NewPlacement

What NewPlacement does

NewPlacement AG is a Bielefeld-headquartered German career consulting and outplacement firm founded in 1993, operating as a privately held Aktiengesellschaft (AG) under Vorstand Christof Küchler and Aufsichtsratsvorsitzende Angela Babel. The company serves two customer segments in parallel: individual Fach- und Führungskräfte (specialists and executives) facing career transitions, and Unternehmen (corporates) undergoing restructuring that purchase outplacement programs to manage workforce reductions. Core revenue streams are professional services engagements in outplacement consulting and career coaching, priced on a quote basis and delivered predominantly through 1:1 personalized coaching with senior partners who carry prior corporate management experience.

The service portfolio centers on Outplacement-Beratung and Karriereberatung, augmented by a stack of specialized modules: PremiumPlacement for C-level executives, PrivatePlacement for confidential transitions, CrossPlacement for cross-border moves, Inverses Headhunting (the firm proactively pitches candidates into company-side opportunities), RescueCoaching for at-risk employees, Transfergesellschaft (transfer company) support, Professionelles Onboarding for new roles, Jobversicherung (probationary-period job insurance), Bewerbungsunterlagen (application documents), Marktreife (market readiness positioning), and a global Onlinecoaching delivery channel. Codified proprietary methodologies include the "8-Startbahnen-Strategie" and the "Management-Bilanz" assessment. The company claims a 97% coaching success rate and near-100% consulting success rate, anchored on access to the verdeckter Stellenmarkt (hidden job market) where it asserts 80% of managing-director roles are filled.

Distribution is high-touch and field-led: senior partners deliver services at 60+ physical locations across Germany, Austria, Switzerland, France, the Netherlands, Belgium, Luxembourg, and Spain, with services available in German, English, French, and Spanish. Go-to-market combines SEO-rich location landing pages, blog and wiki educational content, monthly press newsletters, and a free non-binding initial consultation funnel that converts via phone and in-person meetings. Marketing emphasizes the management experience of coaches, boutique-character exclusive service, and the scale of the partner network across DACH and Benelux.

Name

NewPlacement

Legal name

NewPlacement AG

Website

https://newplacement.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

NewPlacement AG is a German career consulting and outplacement firm serving specialists, executives, and corporates across DACH, France, Benelux, and Spain. It delivers 1:1 coaching, inverse headhunting, and proprietary career-transition methodologies from 60+ locations in four languages.

Ownership category

akta.pro rank

Product category

Career Consulting and Outplacement Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Employment Placement Agencies (561311)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Individual Outplacement & Career Coaching (BPACAOAA)

akta.pro secondary industries

Executive Outplacement (C-Suite & Senior Leaders) (BPACAOAC), Group Outplacement Programs (Employer-Sponsored) (BPACAOAB), Career Transition & Reemployment Services (Job Search Support) (BPACAOAD)

Keywords

• Outplacement consulting
• Career coaching services
• Executive job search
• Career transition management
• Separation management

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices85 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Outplacement Consulting Services: Individual and group outplacement consulting for professionals and executives facing career transitions. Services provided to both private individuals and corporate clients undergoing restructuring.
2. Career Coaching: Personal career counseling and coaching services, including RescueCoaching for those in job danger, and PremiumPlacement for executives and C-level positions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NewPlacement AG provides career consulting and outplacement services to professionals (Fach- und Führungskräfte) and companies across the DACH region, Benelux, and France. Their core offering is individualized 1:1 coaching that combines career counseling, inverse headhunting to access the hidden job market, application document preparation, interview coaching, and professional onboarding support. They serve both private individuals facing career transitions and companies undergoing restructuring who need outplacement support for departing employees.

Product overview

NewPlacement AG operates as a career consulting and outplacement service provider with a portfolio of integrated services. The core offering consists of Outplacement-Beratung (Outplacement Consulting) and Karriereberatung (Career Counseling), supported by individual 1:1 Coaching with coaches who have direct management experience. These are complemented by specialized modules including PremiumPlacement for C-Level executives, PrivatePlacement, and CrossPlacement for international transitions. Additional services include Inverses Headhunting (accessing hidden job markets), Professionelles Onboarding, Jobversicherung (job security support), Bewerbungsunterlagen (application documents), RescueCoaching, Transfergesellschaft services, and Coaching on Demand. The company delivers services both in-person at 60+ locations across Germany, Austria, Switzerland, and France, and globally via Weltweites Onlinecoaching. Services are offered in German, English, French, and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Outplacement-Beratung (Outplacement Consulting) Strategic career counseling and individual outplacement services helping professionals find their next top position, with access to the hidden job market and inverse headhunting. For individuals and corporate clients during restructuring.
• Karriereberatung (Career Counseling) Comprehensive career advisory services for specialists and executives facing professional transitions or career standstill.
• 1:1 Coaching Individual coaching with personal coaches who have management experience from corporate practice, providing tailored guidance for career transitions.
• Inverses Headhunting (Inverse Headhunting) Service that proactively searches for suitable positions at companies on behalf of clients, accessing positions in the hidden job market that are not publicly advertised.
• PremiumPlacement für Geschäftsführung & C-Level Specialized outplacement service for managing directors and C-level executives with enhanced features and support.
• PrivatePlacement Private placement services for individuals seeking discrete career transitions.
• CrossPlacement - Transition Management Cross-border career transition management for professionals relocating across different countries.
• Professionelles Onboarding Professional onboarding services for executives and companies to ensure successful integration into new roles.
• Jobversicherung (Job Insurance) Job security service providing ongoing support and coaching during the probationary period and beyond.
• Bewerbungsunterlagen (Application Documents) Professional application document preparation including tailored CVs, cover letters, and management profiles.
• RescueCoaching Emergency coaching service for professionals whose jobs are at risk.
• Transfergesellschaft Transfer company services as part of voluntary redundancy programs with outplacement support.
• Coaching on Demand On-demand coaching service providing flexible support as needed during career transitions.
• Weltweites Onlinecoaching (Global Online Coaching) Global online coaching services enabling remote career counseling across international locations.
• Marktreife (Market Readiness) Preparation service helping clients achieve market readiness for job applications, including positioning and personal branding.

Quantifiable outcome

• 97% success rate in coaching placements
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hays plc: Hays is a UK-headquartered global recruitment and workforce solutions firm with career transition and outplacement services across Europe. It overlaps with NewPlacement in serving senior professionals and offering adjacent career services.
• Randstad: Randstad is a global staffing and HR services firm with career transition and outplacement capabilities across European markets. It is comparable to NewPlacement in serving corporate buyers during workforce restructurings, with a much broader service portfolio.
• ManpowerGroup: ManpowerGroup is one of the largest global staffing and workforce solutions providers and operates outplacement via Right Management. It serves the same end market of career transition services with a much broader portfolio and geographic footprint than NewPlacement.
• Robert Half International: Robert Half is a specialized staffing and consulting firm focused on finance, legal, technology, and administrative placements. While more placement-oriented, it overlaps with NewPlacement's executive outplacement clientele and adjacent career services.
• Korn Ferry: Korn Ferry is a global organizational consulting firm combining executive search, leadership development, and outplacement through LHH. It competes with NewPlacement for senior executive outplacement and corporate restructuring clients, but at materially larger scale.

Direct peers

• Lee Hecht Harrison (LHH): LHH, owned by Korn Ferry, is a global career transition, outplacement, and leadership development provider. It directly competes with NewPlacement for executive outplacement engagements and corporate restructuring programs.
• Right Management: Right Management, the outplacement arm of ManpowerGroup, delivers career transition and talent development services globally to individuals and enterprises. It is the most direct global peer to NewPlacement in outplacement, career transition coaching, and corporate restructuring support.
• Kienbaum: Kienbaum is a Germany-headquartered HR and executive search firm offering leadership consulting, executive coaching, and outplacement-adjacent services. It is the strongest DACH-region peer with overlap in senior-level career services for the same Fach- und Führungskräfte segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewPlacement