FIELD Japan

What FIELD Japan does

FIELD Co., Ltd. (株式会社フィールド) is a Kyoto-based design production company founded in February 1997, operating three offices across Kyoto (headquarters), Osaka, and Tokyo. The firm delivers a full-spectrum creative practice spanning graphic design, web design and development, branding, package design, video production, illustration, and communication consulting. Its service model is project-based and direct-to-consumer, with clients acquired through website inquiry, free consultation, and field reputation; no pricing is publicly disclosed, and engagements are scoped and quoted per project.

The company's technology stack is built on industry-standard tools — Adobe Creative Suite for creative production, WordPress and MovableType7 for CMS-based web delivery, and specialty printing techniques (offset, retro, spot colors) for physical goods. It complements client services with a portfolio of self-initiated proprietary projects: 乙女の祇園祭 (Otome no Gion Festival), a Kyoto festival-themed merchandise and event series active since 2012; Craft FIELD, an original coffee blend developed with Kyoto roaster so.so.gu as part of the 25th anniversary Challenge 25 initiative; and the 1coto2coto corporate magazine. Marquee clients span Hankyu Railway, Takara Shuzo, Daimaru Kyoto, Kyoto National Museum, Kyoto Women's University, YU Pharmacy (90-store chain), and TV Osaka.

FIELD operates as a privately-held kabushiki kaisha with no external investment, M&A activity, or public listing evidence. Revenue is not publicly disclosed. The team's composition — illustrators, directors, an in-house editing writer, web engineers, and graphic designers — supports integrated delivery in a sub-50-person organization. The company's positioning rests on Kyoto cultural heritage expertise, multidisciplinary in-house capability, and an embedded network of local craftsmen and artisans.

Name

FIELD Japan

Legal name

株式会社フィールド (FIELD Co., Ltd.)

Website

https://fieldcorp.jp

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

FIELD Co., Ltd. is a Kyoto-headquartered design production company (founded 1997) with offices in Osaka and Tokyo, delivering graphic design, web development, branding, packaging, video, and illustration services to Japanese enterprises and cultural institutions, complemented by self-operated projects including the 乙女の祇園祭 merchandise brand and Craft FIELD coffee blend.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Publishing Industries (513)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPADAFAG

Production Design & Art Department Services (Sets, Props, Scenic)

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

SECONDARYMPAJACAL

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Professional & Legal Publishing (Standards, Compliance, Reference)

Keywords

• Graphic design services
• Web design production
• Brand identity design
• Packaging design studio
• Creative agency Kyoto

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Design Services: Project-based design services including graphic design, web design/development, branding, illustration, and movie production. Revenue generated through fixed-price project contracts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

FIELD Japan is a Kyoto-based graphic and web design production company providing end-to-end creative services including graphic design, web design and development, branding, packaging design, video production, illustration, planning, and consulting for medium-to-large Japanese enterprises and institutions. Engagements are project-based and span concept through production, leveraging WordPress and MovableType7 CMS implementation plus specialty printing techniques.

Product overview

FIELD Japan is a Kyoto-based design production company offering a comprehensive suite of creative services including graphic design, web design and development, branding, packaging, video production, and illustration. Their service portfolio operates as a unified design offering rather than discrete software products. The company pairs client services with proprietary projects including Craft FIELD (original coffee blends), the Otome no Gion Festival merchandise line, and the corporate magazine 1coto2coto. Their work spans website development, brand identity, promotional materials, and packaging design for clients across industries including hospitality, retail, education, and cultural institutions.

Differentiator

Problem solved

Functional benefit

Brands

• 乙女の祇園祭 (Otome no Gion Matsuri): Proprietary project launched in 2012, promoting Kyoto's traditional Gion Festival through cute merchandise, events, and collaborations with Kyoto artisans.
• Craft FIELD
• 1coto2coto

Products and services

• Graphic Design Services Graphic design production including corporate branding tools, promotional materials, brochures, pamphlets, and print design for Japanese enterprises and institutions.
• Web Design and Development End-to-end website design, front-end development, and coding including CMS implementation using WordPress and MovableType7 for client-managed sites.
• Branding Services Brand identity development including logo design, brand guidelines, and visual identity (VI) systems for Japanese brands and institutions.
• Package Design Product packaging design services for consumer goods including food, beverages, and retail products.
• Video/Movie Production Video content creation including promotional videos, instructional videos, and event documentation for clients.
• Illustration Services Custom illustration services for websites, printed materials, product packaging, and standalone illustration projects such as disaster prevention guides.
• Planning and Consulting Strategic planning and consulting services for communication and marketing initiatives, including concept development, naming, copywriting, and free consultation meetings for prospective clients.
• Interview / Editing and Writing Interview, editing, and writing service for corporate publications and client communications, leveraging FIELD's in-house editing writer capability.

Quantifiable outcome

• KYOTO VISUAL (design portfolio) received recognition in multiple media publications including PIE International, MdN, illustration FILE 2024
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TV Osaka (テレビ大阪)coreStrategic or Co-development Partner · 1 November 2023Collaborative partnership for 'Teshigoto my own project' - a social activity project for upcycling and regional revitalization. FIELD handles concept development, naming, copywriting, and VI design. TV Osaka provides platform through 'MeTAS+' handmade media site.
• Kyoto Craftsmen (辻徳, 昇苑くみひも, etc.)coreStrategic or Co-development PartnerCollaborations with Kyoto traditional crafts businesses for 乙女の祇園祭 merchandise production. Includes Kyoto paper specialist (辻徳), Kumihimo cord maker (昇苑くみひも) for omikuji bands.
• so.so.guminorStrategic or Co-development PartnerKyoto-based coffee roaster for Craft FIELD original blend production. Collaboration for corporate gift creation as part of 25th anniversary Challenge25 initiative.
• Takeo (株式会社竹尾)minorGTM or Marketing PartnerPaper specialty company featured FIELD's work in their 'That Paper, This Paper' publication showcasing paper applications.
• Yasaka Taxi (ヤサカタクシー)minorGTM or Marketing PartnerCollaboration for Gion Festival-decorated taxis featuring 乙女の祇園祭 visuals, with limited sticker giveaways.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IDEO: Global design and innovation consultancy. Comparable in multi-disciplinary creative services model; operates at significantly larger scale and competes for Japan-headquartered enterprise innovation mandates.
• Hakuhodo: Japan's second-largest advertising agency network. Competes for enterprise creative services RFPs that FIELD also serves; broader portfolio including media planning, data, and integrated marketing communications.
• dentsu: Japan's largest advertising agency holding company. Operates at significantly larger scale across creative, media, and CX — competing with FIELD on enterprise design procurement budgets.
• ADK Holdings: Japan's third major advertising holding company. Offers integrated creative and digital services, competing for the same enterprise design engagements FIELD targets.

Direct peers

• Takram: Tokyo-based design-engineering firm covering brand, product, and service design. Comparable as a Japanese multi-disciplinary studio with enterprise consulting-style engagements and creative technology overlap.
• Hara Design Institute: Japan design firm led by Kenya Hara, working across graphic, exhibition, and product design. Comparable as a Japanese design studio with prestige positioning and corporate/enterprise project orientation.
• WOW inc. Japanese design firm led by Toshiyuki Tanaka, covering product, graphic, and interactive design. Closely comparable in service breadth, boutique size, and enterprise client profile to FIELD's positioning.
• Nendo: Leading Japanese design studio founded by Oki Sato, working across product, interior, packaging, graphic, and branding. Comparable to FIELD as a top-tier Japanese multi-disciplinary design firm serving enterprise clients with bespoke creative services.
• KEN OKUYAMA DESIGN: Japanese design firm led by Ken Okuyama covering industrial design, branding, packaging, and graphic design. Comparable boutique-size firm with multi-disciplinary services and strong enterprise client list.
• Sun-Ad Co., Ltd. Long-established Tokyo-based creative agency (founded 1973) offering graphic, web, and branding services. Comparable as a Japanese full-service design firm with similar client mix and multi-decade operating history.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/field_kyoto
• Instagraminstagram.com/kyusoku365
• Pinterestpin.it/6lY0eL2
• Facebookfacebook.com/field.kyoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIELD Japan