HydroHoist

What HydroHoist does

HydroHoist, LLC is a Claremore, Oklahoma-based manufacturer of waterfront equipment serving residential boat owners, commercial marina operators, and industrial customers across the United States. Founded in 1964, the company operates three integrated divisions: HydroHoist Boat Lifts (hydraulic and mechanical lift systems for boats and personal watercraft, including the HP Extreme PWC line), HyPower Power Pedestals (electrical distribution units for docks and waterfront installations), and RotoMoldUSA (rotational molding manufacturing services for marine, power, and plastics industries). HydroHoist is a wholly-owned subsidiary of Waterfront Brands, a vertically integrated conglomerate that also encompasses ShoreMaster, Neptune Boat Lifts, and PolyDock Products.

The company's technology stack centers on hydraulic and mechanical boat lift engineering, electrical power pedestal design for marine environments, and proprietary rotational molding capabilities through its RotoMoldUSA division. Products are engineered for both fresh-water and salt-water applications, with the Neptune Boat Lifts acquisition extending its reach into coastal marine markets. Manufacturing facilities span multiple states—Claremore and Verdigris in Oklahoma, Fort Lauderdale in Florida, and Fergus Falls in Minnesota under the Waterfront Brands umbrella—constituting the broadest North American manufacturing footprint in the waterfront equipment category. The company maintains a "Made in the USA" positioning.

HydroHoist monetizes exclusively through hardware sales, with pricing structured as quote-based transactions rather than published lists. Distribution is channel-led via a network of authorized US dealers (locatable through the company website) supplemented by direct phone-based sales through a toll-free number (800) 825-3379. Revenue streams include boat lifts and PWC lifts, power pedestals, rotational molding services, and related accessories. Customer segmentation is hybrid, spanning individual consumers purchasing through dealers, commercial marinas requiring bulk equipment installations, and industrial clients contracting RotoMoldUSA for custom plastic components. Marketing combines organic social media (Facebook, Twitter, LinkedIn, YouTube), content marketing via a company blog, email campaigns, and SEO-driven website traffic.

Name

HydroHoist

Legal name

HydroHoist®, LLC

Website

https://hydrohoist.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

HydroHoist manufactures boat lifts, dock power pedestals, and rotational molding products through three divisions under Waterfront Brands, serving residential boat owners, commercial marinas, and industrial clients across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Claremore

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Boat Lift Sales: Sale of boat lifts including HP Extreme PWC lifts and accessories for both fresh-water and salt-water applications
2. Power Pedestal Sales: Sale of HyPower power pedestals for dock and waterfront installations
3. Rotational Molding Services: Custom rotational molding manufacturing through RotoMoldUSA division serving marine, power and plastics industries
4. Accessories: Sale of boat lift accessories and related components

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HydroHoist designs, manufactures, and distributes hydraulic and mechanical boat lifts (including the HydroHoist, UltraLift, and HP Extreme PWC lines), UL-listed dock power pedestals under the HyPower brand, and contract rotational molding services through its RotoMoldUSA division. Products are built for both residential boat owners and commercial marinas and waterfront operators, with U.S. manufacturing operations in Oklahoma, Florida, and Kentucky. The offering also includes custom rotational molding of large plastic products for industrial customers across sectors.

Product overview

HydroHoist is a diversified waterfront equipment manufacturer operating three core divisions: HydroHoist Boat Lifts (boat and PWC lifts with accessories), HyPower Power Pedestals (electrical distribution for docks), and RotoMoldUSA (rotational molding services). The company is part of Waterfront Brands, which also includes ShoreMaster, PolyDock Products, and Neptune Boat Lifts, forming the most comprehensive suite of waterfront products in North America for both fresh and salt water applications. The product portfolio spans boat lifts, power pedestals, and custom rotational molding services.

Differentiator

Problem solved

Functional benefit

Brands

• HydroHoist Boat Lifts: Boat lifts division of HydroHoist, LLC - manufacturer of boat lifts for fresh and salt water applications
• HyPower Power Pedestals
• RotoMoldUSA

Products and services

• HydroHoist Boat Lifts Hydraulically operated boat lifts (HydroHoist and UltraLift series) designed to raise vessels out of the water for dry-dock storage; targeted at residential boat owners and commercial marinas in both freshwater and saltwater environments.
• HydroHoist PWC Lifts Personal watercraft lifts (including the HP Extreme PWC Lift) designed to raise jet skis and PWCs out of the water for dry-dock storage; targeted at residential PWC owners.
• HyPower Power Pedestals UL-listed electrical power distribution pedestals for docks, available with features such as metering, lighting, and water connections; targeted at marinas, yacht clubs, and commercial waterfront operators (with residential dock applications as well).
• RotoMoldUSA Rotational Molding Services Contract large-format rotational molding of plastic parts and products for industrial manufacturers and OEMs, leveraging in-house molds, presses, and rotomolding process expertise; targeted at industrial customers needing outsourced rotomolding capacity.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Neptune Boat LiftscoreStrategic or Co-development Partner · 1 January 2020Acquired in 2020, Neptune Boat Lifts brought salt-water applicable boat lifts to the portfolio, expanding capabilities for coastal marine applications.
• ShoreMasterflagshipStrategic or Co-development Partner · 1 January 2019ShoreMaster and HydroHoist merged in 2019 to integrate shared expertise and product offerings into the most diverse suite of waterfront equipment. This merger combined decades of experience from both brands.
• Waterfront BrandsflagshipStrategic or Co-development PartnerParent company formed by vertical integration of HydroHoist, ShoreMaster, and Neptune Boat Lifts. Waterfront Brands is the premier manufacturer of waterfront equipment in North America.
• HyPower (Power Pedestal Company)coreStrategic or Co-development PartnerHyPower is an internal division under HydroHoist focused on power pedestals for docks and waterfront applications, operating under the same corporate entity.
• RotoMoldUSA (The Rotational Molding Company)coreStrategic or Co-development PartnerInternal division of HydroHoist providing rotational molding manufacturing services for marine, power and plastics industries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eaton: Eaton is a broad industrial electrical equipment manufacturer whose marina and dock-side power distribution products compete with HydroHoist's HyPower pedestals, though marine is a small sub-vertical within Eaton's much larger electrical portfolio.
• Hubbell: Hubbell manufactures marina-grade electrical pedestals, lighting, and power distribution products as part of a broad electrical portfolio. Competes with HyPower at the commercial marina customer level but also serves utility, industrial, and data center markets.

Direct peers

• ShoreMaster: ShoreMaster merged with HydroHoist in 2019 to form Waterfront Brands, producing aluminum boat lifts, docks, and waterfront equipment that directly overlap HydroHoist's boat lift and dock product lines. Effectively a sister-brand competitor sharing ownership and dealer channels.
• Sunstream Boat Lifts: Sunstream manufactures solar-powered and electric boat lifts for residential and commercial marinas, competing head-to-head with HydroHoist in the same boat lift category with similar freshwater and saltwater product lines.
• Hi-Tide: Hi-Tide manufactures hydraulic boat lifts, PWC lifts, and davits distributed through dealers in the southeastern US, directly competing with HydroHoist's residential lift offering for both freshwater and saltwater applications.
• PolyDock Products: Another Waterfront Brands sister-brand, PolyDock produces modular floating dock systems sold to the same marina and waterfront customers as HydroHoist's lifts. Same ownership umbrella and overlapping dealer network.
• Neptune Boat Lifts: Acquired by Waterfront Brands in 2020, Neptune manufactures aluminum boat lifts specifically designed for salt-water applications, mirroring HydroHoist's fresh-water lifts. Direct product overlap and shared ownership under Waterfront Brands.
• GEM Remotes: GEM Remotes designs and manufactures wireless remote control systems that serve as boat lift accessories, directly competing with HydroHoist's lift accessory and control offerings for the same end customers.
• Marina Power & Lighting: Marina Power & Lighting produces electrical power pedestals and dock lighting for marinas and waterfronts, directly competing with HydroHoist's HyPower pedestal division for the same commercial marina customers.

Regional players

• Accmar Equipment: Accmar distributes marine and waterfront equipment and replacement parts to the northeastern US marina market, overlapping with HydroHoist's domestic dealer footprint in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hydrohoist
• YouTubeyoutube.com/channel/UCekl1kY8HPDrGwZSt2SitoQ
• Facebookfacebook.com/HydroHoistBoatLifts
• LinkedInlinkedin.com/company/hydrohoist-marine-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HydroHoist