St. Albert Gazette

Name

St. Albert Gazette

Legal name

St. Albert Gazette

Website

https://stalbertgazette.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Local News Media

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Community newspaper
• Local news coverage
• Digital edition archives
• Newsletter subscriptions
• Business directory listings

Headquarters

HQ city

Saint Albert

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: Local and national advertising revenue from display ads, sponsored content, and featured business listings on the digital platform
2. Subscriptions: Free basic accounts with premium content access. Newsletter subscriptions available at no cost for readers
3. Featured Business Listings: Featured businesses section generates revenue through prominent business directory placements
4. Contests and Giveaways: Reader contests with sponsored prizes from local businesses like North Central Co-op grocery gift card giveaways

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

St. Albert Gazette is a local community newspaper providing news, sports, arts, business, opinion, and lifestyle coverage for St. Albert, Alberta, Canada. It publishes a weekly print edition alongside a continuously updated digital news website, free topic newsletters, a digital archive, and community engagement programs such as Readers' Choice Awards.

Product overview

St. Albert Gazette operates as a multi-platform local news organization offering a unified newspaper product supplemented by digital services and community features. The core product is the St. Albert Gazette newspaper (available in print and digital editions), complemented by newsletter subscription services (Daily Headlines, specialty newsletters), the annual Readers' Choice Awards program, seasonal Hot Summer Guide, event listings, classifieds, obituaries, and a local business directory. These components work together as an integrated community news and information hub serving St. Albert, Alberta.

Differentiator

Problem solved

Functional benefit

Brands

• Great West Media Network: The parent network of community news sites including St. Albert Gazette and other regional publications such as Airdrie City View, Cochrane Eagle, LakelandTODAY.ca, Rocky Mountain Outlook, The Albertan, TownandCountryTODAY.com, and Western Wheel.

Products and services

• St. Albert Gazette Weekly Print Newspaper A weekly print community newspaper providing local news, sports, arts, business, opinion, and lifestyle coverage for residents of St. Albert, Alberta.
• Digital Edition (PageSuite-powered) PageSuite-hosted digital flip-book edition of the St. Albert Gazette newspaper that lets readers browse full print pages online.
• Digital News Archive (2009-present) Searchable digital archive of news articles, sports coverage, and community stories spanning 2009 to the present, accessible across web and mobile devices.
• Free Topic Email Newsletters Free email newsletters covering multiple topic beats including news, sports, arts, business, opinion, and lifestyle for St. Albert readers.
• St. Albert Readers' Choice Awards Annual Readers' Choice Awards program engaging the St. Albert community to vote for and recognize top local businesses, services, and experiences.
• LocalBusiness.ca Business Directory Listing Featured business listing on the LocalBusiness.ca directory operated within the Great West Media network of community publications, giving St. Albert businesses exposure to local customers.
• Local Events Calendar City-powered local events calendar advertising family-friendly and community events in St. Albert, accessible across web and mobile.
• Classifieds, Obituaries, and Career Listings Community classified listings, obituary announcements, and carrier/carrier-helper job postings published through dedicated online and print pages on the Gazette.
• Display and Premium Advertising Placements Display, premium-position, and sponsored-feature advertising inventory across the Gazette's print and digital editions for local and regional businesses seeking community reach.
• Premium Subscription Content Access Paid subscription access granting readers a registered account with premium content access beyond the free basic tier.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Great West MediacoreGTM or Marketing PartnerGreat West Media is the parent media network that includes the St. Albert Gazette along with other community publications such as Airdrie City View/Rocky View Weekly, Cochrane Eagle, LakelandTODAY.ca, Rocky Mountain Outlook, The Albertan, TownandCountryTODAY.com, and Western Wheel. The network provides shared digital infrastructure, advertising partnerships, and cross-promotional opportunities.
• Second Chance Animal Rescue SocietyminorGTM or Marketing PartnerPartnership for Adopt A Pet feature - Great West Media collaborates with Second Chance Animal Rescue Society to feature pets needing adoption through regular editorial content on the St. Albert Gazette platform.
• North Central Co-opminorGTM or Marketing PartnerSponsored contest partnership where North Central Co-op provided a $1,000 grocery gift card prize for a newsletter sign-up contest. This represents co-marketing between the Gazette and local retail businesses.
• PageSuite (Digital Edition)coreTechnology or IntegrationPageSuite provides the digital edition platform technology enabling the Gazette's online digital archive and eEdition access from 2009 to present, as well as special digital publications.
• University of Alberta Libraries - Peel ArchivesminorStrategic or Co-development PartnerPartnership for historical archive access - Early editions of the St. Albert Gazette (1961-1979) are preserved and made available through the Peel Prairie Provinces digital archive at University of Alberta Libraries.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Village Media: Operates a network of community-focused digital news sites in Ontario and other Canadian provinces. Closely comparable as a digital-first, community-rooted news brand targeting smaller Canadian cities with similar SMB advertiser focus.
• Glacier Media: Operates a network of community newspapers and trade publications across Western Canada. Closely comparable as a Canadian community-newspaper network with shared digital infrastructure, multi-publication portfolio, and similar SMB advertising monetization.
• Black Press Media: Western Canadian community newspaper publisher with titles in British Columbia, Alberta, and elsewhere. Comparable operating model: hyperlocal community publications bundled under a regional network, with combined digital and print distribution.
• Metroland Media: Community newspaper publisher serving suburban and secondary markets in Ontario and Western Canada. Operates a similar portfolio of community papers with shared digital infrastructure and directory/advertising revenue streams.
• American Consolidated Media: U.S.-based owner and operator of small-market community newspapers and digital properties. Comparable as a community-newspaper roll-up with multi-title strategy, though operating in U.S. rather than Canadian markets.

Broad incumbents

• Lee Enterprises: Major U.S. operator of mid-sized community newspapers with a strong digital subscription model. Comparable as a community-newspaper business model, though U.S.-focused and significantly larger in scale and digital maturity.
• Postmedia Network: Canada's largest newspaper publisher, operating both national titles and community publications across multiple provinces. Comparable as a Canadian print-and-digital newspaper operator with mixed national/community portfolio, though at significantly larger scale than the Gazette.
• Torstar Corporation: Parent of the Toronto Star and operator of regional community newspapers (Star Media Group) in Ontario. Comparable through its community newspaper division, though the broader portfolio includes major metro daily journalism.
• Gannett Co. Largest U.S. newspaper publisher, including USA TODAY and a vast local newspaper network. Comparable through its community newspaper division, which faces identical print-to-digital transition dynamics.

Regional players

• SaltWire Network: Atlantic Canadian newspaper publisher operating community and regional titles. Comparable as a regional community newspaper operator facing similar print decline and digital transition challenges, though serving a different Canadian geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stalbertgazette
• Facebookfacebook.com/stalbertgazette

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Albert Gazette