AB Digital
AB Digital is an Australian bootstrapped digital marketing agency in Campbellfield, Victoria, serving 250+ small and medium businesses with web design, eCommerce, SEO, Google Ads, social media marketing, and branding services on retainer and project-based pricing.
- Company typePrivate
- Founded2013
- HeadquartersCampbellfield, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AB Digital does
AB Digital (AB Digital Pty Ltd) is an Australian digital marketing agency headquartered in Campbellfield, Victoria. Founded in 2013, the firm serves over 250 cumulative small and medium businesses across Australia, with an operating concentration in Melbourne's northern suburbs and an expanding footprint in the Geelong corridor. The agency is founder-led by Creative Director Baris Goroglu ("Baz") and operates with a team of 1-10 employees, delivering services entirely in-house without outsourcing.
The company's core offering is a full-service digital marketing stack: custom web design (mobile-responsive, CMS-backed), eCommerce store builds on Shopify and WooCommerce, SEO (local, on-page, off-page, technical), Google Ads/PPC management, social media marketing (Facebook, Instagram, LinkedIn, X, TikTok), and graphic design and branding (logo, stationery, marketing collateral, brand guidelines). Underlying technology is a standard agency toolkit — Cloudways for WordPress hosting, Google Analytics and Search Console for measurement, Shopify and WooCommerce for commerce — with no proprietary platform, API, or software product. A free SEO audit functions as the primary lead magnet, and a $99/month website subscription product serves as a low-friction entry point for micro-businesses.
The business model combines recurring monthly retainers (SEO at $800-$2,500/month typical, up to $8,000/month for larger engagements; social media retainers; the $99/month website subscription) with one-time project fees for custom web design, eCommerce builds, and branding engagements. Go-to-market is consultative and sales-led: free audits, phone consultations, and face-to-face meetings at the Campbellfield office, supplemented by content marketing (blog authored by Goroglu), Google Ads, and a 5.0-star Google rating across 34 reviews that drives referral-based growth. AB Digital is bootstrapped with no external funding, Google Partner and Shopify Partner credentials, and a horizontal SMB customer segmentation strategy spanning retail, food service, home services, healthcare, manufacturing, logistics, and tourism verticals.
AB Digital firmographics
Firmographics- Name
- AB Digital
- Legal name
- AB Digital Pty Ltd
- Website
- https://abdigital.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AB Digital is an Australian bootstrapped digital marketing agency in Campbellfield, Victoria, serving 250+ small and medium businesses with web design, eCommerce, SEO, Google Ads, social media marketing, and branding services on retainer and project-based pricing.
- Ownership category
- akta.pro rank
Where AB Digital is headquartered
LocationHeadquarters
- HQ city
- Campbellfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AB Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Retainer Services: Ongoing monthly retainer contracts for SEO, social media marketing, and digital marketing services. These recurring revenue relationships provide consistent cash flow and long-term client partnerships.
- Website Design & Development: One-time fees for custom website design, eCommerce store development, and branding projects. Projects include mobile-responsive design, SEO optimization, and professional graphics.
- $99 Monthly Website Package: Subscription-based website hosting and maintenance package including 5-page website, hosting, SSL, SEO support, and monthly maintenance. No upfront costs or contracts required.
- SEO Services: Monthly SEO subscriptions ranging from $800-$2,500 depending on competitive intensity, service scope, and business size. Includes comprehensive SEO audits, keyword research, on-page optimization, content creation, and monthly tracking reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $99/month website package for small businesses |
| Subscription | Monthly | Affordable SEO Craigieburn - Small single-location businesses |
| Subscription | Monthly | Affordable SEO Craigieburn - Multi-service/intense competition |
| Subscription | Monthly | Campbellfield SEO starting price |
| Subscription | Monthly | Geelong SEO pricing - Smaller shops |
| Subscription | Monthly | Geelong SEO pricing - Larger companies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
AB Digital product offering
Product offeringCore offering
AB Digital is a full-service digital marketing agency that designs and builds websites (including e-commerce stores on Shopify and WooCommerce), and delivers ongoing SEO, Google Ads/PPC, social media marketing, and graphic design/branding services to Australian small and medium-sized businesses on a monthly retainer or project basis. It also offers a $99/month subscription website package as a low-cost entry product and uses a free SEO audit as a lead generation tool.
Product overview
AB Digital is a performance-based digital marketing agency offering a comprehensive suite of services for Australian businesses. The core offering consists of web design (including mobile-friendly, fast-loading websites with simple CMS), e-commerce store building (Shopify and WooCommerce platforms), and the $99 Monthly Website subscription for small businesses. Additional services include SEO (keyword research, on-page/off-page SEO, local SEO, technical improvements), Google Ads/PPC management, social media marketing (Facebook, Instagram, LinkedIn), and graphic design & branding (logo, stationery, social media graphics, brand guidelines). The company also provides a free SEO audit as a lead generation tool. Services are delivered through a 4-step process: research/audit, building/growth, traffic attraction, and continuous improvement with monthly reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design End-to-end website design and development service producing mobile-friendly, fast-loading, user-friendly websites with clean professional design and a simple CMS for content updates, targeted at Australian SMBs needing a conversion-focused website.
- E-Commerce E-commerce store building service using Shopify and WooCommerce platforms, including complete setup, product catalogue with persuasive descriptions, secure payment systems, inventory tools, and mobile-optimised shopping experiences, for businesses launching or upgrading online stores.
- $99 Monthly Website Monthly subscription package offering a 5-page website with hosting, SSL, SEO support, no upfront costs, no contracts, and monthly maintenance included, aimed at small businesses seeking a low-friction, self-serve entry product.
- SEO Search engine optimization service covering keyword research, on-page SEO, off-page SEO including backlink building, local SEO for nearby customers, and technical improvements for speed, structure, and indexing, sold as monthly retainers tailored to competitive intensity.
- Google Ads (PPC) Google Ads management service featuring targeted keyword research, conversion-focused ad copy, landing page creation, bid and budget control, ongoing testing and adjustment, and clear performance reports, targeting SMBs seeking paid lead generation.
- Social Media Marketing Social media marketing service including strategy development, content creation and design, posting on Facebook, Instagram, and LinkedIn, paid ad campaign management, follower engagement, and performance tracking for SMBs wanting an active social presence.
- Graphic Design & Branding Graphic design and branding service including logo design, stationery and business card design, social media graphics, website visuals, custom icons, brochures, flyers, marketing materials, and brand guidelines for consistency, targeting startups and established SMBs.
Quantifiable outcome
- 5.0 star Google rating based on 34 reviews
- +2 more outcomes
Companies that use AB Digital
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles1 record
AB Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AB Digital partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
AB Digital competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AB Digital social profiles
Digital presenceAB Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
AB Digital leadership team
Management profileNumber of profiles
Profiles1 record
AB Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AB Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AB Digital
What does AB Digital do?
AB Digital is a full-service digital marketing agency that designs and builds websites (including e-commerce stores on Shopify and WooCommerce), and delivers ongoing SEO, Google Ads/PPC, social media marketing, and graphic design/branding services to Australian small and medium-sized businesses on a monthly retainer or project basis. It also offers a $99/month subscription website package as a low-cost entry product and uses a free SEO audit as a lead generation tool.
Is AB Digital a public or private company?
AB Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AB Digital founded?
AB Digital was founded in 2013. It employs 1 to 10 people.
Where is AB Digital based?
AB Digital is headquartered in Campbellfield, Australia, in the Oceania region.
How does AB Digital make money?
Four revenue lines are on record. Monthly Retainer Services are the primary driver. The others are website Design & Development, $99 Monthly Website Package and SEO Services.
Does AB Digital have an API?
No public API is recorded for AB Digital.