Anti-Doping Denmark

What Anti-Doping Denmark does

Anti-Doping Denmark (Anti Doping Danmark, ADD) is a self-governing public institution established under the Danish Ministry of Culture (Kulturministeriet) and regulated by the Law on Promoting Integrity in Sport (LBK nr. 1168 af 7.11.2015). Founded in 2005 and headquartered at Idrættens Hus in Brøndby, Denmark, ADD is the national authority responsible for preventing and combating doping in Danish sport across both organized competition and recreational fitness. It enforces the World Anti-Doping Code domestically and, since a 2015 legislative amendment, coordinates the national platform against match-fixing and manipulation of sports competitions. Its mandate covers doping control (in-competition and out-of-competition), results management, Therapeutic Use Exemption (TUE) administration, education, research, and international cooperation.

The organization's core technology stack comprises WADA's Anti-Doping Administration and Management System (ADAMS) for athlete profiles, whereabouts, TUEs, and biological passport data; the MODOC system (provided by PWC) for doping control execution; a web-based and mobile application (Medicin-app) for searching Danish-approved medications against the Prohibited List; the Dopingregistret electronic sanction registry accessible to fitness centers via CPR number lookup; Stop Doping and EliteSupport anonymous reporting/whistleblowing systems; an e-learning platform at uddannelse.antidoping.dk; and the Dopinglisten as the Danish translation of WADA's annual Prohibited List. ADD operates a network of 643 fitness center collaboration agreements (as of April 2026) and maintains core partnerships with WADA, PWC, DIF, DGI, Dansk Firmaidræt, and Team Danmark.

ADD is funded primarily through government appropriations and provides services to athletes, sports organizations, healthcare professionals, and fitness centers at no direct cost. From 2027, commercial fitness centers will be subject to tiered annual fees (Standard 2,125 DKK, volume-discounted to 1,525 DKK for 15+ centers; Low-risk 250 DKK), marking the first material commercial revenue stream. The organization's headcount of 11-50 employees reflects its regulatory and coordination scope rather than commercial scale.

Name

Anti-Doping Denmark

Legal name

Anti Doping Danmark

Website

https://antidoping.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Anti-Doping Denmark is a self-governing public institution under the Danish Ministry of Culture that enforces anti-doping rules across Danish sport, serving elite athletes, recreational fitness users, federations, and 643 collaborating fitness centers through testing, education, and digital tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Brøndby Strand

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: Anti-Doping Denmark is a self-governing public institution under the Ministry of Culture (Kulturministeriet), funded through government appropriations. Its activities are regulated by Law on Promoting Integrity in Sport (LBK nr. 1168 af 7.11.2015).

Distribution channels4 records

Marketing channels5 records

Core offering

Anti-Doping Denmark (Anti Doping Danmark) is Denmark's national anti-doping authority, delivering doping control (in-competition and out-of-competition), results management and prosecution, Therapeutic Use Exemption (TUE) administration, whereabouts/Registered Testing Pool management via WADA's ADAMS platform, anti-doping education and e-learning, a public doping sanction register (Dopingregistret), and a fitness-centre cooperation programme covering 643 centres. As a self-governing public institution under the Danish Ministry of Culture, it operates the Medicin-app and web-based medicine search against the Danish translation of WADA's Prohibited List, and runs confidential reporting channels (Stop Doping and EliteSupport) in line with the World Anti-Doping Code.

Product overview

Anti-Doping Denmark operates as a suite of interconnected services for doping prevention, detection, and enforcement in Danish sport. The core offerings include the Medicin-app mobile application and web-based Medicinsøgning for checking whether medications contain prohibited substances; the Dopinglisten as the authoritative Danish translation of WADA's Prohibited List; the TUE (Therapeutic Use Exemption) service for athletes needing medical exemptions; and the Whereabouts/Prioriteret testgruppe system for elite athletes to submit location information via ADAMS for unannounced controls. Complementary services include the Samarbejde med fitnesscentre program for fitness centre partnerships, Dopingregistret.dk for public sanction checks, Stop Doping and EliteSupport whistleblowing tools, and an E-læring platform for anti-doping education. The portfolio spans web, mobile app, registry databases, and reporting tools, all operating under the World Anti-Doping Code and Danish law.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicin-app (Anti Doping Danmark) A mobile app for Android and iOS that allows athletes to search Danish-approved medications and their ingredients to check for prohibited substances per the Dopinglist. Users can save medications to a list and receive notifications when a medication's doping status changes.
• Medicinsøgning (Medicine Search)

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WADA (World Anti-Doping Agency)coreTechnology or IntegrationInternational anti-doping authority that sets the World Anti-Doping Code. Provides ADAMS system for athlete data management, determines the Prohibited List (Dopinglisten), and oversees compliance with international anti-doping standards.
• PWC (Professional Worldwide Controls)coreTechnology or IntegrationProvides sample collection authorities for doping testing outside Danish borders for athletes in ADD's prioritized testing group. Also provides IT system (MODOC) for doping control execution.
• ITA (International Testing Agency)minorStrategic or Co-development PartnerManages TUE applications for several international federations on behalf of WADA. Danish athletes applying through certain international federations use ITA's TUE system.
• Team DanmarkcoreStrategic or Co-development PartnerNational elite sports organization. ADD handles EliteSupport function for Team Danmark-supported athletes regarding unacceptable behavior in elite sports.
• DIF (Danmarks Idrætsforbund)coreStrategic or Co-development PartnerNational sports confederation. Athletes under DIF are subject to National Anti-Doping Rules. Cooperation on planning doping controls and testing group selection.
• DGIcoreStrategic or Co-development PartnerDanish Gymnastics Associations. Recreational athletes under DGI are subject to Motionsdopingreglement (Recreational Sport Anti-Doping Rules).
• Dansk FirmaidrætcoreStrategic or Co-development PartnerDanish Company Sports Federation. Members are subject to Motionsdopingreglement for recreational sport anti-doping rules.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NADA Germany (Nationale Anti Doping Agentur Deutschland): Germany's national anti-doping agency delivering testing, TUE administration, prevention, and education. Comparable mandate, WADA alignment, and federated sports-organization relationships to ADD.
• Sport Integrity Australia: Australia's national integrity body covering anti-doping, match-fixing, and other integrity issues — notably the closest peer to ADD's expanded doping-plus-match-fixing mandate.
• UK Anti-Doping (UKAD): UK's national anti-doping body, also operating under WADA Code with athlete testing, TUE management, and education programs. Closely comparable structure, scope, and stakeholder set as ADD.
• USADA (U.S. Anti-Doping Agency): U.S. national anti-doping organization with the same mandate as ADD: enforce the WADA Code, manage testing, TUEs, education, and results management. Directly comparable in role, regulatory authority, and product mix.
• Drug Free Sport New Zealand: New Zealand's national anti-doping organization delivering testing, education, and results management under WADA Code. Comparable in mandate, scale, and small-population operating context.

Broad incumbents

• WADA (World Anti-Doping Agency): Global regulator that sets the World Anti-Doping Code, maintains the Prohibited List, and provides ADAMS. ADD is effectively a national subsidiary/operator within WADA's framework.
• ITA (International Testing Agency): International body that manages anti-doping programs (including TUE processing) for international federations on behalf of WADA. Operates in the same domain as ADD but at the international level rather than national.

Regional players

• Doping Authority Netherlands (Dopingautoriteit): Dutch national anti-doping agency operating doping controls, education, and TUEs under WADA Code. Comparable in mandate and operating model, though serving a different national market than ADD.
• Anti-Doping Sweden (Anti-Doping Sverige): Sweden's national anti-doping body, covering testing, education, and results management in line with the WADA Code. Highly comparable to ADD in Nordic operating environment and scope.
• Anti-Doping Norway (Antidoping Norge): Norwegian national anti-doping organization with an analogous mandate, Nordic context, and comparable operating scale. Functions as a regional mirror to ADD and the closest geographic peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/antidopingdk
• LinkedInlinkedin.com/company/anti-doping-danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Anti-Doping Denmark