City of Atascadero

What City of Atascadero does

The City of Atascadero is a California municipal government incorporated in 1912, operating under a council-manager form with a Mayor, four Council Members, an appointed City Manager (Jim R. Lewis, since July 2023), and a City Treasurer. The City serves over 30,000 residents in San Luis Obispo County and delivers core municipal services including police, fire and emergency services, public works, infrastructure maintenance, planning and permitting, code enforcement, recreation, and community development. The City manages a diversified revenue base spanning property taxes, voter-approved sales taxes (Measure F-14 for roads, Measure D-20 for public safety facilities), business licenses, building and planning permits, transient occupancy tax, cannabis tax, and recreation program fees.

The City operates a unified digital service platform anchored at atascadero.org and integrates multiple third-party systems: eTrakit for online permitting, ArcGIS for interactive zoning/parks/trails mapping, HDLgov for transient occupancy tax reporting, ActiveNet for recreation registration, WebLink for public records access, and QuestCDN for public works bid distribution. Service delivery occurs through City Hall (6500 Palma Ave), the Corporate Yard (8005 Gabarda Rd), the Colony Park Community Center (18,000 sq ft), fire and police stations, parks, and the AZA-accredited Central Coast Zoo. The go-to-market motion is direct-to-citizen via digital portals, social media (Facebook, Twitter/X, Instagram, YouTube), email newsletters and alerts, public meetings, and special events. Revenue is generated through a hybrid of recurring tax assessments, transactional fees (permits, TOT), one-time license fees, and subscription fees (Teen Center membership, recreation programs).

Name

City of Atascadero

Legal name

City of Atascadero

Website

https://atascadero.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

The City of Atascadero is a California municipal government incorporated in 1912, serving 30,000+ residents in San Luis Obispo County with public safety, infrastructure, permitting, recreation, and community development services through in-person facilities and integrated digital portals.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251), Justice, Public Order, and Safety Activities (922), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)

SIC

Services-Facilities Support Management Services (8744), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL), Local Transportation, Parking & Mobility Administration (BPAIACAM)

Keywords

• Municipal government services
• Public safety administration
• Community recreation programs
• Building permits licensing
• Public works infrastructure

Headquarters

HQ city

Atascadero

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Property Taxes: The City receives property tax revenue as a California municipal government, providing foundational general fund income.
2. Sales Tax Revenue (Measure F-14 & D-20): The City collects sales tax revenue, including voter-approved Measure F-14 (0.5% sales tax increase for 12 years approved in 2014 for road maintenance) and Measure D-20 for public safety facilities. These are primary infrastructure funding mechanisms.
3. Business Licenses: The City issues and renews business licenses to operate within Atascadero, including general business licenses and cannabis delivery services licenses. Revenue generated from license fees.
4. Building & Planning Permits: The City collects fees for building permits, planning applications, encroachment permits, tree removal permits ($259 each), and other development-related permits and reviews.
5. Transient Occupancy Tax (TOT): The City collects transient occupancy tax from lodging operators (hotels, short-term rentals) in Atascadero. Managed through the HDLgov online portal.
6. Recreation Program Fees: Fees for recreation classes, sports leagues (youth and adult), facility rentals (Colony Park Community Center), and special events (Brew at the Zoo, concerts). Teen Center membership available for $20/year.
7. Cannabis Tax: Tax revenue collected from cannabis businesses operating in the city, including delivery services.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

The City of Atascadero delivers municipal government services to its residents, businesses, and visitors, including police and fire/emergency services, public works and infrastructure maintenance, planning and building permit issuance, business licensing, recreation programs and facility rentals, code enforcement, and community events. Services are administered through City Hall, digital self-serve portals (eTrakit, ActiveNet, HDLgov), and physical facilities such as the Colony Park Community Center and Central Coast Zoo.

Product overview

The City of Atascadero operates a unified city website portal that serves as the central hub for all municipal services. The platform provides direct access to core functions including the eTrakit online permitting system, recreation programs managed through ActiveNet, public safety reporting, transportation via Dial-A-Ride, and various utility services. The offering functions as a platform-plus-portal architecture where the main website integrates with specialized subsystems for specific service categories.

Differentiator

Problem solved

Functional benefit

Products and services

• City Website Portal The official city website serving as the primary digital portal for residents and visitors to access government services, information, news, event calendars, and online transactions.
• Business Licenses and Permitting Services Issuance and renewal of business licenses (general and cannabis delivery), building permits, planning applications, encroachment permits, and tree removal permits for businesses and property owners operating in Atascadero.
• Recreation Programs and Facility Rentals Community recreation services including youth and adult sports leagues, classes, summer camps, Teen Center membership, and rentals of the 18,000 sq ft Colony Park Community Center for classes, conferences, meetings, and events.
• Public Safety Services Police and fire/emergency services including emergency and non-emergency crime reporting, code enforcement, graffiti reporting, traffic complaints, fire inspections, and police records.
• Dial-A-Ride Public Transit Public transit service operated by Public Works providing transportation for residents within the city limits of Atascadero.
• Online Bill Payment and Transient Occupancy Tax Collection Online payment services for business license renewals, transient occupancy tax (TOT) from lodging operators, and utility billing through the HDLgov platform.
• Emergency Preparedness Services Emergency alert systems, evacuation planning, wildfire preparation, wildfire consultation program, chipping program, and backyard burning permits for residents.
• Visit Atascadero Tourism Services Tourism promotion services including visitor guides, event information, and promotion of local attractions such as the Central Coast Zoo and Atascadero Lake Park.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Association of Zoos and Aquariums (AZA)coreStrategic or Co-development PartnerThe Central Coast Zoo (formerly Charles Paddock Zoo), located within Atascadero Lake Park, is accredited by the Association of Zoos and Aquariums (AZA). AZA accreditation recognizes the zoo for ongoing conservation, education, and high standards of animal maintenance and husbandry. Of approximately 4,000 zoos in the United States, only 230 are AZA-accredited, making this a prestigious recognition for the city's zoo operations.
• Central Coast Community Energy (3CE)minorStrategic or Co-development PartnerCentral Coast Community Energy (3CE) is one of two electricity service providers available to Atascadero residents. 3CE purchases power from renewable energy resources and supplies it to a grid that PG&E transmits to customers. The city facilitates this energy option as part of its utility services directory.
• San Luis Obispo Fire Safe CouncilcoreStrategic or Co-development PartnerThe city participates in grant-funded programs through the San Luis Obispo Fire Safe Council, including the Wildfire Consultation Program (allowing fire department staff to evaluate properties for defensible space and fire risk) and the Chipping Program (hazardous fuel reduction). These are critical wildfire preparedness partnerships.
• California Air Resources BoardminorOthersThe California Air Resources Board determines daily burn day status for Atascadero's backyard burning program, which typically runs January through May. This partnership is regulatory in nature, determining when open burning is permitted.
• American Heart Association / American Red CrossminorGTM or Marketing PartnerThe city's Emergency Preparedness page references the American Heart Association and American Red Cross as resources for CPR and first aid training information, supporting the city's community health and safety mission.
• Atascadero Unified School DistrictminorStrategic or Co-development PartnerThe city maintains information about and connections to the Atascadero Unified School District (AUSD) through its community schools resource section, supporting educational programming and coordination for community services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• City of Santa Maria: Central Coast city (~110K residents) north of SLO County operating a larger-scale version of the same municipal service portfolio under the same California state regulatory framework, with similar emphasis on public safety and infrastructure.
• City of Lompoc: Central Coast city (~44K residents) in Santa Barbara County operating comparable full-service municipal functions including police, fire, public works, and recreation in a similar mid-size California regulatory environment.

Direct peers

• City of Morro Bay: SLO County coastal city (~10K residents) with similar tourism orientation, harbor/ waterfront assets, comparable small-city budget scale, and overlapping regulatory framework.
• City of San Luis Obispo: County seat and largest city in San Luis Obispo County (~47K residents). Operates the same core municipal functions including police, fire, public works, parks, recreation, and business licensing in the same regulatory environment.
• City of Pismo Beach: Smaller SLO County coastal city (~8K residents) where current City Manager Jim Lewis previously served for 10+ years, leading downtown transformation. Directly comparable municipal service model and tourism-driven TOT revenue stream.
• City of Paso Robles: Sister city in San Luis Obispo County (~32K residents) with comparable full-service municipal operations, visitor economy anchored by wine tourism, and similar sales-tax-dependent funding model.
• City of Arroyo Grande: Inland SLO County city (~18K residents) with comparable population scale, retail-driven downtown, and similar full-service municipal operations including police, fire, recreation, and community development.

Broad incumbents

• County of San Luis Obispo: Overlapping county-level government that the City of Atascadero coordinates with on regional services, transportation, public safety grants, and economic development within the same 279,000-resident county jurisdiction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/atascaderocity
• YouTubeyoutube.com/@cityofatascadero8306
• Facebookfacebook.com/AtascaderoCity
• Instagraminstagram.com/cityofatascadero
• LinkedInlinkedin.com/company/city-of-atascadero

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Atascadero