Choose
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Choose firmographics
Firmographics- Name
- Choose
- Legal name
- Choose Ltd
- Website
- https://choose.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Choose industry classification
Industry- Product category
- Telecom price comparison
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where Choose is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Choose business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate commissions: Choose earns commission when visitors click links on the site and proceed to purchase products or services from providers. Cookies track referrals to ensure proper commission attribution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Choose product offering
Product offeringCore offering
Choose operates a UK consumer price comparison website that lets individuals compare broadband, TV, and mobile deals across multiple providers. Comparison tables are ordered by price or features rather than referral commission, and a postcode-based availability checker identifies which services are available at a user's address. The platform also publishes expert editorial guides, reviews, and news coverage to help UK consumers choose and switch telecommunications services.
Product overview
Choose is a UK consumer price comparison platform for broadband, TV, and mobile services. The platform operates as a comparison marketplace that aggregates and presents deals from multiple providers, ordered by price without commission bias. Core offerings include dedicated comparison tools for broadband (KCOM, Vodafone, EE, Zzoomm, Virgin Media, Sky, BT), TV packages, and mobile phones/SIM plans (Three, Vodafone, O2, EE). The platform also produces editorial guides and reviews comparing specific provider pairings and plan types. The company is independent, orders tables by price rather than commission, and donates at least 5% of net profits to charity.
Differentiator
Problem solved
Functional benefit
Products and services
- Choose Broadband Comparison An online comparison platform that lets UK consumers compare home broadband deals across multiple providers, including pricing, speed, contract terms, and provider-specific pages. Results are ordered by price or features rather than referral commission, and a postcode checker confirms availability at the user's address. Targets UK residents selecting a home internet service.
- Choose TV Comparison An online comparison service for UK TV packages and TV & broadband bundles, allowing consumers to evaluate deals across major pay-TV providers. Includes TV guides and editorial comparisons of providers. Targets UK consumers choosing a TV subscription or bundled TV/broadband package.
- Choose Mobile Comparison An online comparison platform for UK mobile phone contracts, SIM-only plans, and mobile broadband deals across major UK networks and MVNOs. Lets consumers compare airtime, data allowances, and contract terms. Targets UK consumers selecting a mobile handset plan, SIM-only deal, or mobile broadband service.
Companies that use Choose
Customer profileSegments1 record
Ideal customer profiles1 record
Choose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Choose partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Choose competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
Choose social profiles
Digital presenceChoose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choose leadership team
Management profileNumber of profiles
Profiles1 record
Choose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choose
What does Choose do?
Choose operates a UK consumer price comparison website that lets individuals compare broadband, TV, and mobile deals across multiple providers. Comparison tables are ordered by price or features rather than referral commission, and a postcode-based availability checker identifies which services are available at a user's address. The platform also publishes expert editorial guides, reviews, and news coverage to help UK consumers choose and switch telecommunications services.
Is Choose a public or private company?
Choose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Choose founded?
Choose was founded in 2005. It employs 1 to 10 people.
Where is Choose based?
Choose is headquartered in London, United Kingdom, in the Europe region.
How does Choose make money?
One revenue line is on record: affiliate commissions.
Does Choose have an API?
No public API is recorded for Choose.
What industry is Choose in?
Choose's product category is Telecom price comparison. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals.