Reaprite

What Reaprite does

Reaprite, operating under the brand 天成家政 (Tiancheng Housekeeping), is a privately-held household services company founded in 1997 and headquartered in Hengyang, Hunan Province, China. The company is legally registered as 衡阳市雁峰区天成家政保洁服务中心 (Hengyang City Yanfeng District Tiancheng Housekeeping Cleaning Service Center) with registered capital of ¥500,000 and operates as a sole proprietorship-style local enterprise. It runs an O2O (online-to-offline) model combining a website booking platform (reaprite.com), WeChat, and QQ customer service with physical store presence and dispatched service teams covering Hengyang city and surrounding counties.

The service portfolio spans residential cleaning (deep cleaning, hourly workers, sofa/appliance cleaning, floor and stone care), domestic staffing (maids, nannies, postpartum 月嫂, infant care specialists, lactation consultants, eldercare), home maintenance, formaldehyde testing and treatment, and enterprise-level property management outsourcing including hotel and office cleaning. Products are organized into specialized teams — maternal-infant, professional cleaning, operations, and enterprise property — with staff tiered into a 3-star / 4-star / 5-star quality grading system following internal professional training.

Revenue is generated through three primary streams: one-time service fees (per-visit cleaning, appliance cleaning, stone care), recurring monthly subscriptions for full-time domestic staff (nannies, 月嫂, caregivers priced ¥2,600–¥13,000/month), and managed services contracts with enterprise clients (50+ commercial property accounts). The customer base is bifurcated between individual/family households (primary segment, with 1,000+ households served with live-in domestic workers) and commercial/institutional clients. As of 2017, the company employed 500+ cleaning staff and operated with no disclosed outside funding, parent company, or institutional investors — typical of an independent regional services operator.

Name

Reaprite

Legal name

衡阳市雁峰区天成家政保洁服务中心

Website

https://reaprite.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Reaprite (天成家政 / Tiancheng Housekeeping) is a Hengyang, China-based household services platform founded in 1997 that delivers residential cleaning, nanny, mother-baby care, appliance cleaning, stone care, and commercial property management services to local households and enterprise clients via online booking and dispatched service teams.

Ownership category

akta.pro rank

Product category

Household Cleaning & Domestic Services

NAICS

Services to Buildings and Dwellings (5617), Appliance Repair and Maintenance (811412)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)

akta.pro secondary industry

Post-Construction Exterior Cleanup (Porches/Patios/Garages) (HSAEADAN)

Keywords

• Housekeeping services
• Residential cleaning
• Domestic staffing
• Childcare services
• Eldercare services

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. One-time service fees: Individual service transactions such as hourly cleaning, one-time deep cleaning, appliance cleaning, stone care, etc. Customers pay per service occurrence.
2. Recurring monthly contracts: Monthly domestic workers (保姆), nannies (月嫂), caregivers (护工) provided on recurring monthly basis with monthly billing.
3. Property management services: Commercial property cleaning contracts with enterprise clients (承接企事业单位物业保洁)

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Reaprite (天成家政 / Tiancheng Housekeeping) operates an online-plus-offline household services platform offering residential cleaning, new-construction/deep cleaning, hourly cleaning, appliance cleaning, maid/nanny and mother-baby care, home maintenance and stone care, formaldehyde testing, exterior wall cleaning, disinfection, landscaping, and enterprise property management outsourcing. Services are booked through its website, WeChat, and QQ and delivered by locally dispatched service teams across Hengyang city and surrounding counties.

Product overview

Reaprite (天成家政) is an internet-enabled domestic service brand established in 1997 in Hengyang, Hunan Province. The company operates an online-to-offline (O2O) model combining a digital platform with physical offline stores and service teams. Its core portfolio consists of: (1) 保洁服务 (Cleaning Services) — covering residential cleaning, new construction cleaning, hourly cleaning, sofa cleaning, floor care, and stone maintenance; (2) 保姆/月嫂 (Maid & Mother-Baby Care) — including general maids/nannies, postpartum nannies (月嫂), infant/toddler caregivers (育婴师/育儿嫂), and lactation consultants (催乳师); (3) 家电清洗 (Appliance Cleaning) — professional cleaning of range hoods, air conditioners, washing machines, and water heaters; (4) 家居保养 (Home Maintenance) — floor care, stone care, and general repairs; (5) 石材护理 (Stone Care) — stone restoration, crystallization, and polishing; (6) 甲醛检测治理 (Formaldehyde Testing & Treatment); (7) 物业托管 (Property Management Outsourcing) for commercial clients; and (8) 消毒杀菌服务 (Disinfection Services). The company also maintains specialized teams for maternal-infant care, professional cleaning operations, and enterprise property management, supported by an internal operations team across administrative, engineering, and finance functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Cleaning Services (日常保洁 / 小时工)

Quantifiable outcome

• Over 5,000万平方米 cleaning area completed by 2017
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• 云家政 (Yunjiazheng): Online marketplace model connecting households to local housekeeping providers across Chinese cities. Comparable as a digital-first emerging player pursuing the same local-services aggregation opportunity that Reaprite addresses with a more offline-heavy model.
• Care.com: Global online marketplace for childcare, eldercare, and household services with verified caregiver profiles. Comparable on the care-services portion of Reaprite's portfolio (nannies, postpartum care, eldercare workers).
• TaskRabbit: US-based online marketplace for household tasks including cleaning, handyman, and moving services. Comparable as a digital-first marketplace model for the household-services category Reaprite addresses with a workforce-and-storefront model.

Direct peers

• 天鹅到家 (Tianedao / 58 Home Services): China's largest household services platform, spun off from 58.com, offering cleaning, nanny, postpartum care, and eldercare via a nationwide O2O model. Directly comparable as the dominant scaled player in the same category with overlapping service lines.
• e家政 (eJiazheng): Online household services platform operating across multiple Chinese cities with similar cleaning, nanny, and appliance-cleaning offerings. Comparable as a mid-sized digital-first platform targeting the same SMB and household customer base.
• 好慷在家 (Haokang / Home King): Premium Chinese O2O housekeeping platform specializing in recurring deep cleaning and home services with employed (rather than contracted) cleaners. Comparable business model emphasis on trained workforce and quality consistency in the same product category.
• 木兰花家政 (Mulanhua Housekeeping): Traditional multi-service Chinese housekeeping company explicitly listed as a friendly link on Reaprite's own website. Comparable as a similarly positioned traditional full-service household services operator with overlapping cleaning and care offerings.

Broad incumbents

• 58同城 (58.com): China's largest classified listings platform with a substantial home services vertical including cleaning and housekeeping. Comparable as a much broader incumbent whose local-services category overlaps with Reaprite's offering but represents only a fraction of its business.
• Angi Inc. US-based home services platform combining the Angie's List directory with Handy on-demand cleaning. Comparable as a mature market analog for the platform-and-workforce model Reaprite operates locally in Hengyang.

Regional players

• 天萝阿姨 (Tianluo Ayi): Chengdu-based housekeeping services provider explicitly listed as a friendly link on Reaprite's website, focused on nannies and postpartum care. Comparable as a similarly structured regional traditional operator in a different Chinese city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/reaprite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reaprite