proven to reduce back pain and spasticity across normal to extreme terrain. Made from ZK55 Premium Aluminum. Starting price $6,600.
• Razorblade Compact-fit rigid ultralight wheelchair with unified frame design and 2-inch solid main frame super tube. Weighs 17 lbs. Starting price $4,200.
• BC-Skate Chair Custom WCMX (Wheelchair Motocross) wheelchair engineered for slams and jumps, featuring air ride suspension, welded non-folding back, and welded side guards. Weighs approximately 18 lbs. Starting price $7,000.
• Zephyr Ultralight rigid wheelchair with 3/4-inch ZK55 Premium Aluminum one-piece welded frame for users needing little to no adjustability. Measurements in 1/2-inch increments. Weighs 14.5 lbs. Starting price $5,200.
• Zephyr Adjustable Adjustable version of the Zephyr with 1-1/4-inch axle tube, low-profile caster housings, and multiple adjustable measurement options. Lighter than the standard Zephyr. Starting price $3,700.
• Saber Adjustable rigid wheelchair with clean streamline appearance, adjustment functions across every component, and compatibility with the air ride rear suspension option. Includes growth options. Weighs 18 lbs. Starting price $3,600.
• Urban Verve Ultralight folding wheelchair that is compact and easy to transport, with ergonomic seat option, adjustable center of gravity, welded side guards, and one or two color options for top and bottom frame. Weighs 20 lbs.
• All-Terrain Razorblade Ultralight outdoor wheelchair designed for sand, dirt, and off-road adventures with 8-inch casters and monster forks. Starting price $4,400 without suspension; $7,200 with suspension.
• Hammer Ultimate contact sports wheelchair for wheelchair rugby with super wide stealth-design tubing, adjustable footrest, and offensive wing options. Weighs 18 lbs. Starting price $4,600.
• Zephyr Sport Wheelchair basketball and tennis chair; the first 3/4-inch tubing completely welded sports chair. One-piece 3/4-inch aluminum welded frame with STD or wings front frame styles. Weighs 15 lbs. Starting price $5,400.
• Mono Ski Sit-ski product line developed by Nissin for adaptive skiing with advanced link system and shock absorber balance. Three models: Basic Advance (from $8,500), Racing (from $9,300), and Expert (from $9,800).
• Trav Chair Lightweight portable folding travel chair made by Nissin Medical with aircraft-spec aluminum frame under 14 lbs, fits airplane carry-on requirements. HCPCS Code E1038. Starting price $1,472.
• AZ-1 Portable Hand Controls Portable hand control system for disabled drivers, designed for travel or testing vehicles. Features thumb control knob for acceleration and left-hand professional grip brake handle. Starting price $600.
• Saber JR. Pediatric version of the adult Saber wheelchair, fully adjustable with growth option, caster housing angle adjustment mechanism, and two-piece 1-inch aluminum frame. HCPCS Code E1235. Starting price $3,200.
• Spazz Adjustable and compact first-chair wheelchair with simple frame design and Air Ride Suspension compatibility. Designed for first-time wheelchair users. Weighs 21 lbs. Starting price $3,800.
• The Big Wave Supreme

Quantifiable outcome

• Independent rear suspension reduces back pain and spasticity (clinically proven)
• +3 more outcomes

Named customers1 record

Segments9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Minnesota Twins Baseball ClubminorGTM or Marketing Partner · 1 February 2024Colours worked with Minnesota Twins who donated Hammer Wheelchairs to HOPE, Inc. Sales representative Troy McGuirk and Mike Sather coordinated the donation for adaptive sport and recreational use.
• Nissin GroupcoreStrategic or Co-development PartnerColours is supported by Nissin Group, one of the largest wheelchair manufacturers in Japan. Nissin provides manufacturing facilities in Japan, China, and Vietnam, quality control standards, and technology heritage since 1965. The Big Wave is also supported by Nissin Group.
• Infinite Flow DanceminorGTM or Marketing PartnerOfficial sponsor of Infinite Flow Dance, an adaptive dance organization. Colours supports the team members including Amber Machowski as Dancer/Model Team Member.
• WCMX (Wheelchair Motocross)coreGTM or Marketing PartnerOfficial sponsor of WCMX and host sponsor of WCMX events including the 2024 World WCMX Series-USA Regional Qualifier. Team members include Robert Thompkins and Troy McGuirk representing Colours.
• Momentum Wheels for HumanityminorStrategic or Co-development PartnerThe Big Wave is proud to offer wheelchairs to Momentum Wheels for Humanity, a non-profit organization providing wheelchairs globally. Colours chairs are acknowledged worldwide through this partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Convaid (R82 by Etac): Convaid/R82 specializes in pediatric and adaptive mobility equipment, overlapping with Colours' Saber JR. and Little Dipper pediatric offerings.
• Panthera: Panthera is known for ultralight carbon-fiber wheelchairs aimed at active users and adaptive sports—directly comparable to Colours' Zephyr, Zephyr Sport, and BC-Skate offerings.
• Küschall: Küschall (under Handicare/Nowpatron group) produces ultralight rigid and folding custom wheelchairs, including active and competition models—directly comparable to Colours' everyday and sports SKUs.
• Motion Composites: Motion Composites designs ultralight carbon-fiber and aluminum manual wheelchairs with made-to-measure options, making it a direct competitor in the premium everyday and active-user categories Colours serves.
• Top End (by Invacare): Top End designs sports and competition wheelchairs (basketball, rugby, racing) within Invacare, overlapping directly with Colours' Zephyr Sport, Hammer, and BC-Skate SKUs.
• RGK Wheelchairs: RGK builds custom-made ultralight rigid wheelchairs tailored to individual measurements, providing a near-identical value proposition to Colours' made-to-measure custom rigid line.
• TiLite: TiLite (now part of Permobil) manufactures ultralight rigid titanium and aluminum manual wheelchairs positioned as premium custom chairs—the most direct competitive comparison to Colours' everyday rigid lineup.
• Quickie (Sunrise Medical): Sunrise Medical's Quickie line is one of the largest global ultralight manual wheelchair brands, competing directly with Colours across everyday, sports, and pediatric segments via a deep dealer network.

Broad incumbents

• Nissin Medical Industries: Nissin is Colours' manufacturing partner (since 1965) and also produces its own full Japanese wheelchair lines across everyday, sports, and travel categories—making it a strategic ally and partial competitor in the broader market.

Emerging players

• Box Wheelchairs (Tilting Trike): Box Wheelchairs designs compact and outdoor-oriented manual wheelchairs, overlapping with Colours' All-Terrain Razorblade and Big Wave Supreme categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/colourswc
• Facebookfacebook.com/ColoursWheelchair
• Instagraminstagram.com/colourswheelchair

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colours Wheelchair