ServiceIQ

Name

ServiceIQ

Legal name

ServiceIQ

Website

https://serviceiq.org.nz

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Vocational Training and Education Services

NAICS

Educational Support Services (6117), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Vocational training services
• Workplace apprenticeship programmes
• Hospitality training
• Security qualifications
• Tourism education

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government-funded Training Programmes: ServiceIQ operates as a workplace training organisation receiving government funding through the Education and Training Act 2020. Training agreements are funded through the Tertiary Education Commission, with reporting obligations to government agencies including Ministry of Education, TEC, and NZQA.
2. Fee-for-Service Programmes: Certain programmes charge fees to learners or employers. COA programme charges $300+GST enrolment fee covering workshop costs. Hospo Safe online training priced at $91.00 + GST. Certificate ordering available for a fee.
3. Product Sales: Online shop selling training and assessment resources, including programme brochures, flyers, and educational materials to businesses and individuals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

ServiceIQ is an NZQA-accredited industry training organisation delivering workplace apprenticeships, NZQA-approved qualifications (Levels 3–5), online short courses, mandatory security licences (COA and LCQ), and school-based Gateway programmes across eight service industry sectors: aviation, hospitality, museums, regulatory practice, retail, security, tourism, and travel. Training is delivered primarily on-the-job in workplaces, supplemented by online self-paced courses and in-person workshops, with government funding channelled through the Tertiary Education Commission.

Product overview

ServiceIQ is a workplace training specialist for Aotearoa New Zealand's service industry, operating as a single integrated platform across eight sectors: aviation, hospitality, museums, regulatory practice, retail, security, tourism, and travel. The portfolio comprises on-the-job apprenticeship programmes (including Apprenticeship Boost), NZQA-verified qualifications at Levels 3–5, online short courses (including Hospo Safe), Savvy Awards for recognition, Licence Controller Qualification (LCQ) delivered entirely online, Certificate of Approval (COA) with mandatory workshops, Gateway Training for secondary schools, Te Kete digital workplace guides, and the Workplace Portal for trainee/assessor management. Regulatory practice and security qualifications were expanded through the 2025 integration of EarnLearn Services (ELS). The 2026 launch of Te Haeata New Zealand Certificate in Business Events Level 4 further extends the tourism sector offering. All qualifications are NZQA-approved and designed for on-the-job delivery, enabling learners to earn while they learn.

Differentiator

Problem solved

Functional benefit

Brands

• Vitae: Free confidential counselling service for apprentices and trainees provided through a partnership with Vitae.

Products and services

• Apprenticeships

Quantifiable outcome

• 94% employee retention rate for employers who invest in professional development
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Business Events Industry Aotearoa (BEIA)coreStrategic or Co-development Partner · 1 February 2026BEIA collaborated with ServiceIQ and other industry bodies to develop Te Haeata New Zealand Certificate in Business Events – Level 4 qualification, specifically designed by the industry for the industry.
• Services Industry Skills BoardcoreStrategic or Co-development PartnerPartnered with ServiceIQ to develop the Te Haeata business events qualification, contributing to workforce development in the services sector.
• Grow TourismcoreStrategic or Co-development PartnerCollaborated with ServiceIQ on developing the Te Haeata business events qualification to address workforce shortages and support the Tourism Growth Roadmap.
• VitaecoreOthersVitae provides free, confidential counselling services to all ServiceIQ apprentices and trainees 24/7. The service includes a contact centre, duty counsellor for emergencies, and covers issues including stress, anxiety, depression, grief, and personal trauma.
• New Zealand Security AssociationminorStrategic or Co-development PartnerKey organisation involved in refreshing and updating the Certificate of Approval (COA) programme to ensure it is rigorous and industry-aligned with current NZQA skill standards.
• Te PūkengacoreOthersServiceIQ is part of the Te Pūkenga network of vocational education and training organisations. Following integration of EarnLearn Services at end of 2025, staff and programmes transitioned to ServiceIQ.
• MIT (Manukau Institute of Technology)minorImplementation/ SI/ Consulting PartnerServiceIQ maintains an office at MIT Ōtara Campus in Auckland, indicating a partnership for programme delivery and regional coverage.
• NZ Travel BrokersminorChannel Partner/ Reseller/ DistributorFollowing COVID-19, Fiona Atkinson gifted her school travel business to NZ Travel Brokers, who continued operating and partnering in the education travel sector.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Regional players

• TAFE Queensland: Major Australian vocational education and training provider delivering workplace-based apprenticeships and industry-specific qualifications across service sectors (hospitality, tourism, retail). Comparable training model and sector mix to ServiceIQ but operates across Australia rather than New Zealand.

Broad incumbents

• City & Guilds: UK-headquartered global vocational qualification body delivering accredited certifications and workplace training across multiple service industries. Comparable in mission (industry-recognised credentials, workplace delivery) but operates at vastly broader international scale.
• Te Pūkenga: NZ's national vocational education network of which ServiceIQ is a member. Operates polytechnics and Institutes of Technology and provides overlapping qualifications and training across multiple sectors — a broader incumbent with overlapping capabilities.

Direct peers

• BCITO: Building and Construction Industry Training Organisation, one of NZ's largest ITOs. Shares ServiceIQ's structural model — workplace-based NZQA apprenticeships funded via TEC, national advisor network, and dedicated sector focus — making it the most direct operating peer.
• Careerforce: NZ ITO for the health, disability, aged care, and community support sectors. Operates the same workplace training/apprenticeship model with NZQA qualifications and government funding — a structural parallel to ServiceIQ's service-industry focus.
• Competenz: NZ Industry Training Organisation serving manufacturing, engineering, food processing, and related service sectors. Directly comparable to ServiceIQ as a Te Pūkenga-affiliated ITO delivering NZQA-approved workplace apprenticeships and qualifications across multiple industry verticals.
• Skills Consulting Group: NZ training organisation operating within the Te Pūkenga vocational network. Directly comparable in structure and funding model to ServiceIQ; relevant as a sister organisation within the same broader vocational education ecosystem.
• Primary ITO: NZ ITO delivering workplace training and apprenticeships across agriculture, horticulture, equine, and primary sector industries. Same funding model (TEC via Education and Training Act), same NZQA framework, same advisor-driven delivery — directly comparable institutional peer.
• HITO (Hair and Beauty ITO): NZ ITO serving the personal services sector (hairdressing, barbering, beauty, nail technology). Closely comparable workplace training and apprenticeship model with NZQA qualifications, now operating within the Te Pūkenga network alongside ServiceIQ.

Emerging players

• New Zealand Management Academies (NZMA): NZ private training establishment that has been identified as the preferred provider to take over ServiceIQ's work-based learning activities. Overlapping business and management training portfolio makes NZMA both a competitive peer and a transition-related counterparty.

Market position

Strengths1 record

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ServiceiqOrgNz
• Facebookfacebook.com/serviceiqnz
• LinkedInlinkedin.com/company/serviceiq
• Instagraminstagram.com/serviceiqnz
• Xx.com/ServiceIQNZ

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceIQ