ServiceIQ
- Company typePrivate
- Founded2022
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
ServiceIQ firmographics
Firmographics- Name
- ServiceIQ
- Legal name
- ServiceIQ
- Website
- https://serviceiq.org.nz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ServiceIQ industry classification
Industry- Product category
- Vocational Training and Education Services
- NAICS
- Educational Support Services (6117), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)
Keywords
Where ServiceIQ is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
ServiceIQ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government-funded Training Programmes: ServiceIQ operates as a workplace training organisation receiving government funding through the Education and Training Act 2020. Training agreements are funded through the Tertiary Education Commission, with reporting obligations to government agencies including Ministry of Education, TEC, and NZQA.
- Fee-for-Service Programmes: Certain programmes charge fees to learners or employers. COA programme charges $300+GST enrolment fee covering workshop costs. Hospo Safe online training priced at $91.00 + GST. Certificate ordering available for a fee.
- Product Sales: Online shop selling training and assessment resources, including programme brochures, flyers, and educational materials to businesses and individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Certificate of Approval (COA) programme enrollment |
| Unit Pricing | Pay-as-you-go | Hospo Safe online staff training |
| Unit Pricing | Pay-as-you-go | Certificate ordering |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
ServiceIQ product offering
Product offeringCore offering
ServiceIQ is an NZQA-accredited industry training organisation delivering workplace apprenticeships, NZQA-approved qualifications (Levels 3–5), online short courses, mandatory security licences (COA and LCQ), and school-based Gateway programmes across eight service industry sectors: aviation, hospitality, museums, regulatory practice, retail, security, tourism, and travel. Training is delivered primarily on-the-job in workplaces, supplemented by online self-paced courses and in-person workshops, with government funding channelled through the Tertiary Education Commission.
Product overview
ServiceIQ is a workplace training specialist for Aotearoa New Zealand's service industry, operating as a single integrated platform across eight sectors: aviation, hospitality, museums, regulatory practice, retail, security, tourism, and travel. The portfolio comprises on-the-job apprenticeship programmes (including Apprenticeship Boost), NZQA-verified qualifications at Levels 3–5, online short courses (including Hospo Safe), Savvy Awards for recognition, Licence Controller Qualification (LCQ) delivered entirely online, Certificate of Approval (COA) with mandatory workshops, Gateway Training for secondary schools, Te Kete digital workplace guides, and the Workplace Portal for trainee/assessor management. Regulatory practice and security qualifications were expanded through the 2025 integration of EarnLearn Services (ELS). The 2026 launch of Te Haeata New Zealand Certificate in Business Events Level 4 further extends the tourism sector offering. All qualifications are NZQA-approved and designed for on-the-job delivery, enabling learners to earn while they learn.
Differentiator
Problem solved
Functional benefit
Brands
- Vitae: Free confidential counselling service for apprentices and trainees provided through a partnership with Vitae.
Products and services
- Apprenticeships
Quantifiable outcome
- 94% employee retention rate for employers who invest in professional development
- +1 more outcomes
Companies that use ServiceIQ
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
ServiceIQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ServiceIQ partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Business Events Industry Aotearoa (BEIA)coreBEIA collaborated with ServiceIQ and other industry bodies to develop Te Haeata New Zealand Certificate in Business Events – Level 4 qualification, specifically designed by the industry for the industry.
- Services Industry Skills BoardcorePartnered with ServiceIQ to develop the Te Haeata business events qualification, contributing to workforce development in the services sector.
- Grow TourismcoreCollaborated with ServiceIQ on developing the Te Haeata business events qualification to address workforce shortages and support the Tourism Growth Roadmap.
- VitaecoreVitae provides free, confidential counselling services to all ServiceIQ apprentices and trainees 24/7. The service includes a contact centre, duty counsellor for emergencies, and covers issues including stress, anxiety, depression, grief, and personal trauma.
- New Zealand Security AssociationminorKey organisation involved in refreshing and updating the Certificate of Approval (COA) programme to ensure it is rigorous and industry-aligned with current NZQA skill standards.
- Te PūkengacoreServiceIQ is part of the Te Pūkenga network of vocational education and training organisations. Following integration of EarnLearn Services at end of 2025, staff and programmes transitioned to ServiceIQ.
- MIT (Manukau Institute of Technology)minorServiceIQ maintains an office at MIT Ōtara Campus in Auckland, indicating a partnership for programme delivery and regional coverage.
- NZ Travel BrokersminorFollowing COVID-19, Fiona Atkinson gifted her school travel business to NZ Travel Brokers, who continued operating and partnering in the education travel sector.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
ServiceIQ competitors and assessment
Company assessmentRegional players
- TAFE Queensland: Major Australian vocational education and training provider delivering workplace-based apprenticeships and industry-specific qualifications across service sectors (hospitality, tourism, retail). Comparable training model and sector mix to ServiceIQ but operates across Australia rather than New Zealand.
Broad incumbents
- City & Guilds: UK-headquartered global vocational qualification body delivering accredited certifications and workplace training across multiple service industries. Comparable in mission (industry-recognised credentials, workplace delivery) but operates at vastly broader international scale.
- Te Pūkenga: NZ's national vocational education network of which ServiceIQ is a member. Operates polytechnics and Institutes of Technology and provides overlapping qualifications and training across multiple sectors — a broader incumbent with overlapping capabilities.
Direct peers
- BCITO: Building and Construction Industry Training Organisation, one of NZ's largest ITOs. Shares ServiceIQ's structural model — workplace-based NZQA apprenticeships funded via TEC, national advisor network, and dedicated sector focus — making it the most direct operating peer.
- Careerforce: NZ ITO for the health, disability, aged care, and community support sectors. Operates the same workplace training/apprenticeship model with NZQA qualifications and government funding — a structural parallel to ServiceIQ's service-industry focus.
- Competenz: NZ Industry Training Organisation serving manufacturing, engineering, food processing, and related service sectors. Directly comparable to ServiceIQ as a Te Pūkenga-affiliated ITO delivering NZQA-approved workplace apprenticeships and qualifications across multiple industry verticals.
- Skills Consulting Group: NZ training organisation operating within the Te Pūkenga vocational network. Directly comparable in structure and funding model to ServiceIQ; relevant as a sister organisation within the same broader vocational education ecosystem.
- Primary ITO: NZ ITO delivering workplace training and apprenticeships across agriculture, horticulture, equine, and primary sector industries. Same funding model (TEC via Education and Training Act), same NZQA framework, same advisor-driven delivery — directly comparable institutional peer.
- HITO (Hair and Beauty ITO): NZ ITO serving the personal services sector (hairdressing, barbering, beauty, nail technology). Closely comparable workplace training and apprenticeship model with NZQA qualifications, now operating within the Te Pūkenga network alongside ServiceIQ.
Emerging players
- New Zealand Management Academies (NZMA): NZ private training establishment that has been identified as the preferred provider to take over ServiceIQ's work-based learning activities. Overlapping business and management training portfolio makes NZMA both a competitive peer and a transition-related counterparty.
Market position
Strengths1 record
Competitive moat4 records
Key highlights7 records
Customer concentration
ServiceIQ social profiles
Digital presenceServiceIQ compliance and trust
Trust signalCompliance6 records
ServiceIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceIQ leadership team
Management profileNumber of profiles
Profiles5 records
ServiceIQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceIQ
What does ServiceIQ do?
ServiceIQ is an NZQA-accredited industry training organisation delivering workplace apprenticeships, NZQA-approved qualifications (Levels 3–5), online short courses, mandatory security licences (COA and LCQ), and school-based Gateway programmes across eight service industry sectors: aviation, hospitality, museums, regulatory practice, retail, security, tourism, and travel. Training is delivered primarily on-the-job in workplaces, supplemented by online self-paced courses and in-person workshops, with government funding channelled through the Tertiary Education Commission.
Is ServiceIQ a public or private company?
ServiceIQ is a private company. It is classified as state government owned and is currently operating.
When was ServiceIQ founded?
ServiceIQ was founded in 2022. It employs 101 to 250 people.
Where is ServiceIQ based?
ServiceIQ is headquartered in Wellington, New Zealand, in the Oceania region.
How does ServiceIQ make money?
Three revenue lines are on record. Government-funded Training Programmes are the primary driver. The others are fee-for-Service Programmes and product Sales.
Who are ServiceIQ's main competitors?
TAFE Queensland is listed as a regional player. Broad incumbents are City & Guilds and Te Pūkenga. Direct peers are BCITO, Careerforce, Competenz, Skills Consulting Group, Primary ITO and HITO (Hair and Beauty ITO). New Zealand Management Academies (NZMA) is listed as an emerging player.
Does ServiceIQ have an API?
No public API is recorded for ServiceIQ.
What industry is ServiceIQ in?
ServiceIQ's product category is Vocational Training and Education Services. Its primary akta.pro industry code is EDANAIAE, Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL). Its NAICS code is 6117 and its SIC code is 8200.